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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Complexity of Great Ideas Conveyed Through Storytelling

Complexity of Great Ideas Conveyed Through Storytelling | Just Story It! Biz Storytelling | Scoop.it
Many moons ago, in middle school, I was sitting in one of the middle rows, in my white shorts and pristine white half sleeve shirt, watching my English teacher write a word on the blackboard
Karen Dietz's insight:

Article Link: http://linkd.in/1skjw67 


I am always on the hunt for articles that are great examples of stories in action. In this case, LinkedIn connection Karthik Rajan of GDF SUEZ wrote this piece and it really shows how stories can be used effectively to convey complex ideas simply.


Another reason I like this post is that the stories Rajan shares also have more than one idea imbedded in them, and hence contain multiple meanings. Which idea and meaning you will emphasize depends on the situation and your intention as the teller.


In addition to the points Rajan makes, what other ideas and meanings do you find embedded in the stories he shares?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Bedtime Stories, Innovation and Leadership Success--Critical Connections

Bedtime Stories, Innovation and Leadership Success--Critical Connections | Just Story It! Biz Storytelling | Scoop.it
One night, as I begin to read a bedtime story to my six year old daughter, she stops me and says –“Dad, why don’t you tell me a story instead of reading it?” I set the book aside and my mind is
Karen Dietz's insight:

Article Link: http://linkd.in/1oqcHUh 


I've been traveling and working (the kind where you fall exhausted into bed early) but am finally back home and curating. While on the road I've been gathering a nice collection of articles to share with you this week.


This first one comes from Karthik Rajan, Regional VP, Sales at GDF SUEZ in Texas. It's a wonderful article about how bedtime stories with his daughter turned into keen insights into creativity and leadership -- like assumed constraints -- which are business lessons for us all. I really like how Rajan weaves together storytelling in personal and professional life -- because that is how life actually happens! 


This is a well-written post and one I know you will enjoy. It's perfect for the beginning of the week.


This review was written by Karen Dietz for her curation on business storytelling at www.scoop.it/t/just-story-it 

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Getting Better at Storytelling: Creative Advice From Ira Glass

A brief film illustrates words of wisdom from the beloved host of This American Life.
Karen Dietz's insight:

Ira Glass, the creator and storyteller of This American Life, rocks. The stories he and his guests tell are always interesting if not down right riveting.


But here Glass is not sharing about the mechanics of how to craft a story. In this short video he talks about the creative process, how/when some people short circuit that, and encouragement to get beyond that point.


This video applies to anyone engaged in storytelling -- and anyone engaged in any creative process -- from the arts to engineering.


For storytelling, you get better at sharing stories by practicing, getting better over time, and developing a body of work. Glass hits on all these points, giving us inspiration to both embark on the journey, and to keep going. 


Keep finding and telling your business stories! You will learn tons.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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ozziegontang's curator insight, February 21, 2014 3:46 PM

Karen Dietz continues to share the gems she collects and the insights that reinforce that we are and have always been storytellers.  Before written history the wisdom and history were passed down orally. Visiting here in Kauai the stories were shared/taught in movement and chant.


We are and have always been story tellers. The stories are thread that link the pearls of wisdom, knowledge, experience and insight together.

Karen Dietz's comment, February 24, 2014 1:14 PM
Wonderful comments Ozzie! Many thanks for sharing.
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Releasing Insight in your organisation through the power of story

Releasing Insight in your organisation through the power of story | Just Story It! Biz Storytelling | Scoop.it
In September 2011, Gary Klein, Patrick Lambe and I ran a workshop in Singapore exploring how insight and story work together to release insight in an organisation.
Karen Dietz's insight:

These visuals are worth hanging out with for awhile so we can get how storytelling can generate new insights for organizations.


This is posted by story colleague Shawn Callahan in Australia, and it is a gem.


It's not often I find articles about storytelling and innovation, although this is a great use for stories in any business. If you walk through the visuals Shawn has provided us, we can see the thought progression, and learn how shifting the stories we tell can bring us new insights to discover. These insights in turn can lead to innovations either internally, or with new products and services.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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8 Steps To Creating A Great Storyboard for Innovations

8 Steps To Creating A Great Storyboard for Innovations | Just Story It! Biz Storytelling | Scoop.it
[Editor’s note: This is the fourth in a series of seven posts on running your own Google Ventures design sprint.
Karen Dietz's insight:

I haven't tried this process but thought you all should know about it right away. It's a great article by Jake Knapp that give us the detailed process he uses at Google Ventures to develop new products and services with a team -- using storyboarding!


We need more processes like this that use story elements or story dynamies or stories themselves for various work applications. Anyone should be able to take what is laid out here and apply it at work.


And I bet many of you will find ways to tweak it to fit your own needs. Do report back when you use this and let us know how it went, if you changed it, and what happened. Many thanks!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Michael Allenberg's curator insight, June 29, 2013 9:39 AM

I have found that storyboarding integrates seamlessly between Persona development and UI design as a perfect way to visualize the happy paths of already identified Use Cases... This can be an enormous value add for stakeholders. @OneSpring #Visualization #InnovateorDie

Karen Dietz's comment, June 29, 2013 2:54 PM
Great points Michael and thanks for the comment!
Michael Allenberg's comment, July 1, 2013 6:33 PM
Thank you Karen!
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Doing the Impossible Story: Saving Polaroid Film & Cameras

Doing the Impossible Story: Saving Polaroid Film & Cameras | Just Story It! Biz Storytelling | Scoop.it
A Polaroid camera is nothing more than bookshelf eye candy if you don't have the magical film to go with it. Which is why The Impossible Project pulle...
Karen Dietz's insight:

Here is a little bit of inspiration for your Friday.


It's all about how a couple of crazy guys bought the last Polaroid film factory so that 300 million cameras around the globe could still be used.


Now how different is that?! And they succeeded, and are successful. It's a terrific little story.


Other than for your own inspiration, how could you use this story? How about when talking with teams about thinking outside the box. Or when working with executives about hidden market opportunities. Or anytime you are dealing with the principles of creativity and innovation. Just a few ideas :)


Enjoy this piece and have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Verone Medley Travis's curator insight, April 14, 2013 5:51 PM

Polaroids bring back a lot of memories for a lot of people. Glad to hear that the magic will continue.

Karen Dietz's comment, April 21, 2013 1:44 PM
Yes, I was sad about the demise of Polaroid and so glad there's still life beyond digital photography.
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52 Ways to Spark Storytelling Inspiration and Creativity

52 Ways to Spark Storytelling Inspiration and Creativity | Just Story It! Biz Storytelling | Scoop.it

Storytellers: 100 Ways To Spark Inspiration. by Amanda Lewan on March 6, 2013. in Inspiration. Storytelling is about creating an emotional connection.

Karen Dietz's insight:

Need to re-set your brain? I'm dragging today and when I saw this list I found several ways I could rejuvenate my mind and being in the next few hours. Yeah!


Sometimes coffee just doesn't do the trick. So here's an awesome list to dust the cobwebs from your mind, kick into creative gear, and get some story inspiration.

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cyneth's curator insight, March 8, 2013 10:43 PM
52 Ways to Spark Storytelling Inspiration and Creativity
Ignacio Conejo Moreno's curator insight, March 9, 2013 4:03 AM

100 trucos para despertar la chispa de la inspiración y la creatividad para Storytelling.

Jerry Linnins's curator insight, March 27, 2013 10:50 AM

Once upon a time...once, when I was at band camp...THERE we were, enemies on the right, enemies on the left, enemies in front, enemies behind. You know what we did?

 

DId I hook ya with my story? Storytelling is a wonderful technique to get your points across and make people remember them.

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Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling

Research—You’re Doing It Wrong. How Uncovering The Unconscious Is Key To Creativity & Effective Storytelling | Just Story It! Biz Storytelling | Scoop.it
Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can’t answer.
Karen Dietz's insight:

Here is a well-written article on cognitive research and its link to behavior change and storytelling.


Whether in business, or as a nonprofit, often we share our stories in order to change behavior. At the lowest level, this is 'buy my stuff.' At the highest level this is about creating greater satisfaction, awareness, and positive social change.


This article explains the 7 steps cognitive research has determined influence our behavior. And these are strikingly similar to storytelling:

1) Interrupt the Pattern -- start with the everyday but then something happens and we are in a different place/situation

2) Create Comfort -- add familiary elements

3) Lead the Imagination -- have a plot plus use visual language

4) Shift the Feeling -- from one state to another, using turning points

5) Satisfy the Critical Mind -- include data

6) Change the Associations -- from undesirable to desirable

7) Take Action -- what do you want people to do?


The author, Douglas Van Praet, also shares examples with us to illustrate his points.


It's an easy yet meaty read and I think you will get a lot out of it.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Roberta Faulhaber's curator insight, February 8, 2013 5:36 AM

Like the fact that my critical mind can get into the picture!

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10 (More) Amazing Videos About the Creative Process -- The Fuel Of Storytelling

10 (More) Amazing Videos About the Creative Process -- The Fuel Of Storytelling | Just Story It! Biz Storytelling | Scoop.it
We hand-pick the web's best videos about the creative process from some of the world's most talented creative minds.


I stumbled upon this the other day and couldn't wait to share it with you. And I thought Friday would be a great day so you can have a totally inspiring weekend!


I've watched all of these videos and they are awesome. And each one is different. Each has its own unique message/messages about creativity, art, life, and work. Fabulous!


These are keepers and I've added them to my 'favorites' on YouTube so I can go back and dip into them whenever I need a lift.


I hope you enjoy them as much as I do and take away lots of good stuff to incorporate into daily living!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Pixar’s Story Rules, Illustrated in Lego by ICanLegoThat

Pixar’s Story Rules, Illustrated in Lego by ICanLegoThat | Just Story It! Biz Storytelling | Scoop.it

Last year, Pixar story artist Emma Coats (@lawnrocket) tweeted 22 rules of storytelling like ”give your characters opinions” and “no work is ever wasted.” Alex Eylar, aka ICanLegoThat, has illustrated twelve of those rules with Legos. He gave us the chance to premiere them at Slacktory. 


What a hoot! It's Friday and here's some fun.


I recently curated an article on Pixars story rules that I encouraged everyone to keep handy.


Now someone has taken 12 of those rules, created LEGO characters and scenes for each, and put them together here. LOL -- these are great!


Have fun viewing these -- and keep them handy too! A picture is worth a 1000 words :)


Now how can you take expertise in your business and do the same?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Amazing Storytelling Competition: Fairy Tales Architecture 2015

Amazing Storytelling Competition: Fairy Tales Architecture 2015 | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

After scanning through dozens of banal articles about business storytelling (yawn), this article pops up on my radar screen and I rejoice. Wow! A cool new adventure in storytelling with architecture and design.


Even better -- it's a competition open to any and all creatives (biz storytellers, that's you!). The goal is to dream about inventive architecture and reflect your creative ideas in a story that's attached/connected to a visual rendering.


Check out the websites listed and download the free PDF of submission info by following the link to "blankspaceproject". This could be a lot of fun. And you could win a cash prize!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Is The How-To: 5 Forces Powering Exceptionally Creative Businesses

Story Is The How-To: 5 Forces Powering Exceptionally Creative Businesses | Just Story It! Biz Storytelling | Scoop.it
Charles Day outlines the five drivers of organizational creativity--gravity, tension, heat, speed, generosity--and how to develop and deploy them.
Karen Dietz's insight:

This is quite a unique article and one I'm going to refer to a lot in my work. The language used to present these ideas is very imaginative -- and they stick in my mind!


But what does it have to do with stories? Mainly this: the author Charles Day's ideas and explanations are top notch. But we are left wondering "How do I executive on these?" The answer includes storytelling.

  1. Conveying gravity happens through sharing stories about why the company exists and why anyone should care.
  2. Maintaining gravity happens when you've got storytelling imbedded in your culture/daily activities.
  3. Tension is experienced through the tension you build into the stories you share.
  4. Applying heat also happens through storytelling. Stories can go viral and ideas can rapidly come into expression.
  5. Speed is about learning more, and what better way to learn quickly than through sharing stories.


OK -- you get the picture. Enjoy this creative re-think about being a creative company and what it takes. Think of story as your go-tool process to realize more creativity in your organization.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Inspiring Videos To Kick-start 2014 Biz Storytelling

10 Inspiring Videos To Kick-start 2014 Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it
Check out this awesome list of inspiring marketing talks by the likes of John Cleese, Elizabeth Gilbert and some lesser-known gems.
Karen Dietz's insight:

What a great collection of videos about marketing to help us all grow business in 2014! Several of them are directly about storytelling. Others are about creativity and risk taking. All are superb.


Enjoy watching these videos and being inspired. Then map out the steps you are going to take to make 2014 a banner year. Game on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Tips for Creating Content That's Educational—and Unforgettable

5 Tips for Creating Content That's Educational—and Unforgettable | Just Story It! Biz Storytelling | Scoop.it
As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator...
Karen Dietz's insight:

What a great post to help our business storytelling!


In this context, it is all about sharing stories via the content you are creating for websites, blog posts, articles, e-books, etc.


I really like several of the more creative ideas. Think of these 5 tips as ways to frame or present your stories. Like"letting people get their hands dirty", or "encourage field trips". What??!! you say.


Yep -- read the article for these great tips. You'll be glad you did. And I bet you create some unforgettable content!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Audrey's curator insight, August 8, 2013 12:28 PM

How about the flipped classroom.  Give the students general questions they can prepare in relation to the specific topic with instructions on where to find the information e.g.  Youtube, certain websites, the teacher's own flickr presentations.  The classroom then becomes a discussion forum where students can show their knowledge and understanding. 

 

Karen Dietz's comment, August 8, 2013 2:48 PM
Love that idea Audrey!
Guillermo Pérez's curator insight, August 8, 2013 9:56 PM

El contenido como referente y como pretexto para convivir, disfrutar y aprender.

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Hone "Strategic Patience" & Watch Your Story Creativity Spike

Hone "Strategic Patience" & Watch Your Story Creativity Spike | Just Story It! Biz Storytelling | Scoop.it
An art history professor makes her students sit in front of a painting for three hours. PampG invents the Swiffer. Those events are more alike than...
Karen Dietz's insight:

When I work with clients and their biz stories, and their organizational culture, I often talk about the need to develop patience. I also discuss with them the principle of deceleration resulting in acceleration.


This article, written by Drake Baer, explains both the need for patience and the principle of deceleration in order to accelerate. I know, it sounds so counter-intuitive! But it works.


What does this have to do with storytelling? Because way too often we rush to craft our stories without giving ourselves time to patiently sit with them, think about them, recraft them, learn more about ourselves from them, etc. 


Spending the time to reflect on your story will get you to a more powerful piece more quickly. And your story creativity will definitely kick in by bringing more patience into the process.


This notion is rarely talked about in articles, but acknowledged as part of the story process among some top performance tellers.


So take a breath, relax, reflect, and give your creativity a chance to emerge.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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John Michel's curator insight, May 22, 2013 4:51 PM

Deep patience. Close attention. These are not virtues often associated with college students (or some tech workers, for that matter). But as Harvard art history professor Jennifer L. Roberts recently explained, the skills for finding the "details, relationships, and orders that take time to see" can be introduced.

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Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead

Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead | Just Story It! Biz Storytelling | Scoop.it
Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.
Karen Dietz's insight:

Author Claire Laughlin has hit the nail on the head -- curiosity will help you more in business than telling people what to do.


Sure, we all need to be directive at times. But most of the time -- particularly as we move from managing to leading -- it is less about being directive and more about sparking conversations.


In other words, as leaders we need to master asking for, listening to, and creating meaning from the stories of others. From there we can influence others by sharing stories in return.


Learning how to ask for, and listen to stories is critical. And this article helps us understand the role curiosity plays in this dynamic -- how to remain curious as a leader so the critical information we need is not blocked from us.


And how to support the curiosity in others so creativity, along with ideas/solutions/innovations, can flourish.


Go read the article. There is great wisdom here.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Renee Baribeau's curator insight, March 18, 2013 2:20 PM

It is all in the question.

Karen Dietz's comment, March 18, 2013 9:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
ozziegontang's curator insight, March 20, 2013 2:04 PM

We are talking about being in the Learning Mode rather than the Knowing Mode.

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Young-ha Kim: Be an artist, right now! | Better Biz Storytelling

Why do we ever stop playing and creating? With charm and humor, celebrated Korean author Young-ha Kim invokes the world's greatest artists to urge you to unleash your inner child -- the artist who wanted to play forever.
Karen Dietz's insight:

What a fab video! I love how author Young-ha Kim talks about the origin of storytelling in kids, what happens to our creativity, why storytelling and creativity are important as adults, and how to get unstuck if we think we are not artists.


Anyone who tells stories (and we all do) is an artist. Kim links arts, storytelling, and play into one natural activity that we all engage in.


I've always said that storytelling is deep play. And we know it is both an art form and a science. Kim talks about what happens when our artistic side is not given expression, and what to do about it.


Why did I curate this? Because the more we can understand the creative and artistic nature of storytelling -- and its link to creativity studies, performance art, personal development, and innovation -- the better our stories become and the more influence we can build.


The video is in Korean with English subtitles that go by pretty quick. So you will need to watch and pay attention here.


But it is a delightful, insightful, and inspiring video that I know you will love.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Reclaim Your Creative Confidence -- & Storytelling Skills

Reclaim Your Creative Confidence -- & Storytelling Skills | Just Story It! Biz Storytelling | Scoop.it
Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs.
Karen Dietz's insight:

What a terrific piece from Harvard Business Review about reclaiming your creative confidence. As biz story practitioners, that is what we do -- help clients become better storytellers and build their creative confidence at the same time.


This article shares recent research about creativity, and tips for building your creative confidence.


It's the most sought-after ability today.


When building your storytelling skills, make sure you find a coach or trusted partner and lock your normal tendencies for critical feedback ("Hey, sock it to me; I can take it!") in the closet. Criticism (often disguised as critical feedback) does not allow creativity to flourish.


So only use appreciative strengths-based coaching techniques. Then it is all a matter of practice practice practice -- orally with a partner, not in front of a mirror.  As Julie Child said: "The only real stumbling block is fear of failure. In cooking you've got to have a 'What the hell?' attitude."


Now -- I'm going to take my own advice and keep practicing practicing practicing on my new MAC because I've tried 3 times to curate this article! I keep making mistakes with the mouse, the keyboard, and trying to figure out the ways of Safari. LOL -- glad my husband keeps encouraging me and I've taken a "What the hell?" attitude!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Fab Biz Story Example for Marketing!

Fab Biz Story Example for Marketing! | Just Story It! Biz Storytelling | Scoop.it

I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!


But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it. 


If you are not able to read the text on the photo above, here is the story:

"Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."


What a hoot! And you can do this too for your biz :)) 


Have a wonderful holiday weekend everyone and chat with you next week. 


Keep sharing your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core

5 Keys To Building A Business That Doesn’t Bury The Humans (Story) At Its Core | Just Story It! Biz Storytelling | Scoop.it
As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human...


Is your business a humanist business? Not sure? Then you'd better find out by reading this article.


Why did I curate this piece? Because if you are seriously working with stories with any depth, then you are connecting with the core of our humanity. There is both beauty there and ugliness.


So how do you get your head wrapped around this so you can continue to work with stories to connect, empower, survive, and thrive? Well, if you are operating from the principles given here, you will succeed:

  1. Empathy -- a core ingredient and outcome of story work.
  2. Community -- building a 'social mind' based on trust and collaboration
  3. Morality -- walking your talk is the only sustainable position in today's business, says the author. This happens with actualized values, purpose, and character.
  4. Creativity -- working with chaos, uncertainty, and dreaming -- which BTW is much more fun and produces better results than 'innovation'.
  5. Aspiration -- the realms of the imagination and hope, and creating alignment between org aspiration and employee passions (and I think customer passions, too).


Like the author says, "As the new millennial workforce demands meaning over money, and prefers employers that are different by making a difference, humanist businesses shift their organizational rationale from productivity to impact, from excellence to significance."


Actually, these desires belong to more than just the millennial workforce, so don't limit yourself there.


More wonderful food for thought this week :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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