Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …
|Scooped by Karen Dietz|
This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.
Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.
Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.
The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.
I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing.
I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.
The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it