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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Why The Art of Storytelling is All In How You Think About It

Why The Art of Storytelling is All In How You Think About It | Just Story It! Biz Storytelling | Scoop.it
A lot of time will be spent discussing the art and craft of storytelling on the Croisette this week. But there’s a crucial part of the science behind stories that will get far less attention than it should. Stories aren’t just
Karen Dietz's insight:

Here are the points I love about storytelling that author Alison Engel makes in this post:

  1. Stories are co-created in the mind of the listener
  2. Stories act as substitute memories -- we relive a story as it is told to us
  3. It's time to mine deeper motivations in our stories to get beyond the 'so-what' kind of storytelling that is common today.


These are all fabulous points that Engel does a great job discussing so we know what to do next. She has some really good insights to share on all three points that can help us in our storytelling.


If you want better business stories go read this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Peter (PJ) Fulcher-Meredith's curator insight, June 17, 2014 6:38 PM

Agree with Karen this is an excellent article to add to the whole conversation around business narrative. It reinforces is that it is not about you but your audience - they are your context. It doesn't matter what you think it is the way that your audience experiences your story that will lead to them engaging with you or not.

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Storytelling, Memory, and Sales Conversions: How It All Works

Storytelling, Memory, and Sales Conversions: How It All Works | Just Story It! Biz Storytelling | Scoop.it

"When you look at the marketing funnel from a storytelling perspective – each area of the funnel proposes different “acts” of your customer’s story." Ankit Oberoi @peeplaja

Karen Dietz's insight:

This is a lengthy but very meaty post about how storytelling, the mechanics of learning, and understanding how memory works can lead to higher conversions from a website.


I love the material shared about both memory and learning. And that the author, Ankit Oberoi, shows how these -- along with narrative -- can generate higher sales from a website.


The beginning of the article talks about the Significant Objects project, and the neuroscience of storytelling -- both of which I've curated before. So no news there, but it is a good overview.


The article really starts to get interesting when Oberoi picks apart a Men's Wearhouse ad and website to tell us how storytelling, memory (short-term, long-term, implicit, episodic, etc.), and learning (attention, encoding, storage, retrieval) all works together to increase sales. I really like the memory map he shares!


So if you want more leads and sales from your website, dig in here because there is very useful information. Does the article provide all the answers? Probably not. But it's a terrific good start and I think it will help everyone a lot!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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