Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Brand Story: What Consumers Want Isn’t What You Think

Brand Story: What Consumers Want Isn’t What You Think | Just Story It! Biz Storytelling | Scoop.it
We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.
Karen Dietz's insight:

Link: 

 

https://www.fastcodesign.com/90127471/we-studied-brands-around-the-world-what-consumers-want-isnt-what-you-think

 

I love this post! The author shares solid research about why most branding fails and what customers really want when they do engage with a company.

 

Bottom line: successful engagement (B2C + B2B) with customers is all because you are sharing multidimensional content through lots of different stories.

 

Way too often businesses share multiple stories hammering home 1 idea or emotion like: happiness (Coke), safety (Volvo), speed (Jaguar).

 

Read the article for more details and the 4 emotions customer like the most.

 

Bottom line: forget share of mind -- it's all about share of emotion these days.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Analyzing Deng Adut Short Film: The Neuroscience of Storytelling

Analyzing Deng Adut Short Film: The Neuroscience of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?
Karen Dietz's insight:

If you are into the neuroscience of storytelling, this post is for you. Peter Pynta of Neuro Insight shares his company's research on films from Cannes 2016 and which parts of stories get encoded into long term memory.

 

In this article they analyze a fab short film of a man called Deng Adut. The film is 1min. 30 sec. long. In real time you get to see how people's brains react to the film. Every time the graph goes above the top line, that piece of the film is getting stored into long term memory. So cool.

 

There are other links in the article about additional Neuro Insight research on storytelling and long term memory. The company's focus is only on applying their research to the advertising industry, but I think we can all learn from their results.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Art Jones's curator insight, July 13, 2016 10:41 AM

We humans have been sharing stories since the beginning of time. We've always known that stories have a captivating way of calling people to take action. 

 

Today science provides us with proof of the power of story. This article dissects one short video and illustrates for us those scenes that evoke emotion and are stored into our long term memory and the parts we pass on.

 

 

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Kentucky Fried Chicken Reconnecting To Their Origin Story + Their Full Name

Kentucky Fried Chicken Reconnecting To Their Origin Story + Their Full Name | Just Story It! Biz Storytelling | Scoop.it

"It's not just in advertising—it embodies everything we do. If you ever came out here and saw our headquarters, the whole place has been remodeled, and the Colonel is everywhere. The badge 'Make the Colonel proud' is everywhere. It's so much more than just an advertising thing—it's something that we think will make us stronger again."

Karen Dietz's insight:

This post discusses how simplifying their name down to KFC and losing connection to their Origin story really hurt their business. A part of my life growing up was in Kentucky and eating the original Kentucky Fried Chicken, and I've watch the ups and downs this brand has had.

 

There are lessons for us all here:

  1. No nameless faceless brands, please
  2. Never lose the magic or your Origin story
  3. Ads aren't' enough -- matching external ads to internal culture is pure gold
  4. Stay relevant

 

Enjoy this peek behind The Colonel and how Kentucky Fried Chicken is re-invigorating itself by also connecting to its roots.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Great storytelling: what it takes in the world of business

Great storytelling: what it takes in the world of business | Just Story It! Biz Storytelling | Scoop.it
  It is Mothering Sunday, 1924. I have stepped into the body and mind of Jane, foundling, and maid to the Niven household. I am not where I should be. I am above stairs. I am naked. And I am not alone. “Feast on this." I am lost to myself, immersed completely in the first pages…
Karen Dietz's insight:

While on vacation I found this article and couldn't put it down. Why? Because storytelling takes courage, as this post talks about.

 

The author, writer Martin Weigel, hits the nail on the head when he says advertising does not reflect the apex of storytelling. He very pointedly shares why, and offers us lots of food for thought about the opportunity we all have for great storytelling (that includes advertisers).

 

In his article he shares about:

  1. Flawed and false storytelling
  2. Confusing structure for story
  3. Conflict
  4. Deep exploration
  5. Human truth
  6. Most of what you make isn't a story
  7. Plus a few other eye-opening topics

 

In the end, this post is inspirational and helps us all become storytellers to be proud of. Read it and feel your 'telling from your heart' (courage) expand.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Marketing Success: The Power Of Storytelling

Marketing Success: The Power Of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Storytelling is more than just our most fundamental communication method - it also has several psychological superpowers when it comes to your marketing.
Karen Dietz's insight:

At first I thought this article was just going to be the same-old-same-old stuff on why storytelling is important in marketing. Yawn. Been there. Done that.

 

But as I scanned the post I said, "Hey, I love the visuals! And the points made are different than I expected. Yay!"

 

So here it is. I particularly like the points about Value and Memory. Really nice.

 

Enjoy this article.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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71 Brilliant, Clever and Inspirational Ads that Prove the Power of "Show Don't Tell."

71 Brilliant, Clever and Inspirational Ads that Prove the Power of "Show Don't Tell." | Just Story It! Biz Storytelling | Scoop.it
Eye-catching advertising doesn't get much better than this.
Jim Signorelli,Story-Lab's insight:

Much has be said and written about  brand storytelling.  I came across this compilation of ads in an article by Melanie Biehl that shows what it's all about. 


She has put together a tour de force of some very brilliant print advertising.  Each tells a story with pictures, graphics and very few, if any, words.  They are more than eye-catching. They are mind-catching as they invite us to engage in their messages. 


Too often, we think that advertising has to be made up of explicit information.  As my friend and colleague Annette Simmons says, 


People don't want more information. They are up to their eyeballs in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise.


These ads prove her point! 


This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's curator insight, October 8, 2015 10:49 AM

Much has be said and written about  brand storytelling.  I came across this compilation of ads in an article by Melanie Biehl that shows what it's all about. 


She has put together a tour de force of some very brilliant print advertising.  Each tells a story with pictures, graphics and very few, if any, words.  They are more than eye-catching. They are mind-catching as they invite us to engage in their messages. 


Too often, we think that advertising has to be made up of explicit information.  As my friend and colleague Annette Simmons says, 


People don't want more information. They are up to their eyeballs in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise.


These ads prove her point! 


This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

Jim Signorelli,Story-Lab's curator insight, October 8, 2015 10:49 AM

Much has be said and written about  brand storytelling.  I came across this compilation of ads in an article by Melanie Biehl that shows what it's all about. 


She has put together a tour de force of some very brilliant print advertising.  Each tells a story with pictures, graphics and very few, if any, words.  They are more than eye-catching. They are mind-catching as they invite us to engage in their messages. 


Too often, we think that advertising has to be made up of explicit information.  As my friend and colleague Annette Simmons says, 


People don't want more information. They are up to their eyeballs in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your ideas indeed offer what you promise.


These ads prove her point! 


This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

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12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | Just Story It! Biz Storytelling | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.
Karen Dietz's insight:

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Just Story It! Biz Storytelling | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.
Karen Dietz's insight:

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...
Karen Dietz's insight:

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Steve Whitmore's curator insight, March 12, 2015 8:14 AM

Old versus new ideas for education and social work.  What do we keep? What do we change?

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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Bart van Maanen's curator insight, February 4, 2015 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 2015 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2015 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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The New Advertising: From Display To Engagement To Conversion--W/ Storytelling!

There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these…
Karen Dietz's insight:

You will quickly move through this SlideShare deck of 46 pages and get the gold shared within. It's all about how advertising has dramatically changed over the last few years.


As the numbers -- and examples -- show, having customers share their stories is now critical. If a company is ready to engage with their customers, this will lead to actual conversations. Voila! A genuine relationship is established that will outlast any display advertising.


I like the info shared here. Pictawall is the company who put this piece together, and they are also promoting their tool for user generated content. So keep this in mind.


On another note, just realize that using any tool or method to generating customer stories will result in mostly thoughts and opinions sprinkled with hints of experiences. 


So make sure you use actual story evoking techniques to get beyond surface sharing, which won't help you much. Search this curation using the 'funnel' icon near the top of this page and the words 'story evoking'.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Your Best Strategic Biz Tool: The Irresistible Power of Storytelling

Your Best Strategic Biz Tool: The Irresistible Power of Storytelling | Just Story It! Biz Storytelling | Scoop.it
It might seem old-fashioned. But that's what makes it so effective.
Karen Dietz's insight:

What a terrific HBR article about the power of storytelling for business. And it contains solid advice for how to make stories work for you as a strategic tool.


What caught my eye was the premise that researcher Keith Quesenberry was able to predict the most popular Superbowl ad based on who used a simple story structure. It did not matter what the content of the ad was -- what mattered is if it had a complete story structure.


In other words, if the ad told a story, it was the most popular among viewers.


There are other insights to gain from reading this article. Enjoy reading this piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, March 11, 2014 12:44 PM

One of the best modern commercials. Is the advertising industry at a crosspoint: seeking emotional resonance Or make you giggle ?

Doc Watson's curator insight, March 12, 2014 10:41 AM

The gifted storyteller impacts his audience at an emotional level and in a way "features and benefits" presentations can't.... 

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Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements?

Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements? | Just Story It! Biz Storytelling | Scoop.it
Video History is repeating itself. Last week, branded content took huge steps to demonstrate that brands will own the future of web media and entertainment consumption.  Coca-Cola, Google, Prada, and Volvo released extremely compelling...
Karen Dietz's insight:

Well -- for some it's about both!


I saw the new Google ad yesterday and immediately wanted to share it with you as a fabulous story that will promote business growth.


I'm glad I waited a day because here's this article that includes the Google ad plus a story from Prada and a link to the new Coca Cola polar bear story. All are good, but the Google ad is the best I think because it actually shows how someone's life can transform by using the product. The Volvo ad is not really a story but a cool stunt nonetheless.


Stories as ads is the new normal. And it is much more fun.


Not every business can create Hollywood films. But we sure can keep telling our authentic business stories as a pathway to success. What's your take-away from this article?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jose Nevarez's comment, November 22, 2013 10:02 AM
I agree with you Karen, the Google Story is very emotional and the product/service is blended in a natural way, not forced.
Jose Nevarez's comment, November 22, 2013 10:02 AM
Thanks for sharing.
Karen Dietz's comment, November 22, 2013 11:55 AM
Yes, I liked the Google story the best. And it is easy for other companies to see how they might do something similar for their products/services. Glad you like the article Jose.
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The 11 Corporate Ads That Are The Best Storytelling

The 11 Corporate Ads That Are The Best Storytelling | Just Story It! Biz Storytelling | Scoop.it
Check out this list of awesome corporate storytelling examples to jumpstart your company's content marketing game.
Karen Dietz's insight:

And here's another fun post for Friday and the weekend. Granted, these are all terrific advertising examples of wonderful storytelling. As we know, there's so much more to business storytelling than just ads.

 

But well done ads that tell a story are fabulous to watch and take lessons from. Enjoy these top contenders.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Intel's Storytelling: Narratives That Go Beyond Chips

Intel's Storytelling: Narratives That Go Beyond Chips | Just Story It! Biz Storytelling | Scoop.it
Intel’s internal advertising group and video and digital studio have produced a slew of original content that shows some incredible ways innovators are using its technology.
Karen Dietz's insight:

Trying to find really great articles on business storytelling these last 10 days has been like being in the desert without water. That's the main reason why I haven't been posting. Until today!

 

Here's a terrific piece on Intel's storytelling. They've been doing a masterful job of that lately, and the author, Rob Walker, takes us behind the scenes into how and why their storytelling is so effective.

 

What makes their storytelling work so well? It's because they are focusing on telling stories of experiences people have of their product. If they can do it with a product that remains invisible to most of us, you can do it too.

 

We all need good examples of companies, plus their insights, who are really excelling at storytelling in a land of mediocrity. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Good, Bad, and the Ugly: A Manifesto for Storytelling + Virtual Reality

The Good, Bad, and the Ugly: A Manifesto for Storytelling + Virtual Reality | Just Story It! Biz Storytelling | Scoop.it
“I can’t wait to see the art that people make with this.” Those were the first words from my friend Ryan after spending ten minutes in virtual reality. He’d just... read more
Karen Dietz's insight:

What a great piece on what to consider when creating virtual reality stories. In fact, just substitute the word "storytelling" for virtual reality or VR and you've got a fabulous best practices guide for business storytelling.

 

Written by Jason Ganz, CEO at Agora VR, he hits the nail on the head. He offers us all the best ways to think about storytelling and VR, discussing both the upsides and downsides.

 

In our go-go world, it's easy to move so fast we accidentally run over human principles and best practices. This article helps us slow down, think about what we are doing, reconnect with our purpose, get re-inspired, and continue to story on in service to others. "Gotta love that.

 

Keep this handy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling Trend: Publishers Are Going All-In With VR

Biz Storytelling Trend: Publishers Are Going All-In With VR | Just Story It! Biz Storytelling | Scoop.it
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
Karen Dietz's insight:

Get ready -- virtual reality storytelling is going mainstream. Here's an article hot off the press from Ad Week.

 

As the author Lauren Johnson says, "But with Facebook and YouTube building 360-degree videos into their platforms and with headsets like Oculus Rift and Samsung Gear available to consumers, heavy hitters such as The New York Times, AOL and PopSugar are betting that brands are ready now to get on board."

 

Strap in and get ready for take off! Read more about who is doing what -- and when (like now) -- and follow the links to see what kind of VR storytelling is going on.

 

Now where did I put my Google Cardboard?!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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New Project Swaps Google Ads w/ Short Stories

New Project Swaps Google Ads w/ Short Stories | Just Story It! Biz Storytelling | Scoop.it
Matchbook is calling for authors to submit 70-character stories to subvert those hyper-personalized ads in your search sidebar.
Karen Dietz's insight:

Ah -- here's a new development in business storytelling that gives us a glimpse of what the future holds for us!


Matchbook is looking to subvert ads that show up in the Google sidebar by replacing those with stories that act as ads. Wow -- so interesting.


Better yet -- you can submit your story (70 words max) with a chance of getting published. And receive $10 if it is. Check out their website for the rules: http://www.matchbooklitmag.com/guidelines.html


Sounds like fun. Now this will test your skills, too, because the story is so short. But I bet you can do it!


If you come up with one, share it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Latest: Storymakers -- Ways Brands are Battling Storytelling

Presented at Inbound 2015, see how marketers are engaging in storymaking - building on the stories their consumers tell. See examples from Starbucks, Visa, Coc…
Karen Dietz's insight:

Oh boy -- I like part of this SlideShare, and don't like other parts of it. Basically this is about how storytelling is maturing in the branding field.


Here's what I like: brands are finally getting beyond the "telling" part of working with stories, realizing there's gold in listening to/capturing/promoting the stories customers are sharing back with you.


There's also a nice definition of Storymaking. which is facilitating and tapping into the stories people are creating and sharing with each other. I guess they are "making" stories together.


Next the author, Dan Berkowitz, shares a chart of Storytelling versus Storymaking that seems OK -- these dynamics of storytelling have long been recognized. I quibble with juxtaposing Storytelling as "Approved" to Storymaking as "Authentic", however.


He then lists the action steps to get to storymaking, which seem reasonable for branding and advertising folks to take. Ads and social media examples are included. But outside of this field, all of these steps might not apply or work.


I kind of laugh though -- because we are still dealing with polarities of decentralized, unpredictable, fan-inspired storytelling and the desire for corp. control bleeding through here. There's a big difference between being deliberate and being in control, however.


Here's what I don't like -- the title of this SlideShare. The revenge of the storymakers?? Really??!!  Or "backtracking on storytelling"? How absurd. But LOL -- it got our attention :)


Bottom line: I'm happy to see advertising and branding folks finally waking up to the power of story dynamics. Some refinements need to be made, though.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Just Story It! Biz Storytelling | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Karen Dietz's insight:

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creative Storytelling: Find A Mysterious Story Under Your Car's Hood

Creative Storytelling: Find A Mysterious Story Under Your Car's Hood | Just Story It! Biz Storytelling | Scoop.it
Since you may have never had a mechanical reason to pop the hood, the brand is giving you a creative one.
Karen Dietz's insight:

What an inventive use of storytelling! Here Toyota has started a new campaign all about 'looking under the hood'. 


What do you get? Photos of the engine block? Schematics of the engine only an engineer would love? Reminders to change your oil filter? Nope!


What you get is a real story -- all kinds of stories. Love stories, mysteries, surprise stories. 


The app is only available in Spain right now, as I understand it. Can we hope for a US app soon? Check it out. Very creative. Should give you some more ideas for ways to bring storytelling into your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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This Brand Storytelling Rocks Valentine's Day With "The Proposal"

This Brand Storytelling Rocks Valentine's Day With "The Proposal" | Just Story It! Biz Storytelling | Scoop.it
For Valentine's Day, Cartier conjures a three-way love story, of the most romantic kind.
Karen Dietz's insight:

Article Link: http://www.fastcocreate.com/3042052/cartier-brings-big-romance-and-rocks-to-valentines-day-with-the-proposal?partner=rss 


OK -- here's the second Friday Fun piece I promised you. This one will tug at your heart strings.


I couldn't stop watching this ad video -- at 6 minutes log! It's fabulous storytelling. When I started, I'm thinking to myself, "Yeah, right -- I wonder how long I'll last before I get bored." I was hooked though and was amazed 6 minutes flew by so fast. Talk about being engrossed.


There are actually 3 stories interwoven here. The piece is by Cartier jewelry for Valentines Day. It's very targeted brand storytelling. So far it's working for me!

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Super Bowl Storytelling: What Every Brand Should Be Asking Themselves

Super Bowl Storytelling: What Every Brand Should Be Asking Themselves | Just Story It! Biz Storytelling | Scoop.it
There’s nothing quite like being a Super Bowl advertiser. It’s a moment when everyone’s eyes are on your brand, and one of those rare opportunities when consumers treat your ad as free-standing…
Karen Dietz's insight:

Author Sam Martin gets right to the heart of the matter with his article on all those Super Bowl ads we've been enjoying. 


Lots of storytelling has been going on -- but so what? As Martin says, if companies are thinking wisely about their storytelling, the ones who win big are those who see their ad as the start of a story, not the whole enchilada.


Great point! Read the article for the best question any company can ask itself about tis storytelling. Then take his advice for ways to have your business storytelling bring home results.


Many thanks to brand storyteller Omar Kattan for bringing my attention to this worthy piece!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Brand Storytelling @ Cannes This Year: Don't Miss These Insights

Brand Storytelling @ Cannes This Year: Don't Miss These Insights | Just Story It! Biz Storytelling | Scoop.it
With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the [...]
Karen Dietz's insight:

My colleague Omar Kattan, an expert in brand storytelling, did all of us a great favor. He put together quotes and video clips of top advertising and business folks at the Cannes Film Festival on the importance of storytelling.


Wow! Who knew brand storytelling was such a hot topic there this year.


I love the material shared here. Not only are the big-whigs firmly behind storytelling, their comments are insightful. One of my favorite is from Miles Young, chief executive at ad agency Ogilvy and Mather: "Narrative techniques are critical as a component of creativity and were not give a lot of attention before." Right on Miles!


There are 5 other quotes and video clips of interviews that Kattan shares with us. Many thanks Omar for putting this collection of gems together for us!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Omar Kattan's curator insight, June 29, 2014 2:47 AM

Thanks for the re-scoop Karen and glad you found it useful. Yes, also glad that the big whigs are getting on the band wagon and placing more importance on the art of storytelling.

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Storytelling Matters: Awesome Storied Ads to Make You Cry

Storytelling Matters: Awesome Storied Ads to Make You Cry | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here are 5 ads that tell wonderful stories. All are guaranteed to touch your heart-strings. At least they did mine! These ads will warm your heart and are a perfect lead-in to our Thanksgiving holiday here in the US.


The first ad is particularly interesting because it tells a story without words. Your imagination kicks into high gear as you fill in the blanks and make the story your own. Very ingenious and powerful.


The second ad is another terrific story from Google. They really are knocking it out of the park lately with their storytelling.


A chewing gum company tells a delightful story in the third ad -- which just goes to show that even a company as mundane as gum can tell amazing stories. You can too.


Skype provides the fourth ad. It almost borders on a narration of events, but the conversations between the two girls who are featured rescue this ad from becoming boring. Then there is the 'until something happened' cliff hanger statement and end to the story that pushes the story into memorability. Yeah!


The fifth ad truly made me cry. It's an amazing story from TrueMove H. company. It's got English subtitles but you hardly need them. The story tells itself and demonstrates that language and culture are not barriers to good storytelling.


What's truly great is that the stories eclipse the 'ad' for the company. Meaning the company is well in the background. This is good. It leaves us with positive feelings about the company, and curiosity to learn more about them. I'm hooked. Are you?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Peter (PJ) Fulcher-Meredith's curator insight, November 27, 2013 7:06 PM

If you ever doubted the power of storytelling I challenge you to watch thesde TVCs without being moved. Simple yet profound. A lesson for all of us in how to make genuine human connections. Okay, so they are tv commercials - it doesn't matter.  There are terrible TV commercials but what these stories do in just 1-3 minutes is sheer brilliant storytelling.  Well done to all involved.

Omar Kattan's curator insight, November 28, 2013 4:33 AM

Brilliant examples for emotional storytelling in advertising.

AlysseH's curator insight, November 30, 2013 10:18 AM

Emotion is the key to connection

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