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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
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Pattern Stories: What they are + how they deliver emotion

Pattern Stories: What they are + how they deliver emotion | Just Story It! Biz Storytelling | Scoop.it
Pattern stories are narratives that cover a period of time or when many stories share a theme or tone. A great way to connect a message with emotion.
Karen Dietz's insight:

What a nifty post this is! The author presents us with the notion of pattern stories -- stories that cover a period of time, or a series of stories that share a theme, structure, or tone.


This is a terrific way to think about a group of stories, or stories that show a progression through time. Very cool.


I really like the 2 examples shared, along with the discussion about how pattern stories can drive emotional connection.


The second video in the post is perfect for a Friday. It's a commercial from Thailand that is 3 minutes long (subtitled) and will totally touch your heart. It's titled "Unsung Hero".


Enjoy this post and thinking about your stories in a new way. Have a wonderful weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Heroes: Masters of The Universe or Headaches?

Heroes: Masters of The Universe or Headaches? | Just Story It! Biz Storytelling | Scoop.it
Alicia Pickering, a long time friend of Sparknow, is working with us on ethical and cultural auditing. She writes about the problems that heroism brings in an institutional context.
As other parents...
Karen Dietz's insight:

The hero's journey is touted today as the way to craft business stories (for some, the only way), whether it is in marketing, sales, branding, content creation, org change, and even leadership. 


We are drowning in hero stories today, and it has become a mono-myth in our culture -- and maybe that's not so good. This article speaks to that issue.


This blog post written by Alicia Pickering is the best writing yet I have come across explaining why the hero's journey is sometimes not the best way to go -- and the consequences of too much emphasis on hero stories.


Go read this easy-to-read yet very thoughtful piece and let's start moving away from the dominance of the hero's journey. Let's find different stories to share in business life that reflect other aspects of the human experience.


PS -- I'm back from my travels so expect to see more curated articles. And many thanks  to my biz story folks at Sparknow in the UK for publishing this piece on their blog!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  

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Replace the Hero’s Journey in Biz Storytelling? Yes!

Replace the Hero’s Journey in Biz Storytelling? Yes! | Just Story It! Biz Storytelling | Scoop.it

"I can think of several organizations that are bravely embracing and sharing the chaotic reality of life—organizations that are inviting conversation and engagement, as opposed to sharing stock messages and regurgitated storylines."

Karen Dietz's insight:

Colleague Thaler Pekar has hit it out of the park again with this article about recovering from the mono-myth of the Hero's Journey. Music to my ears!


As Pekar says, yes -- the Hero's Journey is something we all experience. But it is not the only story we live by. And our lives and businesses can't be reduced to only the Hero's Journey. 


And in business, if we rely exclusively on the Hero's Journey our stories will turn formulaic -- and eventually not engage people, as Pekar points out. Too many businesses and consultants only focus on the Hero's Journey, IMHO. They tell me it's because it is easy to do, and easy for businesses to understand. I find it just as easy to never mention the Hero's Journey in my work with clients :))


So what other kinds of stories are available to us? How about the Magician's Journey (turning an idea into gold), Trickster stories (out of the box thinking, innovative results by turning something on its head), stories of Kings and Queens (the challenges and wisdom of mature leaders), or stories of communities coming together to solve a problem. These are just a few ideas!


I also like the examples Pekar shares in the post so we can go explore what others are doing.


If you are in the Hero's rut, check out this post. If you are not, read it anyway so you don't get stuck :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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The Hero’s Journey: A Big Problem for Business Storytelling

The Hero’s Journey: A Big Problem for Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. Here's what to do instead.
Karen Dietz's insight:

Here in San Diego we are in the midst of Comic-Con and super-heroes abound. I've donned my super-girl costume and am happily immersed in X-men movies. 


And just in the nick of time, my Twitter buddy Os @ICGJ_IDEATION sent me this link to an article written by Maggie Patterson. I jumped up and now with joy, because despite my supergirl powers and love of action heroes, the hero's journey leaves a lot to be desired in business storytelling.


And this is exactly what Patterson is saying, too. I really like her twist on the hero's journey and how you can turn the stages of the journey into separate stories. I also like her take on why the hero's journey is so limiting.


I usually take a different path than Patterson does, though. For me, when we are stuck in the hero's journey, we miss other critical narratives businesses need to tell like community stories, origin stories, this is how it's done stories, etc.


Patterson also has a free guide to download, which I checked out. It's pretty good. My only quibble is that the questions posed in the document will mostly get you opinions and descriptions. You'll still have to dig for the stories.


Don't be anti-hero -- just augment your story list. Read the article for more insights and download the guide. 


OK -- this supergirl is heading back to my X-men marathon and watching all the Comic-Con fans running around downtown! Have fun...


PS -- and thanks Os for sending me the link!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 11, 2015 9:05 PM

Hero's journey primary and some more...

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Great examples to follow of 'customer as hero' stories from Southwest Airlines

From our very beginning, Southwest Airlines has been a maverick in the airline and Customer Service industries. We set ourselves apart every single day by de...
Karen Dietz's insight:

Here's a 13 minute video from Southwest Airlines that my biz storytelling colleagues Paul Smith and David Hutchens found and shared on Facebook. It is a fabulous example of how customer stories convey an organization's values, vision, and mission.


And there is something else here that Southwest does really well -- most of the stories are NOT so much about the company. Instead, the customers are the heroes. In other words, many of the stories are about something important happening in the customer's life and Southwest happened to be the vehicle for it. 


Sharing stories where the customer is the hero requires quite a mind shift. So here are some really good examples in the video. Watch, learn, and craft your own stories in similar ways.


For some additional insights check out Mark Goldman's comment to my Facebook post about the video.


I'm looking forward to my upcoming trips on Southwest. If you fly that airline, you too may have some stories to share.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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