And here's another great SlideShare piece on creating fabulous compelling, influential presentations. There are tips here that compliment the SlideShare program I reviewed yesterday -- so go grab both.
Now I will say I am not a fan of the story structure they use in this piece. It is too simplified and won't work very well. So ignore that and follow Nancy Duarte's structure that you can find here:
I couldn't agree more. I'm working right now with a client on measures, data, metrics, standards, and figuring out how to tell the story in ways that can influence changes in behavior.
Who said storytelling was only about sharing experiences? It is also about finding data, shaping that into a shareable story, and then delivering the story the data is telling you so people can be influenced.
Here's an article that speaks directly to those issues -- and gives advice for how to bring data to life, and tell its story.
What I like it that it starts with "The Art of the Question". In other words, the data you will use depends on the questions you are asking. Get the questions right and the story begins to unfold.
There are other tips here that are also helpful. For all you big data-heads out there -- or for anyone confronted with a lot of data -- read this article so you can start figuring out the story to share.
And thank you for Giuseppe Mauriello for finding and pointing me to this post!
Here's the next stop on the data and visual storytelling journey. While the previous article I curated focused on the history of visual storytelling, this research article addresses 'what's next.'
For the authors of the article -- what's next is the presentation and communication of data that has played only a minor role in research up to this point.
Click on the title of the article "Storytelling: The Next Step for Visualization" at the bottom of the blurb to get a free copy of the research paper.
The research paper itself focuses on journalism as storytelling -- which it is, but it is not the only method or approach. So the article is limiting in that way.
Still, there are some good insights about how data visualization needs to move more directly into storytelling using story delivery techniques.
Iin the end, the authors Robert Kosara and Jock Mackinlay say:
"Storytelling promises to open up entirely new avenues of research in visualization. Going from exploration to analysis to presentation is a natural progression, which is mirrored by the research effort focused on these steps over time. As the field becomes more mature and provides many useful techniques for the first two steps, we need to start focusing on presentation. This is even more important as visualization gets used for decision-making, where the succinct presentation of important facts is crucial."
Fellow curator Baiba Svenca has found another great piece about how to create compelling PowerPoints. Use the tips in this slide program to craft ans share better biz stories or any other kind of presentation.
It is a terrific reminder that your stories belong in the text of what you say, and that PPTs are visual tools to help you tell your story better.
Or -- since stories are packets of visual imagery that you convey, take one story and translate it into a beautiful PPT using the tips here.
Nancy Duarte, author of the HBR Guide to Persuasive Presentations, explains how to avoid PowerPoint hell. For examples of great and not-so-great slides, see Nancy's blog post, Do Your Slides Pass the Glance Test?
Karen Dietz's insight:
Here is a quick but power packed video from Nancy Duarte on creating a PowerPoint presentation that really works.
Forget what you've already been taught -- follow Nancy's advice on how to structure and deliver your presentation.
And better yet, her methods totally support effective storytelling. For example, when you share a story, who needs bullet points??!! Nancy says don't even bother with a slide.
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.
Got data? Need a story?
Got a story? Need data?
Then these 6 steps will help shape your data into a story -- or bring data into your story.
Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.
The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.
Go read this article. I think you will find it very helpful!
Many thanks to Giuseppe Mauriello for sending me this article to review :)
Let's begin with an article that appeared in the Journal of the American Medical Association (JAMA) at the end of last year. Narrative vs Evidence-Based Medicine—And, Not Or was written by Zachary Meisel and in it he said: "Scientific reports are genuinely dispassionate, characterless, and ahistorical. But their translation and dissemination should not be. Stories are an essential part of how individuals understand and use evidence."
Data is supposed to be cold and objective; but the dissemination of your data can be warm and subjective. So go ahead, tell a story with your data. Because if you don't, you run the risk of falling behind. As Meisel continued: "Those who espouse only evidence—without narratives about real people—struggle to control the debate. Typically, they lose."
It’s become pretty much axiomatic these days that if you're really serious about getting your data across to your audience, you need to tell a story with it. Stories are more engaging and convincing than mere data. If you want to influence someone’s behaviour you need to touch their heartstrings and move them to tears. And you won't do that if you only engage their logical left brains. No, you also need to impose yourself on their creative and emotional right brains.
Which all sounds promising and exciting, but we need to remember that it's data we’re talking about here. Data is logical and soul-less and is usually a collection of seemingly disconnected facts. How are we going to fit that into a story?
Love this article with good ideas for keeping storytelling with data sweet and simple.
Thanks Gregg Morris @greggvm and his Story and Narrative curation for originally finding this post!
Check out this a m a z i n g presentation by Sparkol and start making your own!
I've just poked around this site, watching the sample presentation and going through the tutorials -- and frankly this tool looks AWESOME! I've bookmarked it and will start playing with it immediately to create fun and engaging presentations for upcoming talks.
The only caveat -- I can't tell yet what the Pro version costs. But I'm sure I'll find out soon and I hope it is affordable.
I'm telling you folks -- it's getting easier and easier to share your biz stories in compelling ways withs some of these new tools coming out!
Visual, as it turns out, is also the direction in which the world of online marketing has headed.
The rise of visual storytelling as a means of spreading a marketing message couldn’t possibly have evaded you. A number of image-based platforms out there, including Pinterest, Instagram, and SlideShare, have already made a strong statement about how visual content can impact business results.
Images, presentations, and infographics are getting shared with ease, attracting thousands of views and sending tons of traffic to their original sources. Then, marketers assume the responsibility of qualifying the new visits and converting them into leads.
I like the 3 tips shared at the end of this post for how to get started. And I like that the author covers 3 tools everyone can use to bring visual storytelling into their marketing.
And thank you fellow curator Gregg Morris for finding and sharing this article!
Actually, these are best leveraged together---big data and powerful analytics have deep meaning when positioned in the context of powerful stories. Stories give people a context in which to position the analysis provided by the data.
This is a really nice article about how well data and stories work together.
The only piece I would add is this: share your storiesfirst, and then support them with data. Most often people go for the data first, and then maybe share a story.
So do the reverse and you won't put people to sleep or have them looking at you with a quizzicle eye wondering, "And what does this data mean?"
Story is the meaning-making part of the equation. Data is the sense-making part.
[From Gregg Morris: I've linked to the book and a few writeups on it. This may be the best one yet.]
From the Article: Designers and journalists are coming up with some striking ways to tell stories and convey data visually. But a new book suggests there is something missing from the field that researchers could provide.
This article comes from fellow curator Gregg Morris and I really like that he's added it to his collection.
I've seen this book, Visual Storytelling, promoted around the web in the last few months but have hesitated to dig into it. I've explored it a bit and from what I've seen and read about it, it looked like all fluff and no substance.
So when I read this article, I thought it was a much more balanced review of the book, and expressed some of the same concerns I had.
I hope you like the review. Infographics and visual storytelling his hot now. But it will simply be a flash in the panunless we leverage this tool wisely and intelligently to create meaningful pieces that help us manage the world around us -- not just make us feel good.
"This piece was selected and curated by JanLGordon covering "Storytelling, Social Media and Beyond" on Scoopit.
The Social Media Brandsphere is a new collaboration between Brian Solis and JESS3. The Brandsphere explores how brand storytelling can cross different communication mediums.
Amazing project, lots of information that will show you how brands are using storytelling, to engage their audience on different media channels where they connect and fold them into the narrative and so much more.
In any given network, brands can invest in digital assets that span five media landscapes.
Take a look at this infographic created by:
Randy Krum President of InfoNewt
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.
**Always looking for better ways to get the point across."
I love this quick SlideShare program about what makes presentations rock that really packs a punch.
All my smart, capable MBA students struggle with creating compelling persuasive presentations. All of my senior executives struggle with the same.
So what would Steve Jobs do? How do you create a compelling presentation that brings results?
As this SlideShare shows us, it is all about distilling your presentation down to its core essence -- and then sharing it as a story, with stories, and with strong visuals. But there is much more to this program than that message -- so take a few minutes to flip through it and dig into its contents. You will be glad you did.
Wake up people's brains! Follow the rules given here. They work.
Yet if we know what to do, why don't we do it? Because it takes time, as this program says.
But think of it this way: can you affort NOT to invest the time when money and business and your reputation is on the table? Nope.
Robin Good: Rachel Smith explains in very simple words how you can use your iPad to capture and record visually the key ideas and concepts presented during a lecture, keynote, training class or presentation.
She provides a good round-up of four relevant tools that can be used for this task, analyzing their key pros and cons as well as providing logistic and technical advice on how to best organize and setup yourself for doing visual recording on the iPad.
As similar tools will provide more ready-made icons, templates and patterns available for this kind of real-time idea-capturing, this rare and pioneering visual recording work will begin to catch up even more rapidly.
Now this looks really cool -- and very helpful. Capturing stories visually is a handy talent to have. And you don't need to be an artist to do it. This video walks you through how to visually capture a presentation at a conference on your iPad.
As I said, you could use it to capture stories you hear, or stories you want to tell and share, in addition to presentations.
Thanks go to fellow curator Robin Good for finding and sharing this very useful video!
SlideTalk makes it easy to publish, edit and share PowerPoint presentations, business presentations, tutorials, eLearning material, education material and documentation of events as talking presentations, thanks to using high quality text-to-speech and image processing software to hide from you all boring details of creating a talking video, and leaving you free to focus on the creative and pedagogical tasks.
Learn more about the value of data visualisation. Tableau's Jock Mackinlay explains why data is inert and worthless without the twin practices of visualisation and storytelling.
This is a quick piece that makes some valuable points. Frankly, I'm not a hard-core data head. Yet I love looking at spreadsheets, bar charts, line charts and other visual displays of data in order to make meaning of the material and spot trends.
There is a whole science to displaying data in meaningful ways (see Edward Tufte's work) that we don't need to go into here. But what I like about this article is that it points to the fact that all the data in the world is meaninglessuntil you can tell the story about what it is saying and what itmeans.
Storytelling and data go hand-in-hand.
Truly, those of us in the field of business storytelling need to build our data skills. And data-geeks need to develop their storytelling skills. Sounds like a match made in heaven!
Here's another aspect of storytelling that this article alludes to: yes, we all know it takes time to share a story and in this fast-paced world, it is not uncommon to hear "But who has the time?! Just give me the data to share. We've got to get moving!" Ahhhhh -- huge mistake! Taking the time to share a story in the beginning makes projects go much more quickly.
That sounds counter-intuitive, but I experience this phenomenon again and again.
Read the article for additional points on how the marriage of data and storytelling make for better decision making. They are worth remembering.
What is data storytelling? In two parts, it’s (1) how we use data visualization to help us see and read the story social data tells, and (2) how we as social media experts package that story and make adjustments to campaigns.
It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.
For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.
Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.
The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started.
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
Hey All -- sometimes in business we need to display/convey data with our storytelling. So how do you display data in engaging ways? I love this article because it shares 6 free tools to use, plus there's a little tutorial on how to make infographics.
We all know how important it is to have the right tool for the job at hand. Bookmark this article so when you need the tools you have them. Enjoy playing with your numbers and showing them in different ways!
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Displaying data as a story is challenging, yet figuring out how to do this is a hot topic these days.
In this guest blog post I recently wrote, I explain how to bring storytelling and story elements into displays of data (infographics) to create stronger connections to readers plus more powerful knowledge transfer.
I hope it helps everyone as they work with stories in their business, and data in their presentations.
Infographics are visual representations of information, or “data viz” as the cool kids call it these days.
Here's a great article on how to create infographics, or tell a story using 'data viz.'
Translating data into a story is tough work and this article gives us some fabulous tips on how to do it.
Not a graphic designer? Don't worry -- as a business person the more you know about how to create a great data viz story, the better you can tell a graphic designer or graphic scriber what you want.
Another reason I like this article is because it actually mentions the need to create a storyline for your visual, and know before had what the key message is you are trying to deliver.
The storytelling points the article leaves out are the storytelling devices of metaphor, analogy, contrast, and sensory material that are critical to a story's and an infographic's success. These pieces are implied in the article, but need more direct discussion about.
Use this article as a great guide. And if you want more detail, go dig into "Visualize This" by Nathan Yau (although it can be pretty technical).
I've started collecting instances of animated digital stories. This video from Moo.com matches their light and quirky branding. The music is bluegrass-y, the visuals march along at double-speed, and the stickers created in the ...
Here's a great example of a digital story for branding purposes. I like that it's also about the 'back story' of how the company Moo makes its product. There are good lessons here for us all. Watch the video and get your ideas flowing.