Just Story It! Bi...
Follow
Find tag "neuroscience"
150.2K views | +107 today
Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Rescooped by Karen Dietz from iGeneration - 21st Century Education
Scoop.it!

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works | Just Story It! Biz Storytelling | Scoop.it

Via Tom D'Amico (@TDOttawa)
Karen Dietz's insight:

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Don Breedwell's curator insight, March 25, 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

Scooped by Karen Dietz
Scoop.it!

Infographic -- The Science of Storytelling Visually Explained

Infographic -- The Science of Storytelling Visually Explained | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Article Link: http://bit.ly/1wyWdqD 


Here is a quick of infographic about why storytelling works. It's perfect for a Friday when were trying to finish up the week and had out of the office for the weekend.


I also like that this piece is geared towards marketing and marketers. Just last night over drinks with a few women executives, a high powered agency account manager was lamenting how many of her clients just don't get the importance of storytelling. I'm sending her the link to this infographic today. Maybe this will help make a difference!


Use these statistics whenever you need to, or share this piece to make your point about how powerful storytelling is.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


more...
Art Jones's curator insight, November 16, 2014 10:13 AM

Finding this information in infographic format makes lots of good info available to us in one place.

Audrey's curator insight, November 19, 2014 3:03 PM

Storytelling is very helpful in education.  Students can make up their own stories in most subjects  to enhance learning.  Why? It involves emotions, critical thinking and evaluation.  

 

Have a look at www.hotmoodle.com 

Scooped by Karen Dietz
Scoop.it!

Storytelling Neuroscience -- Rethinking Training + Online Courses

Storytelling Neuroscience -- Rethinking Training + Online Courses | Just Story It! Biz Storytelling | Scoop.it
How can the neuroscience of storytelling help you create online courses?
Karen Dietz's insight:

This article by Ahmed Mori of SchoolKeep is written for educators but applies to anyone in business doing training or delivering online courses. There are great points made here about:

  • your brain on stories
  • tips to take advantage of storytelling
  • and a few cautionary thoughts


Here is what I like about the post:

  1. There is a clear research example given confirming that storytelling process both sensory parts of the brain while concurrently stimulating language processing areas.
  2. That stories do more than inform or entertain -- they stimulate critical thinking skills, capture non-linear situation complexities, and construct new knowledge.
  3. There is such a thing as bad storytelling.
  4. That the "storytelling" of marketing is a misnomer


The only point I take exception to is a quote by author Christian Salmon of Storytelling: Bewitching the Modern Mind, who says that "stories are moving away from being spontaneous cultural practices to methods of manipulation citing examples like George W. Bush, Steve Jobs,..." 


Oh please. Manipulation with stories has been going on for 100,000 years. Think the Crusades, the European witch hunts, the Holocaust, etc. But also think of Winston Churchill, Gandhi, and Christ. That's why we need to get really smart about storytelling -- both as storytellers and listeners.


And storytelling remains just as spontaneous as it ever was, thank you very much!


OK -- off to my accountant's office. While I'm gone, go read this really good article and I'll post my next article + review tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Power of Visual in Biz Storytelling

The Power of Visual in Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …

Karen Dietz's insight:

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Science of Narrative: Why We Tell Stories--Great Expert Panel

The Science of Narrative: Why We Tell Stories--Great Expert Panel | Just Story It! Biz Storytelling | Scoop.it
Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival? Join a spirited discussion seeking to explain the uniquely human gift of narrative—from how neurons alight when we hear a tale, to the role of... [read more]
Karen Dietz's insight:

Wow -- here are 5 panelists (3 scientists, 2 writers) including Jonathan Gottschall, Joyce Carol Oates, Jeffrey Eugenedes, Keith Oatley, and Paul Bloom talking about the advances and limits of storytelling, people being under the thrall of wicked stories, discoveries about the brain and storytelling, and a host of other story topics. Research and citations are shared also, so it's not just people chatting willy nilly. And the panelists don't all agree with each other, which is fascinating and refreshing.


Here's the problem -- the video is 1:40 minutes long. Yikes! I've watched sections of it and have scheduled a time to watch the entire piece. But I very much like what I've heard so far and do recommend it.


For example: a story is only transformative for the reader/listener when the artist (storyteller, writer, director, etc.) has mastered the craft of storytelling. This is from scientific research. So training in storytelling does matter.


I do have one quibble though: the event began with a theater group 'telling a story'. Eh -- not so much. So you can skip that first 14 minutes. Why they didn't have a real live storyteller on stage for this segment is beyond me.


Anyway, spend time with this video and get the real skinny on storytelling directly from writers and scientists. Make sure you've got a pen and paper handy so you can take notes. 


Many thanks to colleague Stephanie West Allen for pointing me to this video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Positive Brain Impact: A Plan To Feed It Stories

Positive Brain Impact: A Plan To Feed It Stories | Just Story It! Biz Storytelling | Scoop.it
As the new year approaches, I am resolved to read and listen to more stories and that means less of other kinds of content, such as opinion, most social media and even some elements of news. Why would I do this?
Karen Dietz's insight:

What a great short article with a powerful message: vow to listen to more stories in 2014 and improve your brain -- and your life, and your well-being.


Of course, it all depends on what kinds of stories you listen to. As I always say, "garbage in, garbage out". So select your stories really well to get the most benefits. Me? I feed myself stories that induce awe, wonder, beauty, inspiration, kindness, gratitutde, optimism, hope, empathy, appreciation, respect, laughter, and the like. And yes, action and spy thrillers can qualify :))


Have fun reading this post on storytelling, the brain, and quality of life.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | Just Story It! Biz Storytelling | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.

Karen Dietz's insight:

Does telling a story and allowing prospects to handle a product increase sales? And does doing so also mean people will pay more? Yes on both counts. Relying on email isn't going to work so well.


Read this fascinating study (not boring or academic) to understand why. Then go make appointments with prospects armed with stories, visuals, and some sort of experiential demo. Yes, even for services!!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

more...
Terri Pawer's curator insight, July 29, 2013 11:25 AM

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

Karen Dietz's comment, August 2, 2013 7:46 PM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 8:09 AM

all about narratives....

Scooped by Karen Dietz
Scoop.it!

Science & Stories: what every biz storyteller needs to know

Science & Stories: what every biz storyteller needs to know | Just Story It! Biz Storytelling | Scoop.it
The thesis of this study – that storytelling skills gave an evolutionary advantage to our early ancestors – is an original perspective on human development, and in probing how this inheritance affects our modern lives, I draw on ...
Karen Dietz's insight:

In this latest research -- available as a downloadable e-book from the BiteSize science series -- we learn how stories were essential to our evolution. And still are.


And that science, scientists, and storytelling are intimately linked. Love that. And who knew there is a new discipline -- the psychology of narrative -- that's investigating all of that?


Read this article and e-book through the lense of business. Businesses evolve. Learning more about how stories support evolution -- or not -- would be wise to know about. Turns out metaphor is key.


The e-book is $2.99 on Amazon and I am adding it to my library (I have no affiliation with the author or publisher). And then make sure I use this material when working with physicians, engineers, and other science types.


I hope you enjoy this latest research. It sounds like it is written in plain language.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling

Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling | Just Story It! Biz Storytelling | Scoop.it
Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can’t answer.
Karen Dietz's insight:

Here is a well-written article on cognitive research and its link to behavior change and storytelling.


Whether in business, or as a nonprofit, often we share our stories in order to change behavior. At the lowest level, this is 'buy my stuff.' At the highest level this is about creating greater satisfaction, awareness, and positive social change.


This article explains the 7 steps cognitive research has determined influence our behavior. And these are strikingly similar to storytelling:

1) Interrupt the Pattern -- start with the everyday but then something happens and we are in a different place/situation

2) Create Comfort -- add familiary elements

3) Lead the Imagination -- have a plot plus use visual language

4) Shift the Feeling -- from one state to another, using turning points

5) Satisfy the Critical Mind -- include data

6) Change the Associations -- from undesirable to desirable

7) Take Action -- what do you want people to do?


The author, Douglas Van Praet, also shares examples with us to illustrate his points.


It's an easy yet meaty read and I think you will get a lot out of it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

more...
Roberta Faulhaber's curator insight, February 8, 2013 5:36 AM

Like the fact that my critical mind can get into the picture!

Scooped by Karen Dietz
Scoop.it!

Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Just Story It! Biz Storytelling | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"


Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.


Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.


There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.


If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.


Enjoy the rest of your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain

The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain | Just Story It! Biz Storytelling | Scoop.it

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?


Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.


And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.


Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.


I hope we all learn lots and gain lots of useable insights for our work. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Karen Dietz's comment, September 20, 2012 12:34 PM
Thanks for the comment Michael! Enjoy the day.
Metta Solutions's curator insight, January 8, 2013 10:07 AM

Must have list on influence !

Metta Solutions's curator insight, January 8, 2013 10:08 AM

Must have list on influence !

Scooped by Karen Dietz
Scoop.it!

Biz Storytelling at Work...Your Storytelling Brain | Think Tank | Big Think

Biz Storytelling at Work...Your Storytelling Brain | Think Tank | Big Think | Just Story It! Biz Storytelling | Scoop.it
Your Storytelling Brain http://t.co/RQPGybbi via @bigthink - Suggest giving this a look - how are you sharing your business story?


Confabulation and narrative coherence -- how our brian works and the significance of stories for our ability to make sense of the world.  What a great read and video!


The more we know the science behind WHY stories work, the more control we have over the HOW -- art of crafting and sharing our business stories.  


I'm glad this article came along today!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Power of Story Over The Brain: Content Creation Know-How

The Power of Story Over The Brain: Content Creation Know-How | Just Story It! Biz Storytelling | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.
Karen Dietz's insight:

Article Link: http://bit.ly/1yNeuTx 


Here's another short but powerful article on the effects of storytelling on the brain. Yes, I said "storytelling" not just stories -- because this article is all about what happens when stories are shared between people, like in real time conversations.


Like: the significance of neural coupling, what mirror neurons produce, how dopamine cements memories, and my favorite -- how stories activate brain regions that are dormant when processing facts. Yahoo!


This article is chock full of fab info that you won't want to miss. It's short and to the point, too. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
corneja's curator insight, November 17, 2014 6:52 PM

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

Marco Favero's curator insight, November 18, 2014 8:29 AM

aggiungi la tua intuizione ...

Scooped by Karen Dietz
Scoop.it!

Good Storytelling--Why Your Brain Loves It

Good Storytelling--Why Your Brain Loves It | Just Story It! Biz Storytelling | Scoop.it
Studying the neuroscience of compelling communication.
Karen Dietz's insight:

Article Link: http://bit.ly/1tj3Kea 


Here is an Harvard Business Review (HBR) article from researcher Paul Zak with more information about the neuroscience behind why stories work so well.


Zak explains the latest they have found in their brain research on storytelling. It's good stuff! And we now know more about what stories produce in the brain.


LOL -- we've known storytelling works because it's been around for 100,000 years. Now science can tell us why. And now when I work with clients I often have to start with the science of storytelling so people will accept that storytelling works. This just goes to prove Zak's point that we always want to know the "why" before taking action!


Enjoy reading about the latest insights on the neuroscience of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Neuromarketing (+Storytelling)--You're Doing It Wrong.

Neuromarketing (+Storytelling)--You're Doing It Wrong. | Just Story It! Biz Storytelling | Scoop.it
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Karen Dietz's insight:

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Martin (Marty) Smith's curator insight, September 30, 2014 9:34 PM

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





malek's curator insight, October 1, 2014 7:29 AM

When it's all about falling in love with a purpose not a brand.

Scooped by Karen Dietz
Scoop.it!

The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Just Story It! Biz Storytelling | Scoop.it
Brands use social for storytelling 88 percent of the time.
Karen Dietz's insight:

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Tania Tytherleigh's curator insight, July 19, 2014 8:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

Scooped by Karen Dietz
Scoop.it!

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Just Story It! Biz Storytelling | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...
Karen Dietz's insight:

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Ivan Mercado Lorberg's curator insight, March 14, 2014 11:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

Mervi Rauhala's curator insight, March 18, 2014 3:38 AM

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

Scooped by Karen Dietz
Scoop.it!

The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | Just Story It! Biz Storytelling | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.
Karen Dietz's insight:

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

more...
Linda Alexander's curator insight, October 21, 2013 8:13 PM

This is important data for teachers to understand in terms of embedded learning and understanding.  

John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

Scooped by Karen Dietz
Scoop.it!

Why your brain loves music [& stories]

Why your brain loves music [& stories] | Just Story It! Biz Storytelling | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.
Karen Dietz's insight:

I love reading about topics related to storytelling and music is definitely one of those.


So here is a wonderful article about how our brains and bodies interact with music. And what is going on in the brain regarding music is almost identical to storytelling!


I like how the article talks about being overwhelmed by a story (that's happened to me), and talks about the notions of 'pleasant surprise' along with 'thwarted expectation'.


And the final point is the kicker: some of the recent studies are too simplistic. As the author Ivan Hewett says, "What we need is a proper dialogue between musicians and scientists; then we might learn something really profound." 


I agree. Too often the studies are simply validating what we already know to be true. This is a necessary step in the research around both music and storytelling. But I think both Hewett and myself are looking for meatier stuff that delivers that 'pleasant surprise' and more.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

more...
Karen Goldfarb Copywriter's curator insight, May 3, 2013 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 9:27 AM

brainy fun

Scooped by Karen Dietz
Scoop.it!

The Future of Storytelling Techniques

The Future of Storytelling Techniques | Just Story It! Biz Storytelling | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"

Karen Dietz's insight:

If you haven't seen this 6 min. video before about how the brain changes when listening to a story, then go watch it now. It's a terrific training tool. The article by Lou Hoffman and the video also talk about the chemicals released in the brain. Thanks Lou!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
Scooped by Karen Dietz
Scoop.it!

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Just Story It! Biz Storytelling | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
Karen Dietz's insight:

Hey folks -- what a great article that talk about how dramatically the brain changes when it is engage with a story. It is terrific information for when you want to explain the power of storytelling and why it works so powerfully in communication.


Tips for working with stories include exchange giving suggestions for telling stories with others; how to write more persuasively using stories; and a reminder to boil down the complex into the simple via stories.


This post is a nice piece and will come in handy -- either to explain storytelling or to stimulate ideas for how to work with stories in your marketing. Keep it around!


Thanks go to my friend and story colleague Patti Christiansen for finding this article and sending it to me! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Empathy, Neurochemistry, and the Dramatic Arc: Paul Zak at the Future of StoryTelling 2012

"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling."


Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video!


The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior.


And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Your Brain Can Feel Metaphors

Your Brain Can Feel Metaphors | Just Story It! Biz Storytelling | Scoop.it

Metaphors enrich language; just think, would you rather listen to a singer with a "silky voice" or just a "pleasant voice"? In evoking the smooth feeling of silk, the phrase associates a physical texture with something that has none.


Here's a very quick article with a very important message: metaphors that we use in our biz stories actually help listeners feel what we are sharing about.


Wow! This goes hand-in-hand with a recent article I scooped on change that talks about when listeners hear stories they are not only seeing pictures, they are simulating the experience.


This article also talks about the neuroscience of a powerful storytelling device: metaphor.


Enjoy!

more...
No comment yet.

Just Story It Newsletter

Sign up for my rather infrequent newsletter