elearn Magazine: Storytelling in eLearning: The why and how | Just Story It! Biz Storytelling | Scoop.it

Wait wait -- this does apply to business!


Do you ever have to instruct customers in the use of your product or how to use your service? Transfer knowledge about your product/service in any way?  If you do, then this article applies to you.


I like how the author gets us thinking about yet another application for business storytelling -- any educating we need to do with our customers, vendors, suppliers, etc.


There's good content about why telling stories in these situations is important, how to write a good story, and then gives ideas about moving that story into 5 different types of media.