Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Successfully Delivering Your Story: The Ultimate Startup Investor Pitch Deck

Successfully Delivering Your Story: The Ultimate Startup Investor Pitch Deck | Just Story It! Biz Storytelling | Scoop.it
After 14+ years of writing hundreds of investor pitches that raised hundreds of millions of dollars — here’s the winning formula! When you see about 50 pitch decks a week over 14 years, you see A LOT…
Karen Dietz's insight:

What a great pitch deck that follows the structure of a story!

 

We've known for quite awhile that when pitching your company to funders, you've got to tell your story -- of the problem, solution, your biz plan, benefits, etc.

 

But how do you put it all together using narrative structure? Well, here's your easy to follow guide. After reviewing dozens of these over the years, this one will definitely work for you and bring in those bucks (as long as your product, solution, benefits are spot on).

 

Happy fundraising...

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Marc Kneepkens's curator insight, April 4, 3:35 PM

Excellent article on how to weave your 'story' in your pitch deck and all elements of your presentation.

Dennis Swender's curator insight, May 20, 6:25 AM
A content creation package for multiple venues
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Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best

Successful Cause Marketing: The Storytelling Psychology + What Makes It Work Best | Just Story It! Biz Storytelling | Scoop.it
In a saturated mediascape, brands are looking for strategies that reach beyond our expectations. Cause marketing is one promising way forward.
Karen Dietz's insight:

Here's a great post about storytelling going right at Expedia. Their social cause is supporting St. Jude's Children's Hospital. The digital story they share about their work with St. Jude's definitely got to me. Good job Expedia!

 

The author of the post, Nicola Brown, analyzes the video and what Expedia is doing for the hospital's patients, sharing with us what makes it work. 

 

Point #3 is about rich storytelling and it's a point well worth remembering. When working with leaders, I always make the effort to promote rich, nuanced, multi-layered storytelling to produce maximum benefits. Thin, simplistic stories will only take you so far.

 

Anyway, enjoy this piece and the video. It is amazing.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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4 Types Of Startup Stories To Win Investors

4 Types Of Startup Stories To Win Investors | Just Story It! Biz Storytelling | Scoop.it
Investment decisions are supposed to be based on rational analysis. But don't discount the power of a compelling narrative to engage a funder emotionally.
Karen Dietz's insight:

Just yesterday I finished putting together a storytelling program for startups to create their pitch deck. Lots of specific stories are needed in order to create a winning pitch to venture capitalists.

 

Then today this post pops up on my screen. Talk about serendipity! What I like about the article are the 4 story types that a startup can take. Each startup story is unique, yet typically falls into one of these 4 story types.

 

What I don't like about the article is that the original title is "4 Keys To Crafting A Winning Startup Story". It sounds like you are going to get tips for crafting your startup story. The article isn't about that, but it does lay out the 4 types very well.

 

If your are struggling with your startup story, this post will definitely help you. Which story type fits you best?

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Marc Kneepkens's curator insight, April 19, 2016 6:18 PM

Packaging your #funding request is not just about numbers. You're dealing with humans who have emotions. Tell a great #story.

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Powerful Nonprofit Storytelling: Best Tips

How do you tell a compelling nonprofit story? What elements need to be there? What are great examples of nonprofit storytelling? We answer these question
Karen Dietz's insight:

Last week Kathy Klotz-Guest, Jim Signorelli, and me spent an hour on Blab talking about the best practices for nonprofit storytelling.

 

We chat about what doesn't work, what we see out there in nonprofit storytelling, and ways to make it better. We even chat about how best to work with stories from the people nonprofits serve.

 

We went in depth, and had fun. Check it out!

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oconnorandkelly's curator insight, March 16, 2016 1:36 PM

Last week Kathy Klotz-Guest, Jim Signorelli, and me spent an hour on Blab talking about the best practices for nonprofit storytelling.

 

We chat about what doesn't work, what we see out there in nonprofit storytelling, and ways to make it better. We even chat about how best to work with stories from the people nonprofits serve.

 

We went in depth, and had fun. Check it out!

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Blitzing Your Donations With Better Stories - How To

Blitzing Your Donations With Better Stories - How To | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

I was recently interviewed by Danny Propp for his Solutions For Nonprofits radio show where I talked about:

  1. problems nonprofits run into when fundraising
  2. why storytelling works
  3. how to get your CHARM on for crafting better stories
  4. and the kinds of stories nonprofits need to collect


I even share a so-so story and then we give it a makeover to turn it into a Wow story.


The interview is 30 minutes long and broken into 4 segments for your easy listening pleasure :)


If you need to raise funds for your nonprofit, listen in. I've helped nonprofits raise significant cash over the years. Stories work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jacqueline Taylor-Adams's curator insight, May 29, 2015 9:07 PM

For profit or not for profit entities, have you developed your brand story? Your brand story is more than an elevator pitch, it is your compelling reason for being. While there is a core story and message, your brand story continues to unfold as you continue to do business.


Your goal should be to develop your core brand story and find compelling and innovative ways to share your story. Listen as business storytelling authority Karen Dietz is interviewed about storytelling for non-profits http://smarturl.it/StoryTellingBlitz?IQid=scoop.it.purtmktg

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Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors

Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors | Just Story It! Biz Storytelling | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential
Karen Dietz's insight:

Are you making a business pitch (i.e. telling your story) to potential investors anytime soon? Well, there's tons of advice out there for you and some advice on the structure of one feel more like plans for building a spaceship.


Ay yi yi. Which is why I like this article. The basic advice given is: follow the KISS principle (keep it simple sweetie) and make sure your story has this short-list of essential elements.


To keep you focused and delivering the right material investors are seeking, follow Branson's and other top investor's specific -- and not complicated -- tips given here. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The ROI of Storytelling: Measuring Effectiveness

The ROI of Storytelling: Measuring Effectiveness | Just Story It! Biz Storytelling | Scoop.it
One of the elusive questions that often surfaces in discussions about storytelling is, “How do we know when the story that we’ve told has been ...
Karen Dietz's insight:

Well, this article makes an interesting point: nonprofits and businesses might want to take a strategic and long-haul approach to figuring out the ROI of storytelling.


This big-picture approach to ROI is focused on finding the patterns of results your storytelling generates.


Hmmmm -- I think this is a kernel of a good idea. I do think that looking at patterns of results over time can be very informative. Yet the assumption buried in this notion is that the ROI of storytelling is hard to figure out. I don't think that's the case if you are clear on a few key points:

  1. In both the business and nonprofit world, we want our stories to move people to some sort of action.
  2. Being clear on what result(s) you want to produce early on will help you craft compelling stories that will more likely work to bring you your desires. Case in point: numerous times I've helped nonprofits tell a story for fundraising and saw immediate and significant results (big donations).
  3. Use measures appropriate for storytelling: connection, engagement, loyalty, knowledge transfer, sense of community, story sharing, specific desired action steps, etc.


So think about and craft your ROI to serve both short-term results and long-term patterns. Sacrificing the long-term for the short-term only means you will miss significant information and perhaps surprising unexpected results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Raising $$$$ for Startups: The Ultimate Story Pitch Deck

Raising $$$$ for Startups: The Ultimate Story Pitch Deck | Just Story It! Biz Storytelling | Scoop.it
Great startups don’t fund themselves. Raising money from investors for your startup is challenging at any stage and requires a great pitch, even for experienced founders with significant traction in their company. The good news is that there’s a formula for pitching your startup that has helped startup founders raise millions. In this [...]
Karen Dietz's insight:

What is the story you are going to tell to raise those funds for your new hot cool product or service? Well, here's an outline plus a free downloadable template to help you do just that. And there are terrific examples shared, too!


But wait wait! Just because you are not pitching doesn't mean this material can't be used for other business storytelling opportunities. If you are prospecting a customer/client rearrange the slides this way:

  1. Opportunity (imagine what could happen if...)
  2. Problem
  3. Product/service (how we solve the problem)
  4. Validation (current customer/client as hero story)
  5. Vision (the picture of a better/different world)
  6. Our strategy for getting there
  7. Our Team
  8. The Ask


The pieces you would drop are the financials, revenue model, and competition. Save those for your accountant and board of directors because those are still important pieces of your story.


Caution: as the article says, whether you are going for investments or customers, it's all about relationships. Stories will help you create relationships. But let's get away from this "I'll tell you a story, you give me money/you'll buy my product" thinking. That can happen, but seek relationships first. Sales/investments will follow naturally and authentically.


OK -- here's to successful pitching!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds

Want $$$ for your biz? Story Tips to Nail Your Next Pitch In 60 Seconds | Just Story It! Biz Storytelling | Scoop.it
That's all the time you need to get to yes. Really.
Karen Dietz's insight:

Raising funds for your business is hard. And as the story in this article shows, you need a way to wake up interest in your company and stand out from the crowd next time you are pitching investors.


How does this connect with storytelling? How you tell your biz story to investors is different than when you tell it for marketing or leadership purposes. In particular, you have to start your story differently and then tell it in a hybrid form that is a mix of a 'future' story and a 'what we stand for' story.


The most critical piece is the beginning. And the author of this article, Sam Horn, give us a fabulous way to get started. Before you give the setting, before you set the context, there is a set of questions to ask that engage the imagination and speak to the future.


Makes perfect sense to me. And I know you will gain lots from reading this post!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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malek's curator insight, October 29, 2013 6:40 PM

"Simplicity is the ultimate form of sophistication." Leonardo da Vinci 

Don't worry if you found yourself reading this scoop twice. 

David Cordts's curator insight, October 30, 2013 10:12 AM

Promoting Ideas: Take the concepts and apply them to your next fundraising project at school or when you need to "sell" the principal on a new project -- good advice from the business world.

Marc Kneepkens's curator insight, October 30, 2013 10:14 AM

In order to get funding, you need to get the attention. Grabbing the attention by telling the right story is a must. Once the door is open, the next question will be: "Well, what do you have? What's the plan?"

You have to prove your story, and prove the professionalism. The door opener is a moment in time, as if someone turns on the light. Once the door is open, every aspect of who you are and what you do will come to light. Make sure you're ready.

Check www.Business-Funding-Insider.com for more information and tools.

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Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Just Story It! Biz Storytelling | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the
Karen Dietz's insight:

What a fabulous article by author Shane Snow about the power of storytelling. And it's a terrific twist on how storytelling was used -- on the streets and part of a Kickstarter campaign.


I love people's creativity and their ability to find amazing and ingenious solutions around problems. This article has a great story, links it to business applications, and is inspiring to boot. What more could you ask for?!


Have fun reading this article. You don't need to get as wild as Amanda Palmer -- but then again, maybe you do :) In any event, it shows how storytelling is showing up in different modes to make an impact.


Many thanks to fellow curator Daniel Watson @rhodanmc and http://business-improvement.rhodan.com.au/ for suggesting this article!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
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How To Fight Story & Pitch Fatigue

How To Fight Story & Pitch Fatigue | Just Story It! Biz Storytelling | Scoop.it
Between wooing potential investors and meeting people at parties you're going to have to tell your company's story thousands of times. Worry notthere...
Karen Dietz's insight:

"I've been to 4 networking sessions this week and told my business story endlessly. It's boring! I'm bored! People's eyes glaze over!"


Yep -- it is a common problem. When sharing the same biz story over and over again fatigue can happen, just like it does for entrepreneurs making the rounds of angel investors and venture capitalists looking for funds. Or for nonprofits doing endless rounds of fundraising.


So what's a person to do? Learn improv skills, different story imagery techniques, and different story structures to change up your story and keep it fresh.


Because frankly, if you're tired of your story, it will bleed through other people won't be able to connect with it or get excited about what you are doing. That doesn't mean you abandon the story. It does mean you decide to play, have fun with, and get creative with your story so you have multiple ways to share it that keeps it novel for you.


Author Drake Baer says much the same but comes at it from the place of brain chemicals and Jazz. Go read the article -- it's short but makes terrific points about what creates pitch fatique and offers a few other tips for what to do about it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Jasbin's comment, June 10, 2013 7:48 AM
Nice and interesting story
Rajeshwar Parekh's curator insight, June 10, 2013 9:00 AM

...certainly applies to writing fiction because of legitimate or credible characterization, for a villain that causes a change in a protagonist's early life and later in her life, creating another legitimate villain...

Karen Dietz's comment, June 24, 2013 2:59 PM
Glad you liked the article Express Invites and Rajeshwar, you make good points about its relevance for fiction writers.
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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Just Story It! Biz Storytelling | Scoop.it
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to ...
Karen Dietz's insight:

What a great post that reminds us what is most important in our business storytelling and how to achieve it -- whether it be in fundraising, sales, or marketing.


Are you following the Golden Theme? The Golden Theme for stories is: we are all the same.


If you can express the Golden Theme and do what the author Eric Foley suggests, you will have the Midas touch. 


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Michael Katz's curator insight, October 6, 2013 10:33 PM

It's all about making connections.

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Empathy, Neurochemistry, and the Dramatic Arc: Paul Zak at the Future of StoryTelling 2012

"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling."


Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video!


The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior.


And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Storytelling Tips To Take Your Pitch from Ho Hum to "I'm in!"

5 Storytelling Tips To Take Your Pitch from Ho Hum to "I'm in!" | Just Story It! Biz Storytelling | Scoop.it
After spending 20 years at Pixar working on films that revolutionized visual media, Oren Jacob is now the co-founder and CEO of ToyTalk - he is telling how the ability to pitch influenced his career.
Karen Dietz's insight:

What a great post. Instead of the usual pitch deck formula, this post has the best 5 tips I've seen in a long time. Like -- how to practice for the pitch; know how to adapt the pitch to different situations; give a compelling context; and a few others.

 

Go read the article, even if you don't pitch to raise funds. Anyone who needs to influence others can use these 5 tips for success. 

 

Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Master Your Pitch! Elon Musk, Steve Jobs Shows How w/ The Power of Storytelling

Master Your Pitch! Elon Musk, Steve Jobs Shows How w/ The Power of Storytelling | Just Story It! Biz Storytelling | Scoop.it
As I have stated many times on the blog and in my book The Art of Startup Fundraising, the best entrepreneurs are not the best visionaries. The ones that keep succeeding at it are those entrepreneurs that master the art of pitching. By being a good storyteller there are many positive things that you would …
Karen Dietz's insight:

No matter your profession, title, position, or industry -- we are all in sales. So how do you pitch your project, idea, product or service to gain resources, close the sale, or raise funds?

 

This article gives us examples from 2 masters -- Elon Musk and Steve Jobs -- to show us how they did it, each in their own way. What I like about this post is how thorough it is, and how in depth it goes. The points made are solid. 

 

You can read this post and then easily figure out how you'd make your pitch.

 

The author of the article, Alejandro Cremades, even offers a free pitch deck template to download. Which I did. It's a template to lay out a PowerPoint, not a template for how/when to weave stories into your pitch. Here are the slides you'll want to share stories on:

1, 2, 3, 10, 14, 15, and 16

 

Also, the final slide is missing -- the Closing. This is where you give an inspirational/humorous/provocative ending statement and action step. So add this slide in!

 

Happy pitching.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling, Empathy, and Generosity: Latest Brain Research

Storytelling, Empathy, and Generosity: Latest Brain Research | Just Story It! Biz Storytelling | Scoop.it
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
Karen Dietz's insight:

Here's a fascinating article exploring the link between empathy and generosity.

 

Now we've know for awhile that storytelling builds empathy between people, and that building storytelling skills means you are building your empathy muscles.

 

What we haven't yet linked through hard neorscience research was the effect of empathy on generosity to others. Now we have that research and the results.

 

Turns out the link is significant. This article shares the research and findings. Frankly, I'm glad I wasn't a test subject (you'll know why when you read the article).

 

As the researchers state, we now know what areas in the brain are involved in empathy and generosity -- and what happens in the brain when people are stingy. 

 

Read the article to find out more. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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One Person's Story Power: The Arithmetic of Compassion

One Person's Story Power: The Arithmetic of Compassion | Just Story It! Biz Storytelling | Scoop.it
Why do we struggle to sympathize with large numbers of victims?
Karen Dietz's insight:

Here's a great article from the New York Times by Paul and Scott Slovic that has implications for both business and nonprofit storytelling.


The article talks about the latest research on compassion fatigue and why a story about the plight of a single person works. It's fascinating stuff. 


For nonprofits, the implications are clear as the article points out. This applies to both advocacy and fundraising.


For businesses, this means that if you want to enroll people in your vision or social cause, it happens with one individual's story at a time. There are no shortcuts here.


This is a short, but powerful piece. If you want your stories to motivate others, if you want your stories to change the world, read this now.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Raising Capital: Storytelling Most Influential Quality

Raising Capital: Storytelling Most Influential Quality | Just Story It! Biz Storytelling | Scoop.it
On one hand, there is a tremendous amount of wealth in search of strong, unique opportunities. On the other hand, raising capital in every field is extremely competitive. At any given time there are many types of individuals and organizations looking for money including: Entrepreneurs who want to finance a new [...]
Karen Dietz's insight:

How influential? By a factor of 3 says expert Hannah Shaw Grove writing for Private Wealth Magazine on her latest research.


Whoa! I always say that when you neglect storytelling skills you leave both money and opportunity on the table. Now there's research to back it up.


This is a quick article with a powerful message that is well worth the read. Want to raise funds for your business, nonprofit, or financial services business? Then build your storytelling skills.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Charity, Empathy, And Storytelling: The Mechanics of Generosity

Charity, Empathy, And Storytelling: The Mechanics of Generosity | Just Story It! Biz Storytelling | Scoop.it
Two weeks ago, the annual Giving USA report showed that American philanthropy continues to climb out of the trough of the Great Recession, one of the real lagging indicators of the economy. And while U.S. philanthropy has been roughly static at two percent of GDP for a couple of generations [...]
Karen Dietz's insight:

Here's a great read on how storytelling can open wallets if done well. The recent non-profit study talked about here discovered that people will be more generous when making donations when respect for a person/group is present.


In other words, if your stories depict others as helpless, hopeless, and victims, donations are less. If your stories depict others as active participants in their own well-being, donations increase. This is significant.


And this lesson translates across all business sectors. Any organization will have better traction with its storytelling if the stories are respectful, generate respect, and have a meaningful resolution.


The study also chats about the difficulty of creating an effective pipeline of stories in an organization that can be shared. Well -- any organization, non-profit and for profit, has this issue.


The advice I agree with? Get your staff as close to the end user as possible -- that's where you will find a wealth of stories.


Enjoy this article and the insights it shares that you can immediately apply to your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Tell a Story! The Key To Unlocking Startup Cash

Tell a Story! The Key To Unlocking Startup Cash | Just Story It! Biz Storytelling | Scoop.it
Investors love cold, hard facts. But they remember stories.
Karen Dietz's insight:

San Diego StartUp Week is almost here and what a perfect quick article on how telling a story is essential if you want start up cash.


I particularly like the tip that a good story needs to involve the audience -- and that the best way to do that is to stop talking and listen. Brilliant!


This is a very short post with terrific reminders about leveraging story when you are a start up. Then again, the same advice can be applied to any project at work you want to get backing for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Yes! 'Your Story Is Your Strategy' Says Venture Capitalist

Yes! 'Your Story Is Your Strategy' Says Venture Capitalist | Just Story It! Biz Storytelling | Scoop.it
A powerful, compelling, and well-told story is not just marketing, it is your company strategy.
Karen Dietz's insight:

I'm still on vacation but while catching up on emails this morning I did find a couple of fab articles to share with you. Yeah!


This first one is all about the importance of a business having a fab story to tell. No news there. What is different is that the person giving this advice is a venture capitalist. The point of the article is that without a story, money and opportunities are left on the table. If you want someone to invest in you -- whether it's a money-guy or a customer -- you've got to have a story to tell.


Now here's the rub: most businesses suck at telling their story. So use the guides available in this curation (search on 'story crafting') or the various books out there on business storytelling (like my book Business Storytelling for Dummies) to get your story straight.


Enjoy this quick article and I'll be fully back online on 5/5.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Kickstarter Success? You Better Have A Good Story

Want Kickstarter Success? You Better Have A Good Story | Just Story It! Biz Storytelling | Scoop.it
More than half of all Kickstarter projects fail. Want yours to be among the lucky few? Having a great product isn't enough. You need to connect with...
Karen Dietz's insight:

This is a quick article with a very good point -- if you want your product to sell, it better have a story attached to it. Especially when launching a Kickstarter or Indiegogo campaign.


This is because most product launches on Kickstarter and Indiegogo are often challenging the status quo with innovative products. To break through the interia and get people to pay attention, a story is essential.


There are good tips in the article written by Slava Menn about how to start with the 'why' of your product, and how to craft the story that connects with people's emotions.


What's good for Kickstarter/Indiegogo campaigns is good for any one selling a product or service. So go for those stories!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | Just Story It! Biz Storytelling | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.
Karen Dietz's insight:

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

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Story Trumps Description Every Time -- Wow! What A Difference!

Story Trumps Description Every Time -- Wow! What A Difference! | Just Story It! Biz Storytelling | Scoop.it
Show rather than tell to motivate supporters to care, then act.
Karen Dietz's insight:

Hey, this is a quick article with a very powerful point -- a before and after make-over of a marketing piece. The 'before' promo was not a story. The 'after' promo is a story. And wow - can you experience the difference!


If you need a good example of what not to do, and then what to do, this is it. 


At the end of thea article are even more resources for you for telling your biz stories. They are all written for non-profits, but you will benefit just the same.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Social Persuasion: How to Move People to Action | Social Media Examiner

Social Persuasion: How to Move People to Action  | Social Media Examiner | Just Story It! Biz Storytelling | Scoop.it
Social Media Marketing Podcast 008: In this episode Derek Halpern talks about how the power of persuasion moves people to action.


No doubt about it -- the toughest part in crafting effective business stories is the ending.


In other words -- your key message along with the words and phrases you use at the end to move people to action. That is the point of business stories, isn't it?


We all need help with this and it is not all that easy to do. So while this article and podcast doesn't have stories or storytelling in its title or text, it is undeniably about business narratives -- and how to have them work for you.


Just keep it authentic folks. It is easy to turn storytelling into manipulation. It's a fine line to walk. So pay attention to that dynamic and keep trying to do your best.


Read this post, listen to the podcast, and keep mastering how to (authentically) move people to action with your stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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