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Via Eric_Determined / Eric Silverstein
Dr. Madelyn Blair's insight:
This article is written for companies who want to juice up their appeal to customers by walking them through a journey. As I read it, I got a strong sense that they were actually writing a story where the customer was the hero. Check it out. This review was written my Dr. Madelyn Blair. See her at www.madelynblair.com. Follow her @madelynblair.
Great example of the power of #storytelling -> L.L. Bean: The importance of relationships in CRM and social in CSR http://t.co/93Qtz6ua
Karen Dietz's insight:
This is a terrific example of how a company (L. L. Bean) is using customer stories effectively.
And the blog post is a great story!
Think about this for your own business or organization.
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
This simple, true story of an encounter that Barbara Glanz had at one of her speaking engagements defines what good customer service means.
Love love love this video! In and of itself it is fabulous and I know you will thoroughly enjoy this 3.38 min. story that is both profound and touching.
And the message is all about storytelling. When a story practitioner advises a client to craft stories people can share about them, what they are REALLY saying is, "create memories/memorable experiences for people." From those memorable experiences and memories stories will flow -- which they will share and share and share.
Go watch the video. Think about the message. And start asking/answering the question, "How can I create memories/memorable experiences with my customers that they will then share as stories?"
Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time.
Karen Dietz's insight:
While this article focuses on reading, think of all the biz stories you tell in your content creation across platforms -- blogs, websites, emails, articles, presentations, videos, digital stories, and the like.
The results will be the same. And the research holds true for sharing stories in person, too.
It is fascinating that the more a listener is engage in a story, the more empathy grows over time. People become more empathetic through storytelling.
What's the take-away here for businesses? If you want emotional engagement and people feeling empathy towards you and your company, share stories.
Leaders need to know this when sharing stories about values, vision, change efforts, etc. Marketers need to know this for brand loyalty. Small businesses and entrepreneurs need to know this for relationship sales.
This is a very short article with powerful points. Even better, there's a link to the original research so you can really get all the insights.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.
Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.
Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.
Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.
This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.