Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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New Twist On The Neuroscience of Storytelling

New Twist On The Neuroscience of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Jeremy Adam Smith
Karen Dietz's insight:

But when I read this post, I got excited because I hadn't thought about storytelling in the way the author, Jeremy Adam Smith, presents it.

 

It's easy to think storytelling is all about what happens in our heads. Or it's about stimulating our 5 senses. Or it's about engaging our emotions. Or it's about all 3.

 

Smith says storytelling happens through our bodies. Of course! Duh! But I hadn't really thought about it that way. He then goes on to explain how stories emerge from our bodies.

 

What a nice reframe. For sure I'm going to use it with clients in my biz storytelling work.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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TED Talk: Uri Hasson "This is Your Brain on Stories"

TED Talk: Uri Hasson "This is Your Brain on Stories" | Just Story It! Biz Storytelling | Scoop.it
“The people we are coupled to [meaning talking to, sharing a story with] define who we are.  And our desire to be coupled to another brain is something very basic that starts at a very young age. “ Fascinating research here summarized by neuroscientist Uri Hasson, on how our brains become aligned when we hea
Karen Dietz's insight:

What a great TED talk! Here Uri Hasson goes through the research on how listener's brains react to a story. The research also shows the coupling that occurs between the storyteller's brain and the listener's brain.

 

It's terrific stuff and solid research using MRIs. I use this all the time in my workshops. Don't miss it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning

Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning | Just Story It! Biz Storytelling | Scoop.it
Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.
Karen Dietz's insight:

OK -- forget the old model of right and left brain functions. The latest research on language and the brain show that different areas our brains light up around different words and their meanings. Even more interesting, the same activity around words and meanings shows up in similar patterns between people.

 

The implications for storytelling are that even though we've always said people interpret a story in their own way, this article suggests that a group of people could interpret a story similarly. 

 

We've known this to be true, and now neuroscience is validating our experiences. True, the sample in this study is small, and lots more work needs to happen here. But it's a start!

 

Enjoy reading this short post.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Marketing Success: The Power Of Storytelling

Marketing Success: The Power Of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling is more than just our most fundamental communication method - it also has several psychological superpowers when it comes to your marketing.
Karen Dietz's insight:

At first I thought this article was just going to be the same-old-same-old stuff on why storytelling is important in marketing. Yawn. Been there. Done that.

 

But as I scanned the post I said, "Hey, I love the visuals! And the points made are different than I expected. Yay!"

 

So here it is. I particularly like the points about Value and Memory. Really nice.

 

Enjoy this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Perception, Storytelling, & The Network Effect

Perception, Storytelling, & The Network Effect | Just Story It! Biz Storytelling | Scoop.it

Neuroscientist Beau Lotto shares with us how perception shapes our world  and storytelling, and artist Jonathan Harris shares with us the impact of our online lives to both. Both give us steps to take.

Karen Dietz's insight:

Here's a brand new blog post from moi, sharing artist Jonathan Harris' story about his latest project The Network Effect. He has some fascinating things to say about the impact of our online lives to our perception of the world, and the stories we tell.


Go read his letter (it's provocative), along with my brief comments. I'm off to unplug and play :)


BTW -- the photo above is one of my original hand-dyed silk pieces hot off the studio table. It's titled "World Stories". Look for an announcement soon about my storied greeting cards.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Sharing content: What neuroscience and psychology can teach us

Sharing content: What neuroscience and psychology can teach us | Just Story It! Biz Storytelling | Scoop.it
What makes you stop scrolling through an article, open up a social media app and hit the share button? Is it logic, emotion, or something else? Turns out,
Dr. Madelyn Blair's insight:

Relph gives a thorough explanation why we make decisions to share things on social media, buy something, and much more. It’s all about emotion. Story has magical power because it conveys emotion. Read this article if you are interested in learning more about how to select the right story. Oh, his advice won’t be direct, but you sure can read it between the lines. I love it when we learn about story’s power from science. Resilience is knowing enough to have options in mind. This is a great place to begin.


This review was written by Dr. Madelyn Blair. 

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Randy Bauer's curator insight, September 29, 2015 10:27 AM

Think Functional MRI when writing/curating content. What part of the brain is being lit up(emotional) due to the story being told.

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Activating Your Audience’s Brain: Cool Graphics On How The Brain Works

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works | Just Story It! Biz Storytelling | Scoop.it

Via Tom D'Amico (@TDOttawa)
Karen Dietz's insight:

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Don Breedwell's curator insight, March 25, 2015 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

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Infographic -- The Science of Storytelling Visually Explained

Infographic -- The Science of Storytelling Visually Explained | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Article Link: http://bit.ly/1wyWdqD 


Here is a quick of infographic about why storytelling works. It's perfect for a Friday when were trying to finish up the week and had out of the office for the weekend.


I also like that this piece is geared towards marketing and marketers. Just last night over drinks with a few women executives, a high powered agency account manager was lamenting how many of her clients just don't get the importance of storytelling. I'm sending her the link to this infographic today. Maybe this will help make a difference!


Use these statistics whenever you need to, or share this piece to make your point about how powerful storytelling is.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Art Jones's curator insight, November 16, 2014 10:13 AM

Finding this information in infographic format makes lots of good info available to us in one place.

Audrey's curator insight, November 19, 2014 3:03 PM

Storytelling is very helpful in education.  Students can make up their own stories in most subjects  to enhance learning.  Why? It involves emotions, critical thinking and evaluation.  

 

Have a look at www.hotmoodle.com 

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Storytelling Neuroscience -- Rethinking Training + Online Courses

Storytelling Neuroscience -- Rethinking Training + Online Courses | Just Story It! Biz Storytelling | Scoop.it
How can the neuroscience of storytelling help you create online courses?
Karen Dietz's insight:

This article by Ahmed Mori of SchoolKeep is written for educators but applies to anyone in business doing training or delivering online courses. There are great points made here about:

  • your brain on stories
  • tips to take advantage of storytelling
  • and a few cautionary thoughts


Here is what I like about the post:

  1. There is a clear research example given confirming that storytelling process both sensory parts of the brain while concurrently stimulating language processing areas.
  2. That stories do more than inform or entertain -- they stimulate critical thinking skills, capture non-linear situation complexities, and construct new knowledge.
  3. There is such a thing as bad storytelling.
  4. That the "storytelling" of marketing is a misnomer


The only point I take exception to is a quote by author Christian Salmon of Storytelling: Bewitching the Modern Mind, who says that "stories are moving away from being spontaneous cultural practices to methods of manipulation citing examples like George W. Bush, Steve Jobs,..." 


Oh please. Manipulation with stories has been going on for 100,000 years. Think the Crusades, the European witch hunts, the Holocaust, etc. But also think of Winston Churchill, Gandhi, and Christ. That's why we need to get really smart about storytelling -- both as storytellers and listeners.


And storytelling remains just as spontaneous as it ever was, thank you very much!


OK -- off to my accountant's office. While I'm gone, go read this really good article and I'll post my next article + review tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Power of Visual in Biz Storytelling

The Power of Visual in Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …

Karen Dietz's insight:

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Just Story It! Biz Storytelling | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...
Karen Dietz's insight:

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ivan Mercado Lorberg's curator insight, March 14, 2014 11:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

Mervi Rauhala's curator insight, March 18, 2014 3:38 AM

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

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The Science Behind Why Great Stories Spread

The Science Behind Why Great Stories Spread | Just Story It! Biz Storytelling | Scoop.it
In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.
Karen Dietz's insight:

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).


He does a good job in laying that foundation.


I have two thoughts for readers as they check out this post:


1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.


2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.


Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 


Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!


This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it 

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John Michel's curator insight, October 22, 2013 5:36 AM

 When we enter into a story, we enter into an altered mental state--a state of high suggestibility.

Charlie Dare's curator insight, October 22, 2013 7:55 PM

Many songs in particular Country or blues ballards tell a story often of love lost like "Me and Bobby Magee "..."

And so the discussion continues. Jonathan Gottschall writes his second blog post in his series about why/how storytelling works so well for businesses (and in general).

 

He does a good job in laying that foundation.

 

I have two thoughts for readers as they check out this post:

 

1. Gottschalk talks about story structure. Of course you have to know story structures to craft a good story. But structure alone won't make you successful IMHO. There's a whole lot more going on in telling a compelling story and structure is only one piece. Ask any creative writer! There are many different formulas. Most biz folks in the US are completely unaware that different groups/cultures have different story structures than what we see broadcasted on the Internet. Which in a global marketplace has huge significance! I'm not anti-story structure -- I just want us to understand its role better.

 

2. Stories and manipulation. Yes we are being influenced by stories -- and have always been. Yes we are being manipulated all the time. Yes, at some level we know this. No, access to information via the Internet and social media does not innoculate against this. Which is one reason why consumers are getting much more savvy about purchasing from companies who are socially and environmentally conscious.

 

Gottschalk focuses mostly on ads in this post. Ads are only one type of business storytelling however. He asks questions at the end, "Is storytelling really locked into a master formula?" No. 

 

Another question he asks is, "Hasn't the digital revolution paved the way for a new kind of storytelling?" and "Is it time for story 2.0?" LOL -- both remain to be seen and I look forward to the next post!

 

This review was written by Karen Dietz for the Just Story It curation on business storytelling"

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Why your brain loves music [& stories]

Why your brain loves music [& stories] | Just Story It! Biz Storytelling | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.
Karen Dietz's insight:

I love reading about topics related to storytelling and music is definitely one of those.


So here is a wonderful article about how our brains and bodies interact with music. And what is going on in the brain regarding music is almost identical to storytelling!


I like how the article talks about being overwhelmed by a story (that's happened to me), and talks about the notions of 'pleasant surprise' along with 'thwarted expectation'.


And the final point is the kicker: some of the recent studies are too simplistic. As the author Ivan Hewett says, "What we need is a proper dialogue between musicians and scientists; then we might learn something really profound." 


I agree. Too often the studies are simply validating what we already know to be true. This is a necessary step in the research around both music and storytelling. But I think both Hewett and myself are looking for meatier stuff that delivers that 'pleasant surprise' and more.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Karen Goldfarb Copywriter's curator insight, May 3, 2013 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 9:27 AM

brainy fun

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Uri Hasson: Neuroscience of Storytelling Latest Research

Neuroscientist Uri Hasson researches the basis of human communication, and experiments from his lab reveal that even across different languages, our brain
Karen Dietz's insight:

Uri Hasson is the neuroscientist at Princeton University who several years ago did the research using MRIs showing the brain entrainment that happens between a storyteller and a listener.

 

This was breakthrough research into the neuroscience of storytelling. Now here is his latest TED talk where he shares his additional research on the topic.

 

Hasson talks about expanding the research beyond 1 storyteller to 1 listener to 1 storyteller to 5 listeners and what they discovered.

 

He also discusses more about the brain entrainment that happens, how meaning is created, and what happens when people from different cultures listen to the same story.

 

It's fascinating and you will want to take notes. In fact, you'll have to go slowly through the video because Hasson has a strong accent and it's sometimes hard to comprehend what he is saying. Kind of proving his points in a way.

 

So go grab this and bring it into your stash on the neuroscience of storytelling.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling To Build Trust With A Leader's Power

Storytelling To Build Trust With A Leader's Power | Just Story It! Biz Storytelling | Scoop.it
We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o
Karen Dietz's insight:

This is a longish article to read over the weekend -- and you'll be glad you did.

 

Written by Dacher Keltner, a professor of psychology at the University of California Berkeley and author of "The Power Of Paradox: How We Gain And Lose Influence", it's a fascinating piece on the relationship between storytelling, leadership, and power. Particularly the link between storytelling and healthy power or the abuse of power.

 

There's an entire discussion devoted to storytelling that is inclusive and storytelling that is divisive. In today's political climate, it's important to understand these points.

 

In addition, you'll learn about narratives of exceptionalism. All of these points play out in modern organizations, too. This would make a great conference panel discussion, BTW.

 

If you are a leader, or if you work with leaders, pay close attention to this article so you'll know what to avoid, and what to focus on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Wired for Empathy: Why We Can’t Resist Great Storytelling

Wired for Empathy: Why We Can’t Resist Great Storytelling | Just Story It! Biz Storytelling | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
Karen Dietz's insight:

Hey folks -- I like this article because it's a good basic primer on storytelling and empathy.

 

Keep this one handy and use it when explaining to others the power of storytelling, why empathy is important, and the neuroscience behind it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Robots get a crash course in humanity by interpreting stories

Robots get a crash course in humanity by interpreting stories | Just Story It! Biz Storytelling | Scoop.it
As it turns out, the key to crafting intelligent machines that won’t go rogue and slaughter us all might be some very thoughtful storytelling. Mark Riedl and Brent Harrison from Georgia Tech are trying to mold the way artificial intelligences wrap their incorporeal heads around human ethics by feeding them stories, and rewarding them for
Karen Dietz's insight:

"Gotta love this -- artificial intelligence devices are now reading stories in order to get trained to behave well in human societies.


This is the latest project and research from Georgia Tech scientists mark Riedl and Brent Harrison. It's fascinating. Read what these two have been up to and the great strides they are making.


The famous anthropologist Gregory Bateson told a story in the 1970s that goes like this:

A man wanted to know about mind -- not in nature, but in his large private computer. He asked it (no doubt in his best Fortran), "Do you compute that you will ever think like a human being?" The machine then set to work. Finally the computer printed out an answer. The man ran to get the paper and found, neatly typed, the words: "That reminds me of a story..." (Steps to An Ecology Of Mind, 1979)


Looks like we may be getting there.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Miklos Szilagyi's curator insight, February 16, 1:19 AM

Wow, robots are learning one of the mostly human capacity, the story-telling...

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Beau Lotto On Perception + Storytelling: How We Experience the Meaning We Create

2015 Future of StoryTelling Summit Speaker: Beau Lotto Neuroscientist & Founder, Lottolab Apply to attend: www.fost.org Beau Lotto’s research into…
Karen Dietz's insight:

What a great 4.24 minute video! Here neuroscientist Beau Lotto from the UK talks about human perception, how our perception is linked to storytelling, and how we create meaning for ourselves and others.


He also talks about social media and what that means for storytelling. Lotto shares what to do next -- how to think about storytelling and what steps to take to ensure a better future.


Anyone in business can benefit from Lotto's work -- whether you are a leader, trainer, or marketer. This video is good stuff to know about, think about, and do something about.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Insight Narrator's curator insight, October 7, 2015 5:05 AM

This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience.  That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.

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Going On A Digital Detox: The Ability To Create A New Story

Going On A Digital Detox: The Ability To Create A New Story | Just Story It! Biz Storytelling | Scoop.it
Neuroscientists observed 35 people who were totally cut off from their devices in the Moroccan desert. The results were life-changing.
Karen Dietz's insight:

Good golly -- why would I curate an article on this topic??!!


Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Melanie Hundley's curator insight, August 4, 2015 10:15 AM

Good golly -- why would I curate an article on this topic??!!


Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

Cathryn Wellner's curator insight, August 4, 2015 5:32 PM

Good golly -- why would I curate an article on this topic??!!

 

Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!

 

A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.

 

Go read this interesting article and start planning your times to unplug. 

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

Christina Roney's curator insight, August 5, 2015 11:02 AM

Good golly -- why would I curate an article on this topic??!!

 

Because a digital detox will improve your storytelling skills. As the article points out, not only will your storytelling get better, so will your relationships, and the ability to be more empathetic. Even more important, you'll get out of a rut and it will allow you to craft a different life story. On top of that, your brain will change for the better. Whoa!


A fascinating research project is shared, along with additional results than what I've already mentioned. I try to keep weekends free of digital devices. I like how much more relaxed I am, engaged in the world, and happier.


Go read this interesting article and start planning your times to unplug. 


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

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The Power of Story Over The Brain: Content Creation Know-How

The Power of Story Over The Brain: Content Creation Know-How | Just Story It! Biz Storytelling | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.
Karen Dietz's insight:

Article Link: http://bit.ly/1yNeuTx 


Here's another short but powerful article on the effects of storytelling on the brain. Yes, I said "storytelling" not just stories -- because this article is all about what happens when stories are shared between people, like in real time conversations.


Like: the significance of neural coupling, what mirror neurons produce, how dopamine cements memories, and my favorite -- how stories activate brain regions that are dormant when processing facts. Yahoo!


This article is chock full of fab info that you won't want to miss. It's short and to the point, too. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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corneja's curator insight, November 17, 2014 6:52 PM

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

Marco Favero's curator insight, November 18, 2014 8:29 AM

aggiungi la tua intuizione ...

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Good Storytelling--Why Your Brain Loves It

Good Storytelling--Why Your Brain Loves It | Just Story It! Biz Storytelling | Scoop.it
Studying the neuroscience of compelling communication.
Karen Dietz's insight:

Article Link: http://bit.ly/1tj3Kea 


Here is an Harvard Business Review (HBR) article from researcher Paul Zak with more information about the neuroscience behind why stories work so well.


Zak explains the latest they have found in their brain research on storytelling. It's good stuff! And we now know more about what stories produce in the brain.


LOL -- we've known storytelling works because it's been around for 100,000 years. Now science can tell us why. And now when I work with clients I often have to start with the science of storytelling so people will accept that storytelling works. This just goes to prove Zak's point that we always want to know the "why" before taking action!


Enjoy reading about the latest insights on the neuroscience of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Neuromarketing (+Storytelling)--You're Doing It Wrong.

Neuromarketing (+Storytelling)--You're Doing It Wrong. | Just Story It! Biz Storytelling | Scoop.it
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Karen Dietz's insight:

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Martin (Marty) Smith's curator insight, September 30, 2014 9:34 PM

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





malek's curator insight, October 1, 2014 7:29 AM

When it's all about falling in love with a purpose not a brand.

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The Science of Narrative: Why We Tell Stories--Great Expert Panel

The Science of Narrative: Why We Tell Stories--Great Expert Panel | Just Story It! Biz Storytelling | Scoop.it
Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But is storytelling essential to survival? Join a spirited discussion seeking to explain the uniquely human gift of narrative—from how neurons alight when we hear a tale, to the role of... [read more]
Karen Dietz's insight:

Wow -- here are 5 panelists (3 scientists, 2 writers) including Jonathan Gottschall, Joyce Carol Oates, Jeffrey Eugenedes, Keith Oatley, and Paul Bloom talking about the advances and limits of storytelling, people being under the thrall of wicked stories, discoveries about the brain and storytelling, and a host of other story topics. Research and citations are shared also, so it's not just people chatting willy nilly. And the panelists don't all agree with each other, which is fascinating and refreshing.


Here's the problem -- the video is 1:40 hours long. Yikes! I've watched sections of it and have scheduled a time to watch the entire piece. But I very much like what I've heard so far and do recommend it.


For example: a story is only transformative for the reader/listener when the artist (storyteller, writer, director, etc.) has mastered the craft of storytelling. This is from scientific research. So training in storytelling does matter.


I do have one quibble though: the event began with a theater group 'telling a story'. Eh -- not so much. So you can skip that first 14 minutes. Why they didn't have a real live storyteller on stage for this segment is beyond me.


Anyway, spend time with this video and get the real skinny on storytelling directly from writers and scientists. Make sure you've got a pen and paper handy so you can take notes. 


Many thanks to colleague Stephanie West Allen for pointing me to this video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Positive Brain Impact: A Plan To Feed It Stories

Positive Brain Impact: A Plan To Feed It Stories | Just Story It! Biz Storytelling | Scoop.it
As the new year approaches, I am resolved to read and listen to more stories and that means less of other kinds of content, such as opinion, most social media and even some elements of news. Why would I do this?
Karen Dietz's insight:

What a great short article with a powerful message: vow to listen to more stories in 2014 and improve your brain -- and your life, and your well-being.


Of course, it all depends on what kinds of stories you listen to. As I always say, "garbage in, garbage out". So select your stories really well to get the most benefits. Me? I feed myself stories that induce awe, wonder, beauty, inspiration, kindness, gratitutde, optimism, hope, empathy, appreciation, respect, laughter, and the like. And yes, action and spy thrillers can qualify :))


Have fun reading this post on storytelling, the brain, and quality of life.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How Sensory Info/Stories Influences Price Decisions

How Sensory Info/Stories Influences Price Decisions | Just Story It! Biz Storytelling | Scoop.it

Words are not simply the flat, black-and-white letters as depicted in the dictionary. They are three-dimensional objects that contain feelings, sounds, and pictures when they are said or read.

Karen Dietz's insight:

Does telling a story and allowing prospects to handle a product increase sales? And does doing so also mean people will pay more? Yes on both counts. Relying on email isn't going to work so well.


Read this fascinating study (not boring or academic) to understand why. Then go make appointments with prospects armed with stories, visuals, and some sort of experiential demo. Yes, even for services!!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Terri Pawer's curator insight, July 29, 2013 11:25 AM

Amazing impact of auditory influence when combined with price.  It provides a whole new twist on sales training and how to potentially improve gross margins.

Karen Dietz's comment, August 2, 2013 7:46 PM
Yes, Terri, it does! I was really surprised by the findings and enjoyed reading it. I hope people can really apply this to increase their sales.
Fab GOUX-BAUDIMENT's curator insight, September 23, 2013 8:09 AM

all about narratives....

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