Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling, Scrolling Websites = Big Engagement

Storytelling, Scrolling Websites = Big Engagement | Just Story It! Biz Storytelling | Scoop.it

No matter how powerful a story is in itself, we’re going to like it more if it features a story that intrigues us, feeds our curiosity, and satisfies our answers in the end.

Karen Dietz's insight:

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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John van den Brink's curator insight, March 29, 1:13 PM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Stan Smith's curator insight, March 30, 1:14 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

steve batchelder's curator insight, March 31, 2:04 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | Just Story It! Biz Storytelling | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod
Karen Dietz's insight:

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Do Storytelling: Content Is Crap via @Curagami & @Digitaltonto

Do Storytelling: Content Is Crap via @Curagami & @Digitaltonto | Just Story It! Biz Storytelling | Scoop.it

Saturday Riff: Content Is Crap
Content Is Crap shares our thoughts (in blue) on Greg Satell's HBR article. Greg's post is one of the most important content marketing posts we've read. 


http://www.curagami.com/content-is-crap-riff/?v=7516fd43adaa


Via Martin (Marty) Smith
Karen Dietz's insight:

OK -- here's an article to definitely pay attention to.


Fellow curator and top notch marketer Marty Smith shares his thoughts on the original HBR article "Content Is Crap" that came out Oct. 30: https://hbr.org/2015/10/content-is-crap-and-other-rules-for-marketers


Marty adds his own comments to the original article so you get twice the insights. Yay!


What do I think about both pieces? They are right on. What both posts point out is how the mindset of marketing needs to change to create more engagement and to capitalize on relationships. The steps are laid out for is here. Taking these steps will lead you to a new understanding of storytelling.


As Marty points out, the cure for mediocre content is better storytelling. We need to upgrade to Storytelling 3.0.


So how do you upgrade your business storytelling? Through workshops and practice. BTW -- I still take storytelling workshops with top people in the country! It's an ongoing craft, not a 4 hour class or a how-to book (sorry folks).


Marty's article is important to read. Go dig into it now. Thanks Marty!

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5 Storytelling Techniques to Boost Business Communications

5 Storytelling Techniques to Boost Business Communications | Just Story It! Biz Storytelling | Scoop.it

How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.

That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....


Via Jeff Domansky
Karen Dietz's insight:

Fellow curator Jeff Domansky found and curated this article by my colleague Lou Hoffman of the fab PR firm the Hoffman Agency.


Here Lou critiques what makes most business storytelling go bad -- and what to do about it. It's definitely worth the read. There's lots of solid info here that Lou shares with us. We know the concepts, but Lou presents it to us differently so we gain new insights. Yay!


It's great to deepen our understanding of business storytelling and continually hone our craft. Enjoy this piece and the terrific examples Lou shares. And thanks Jeff for finding and sharing this!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  @kdietz

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Poppy Skarli's curator insight, October 1, 2015 1:49 AM

Inspirational

Jane Gardner's curator insight, October 2, 2015 7:21 PM

Storytelling is King (not just content)!

Since the time around the ancients fires, we are a storytelling people and entrepreneurs should keep that in mind when they send out their messages to potential audiences.  It creates a connection as we engage and relate to each others stories. 

1300 Numbers Australia's curator insight, December 9, 2015 6:23 PM

Know how the concepts of storytelling can be applied to business communications. 

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Fab longform biz story example: How 2 Bored 1970s Housewives Impacted The PC Industry

Fab longform biz story example: How 2 Bored 1970s Housewives Impacted The PC Industry | Just Story It! Biz Storytelling | Scoop.it
Vector Graphic became one of the best-known computer manufacturers of its era. It went public. Then the IBM PC changed everything.
Karen Dietz's insight:

Earlier this week I curated a post about the importance of long-form storytelling on the web for businesses. Today I find a terrific example of how this can work.


Written for Fast Company magazine by Benj Edwards @benjedwards, it's a riveting story of how 2 housewives founded and successfully ran Vector Graphics -- and how they changed the computer industry.


There are no bells-and-whistles to this story (flashy video, infographics, or maps) -- just good ol' fashioned storytelling. Which we can all do, regardless of budgets. 


i love how the article positions the women and the birth-and-death of Vector Graphics into the sweeping rock 'em sock 'em history of the early computer days.


There's a lot to learn here. Enjoy the article Who knew Vector Graphics had such an impact?


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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The Importance of Longform Storytelling for Your Blogs

The Importance of Longform Storytelling for Your Blogs | Just Story It! Biz Storytelling | Scoop.it

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject. 


For clarity, longform means articles, white papers and e-books of 2,000 words or more, while shortform refers to content of 500 to 1,000 words.


Is there really a difference in their overall performances? Science suggests there is.


What the Studies Are Suggesting


Many of today’s Internet marketers swear by shortform content, citing a number of independent studies that indicate audience attention spans are falling and as much as 32 percent of users will begin abandoning websites in as little as five seconds if they are slow to load. 


This doesn’t speak to the effectiveness of the format in reaching its audience in terms of visibility and findability through search. This is one of the most important advantages that longform content has over its counterpart....


Via Jeff Domansky
Karen Dietz's insight:

Recent studies in the past few weeks are saying that our attention spans are now shorter than a goldfish's. Yikes! It appears we are too stressed and distracted to pay much attention to anything.


But hold your horses -- don't buy into the hype. Turns out long form content (longer stories) are outperforming short posts by a mile.


This is an easy-to-read post that covers other research showing how necessary -- and results producing -- long form content is.


Bottom line: you need a mix of both.  Read the article to find out more. And thanks to fellow curator Jeff Domansky @Jeff Domansky@thePRcoach for finding and sharing this.

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Comunicologos.com's curator insight, July 19, 2015 11:04 AM

Contenidos Web

Karen Dietz's comment, July 20, 2015 3:30 PM
Great find Jeff! Thanks for this.
Thorsten Strauss's curator insight, September 24, 2015 7:54 AM

best practice: content length on web site. Long form is important because people get lazy in searching. That is why google prefers sources that give comprehensive answers and leave readers satisfied. 

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The Hero’s Journey: A Big Problem for Business Storytelling

The Hero’s Journey: A Big Problem for Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. Here's what to do instead.
Karen Dietz's insight:

Here in San Diego we are in the midst of Comic-Con and super-heroes abound. I've donned my super-girl costume and am happily immersed in X-men movies. 


And just in the nick of time, my Twitter buddy Os @ICGJ_IDEATION sent me this link to an article written by Maggie Patterson. I jumped up and now with joy, because despite my supergirl powers and love of action heroes, the hero's journey leaves a lot to be desired in business storytelling.


And this is exactly what Patterson is saying, too. I really like her twist on the hero's journey and how you can turn the stages of the journey into separate stories. I also like her take on why the hero's journey is so limiting.


I usually take a different path than Patterson does, though. For me, when we are stuck in the hero's journey, we miss other critical narratives businesses need to tell like community stories, origin stories, this is how it's done stories, etc.


Patterson also has a free guide to download, which I checked out. It's pretty good. My only quibble is that the questions posed in the document will mostly get you opinions and descriptions. You'll still have to dig for the stories.


Don't be anti-hero -- just augment your story list. Read the article for more insights and download the guide. 


OK -- this supergirl is heading back to my X-men marathon and watching all the Comic-Con fans running around downtown! Have fun...


PS -- and thanks Os for sending me the link!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 11, 2015 4:05 PM

Hero's journey primary and some more...

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Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Just Story It! Biz Storytelling | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.
Karen Dietz's insight:

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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77 Types of Stories to Feed Your Audience

Get inspired to plan a diverse content menu for your audiences to feed every appetite. Mix and match from the "4 basic food groups" of content creation to crea…
Karen Dietz's insight:

Wow! What a great SlideShare. If ever you get stuck coming up with your next story to share in your blog, on social media, in your newsletter, or in any other content outlets, then grab this post.


There are a ton of ideas here that should keep you busy for the next year. In fact, use it as a guide to create a calendar of what stories to share.


I love the way the different categories are broken down. It's a terrific map.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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LucaVanin's curator insight, June 11, 2015 4:23 AM

77, dico SETTANTASETTE tipologie di contenuti da erogare al tuo audience.

Dici che riesci a trovarne qualcuno adatto allo scopo?

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Storytelling and Interaction: Engage Your Website Visitors w/ These Examples

Storytelling and Interaction: Engage Your Website Visitors w/ These Examples | Just Story It! Biz Storytelling | Scoop.it

“How to engage visitors? It is an age-old question that worries all website owners. Regardless of the type of project, sphere of work and target audience, all we want is to win over as”

Karen Dietz's insight:

Want a better website? Then design for storytelling. That's the point of this post.


What I think is really great in this article are all the fabulous examples of websites from around the globe that have designed their website as a story. Doing so is tricky, so having examples to look at is key. And there are a lot here to investigate.


Dig into these websites and look to see how you can beef yours up with better storytelling design.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Ultimate Kit of Content Marketing Storytelling Templates: Free!

The Ultimate Kit of Content Marketing Storytelling Templates: Free! | Just Story It! Biz Storytelling | Scoop.it
Download this content marketing kit, including 6 free templates to easily create ebooks, blog posts, infographics, social media content, SlideShare presentations, and press releases.
Karen Dietz's insight:

Woo hoo -- just what we need to get started this Monday! Here's a free downloadable kit from HubSpot containing 95+ templates you can use for creating content and storytelling.


What's not to love about that? From blog posts to e-books, to infographics, to social media this kit has got you covered.


Fill the templates in with your stories and other material and you are good to go.


I hope this post makes an easier and fabulous week for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Tools – Creative Hacks for Stand Out Branding

Storytelling Tools – Creative Hacks for Stand Out Branding | Just Story It! Biz Storytelling | Scoop.it
If you're trying to build a name for your business but can't afford a full-time content production team, there are a number of storytelling tools you can use to create engaging content. Check out the following five... Racontr Racontr lets you integrate multiple components into your brand stories. Mix everything from videos and images to text and audio…
Karen Dietz's insight:

It's Tuesday and time for biz storytelling tools!


Story branding colleague @Omar Kattan has put together this list and it looks fabulous. There are 5 digital storytelling tools that look fast and easy to incorporate into your storytelling tool bag. 


For small businesses, it's always crunch time so finding and using tools that are easy to use are critical.


Try these out. I bet you find one or more that works great for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Laura Rosillo's curator insight, April 22, 2015 5:11 AM

AÑADA su visión ...

Janet Vasil's curator insight, April 22, 2015 12:09 PM

Handy tools for D-I-Y digital storytelling.

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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Just Story It! Biz Storytelling | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...
Karen Dietz's insight:

Every day we have opportunities to share our business stories across multiple platforms. Some days it makes my head spin. Which is why I really like the article Mike Jones, of interactive media company Portal Entertainment, recently wrote that help simplify the chaos.


Jones shares with us 6 principles for writing (I say storytelling) in a multiplatform world. Yay! 


Jones is a wonderful writer and I've been following him for a few years because his approach to writing is right in line with much of business storytelling.


A couple points he makes in this post are:

  1. New storytelling forms always emerge. We've come a long way since early cave paintings. Yet we don't replace new forms -- the previous ones we still use. So don't ignore previous forms -- use them.
  2. Don't get stuck serving only one medium. In other words, I may be a business storyteller, but I'm also a writer, speaker, etc. I show up how I'm needed.
  3. Don't just tell a story. Build a cohesive Story World with your stories.


There are more insights for you here. What I appreciate about Jones' post is that instead of focusing on what story to tell in which way on this medium, he gives us comprehensive principles to guide our storytelling across any platform. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling | Just Story It! Biz Storytelling | Scoop.it
Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories.  During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms, Bourdain talked about why he's increasingly in
Karen Dietz's insight:

Hot off the presses from SXSW, Anthony Bourdain talks about the endurance and popularity of long form storytelling. Once again, long form storytelling and its advantages are making the news.

 

Bourdain talks about why he's increasingly interested in finding new ways to tell travel stories through interactive channels, and what viewers are really craving, especially with travel stories.

 

But his points apply to any business, really. Do the deep dive -- tell deeper, longer stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Melanie Hundley's curator insight, March 17, 1:55 PM

Hot off the presses from SXSW, Anthony Bourdain talks about the endurance and popularity of long form storytelling. Once again, long form storytelling and its advantages are making the news.

 

Bourdain talks about why he's increasingly interested in finding new ways to tell travel stories through interactive channels, and what viewers are really craving, especially with travel stories.

 

But his points apply to any business, really. Do the deep dive -- tell deeper, longer stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Types of Storied Content Marketing for 2016

5 Types of Storied Content Marketing for 2016 | Just Story It! Biz Storytelling | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.

 

What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky, Andrea Rossi
Karen Dietz's insight:

What a great list! All 5 ideas are fabulous ways to tell your stories in 2016. 


Live streaming video is on the list and my only caution is that you'll have to stay conscious and work hard to actually share stories on these platforms. But it's do-able! For example, on Blab it's easy to have a conversation that's all thoughts and opinions. To be really engaging and impactful -- share stories to convey your thinking! Otherwise we're just pontificating.


OK -- 'nuff said. Check out the list and and the links. Then add these 5 story options into your content marketing publishing plan for 2016. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Jeff Domansky's curator insight, December 4, 2015 1:11 AM

Find out which up-and-coming content types you should be testing in 2016 for your content program.

2DiFore Marketing Solutions's curator insight, December 23, 2015 7:50 AM

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

Art Jones's curator insight, December 23, 2015 4:40 PM

Content Marketing continues  

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5 Ways to Tell Your Story in Your Social Media Marketing

5 Ways to Tell Your Story in Your Social Media Marketing | Just Story It! Biz Storytelling | Scoop.it
Do you want to use storytelling in your social media marketing? In this article, you'll discover how to use storytelling in your social media marketing.
Karen Dietz's insight:

OK -- I love everything about this article from Social Media Examiner. It's a terrific how-to and every step has examples. I know you will get many ideas for how you can use social media to tell your story.


Hint: it's how to organize and tell your story through time, using the classic story structure.


If you use social media in your business, go read this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Jack Ventura's curator insight, October 30, 2015 4:02 AM

Visto che gli autori devono anche promuoversi, e che il social media marketing è uno degli strumenti per farlo, ecco come usare lo storytelling nei canali sociali.

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What's Your Story Strategy? Why Every Organization Needs One

What's Your Story Strategy? Why Every Organization Needs One | Just Story It! Biz Storytelling | Scoop.it
Storytelling isn't just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
Karen Dietz's insight:

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 5, 2015 8:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.


But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.


I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.


May the story force be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Johan Sundström's curator insight, August 7, 2015 12:55 PM

When I give business storytelling workshops we always spend time on the essential set of stories every business needs to share. There are basically 4 types: your origin story, people and results stories, your future story, and you "why I" stories. That gets folks started.

 

But in truth -- there are many more stories organizations can share. My colleague Kathy Klotz-Guest wrote this article and talks about the other stories companies need to craft and tell. It's a great list! Thanks Kathy.

 

I hope these spark your imagination, give you great ideas, and you start crafting these additional stories.

 

May the story force be with you!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

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Cross-Platform Storytelling: Getting Satisfaction

Cross-Platform Storytelling: Getting Satisfaction | Just Story It! Biz Storytelling | Scoop.it

What you already know about story still applies – great characters you want to spend time with, worlds that invite you in, stories building to moments of epiphany, recognition, revelation, catharsis and all that good stuff.


But the process of getting there changes from platform to platform. You have to develop narratives the right way for the right platform.

Karen Dietz's insight:

Here's a fab article on sharing your business stories across platforms. Let's face it, we've got a story to share on our website, in brochures, books, whitepapers, blog posts, presentations, SlideShares, video, animated cartoons....the list goes on.


I just had a conversation the other day with a company wanting to share some of their customer stories digitally -- without ever spending time on the story itself. They were just in a rush to the technology, thinking the platform would generate a good story. Big mistake.


One story may not translate well in to all different channels, however -- nor achieve the results you seek. In this post transmedia expert Japhet Asher shares lots of insights about how NOT to lose your story as it morphs across platforms.


There is great wisdom shared -- and some good stories -- that will help you preserve the core of your story, and how to think about moving stories into different media.


Let's get more story wise, so when we share our stories across platforms, great results happen.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Commercial Business's curator insight, August 7, 2015 7:38 PM

Here's a fab article on sharing your business stories across platforms. Let's face it, we've got a story to share on our website, in brochures, books, whitepapers, blog posts, presentations, SlideShares, video, animated cartoons....the list goes on.

 

I just had a conversation the other day with a company wanting to share some of their customer stories digitally -- without ever spending time on the story itself. They were just in a rush to the technology, thinking the platform would generate a good story. Big mistake.

 

One story may not translate well in to all different channels, however -- nor achieve the results you seek. In this post transmedia expert Japhet Asher shares lots of insights about how NOT to lose your story as it morphs across platforms.

 

There is great wisdom shared -- and some good stories -- that will help you preserve the core of your story, and how to think about moving stories into different media.

 

Let's get more story wise, so when we share our stories across platforms, great results happen.

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

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Biz Storytelling: 8 Classic structures to use

Biz Storytelling: 8 Classic structures to use | Just Story It! Biz Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky. Try these eight storytelling techniques for a presentation that wows.
Karen Dietz's insight:

Ffion Lindsay at Sparkol does another terrific job putting together 8 story structures any business can use, then gives us examples for each. Better yet, for each structure she shares with us what situations they are good for. Yay!


If you are looking to refresh your stories and just want to play with sharing your stories in different ways -- or are stuck not knowing how to tell one of your stories -- then grab this article.


If you use these other structures, you won't get stuck in the monomyth of the hero (a good thing).


Monomyth dangers

I have noticed one piece of language changing, however. That is the word "Monomyth". Mono means one or alone. Mono + myth means one myth. Joseph Campbell coined this term to refer to the Hero's story as the one all encompassing archetype for narratives. From there it morphed into also meaning a narrative common to all people. But it has a stranglehold on our storytelling, as if there are no other kinds of stories to tell.


Now the word is being used without question. Make sure you listen to the video in this article by Chimamanda Adichie on The Danger Of A Single Story.


The monomyth of the hero's journey is eclipsing other kinds of stories to tell. In the mad rush for business storytelling, the hero's journey is often touted as the only story to pay attention to. Stories of community, origin stories, how we do things, cautionary tales, and the like are neglected, but we are starving for them.


Anyway, enjoy playing with these structures and well done Ffion!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Julie Jensen's curator insight, August 4, 2015 5:05 PM

Ffion Lindsay at Sparkol does another terrific job putting together 8 story structures any business can use, then gives us examples for each. Better yet, for each structure she shares with us what situations they are good for. Yay!

 

If you are looking to refresh your stories and just want to play with sharing your stories in different ways -- or are stuck not knowing how to tell one of your stories -- then grab this article.

 

If you use these other structures, you won't get stuck in the monomyth of the hero (a good thing).

 

Monomyth dangers

I have noticed one piece of language changing, however. That is the word "Monomyth". Mono means one or alone. Mono + myth means one myth. Joseph Campbell coined this term to refer to the Hero's story as the one all encompassing archetype for narratives. From there it morphed into also meaning a narrative common to all people. But it has a stranglehold on our storytelling, as if there are no other kinds of stories to tell.

 

Now the word is being used without question. Make sure you listen to the video in this article by Chimamanda Adichie on The Danger Of A Single Story.

 

The monomyth of the hero's journey is eclipsing other kinds of stories to tell. In the mad rush for business storytelling, the hero's journey is often touted as the only story to pay attention to. Stories of community, origin stories, how we do things, cautionary tales, and the like are neglected, but we are starving for them.

 

Anyway, enjoy playing with these structures and well done Ffion!

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

J Gideon Sarantinos's curator insight, January 9, 1:44 PM

A story always begins with a problem. The main character is forced to deal with conflict and obstacles to solve the problem whether they believe they can or not.

J Gideon Sarantinos's curator insight, March 10, 4:13 PM

A story always begins with a problem. The main character is forced to deal with conflict and obstacles to solve the problem whether they believe they can or not.

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Better Storytelling: 7 Ways to Grab Someone’s Attention

Better Storytelling: 7 Ways to Grab Someone’s Attention | Just Story It! Biz Storytelling | Scoop.it
It’s your most important currency.
Karen Dietz's insight:

What a nifty post that zeros in on ways to make our storytelling better -- based on science. 


The author, Ben Parr @benparr, the author of Captivology (oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Parr explains what he means by each element. After reading the article, ask yourself questions like,

  1. "How can I bring my mystery into my stories?"
  2. "What are ways I can acknowledge people either in my stories, or with my stories?"
  3. "How can I craft my story so a reward is included?"
  4. "What phrase do I want to repeat to have stick in people's minds?"


You'll think of others, too as you read about all 7 elements. This will be fun to do. Get started right away.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Tina Stock's curator insight, July 10, 2015 12:59 AM

From Karen Karr's review


The author, Ben Parr @benparr, the author of Captivology(oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Excellent article!

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Are You A Rookie? 5 Common Storytelling Mistakes

Are You A Rookie? 5 Common Storytelling Mistakes | Just Story It! Biz Storytelling | Scoop.it
A sampling of rookie storytelling mistakes.
Karen Dietz's insight:

What a great post! These are seldom talked about storytelling mistakes, so I was thrilled when I found this article by Nick Morgan, writing for Forbes.


Check them out and see if you are doing any of these -- like, maybe going for shock value?


See if you need to tweak your business storytelling with this list.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Storied Characters: How to Increase Your Blog Reader #s

Storied Characters: How to Increase Your Blog Reader #s | Just Story It! Biz Storytelling | Scoop.it
Get 100,000 blog readers by creating personas, optimizing your posts, and converting casual readers into dedicated blog subscribers.
Karen Dietz's insight:

This hand dandy free guide from HubSpot (I have no affiliation) is all about storytelling. Their premise (and mine) is that without well developed personas, it will be hard to market effectively and get high numbers of blog readers.


Personas are simply storied characters about who uses your products/services. Do these well, and you will be light years ahead of others.


What I like here is how complete the section is on creating personas. There are clear instructions and 2 pages of questions to help you flesh out your characters.


The rest of the guide focuses on how to optimize and promote your blog post.


Crafting great personas/storied characters will definitely make a difference in your business. And I love that this guide addresses a side of business storytelling that often gets overlooked.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing | Just Story It! Biz Storytelling | Scoop.it
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
Karen Dietz's insight:

I really love this post advocating for Human 2 Human (H2H) communication instead of business speak.

 

The author @MarkFidelman is talking about the book by Bryan Kramer called Shareology: How Sharing Is Powering the Human Economy. He quotes Kramer in the article:

 

“As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners.”

 

I couldn’t agree more.

 

Both authors then go on to advocate for storytelling. Yay! I’m stoked. Yes – it’s about story sharing! Someone in marketing is finally catching on to the difference the dynamic of story sharing can make in marketing.


Imagine my dismay when I read a little further in the article “Yet, as Kramer told me, sharing needs to be combined with creative and interesting content. Story telling is important, and telling it in a creative way is key.”

 

Oh no! They missed the connection. What they are really talking about is “I create a piece of content, you share it, and I’ll share your piece of content in return.” Woo hoo – sharing has occurred.

 

OK – we know the magic that can happen when we share stories – H2H – back and forth. We know connection, trust, credibility, believability, and relationship gets established and grows. This is not the same as swapping blog posts, and the article shows we still have a ways to go in shifting marketing practices from telling to sharing.

 

What can you take away from this post? Well, there are 3 other pieces of advice the authors make that I like. And I love the points made at the ending. So go read those and tell me what you think.


Next, let’s all focus more on actually swapping stories between companies and customers to leverage the amazing power of H2H communication.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland

The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland | Just Story It! Biz Storytelling | Scoop.it
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."
Karen Dietz's insight:

The reason I really like this article is because every piece of advice filmmaker Alex Garland shares speaks to the dynamics of creating/crafting stories, not the mechanics.


Story mechanics are "every story needs a beginning, middle, end, conflict, tension, yadda yadda..." Every storyteller needs to know this. But it doesn't necessarily make great storytelling.


So what does? Once you know the mechanics, it's then focusing on the dynamics. Like these 7 lessons Garland shares. For example:

  1. If you want to be a visionary, you have to think visually
  2. Accidents may trump decisions
  3. Know when it's not working
  4. Elements of storytelling are the same across all platforms.


Go read the article to understand more about story dynamics and what you may need to pay attention to for increasing your story skills. Then go enjoy your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, April 30, 2015 12:32 PM
It all starts here:FOLLOW YOUR INTERESTS, AND THE STORY WILL FOLLOW
Charlie Dare's curator insight, April 30, 2015 10:16 PM

Like these 7 lessons ~

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Visual Storytelling: The Ultimate Guide to Creating Appealing Content

From videos to infographics, I’m constantly leveraging visual media. Can you guess why? It’s because these visual content pieces are generating more backlinks …
Karen Dietz's insight:

Go grab this infographic -- it's really great!


Not only does it give you stats on the necessity for visual content/storytelling, but it lists 4 top tools. 


Even better, scroll down for 3 fab design tips that I haven't run across before - but they make perfect sense.


Story on!

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Comwyn's curator insight, April 21, 2015 8:01 AM

Nice article on adding engaging and appealing content.

Debra Walker's curator insight, April 22, 2015 2:00 PM

your visual brand is becoming even more fundamental to marketing strategies.

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