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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Scooped by Lianne Picot

Be Careful With Your Case Studies: When Telling Stories Goes Wrong

Be Careful With Your Case Studies: When Telling Stories Goes Wrong | Just Story It! Biz Storytelling | Scoop.it
Meet Zac. He was part of a major controversy this week with the UK Department of Work and Pensions (DWP). He is quoted in several pamphlets, talking about his experience as a job seeker.
Lianne Picot's insight:

What not to do in storytelling! The UK government went a little too far in their case studies telling people how they should behave in claiming benefits. In this case, facts ARE stronger than fiction! And I don't say that very often... ;)

This review was written by Lianne Picot, founder of the Story Powered® Institute for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ron McIntyre's curator insight, October 1, 12:48 PM

This goes back to "TRUST". For stories to have an impact they should be true and verifiable. This type of story can destroy a company as well as individuals. Elaboration can do the same thing when it breaks the boundary of authenticity and truth.

Stephen Dale's curator insight, October 2, 6:38 AM

Beware of propaganda!

Scooped by Karen Dietz

East Palo Alto adds personal touch to planning process by asking residents to tell their stories

East Palo Alto adds personal touch to planning process by asking residents to tell their stories | Just Story It! Biz Storytelling | Scoop.it
As they draft a new Comprehensive General Plan, East Palo Alto officials are collecting oral histories of residents — a process praised as a novel approach to…
Karen Dietz's insight:

Love this story! It's about a city using the power of storytelling to chart their future. Hooray!

Don't you wish more organizations -- whether businesses, nonprofits, or governments -- would do the same? I know everyone's experience would be much richer with better outcomes, too.

My only little criticism of the process the City of East Palo Alto is using are the questions they are asking. They are OK. But if they reaslly wanted stories they would be using story prompts to make sure they really heard stories. The questions they are now using will get them information or opinions and maybe not stories.

Instead of asking, "How do you make use of the city's parks?" they could ask, "Tell me about some of the best times you've had in the city's parks..."  The first question gets you information like, "We go picnicing, we use the playground, I like running in the park..."

If you ask the second question you actually get a very rich story that tells you more. "I really like to run in the park every morning. The scenery is beautiful and I like how the city replants its flowers each season so the park is constantly changing and pleasant to be in. I run with my buddies. It is easy to find parking and we can hang out at the picnic tables afterward."

You get the idea. We now have meaningful experiences to help guide decision-making about plant maintenance, parking facilities, places to congregate, etc. that we never would have gotten by asking the first information-based question.

So if you plan to do something similar in your organization, focus on the "Art of the Question" and investigate story prompts and the Appreciative Inquiry process for more help.

Many thanks to fellow curator Bill Palladino @LocalEconGuy for sending this article my way!

This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Tribe Pictures's curator insight, January 16, 2013 2:26 PM

Story telling makes for good city planning

Karen Dietz's comment, January 17, 2013 4:30 PM
It certainly does! And it is a much more rewarding experience for all involved.

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