Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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 The Future of Business Intelligence - Storytelling

 The Future of Business Intelligence - Storytelling | Just Story It! Biz Storytelling | Scoop.it

What can a creative writing class teach you about business intelligence? A whole lot as it turns out. It can bring your data to life, in fact.

Lianne Picot's insight:

This is perhaps one of the simplest and most powerful demonstrations of why storytelling is so important when it comes to sharing data. The author Gessert shares a table of sales data for a number of regions that tell us some information but it is clear the back story is needed to make sense of it and use it for business development. Gessert says 'We’re missing the context, and we’re missing the story.' A perfect description of what data is without storytelling.

 

I believe that data + story = evidence. Having both is what gives you an understanding of what you need to do next.

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-itYou can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

 

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ismokuhanen's curator insight, March 15, 2016 2:45 PM

This is perhaps one of the simplest and most powerful demonstrations of why storytelling is so important when it comes to sharing data. The author Gessert shares a table of sales data for a number of regions that tell us some information but it is clear the back story is needed to make sense of it and use it for business development. Gessert says 'We’re missing the context, and we’re missing the story.' A perfect description of what data is without storytelling.

 

I believe that data + story = evidence. Having both is what gives you an understanding of what you need to do next.

 

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

 

Scooped by Lianne Picot
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Data + Storytelling = Business Growth

Data + Storytelling = Business Growth | Just Story It! Biz Storytelling | Scoop.it

Data is valuable, but most people seek a connection, too. Learn five ways to combine the two in this post.

Lianne Picot's insight:

I always say 'data + story = evidence' and this post shows how the two together also equal business growth! We spend too much time talking about data or story when the two live together beautifully.


I particularly like how the article links the collecting the data for customers' needs and generating a story from those needs to enable them to 'care' about your brand.  There are a number of other great tips for linking data and story for great insights and communications. Enjoy!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 


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Dominique Taste's curator insight, January 29, 2016 10:32 AM

Les investissements dans les big data sont considérables, mais encore faut-il savoir les utiliser à bon escient pour faire croître son activité. Voici 5 façons de les utiliser en les alignant avec le storytelling :

1 réviser vos modèles "persona"

2 nourrir votre service client

3 réévaluer vos programmes de fidélité

4 rafraîchir votre stratégie de contenu

5 renouveler vos campagnes d'email.

Le tout illustré d'exemples concrets.

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