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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin

Power, Oppression, Freedom, + How Imaginative Storytelling Expands Our Scope of the Possible: Ursula K. Le Guin | Just Story It! Biz Storytelling | Scoop.it
"We will not know our own injustice if we cannot imagine justice. We will not be free if we do not imagine freedom. We cannot demand that anyone try to attain
Karen Dietz's insight:

Here's some thoughtful -- and hopefully inspiring reading -- for your weekend. It comes from Brain Pickings and talks about Ursula Le Guin's new book.

 

In today's political climate we are surrounded by both hope and ugliness, rationalized neutrality, oppression, and tons of unconscious thinking. This article is all about storytelling, imagination, and the choices ahead of us.

 

If you want to find your voice, express your voice, or just to think better about all that's going on today, then dig into this piece. It will leave you with a good path forward.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Pattern Stories: What they are + how they deliver emotion

Pattern Stories: What they are + how they deliver emotion | Just Story It! Biz Storytelling | Scoop.it
Pattern stories are narratives that cover a period of time or when many stories share a theme or tone. A great way to connect a message with emotion.
Karen Dietz's insight:

What a nifty post this is! The author presents us with the notion of pattern stories -- stories that cover a period of time, or a series of stories that share a theme, structure, or tone.


This is a terrific way to think about a group of stories, or stories that show a progression through time. Very cool.


I really like the 2 examples shared, along with the discussion about how pattern stories can drive emotional connection.


The second video in the post is perfect for a Friday. It's a commercial from Thailand that is 3 minutes long (subtitled) and will totally touch your heart. It's titled "Unsung Hero".


Enjoy this post and thinking about your stories in a new way. Have a wonderful weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Can You Instill Hope Via Stories? If Not You'll Fail Miserably As A Leader

Can You Instill Hope Via Stories? If Not You'll Fail Miserably As A Leader | Just Story It! Biz Storytelling | Scoop.it
You may think you're an effective leader, but if you're crushing hope in your organization, you'll fail.
Karen Dietz's insight:

This post is all about leadership and storytelling -- specifically, the ability to be hopeful, and instill that hope in others. And how do leaders instill hope? The way it's been done for 100's of 1000's of years: through effective storytelling.


This article is an interview with Libby Gill who is on a mission to bring hope, and "hope theory" back into the workplace, and a front-and-center activity for leaders.


A business axiom these days is "hope is not a strategy". I say that holds true only when the context is about not taking action. At any other time, hope definitely IS a strategy, and one of the most important activities of a leader. Crafting stories with messages of hope is critical for success.


I like the etymology of hope that Gill provides. I'll add a bit to it. Before the 12th Century, hope meant "trust; reliance". Good words to ponder.


Gill shares a lot about hope theory, research into hope, and the dynamics of hope in the workplace. She distinguishes hope from positive thinking, and gives us tangible steps to take -- and some to avoid -- to instill this emotion in others.


It's time to get our hope mojo on. Read the article -- you'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Cathryn Wellner's curator insight, December 3, 2014 3:03 PM

Good one, Karen Dietz, and thanks for your overview

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Storytelling, Empathy, and Generosity: Latest Brain Research

Storytelling, Empathy, and Generosity: Latest Brain Research | Just Story It! Biz Storytelling | Scoop.it
Science proves the obvious: If you can put yourself in someone else's shoes, you're more likely to want to help them.
Karen Dietz's insight:

Here's a fascinating article exploring the link between empathy and generosity.

 

Now we've know for awhile that storytelling builds empathy between people, and that building storytelling skills means you are building your empathy muscles.

 

What we haven't yet linked through hard neorscience research was the effect of empathy on generosity to others. Now we have that research and the results.

 

Turns out the link is significant. This article shares the research and findings. Frankly, I'm glad I wasn't a test subject (you'll know why when you read the article).

 

As the researchers state, we now know what areas in the brain are involved in empathy and generosity -- and what happens in the brain when people are stingy. 

 

Read the article to find out more. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Just Story It! Biz Storytelling | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.
Karen Dietz's insight:

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

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The Power of Visual in Biz Storytelling

The Power of Visual in Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …

Karen Dietz's insight:

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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