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Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz


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The Power of Visual in Biz Storytelling

The Power of Visual in Biz Storytelling | Just Story It Biz Storytelling | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …

Karen Dietz's insight:

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.

Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.

Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.

The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.

I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 

I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.

The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Successful 21st-Century Brands Help Create Meaningful Lives

Successful 21st-Century Brands Help Create Meaningful Lives | Just Story It Biz Storytelling | Scoop.it

"Your customers are beginning to take a quantum leap into an era where a life meaningfully well lived is what really counts."

Karen Dietz's insight:

Now here is an interesting article showing how branding is continually evolving into meaningful interactions with customers.

I curated this article -- not only because it shows us what is happening today and tomorrow with branding -- but because business storytelling is the link. Effective compelling meaningful storytelling is how to make this future possible.

Well, I think it is a desirable future to aspire to. Others might disagree. That's okay. And if you, your business, your organization desire to connect with customers who focus on creating a meaningful life well lived then pay attention to this article. It has lots of great insights.

Storytelling is a very powerful meaning-making medium. The stories you select to share -- and evoke from others -- will either help the business and customers create more meaning or not, depending on your intention and your ability to craft and deliver great content.

The choice is yours -- check out this picture of the future.

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Frédéric Rochet's curator insight, August 12, 2013 12:54 PM

an increasing group of companies is striving--intentionally or not--to focus on improving lives

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Innovative Leadership: It Starts With Words [& Stories]

Innovative Leadership:  It Starts With Words [& Stories] | Just Story It Biz Storytelling | Scoop.it
Innovation leadership needs to start early. Freshman writing may be as good a place as any.
Karen Dietz's insight:

This post is a related topic to storytelling -- it's an article that helps inform us about the need for storytelling and when working with stories needs to start in our careers.

The author, Henry Doss, makes the point that reflection is an essential leadership skill. Reflection is also an essential ability for crafting and telling compelling stories. Reflection allows the multiple meanings of the story to emerge. Reflection allows the key message to be known. Reflection allows the story to shift and change over time.Doss says that the ability to reflect can start early on -- in freshmen writing classes.

That's why he says Innovation Leadership starts with words, because for students this is "their first exposure to personal growth that is essential to leadership." Storytelling and writing skills are more than just language skills. They are a place of inquiry, as Doss says.

There are other points Doss makes in this article and it is worth the read -- especially for anyone in leadership or anyone in education.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

cvalleva's curator insight, May 11, 2013 3:24 AM

"Evita complejidades innecesarias"

ozziegontang's curator insight, May 11, 2013 3:17 PM

Actually it starts with the way that I think. My thinkiandrogen influences who I am. Who I am influences what I do. The writing part comes from my thinking and my being. Reading Lee Thayer's book Leadership Virtuosity would be very helpful in seeing leadership from this aspect and all its many other perspectives.

Linda Allen's curator insight, May 13, 2013 5:51 PM


Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!