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Karen Dietz's insight:
One of my Twitter buddies, Os @ICGJ_IDEATION, found and shared this article with me and I think these interactive storytelling activities could easily be adapted to business settings. The post was written by Anastasia Salter @AnaSalter for the Chronicle of Higher Education.
I'm always on the hunt for fun ways to work with stories in my business storytelling workshops. I think the first game will be really easy to adapt/work with.
For the second game, it will take a little work, but I think the free Google Doc can be tweaked to address complex business situations. I see this fitting nicely with the post I recently curated by Madelyn Blair on using narrative for problem solving.
I've always liked Story Cubes and think they are great for generating stories for all kinds of business situations, like sales and marketing. Instead of starting the story with "Once upon a time..." (that will never fly in business), I like using "It happened one day..."
So check out this post and start using these games for generating business stories, working through complex problems, and having more fun doing it all.
This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it
The challenge of natural story sharing
Via Gregg Morris
Karen Dietz's insight:
I go on about story sharing being the heart of effective storytelling. But what is that really? Here story colleague Cynthia Kurtz has written a brilliant -- and well thought out -- article on what story sharing is, how it happens, what it looks and feels like.
Even better, she puts it together in a game for us. Yay! Get your story game on. Read this post and get better and the dynamics of storytelling.
And many thanks go to @Gregg Morris for originally finding and sharing Cynthia's work. Thanks Gregg!
We are the stories we are told. Each of us alone and all of us together are the living embodiment of all the stories we have heard and all the stories we have told each other. Narrative shapes our behaviors, our thoughts, our actions.
The original title of this article is "The Universal Language of Story." But there's no new there. The article is OK but missed the point of the video referenced in the post, I think.
What IS news about the article is the 20-min. TED video. In the video, Jane McGonigal shares her passion for how gaming and storytelling together can make a better world.
The extent of my electronic gaming consists of Solitaire, Majong, or Sudoko on my phone or iPod. But after watching this video, I'm inspired to take the leap into online gaming.
What Jane does in this video is share how storied games train us in ways that allow us to pull together for the social good. Now that's amazing and a fabulous twist on how and why linking gaming and storytelling into our business practices could lead to amazing results.
Then make sure you watch the video on "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain" in the next post here in this collection. The 2 go hand-in-hand and will really open your eyes.
So watch the video, get your creative thinking cap on, and game on!
Nonetheless, there is a powerful sense that the fun of a game and the fun of a story are different in some way. What is that distinction?
I love this post because it goes into depth about the nature of play, gaming and story sharing. It's a great romp through the imagination and another facet about why storytelling is so powerful -- whether you are sharing a business story or just sharing a story with friends.
I've long said that storytelling is deep play. This article explains the how and why of that. The author talks here about the emotions of play he has identified and how that connects to our imagination -- and the imagination of our listeners when we tell a story.
This post is Part 2. Part 1 is about Stories and Games: Art. Can't wait to read that one next!
Game dynamics can be used for everything from making school less awful to making people less lazy. (Yes, I’m talking to you: Put down the donut and pick up the Nike Plus!
What does this have to do with biz storytelling? A lot actually.
First, understand that listening to and sharing stories is a form of deep play -- it's fun and enjoyable and completely engaging if done well.
Gaming is also deep play -- it's fun and enjoyable and completely engaging if done well.
Often in business we create our stories, slap them on our website or bring them into our presentations. Often that is enough to keep the pipeline of prospects flowing.
But in today's competitive marketplace, what can you add to keep your competitive edge, engage customers even more, and generate raving fans?
Adding gaming dynamics to the mix. Read this article for 3 simple types of gaming dynamics you can add to your storytelling & marketing for a winning mix.
And read the previous article on linking ads to storytelling for great content. Reviewing both together should give you a wealth of creative ideas for your marketing next steps.
Here's how one creative agency has used a drinking game, derived from Pictionary and Telephone, to get more excited and creative about upcoming presentations.
Karen Dietz's insight:
Innovative storytelling is on the rise! Here's the second post today on creative developments in business storytelling.
This drinking game to generate stories made me smile and wish I was in the room with this group!
The post by Ilan Mochari @IlanMochari gives the directions for how to use this game to generate stories and visual storyboards in a fast and fun way. And it teaches everyone a lot about communication, too.
Why would you want to use this game? In this instance it was used to generate new ideas for marketing and branding campaigns. As the author says, it's easy to rinse and repeat previous campaigns, and harder to come up with new ones.
I think it's ingenious and definitely want to try it out. If you experiment with it, let us know what happens. And what other ways could you use this game in business?
Have fun and story on :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Kindness is in everyone. The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness.
Karen Dietz's insight:
Right on the heels of the last article I curated about the future of storytelling comes this article about how the Singapore Kindness Movement is using a storytelling app that's a game. The purpose is to promote being kind, gracious and friendly in communal spaces.
This is exactly wha the Wild (?) Future of Storytelling article was mentioning: stories will make the world a better place.
This is a very short article but delightful. The stories in the app are based on fairy tales. And each story is interactive. Sounds like fun.
For businesses, it begs the question about how you want to use stories, and in what innovative ways can you do so? Would it fit with your Vision/Purpose to create a story app in a similar vein to Singapore's app? Hmmmm.
Many thanks to colleague Evelyn Clark @corpstory for pointing me to this post!
This review was written by Karen Dietz for the Just Story It curation on business storytelling at www.scoop.it/t/just-story-it
Can games be art, and should we care either way? Every culture respects some activities and objects as 'art', and grants to these a certain esteem that is entirely apart from their practical uses...the question of whether games can be art is misguided, because all art is a kind of game. To understand why this is so, there's no better place to start than looking at the relationship between games and stories.
Here the author Chris Bateman covers the connections between stories, gaming, and art. How cool! I really like his points about the similarities and differences between games and stories because there is too much written out there saying every game needs storytelling to be effective. But what the heck does that really mean? This article does a nice job explaining it all -- and linking it to art.
As he says, "...because when we look at books and films as artworks we judge their artistic merits to a great degree on the quality of the story they produce, and the techniques they use to evoke that story, and thinking in this way makes games look like a poor candidate for the esteem afforded to art."
But gaming, art and stories to go together -- and there's more to this statement as Chris shares with us in the article! Enjoy the read.
I greatly admire novelist Salman Rushdie and was delighted to watch this 4.39 minute video where he shares his thoughts on how the Internet and gaming is affecting the ancient art of storytelling. He has some words of caution for us also though that we would be very wise to heed.
Watch the video and get your mental stimulation for the day.
Marketing Innovation or Hype? Marketing for many seems to be a dark art particularly when it comes down to understanding branding.
I love this article because it really brings clarity to the hype surrounding marketing and transmedia storytelling. And it includes a nice piece on customer journey maps.
Gamification, transmedia narratives, and customer journey maps all have storytelling and storytelling skills at their heart. The authors talks about the dynamic process of storytelling that is informing marketing these days. And this article points to another convergence that is happening with storytelling, marketing, understanding customers, and technology tools for story sharing.
What is missing from the article is a discussion about the needed storytelling skills that professionals working in these areas need to have to be successful. Hmmm -- seems like that's a post I need to create :)
But go read this article for ideas and examples about this convergence -- it's our present and our future.
Thanks to Digital Rocking Chair @D_RockingChair for originally sharing this article.
Via The Digital Rocking Chair