Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling via Sherlock Holmes w/ 4 Collaborative Design Elements

Storytelling via Sherlock Holmes w/ 4 Collaborative Design Elements | Just Story It! Biz Storytelling | Scoop.it
Adobe Creative Cloud
Karen Dietz's insight:

Now here's something new. Not only is this group creating immersive storytelling experiences, but they've also come up with 4 design principles that make for great storytelling in digital media.

 

Now in many ways, traditional oral storytelling is an immersive and collaborative experience. Too many people erroneously believe that real live oral storytelling is a passive one. Not true!

 

But I digress. I like these design principles because they do help in creating immersive storytelling experiences in digital media. And they get us to think differently perhaps about storytelling in general.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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2015 Design Trends for Presentations and Telling Your Story

2015 Design Trends for Presentations  and Telling Your Story | Just Story It! Biz Storytelling | Scoop.it
Presentation Design Tips | Similar to websites, presentation design trends change over time. Follow these 5 presentation design trends and wow your audience!

Via Baiba Svenca
Karen Dietz's insight:

If you are looking for ways to update your PowerPoint presentations -- or any kind of collateral material that tells your story -- here is a post about the latest design trends.


These should get your wheels turning and keep you busy for awhile :)


Thanks to fellow curator Baiba Svenca for originally finding and sharing this piece.

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Jasmin Davies-Hodge's curator insight, June 9, 2015 5:51 AM

Thank you @Baiba Svencabbb for sharing :)

bernieshoot's curator insight, June 10, 2015 7:46 AM

#socialnetwork #blogging

Annie 's curator insight, June 11, 2015 10:40 AM

Which style do you like to use?

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The Secret To Making Things People Want: 5 Steps

The Secret To Making Things People Want: 5 Steps | Just Story It! Biz Storytelling | Scoop.it
The 'by any chance' method is not a marketing strategy and it's no way to build a sustainable business. Here's the alternative.
Karen Dietz's insight:

Got a great idea? Are you fired up about what a difference it can make for people? Great! But do you know if they actually want it?


This last question gets entrepreneurs and creatives in trouble all the time. It is also one of the biggest reasons why companies or ideas fail.


So how to do avoid failure -- and what does this have to do with storytelling?


It's simple (not necessarily easy) if you follow the 5 steps provided in this article by Bernadette Jiwa. Story evoking and story listening skills are needed to be successful in steps 1, 2, and 4. With storytelling, these become way easier. 


Enjoy this snackable post, perfect for a Monday after a long 3-day weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Flow States: What Game Design Reveals about the Tensions of Storytelling

Flow States: What Game Design Reveals about the Tensions of Storytelling | Just Story It! Biz Storytelling | Scoop.it
"The books that give us the most pleasure, the deepest pleasure, combine uncertainty and satisfaction, tension and release."

A full creat
Karen Dietz's insight:

Maria Popova of Brain Pickings does a great job reviewing Peter Turchi's book A Muse And A Maze: Writing As Puzzle, Mystery, And Magic.


The book is fascinating because it talks about creative flow as it relates to both game design and storytelling. The insights share here validate my own experience as a storyteller, teaching storytelling, and my work in my art studio.


If we draw back the veil of what is happening during story crafting -- and story telling -- reading this article gives us much insight. The result is better storytelling.


Enjoy this unique piece!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Why Any Leader Should Embrace Story Listening Before Storytelling

Why Any Leader Should Embrace Story Listening Before Storytelling | Just Story It! Biz Storytelling | Scoop.it
“What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.” -John Maeda, Design Partner, KPCB During the past two years, B2C as well as B2B marketing leader…
Karen Dietz's insight:

Article Link: http://bit.ly/1yFRJRQ 


B2B companies must engage in storytelling to enhance their growth, says author Tony Zambito. That's not new news to us -- and in fact, applies to all businesses.


But what I particularly like about this article is how Zambito focuses on developing the skill of story listening in order to make that B2B growth happen. And Zambito should know -- he's an expert in creating buyer personas -- a critical storytelling step for marketers.


The author shares a video from John Maeda who does a fabulous job talking about how story listening always comes first for leaders -- of any kind, in any industry -- and then links this practice with design thinking, human-centered marketing, empathy, and vision.


Since 2001 I've been training my leadership clients first in story listening and it's made all the difference. I love how Maeda has put it all together in such a succinct and engaging way.


Enjoy this article along with the video. The author did a great job putting together the material. You'll be glad you watched it and gathered the wisdom from this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Zeb WATURUOCHA, PhD's curator insight, October 31, 2014 1:00 AM

It is true that if you don't listen to me, I will not listen to you though I might pretend to be listening because you are my boss.

Raymond Godding's curator insight, October 31, 2014 4:01 PM

Leiders die beweging tot stand willen brengen, beginnen met luisteren voordat ze gaan vertellen. 

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Solving Problems With Narrative Intelligence

Solving Problems With Narrative Intelligence | Just Story It! Biz Storytelling | Scoop.it
How narrative intelligence can help everyone design solutions and generate useful data.
Karen Dietz's insight:

Here's a handy article and tool that any organization can use. It's all about how to use narrative elements and design thinking to solve problems.


While the post is written on how nonprofits can address social problems, the insights and tools shared here apply to us all.


The tool is free to download, which is great! The article shares the story about why and how it was created, along with results people have experienced. Way cool.


Enjoy the article and use the tool.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 19, 2014 9:50 AM

Well, though I cannot always follow all the fine-splits of the very similar approaches but all these in this attached article sounds to me very much like so called solution-focused approach (which has a root to the early '80s into Milwaukee in SFTC of Steve de Shazer and Insoo Kim Berg)... and it wouldn't bother me if somebody says that OK, however these tiny-tiny details are different... SF has the same basic idea (like on the picture) that if we are speaking about the problems (on a "problem- language") we will know lots about the problem and if we are starting to speak about the solution instead (on a "solution-language") we will know lots about the solutions... there are such ideas still that "knowing the root/cause of the problem will not necessarily lead to the solutions" or if the solution - why not through story-telling approaches - is approached/achieved, the problem(s) might simply disappear (I would emphasise here that SF people are not problem-phobic at all, only they see more good to turn more - whenever it is possible - towards the goals and solutions than towards (backwards...) to the problems...

 

One more thing and Karen will like it (I suppose)... creating (I weight my word "creating", it was so used by Chris Iveson in a latest Budapest workshop, who is a very eminent player on the SF field, author, practitioner (therapy + coaching) for 25 years) the future might give us (if properly done and I'm telling you, it's not that simple, you can have an idea from their books about this what he has written with his two London based colleagues) an "experience" about the future. If somebody would ask: What?! Experience? About the future? We could only have experiences about the past, couldn't we?! I would ask (as Chris did it) whether your "sure" past experiences are something constant in the time? Did not happen to you sometimes that past experiences are changing even signs?! (from bad to good and vice versa...) If you already had this experience you could deduce from it that we also creating our past as well... we are story teller backwards as well... well, what do you think?

 

I like the question at the beginning... it is an excellent SF question, I like it very much and I would use it (with the hopeful permission of the author...): “What would ‘happily ever after' look like to you if we made this happen?”

juandoming's curator insight, July 19, 2014 10:35 AM

add your insight...

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Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | Just Story It! Biz Storytelling | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...
Karen Dietz's insight:

Titled Archetyes, The Hero's Journey & The Telling of Stories by Gunther Sonnenfeld, this article is all about using the Hero's Journey to understand your customer's experiences.


How ingenious! And a critical perspective. It's hard to figure out how customers experience a business -- from discovery to purchase -- so any models that can help us are welcome.


Sonnenfeld reminds us that storytelling is participatory and this figures into the customer experience equation. Hallelujah. He then goes on to share with us how to design the customer experience based on both participation and the Hero's Journey model.


It all makes perfect sense, and definitely brings clarity to the topic of story and customer experiences. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes 

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Using Story in Design, Innovation, Problem Solving

Using Story in Design, Innovation, Problem Solving | Just Story It! Biz Storytelling | Scoop.it
How narrative intelligence can help everyone design solutions and generate useful data.
Karen Dietz's insight:

I really like how this author, Denise Withers, talks about how our narrative intelligence (our knowledge of story structure, and our story thinking ways) can be applied in business to solve problems, help decision making, and be used as another design process to improve innovation.


Love it, love it. These points apply to any business or nonprofit. Withers shares anecdotes to make her points, and offers great advice.


As an aside -- my friend and story colleague Madelyn Blair and I were just talking the other day about narrative intelligence and a book she'd like to write about it with another story colleague Denise Lee. Get busy Madelyn and Denise! We need that book :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Michael Allenberg's curator insight, October 4, 2013 7:34 PM

I am becoming a HUGE advocate of designing experiences in conjunction with contextual storytelling!

malek's curator insight, November 5, 2013 7:17 AM

story design process can offer an intuitive planning framework that makes it easier for us to wrangle and resolve complex challenges.

tollywoodfilms's curator insight, November 5, 2013 8:09 AM

d

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Want to design great products/services? Start with storytelling!

Want to design great products/services? Start with storytelling! | Just Story It! Biz Storytelling | Scoop.it
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
Karen Dietz's insight:

What a great post that everyone can use to help them design their product or service better -- starting out with the customer experience.


How do you get at the customer's experience? Well, by talking with customer first. Then by using storytelling and story techniques to design your product or service based on how people interact with it.


Not sure how to get started? Then this article by Braden Kowitz will help. He makes some great tips you can start playing with. The article is not a step-by-step how-to though, which is unfortunate. But it will allow you to begin the process and make some discoveries as you go along.


Many thanks to fellow curators Giuseppe Mauriello and Baiba Svenca for both suggesting this article to me!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Dietz's comment, April 18, 2013 2:55 PM
I agree GplusSage! More businesses need to think about doing this for their products and services from the customer's perspective. Thanks for your comment.
Karen Dietz's comment, April 18, 2013 2:55 PM
Thank you so much Alison! I appreciate the shout-out. You made my day :)
Tom Tabaczynski's comment, April 21, 2013 11:14 AM
Interesting.
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Storytelling by Design

Storytelling by Design | Just Story It! Biz Storytelling | Scoop.it
If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...


This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.


"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.


The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.


From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!


I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.


For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories & Ideas for Designers & Art Directors + Entrepreneurs

VIDEO IN ENGLISH

 

Vimeo's Karoline K. explains how stories are integral to understanding your customers so you can design effective solutions (products/services) for them. This is a great video!

 

Rule #1 in business: people are searching for solutions and it is your job to find out what they are searching for and fill that need. NOT decide what they need and try to convince them to buy it. Well, OK -- you could do it that way but it's a struggle.

 

Surveys and focus groups will only get you so far. Interviewing your customers/prospects and evoking stories from them will gain you rich rich material that will guide your product development/service delivery. You will gain not only material about how to design your product, but how to connect with your prospects in marketing and advertising efforts.

 

Stop using focus groups -- create story gathering sessions with your prospects.  Don't ask for descriptions, information, or opinions. Ask them to tell you about a time when...in order to evoke an authentic story.  You will be amazed at the results.

 

Now go enjoy watching this video! 

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Karen Dietz's comment, April 24, 2012 10:19 AM
Thanks Richard! Enjoy the day :)
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Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company

Fast Talk: Elle Luna's Holistic Vision Of Design | Fast Company | Just Story It! Biz Storytelling | Scoop.it
Meet Elle Luna, who believes design plays a role at every stage of the process--even before teams start to think visually.


Dan Pink in his book A Whole New Mind has chapters on storytelling and design as essential 21st Century work skills.  Here is a demonstration of how the two are coming to life.


This article is an interview with a former IDEO designer Elle Luna who calls herself a "designer, storyteller, and startup advisor."


She chats about how humanizing brands is essential these days -- they are honest, emotional, and engaging (if done right, I add).


The link to storytelling? You can't understand or design effective customer experiences/products/services without listening to and gathering customer's stories.  And you can't engage your customers without sharing your stories in return


The only danger here? Not enough emphasis in the interview was placed on the ongoing dynamics of story listening and story sharing over time. But I am confident that will come!


Enjoy reading the rest of this article and continuing to understand that storytelling is an essential business core competence.

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Karen Dietz's comment, March 14, 2012 12:15 PM
Thank you for re-scooping this Bill! Have a great week :)
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Storytelling & Your Website...Implementing the CSS of Design Storytelling

Storytelling & Your Website...Implementing the CSS of Design Storytelling | Just Story It! Biz Storytelling | Scoop.it

Don't be intimidated by the techy title -- this article is a really great explaination of how to tell your story(ies) through your website.


This is not an easy task, but the author has broken it down for us so it is easy to understand and grasp.  There are really good insights here and tips.


I hope this article really helps you use your website more effectively, make it stickier, leverage your stories, and connect more strongly with your customers and prospects.

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Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Just Story It! Biz Storytelling | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.
Karen Dietz's insight:

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Art Preferences, Storytelling, & Social Media Sharing -- new insights

Art Preferences, Storytelling, & Social Media Sharing -- new insights | Just Story It! Biz Storytelling | Scoop.it
Your preferences for everything from filtered photos to the color blue may be rooted in biology.
Karen Dietz's insight:

Who knew that the latest research about why people prefer certain kinds of art is connected with storytelling? Or that understanding both art preferences and storytelling helps us make sense of social media engagement?


That's what I love about this article. There are some terrific surprises here.


Here's a taste of a few tidbits from this post by Annie Sneed:

People respond better to curvy lines. This is also a Disney design principle. Remember when they strayed with their Tarzan animated movie? Read more about this art preference and then think about images you share on social media. 


Another tidbit: art preferences -- and storytelling -- cannot be reduced to a simple formula. Both are just way too complex. 


Read the article for most insights. This is a good post -- especially if you like art, like moi :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, June 5, 2015 9:50 PM

Historians generally agree that the first written words appeared around 3200 BCE. Prior to the written word all of our communications were shared via story, ritualistic dance, sculpture or painting. This article illustrates how our ancient past informs how we interrupt the present.  #VisualStorytelling

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13 Easy-to-Use Tools for Creating Killer Visual Stories

13 Easy-to-Use Tools for Creating Killer Visual Stories | Just Story It! Biz Storytelling | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky
Karen Dietz's insight:

I found this on fellow curator Jeff Domansky's curation "Public Relations and Social Media Insight". When I saw it I went, Yippee!


Finding good tools that don't require a huge learning curve is so important today. Looks like most of these fall into that bucket.


And we all know how important adding visuals into our stories, articles, blogs posts, are. The same goes for creating infographics or other visual content.


Enjoy checking these out and I hope you find new fab tools to play with :)

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ffeog's curator insight, March 13, 2015 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 2015 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 2015 3:14 PM
Good article to help anyone wanting to create better content.
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Amazing Storytelling Competition: Fairy Tales Architecture 2015

Amazing Storytelling Competition: Fairy Tales Architecture 2015 | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

After scanning through dozens of banal articles about business storytelling (yawn), this article pops up on my radar screen and I rejoice. Wow! A cool new adventure in storytelling with architecture and design.


Even better -- it's a competition open to any and all creatives (biz storytellers, that's you!). The goal is to dream about inventive architecture and reflect your creative ideas in a story that's attached/connected to a visual rendering.


Check out the websites listed and download the free PDF of submission info by following the link to "blankspaceproject". This could be a lot of fun. And you could win a cash prize!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Biz Storytelling Rant: Some Truths Most Won't Say

Biz Storytelling Rant: Some Truths Most Won't Say | Just Story It! Biz Storytelling | Scoop.it
You are not a storyteller - Stefan Sagmeister @ FITC from FITC on Vimeo. I couldn’t help laughing when I saw this rant against misuse of the term ‘storyteller’ on B&T. The media, advertising an...
Karen Dietz's insight:

I watched the short video of Stefan Sagmeister's rant on storytelling and loved its irreverence. Many points brought a big grin to my face.


There are problems, though. By his own definition he probably doesn't qualify as a storyteller -- especially since we don't know if he's received any formal training in storytelling (written or oral). I'm not sure all graphic designers are de facto storytellers.


And then limiting storytellers to only novelists or film makers is another big mistake. But I certainly enjoyed the rest of the points Sagmeister makes!


Then we get to the author of the article Sagmeister is featured in. Journalist Brian Corrigan's viewpoint is that journalists are storytellers. Well, they are a type of storyteller. But the inverse pyramid structure they use is the direct opposite of a compelling story structure.


So what's the bottom line? Go view the video for points that most people won't make but many think. Then read the article about journalism to grab points about why storytelling is here to stay.


In any event -- have fun :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Design Insights + Tool To Make You A Better Biz Storyteller

10 Design Insights + Tool To Make You A Better Biz Storyteller | Just Story It! Biz Storytelling | Scoop.it
Insights from fields such as behavioral economics and cognitive psychology can help designers build better products. Here, Nikki Pfarr of Artefact...
Karen Dietz's insight:

OK -- now why in the heck would I curate an article on design when the topic is business storytelling???!!


Because crafting compelling stories is all about design. One definition of design that fits here is "the purpose, planning, or intention that exists or is thought to exist behind an action, fact, or material object."


This article focuses on 'persuasive design' -- what it is and a tool that can help us.


In business storytelling we have a particular issue to pay attention to that design can help us with: being persuasive and moving people to action. That means that for most of the stories we share we want to change the behavior of our listeners in some way, shape or form.


Crafting better stories is about designing them (figuring out their purpose and intention), to also provide an experience which means designing them for emotion, so people take some sort of action -- i.e. being persuasive.


This article speaks to all of this. And even better -- there are now 23 design cards focused on behavior change that you can use to design better stories. And products. And websites. Plus blog posts and other content. And anything else where persuasion is important. Yahoo!


Check out the cards and enjoy the article. There's good stuff here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Doing: 80% Of Companies Don't Care About Company Culture--Do You?

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You? | Just Story It! Biz Storytelling | Scoop.it
Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.
Karen Dietz's insight:

The pendulum in business storytelling is beginning to move slightly from storytelling to being able to walk the talk. In other words, are the stories you are telling actually matching what's going on internally in the company?


Today consumers have more tools available to them to detect when a company is walking their talk or just weaving a nice fairy tale. And they will vote with their feet and wallets when they become disenchanted with companies they find disingenuous.


That means storytelling cannot be the exclusive pervue of marketing/sales/PR -- story work in business has to include work on the organization's culture, regardless of size.


This article shares the latest research on how many companies pay attention to culture (most don't). And then offers suggestions on what to pay attention to.


Now here's the kicker -- this article is written by DESIGNERS!! Not organizational development folks. Not leadership or business consultants. They talk about the work of a Design Executive Officer (DEO) who's work it is to help design an organization's culture. Who knew??!! I find this fascinating.


Design (not project management) is one of the key skills to develop in 21st century business according to Dan Pink's book A Whole New Mind


What does this mean for you?

  1. Pay attention to your internal culture.
  2. Make sure the stories you are telling actually match what your business is doing -- at all levels.
  3. If your business is young, design your culture early on for maximum leverage.
  4. If your business has been around awhile and there are mismatches between what you say and what you do -- go fix it.


Here's the formula for success: the stories you tell and the behaviors you choose match = authenticity, credibility, loyalty, trust, engagement, + ongoing customer relationships. This builds profits.


Beginning research (though flawed) on Story Doing companies is showing just how much more profitable these businesses are: http://www.storydoing.com/welcome 


So pay attention to culture!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Just Story It! Biz Storytelling | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,

Via Hans Heesterbeek
Karen Dietz's insight:

Many thanks to fellow curator Hans Heesterbeek for finding and sharing this post!


We need more articles like this that help to show us the way in using stories and storytelling techniques in web design. I like this article because of the case it makes for working with stories in web design, and the tips it provides. The author, Jenny Li, makes valuable sense and says more than folks twice her age :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, September 7, 2013 11:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Peter Stewart's curator insight, September 7, 2013 6:05 PM
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Matthias Accadia's curator insight, December 12, 2013 5:33 AM

Trop de données, tuent la donnée. Parce que nous n'avons pas le temps de tout lire ni de tout retenir. Le data storytelling ou datachart, une solution en vogue et efficace ?

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10 Examples of Storytelling in Web Design

10 Examples of Storytelling in Web Design | Just Story It! Biz Storytelling | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.


Via Gregg Morris
Karen Dietz's insight:

Thanks to fellow curator Gregg Morris for finding and sharing this post!


Bringing storytelling into web design is challenging. I like this post because it identifies 3 elements of stories that we can bring into web design -- character, setting, and action -- and then gives us examples demonstrating these.


What I really like is that for each website, all the elements are identified. It started giving me plenty of ideas for 'storifying' websites.


I hope you get lots of ideas, too.


This review was written by Karen Dietz for her curated content on busines storyelling at www.scoop.it/t/just-story-it 

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Brad Tollefson's curator insight, March 28, 2013 3:58 AM

Excellent. 

Ruth Bass's curator insight, March 29, 2013 4:39 PM

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Ruth Bass's curator insight, March 30, 2013 2:03 PM

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Scooped by Karen Dietz
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Creating A Lasting Impression | Smashing Magazine

Creating A Lasting Impression | Smashing Magazine | Just Story It! Biz Storytelling | Scoop.it
We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression.


This article is long but a fascinating read -- especially for anyone who is working with stories in an organization and wants to know about creating visual memories.


Storytelling is creating art in the air. That means it is ephemeral and only lives on in the person who heard the story. That means the story we tell has to be compelling in order for it to stick in the minds of our listeners, and be repeated.


This article on faciliating visual memory is provacative on several levels.

  1. First, it talks about what visual memory is and what goes into making them.
  2. Second, it discusses in depth several examples of how companies have created powerful visual memories.
  3. Third, even though this article talks about graphic design, many of the same principles apply to storytelling.
  4. Fourth, if you want to know about how to bring the ephemeral art of storytelling into the built environment or websites or promotional materials as story triggers, this article is rich in examples and insights.


Once you have a compelling story to share, then start thinking about how you can create visual memories to have your stories stick even longer and more powerfully in the minds of your listeners.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Evolving digital products from storytelling to story experience

Evolving digital products from storytelling to story experience | Just Story It! Biz Storytelling | Scoop.it
Product design, management, and marketing starts with solid storytelling, but the goal is to have it evolve into an immersive story experience.

 

I love a good story. Whether reading a juicy novel, watching a nail-biting film, listening to an animated reporter recount the events of a disaster, or keeping tabs on real life courtroom drama, we’re clearly captivated by the experience enough to keep us coming back.

 

No, actually it’s more than that. It COMPELS us to seek out more because we CRAVE the effect. It feeds the pleasure center of the brain. Yes, it has the same effect as taking a drug!

 

Why? Maybe it’s the edge of the seat suspense. Perhaps it’s the lure of gambling with predictions. It could simply be it reflects what we’re feeling or going through at the time. Whatever the reason, the elements that move us from passive observation to immersive experience are the same no matter the source or medium.

 

What a great article unpacking the creation of a story experience. Why do you want to know this? Because product/service development and marketing is moving fast into this realm. What is your customer experience? How do your products/services create experiences for clients? How do you link your biz stories and these experiences together to generate raving fans?

 

This post helps us tease out these questions and answers. For sure this is still a developing conversation -- yet one I hope you continue to pay attention to.

 

Thanks for finding and sharing this Gregg @greggvm!


Via Gregg Morris
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Karen Dietz's comment, March 29, 2012 12:27 PM
Thank you for re-scooping this Liz! Have an awesome day :)
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Does Your Design Follow The Right Story? | Van SEO Design

Does Your Design Follow The Right Story? | Van SEO Design | Just Story It! Biz Storytelling | Scoop.it

A recent thread on my small business forum reminded me of the need for every business to tell a unique story and even more to make sure your design tells that same story in every detail. This is the principle of unity to it’s highest degree. It’s the whole being more than the sum of the parts. It’s what ultimately makes for the best designs.


Nice! What a nifty article that links story with design with your business into one unified whole. The post is well written, easy to read, and has great points to make about business storytelling. Plus good tips for creating your stories!


What's design got to do with it? It's all about designing your business, designing your stories, designing your marketing and linking it all together.


Enjoy the insights and examples shared in this blog post. As the author says, "When I think about the business advice I’ve offered and taken over the years it all comes down to choosing your story and then making decisions consistent with that story."

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