At this week’s C2 conference, one of the visionaries at Google introduced the audience to a new phenomenon.
|Scooped by Karen Dietz|
Is this buzz word for real, or what?
I've seen this twice now, and am wondering if hypertelling is just a bunch of hype -- or if there's really something to pay attention to.
Apparently, this is the latest game-changer in storytelling. The author, David McMillan, is reporting on the latest development from Mike Yapp at Google. Google is now saying that we all must now morph into hypertelling.
So what is hypertelling? According to Google, we can now forget the teller. “It’s no longer about an audience,” Yapp said. “The user is in control.” The user, instead of watching a TV show, will create their own episodes. It's all about setting up storytelling experiences that the user controls.
Well, I can see this happening as a result of Virtual Reality (VR). But I'm a very busy woman who has more projects going on than there are hours in the day. When I stop work around 6 pm, all I want to do is watch or read good stories -- not play more, create more, or do more work to create another story.
In the end, it's about balance -- there's a time and place for it.
Actually, this notion of hypertelling has been around for thousands of years -- it's called "play". And obviously, Google doesn't understand the dynamic of co-creation in our current forms of storytelling.
This article does as some really good questions though regarding the notion of hypertelling to conferences/events and user experiences. I think this is very useful.
What do you think about this new buzz word?