Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Rescooped by Dr. Madelyn Blair from New Customer - Passenger Experience
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Competing on Customer Journeys

Competing on Customer Journeys | Just Story It! Biz Storytelling | Scoop.it
You have to create new value at every step.

Via Eric_Determined / Eric Silverstein
Dr. Madelyn Blair's insight:

This article is written for companies who want to juice up their appeal to customers by walking them through a journey. As I read it, I got a strong sense that they were actually writing a story where the customer was the hero. Check it out. This review was written my Dr. Madelyn Blair. See her at www.madelynblair.com. Follow her @madelynblair.

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Eric_Determined / Eric Silverstein's curator insight, October 19, 2015 4:35 AM

Companies can no longer react to customers expectations, they need to be proactive.


"Companies building the most effective journeys master four interconnected capabilities:


1) Automation

2) Proactive personalization

3) Contextual interaction

4) Journey innovation


David Edelman shares his experience with Sungevity, along with other developments from other major brands.


Share other brand stories you have experienced where they continuously improve and delight across your journey with them?

Minna Kilpeläinen's curator insight, October 20, 2015 4:16 PM

Have you already fallen into The Loyalty Loop?

Scooped by Karen Dietz
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Ericsson - Cool Digital Storytelling

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation,…...


LOL -- the text above makes this Ericsson digital story sound so boring! But the video is great.


Here Ericsson takes a thorny problem (overloaded data networks) and turns it into an engaging story. There's a problem, challenges to overcome, and a resolution.


And the design of the entire digital story is quite unique.


Is it a story? Is it an ad? Is it a promo piece? Yes to all, and is a great example of all 3 intersecting.


Enjoy this short video and get inspired!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Rescooped by Karen Dietz from Curation, Social Business and Beyond
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5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012

5 Content Formats [for your biz stories] to Help You Rock Mobile in 2012 | Just Story It! Biz Storytelling | Scoop.it

This post was written by Cory Eridon for Hubspot and shared by my fellow curator Jan Gordon who comments below. I decided to bring this into the Just Story It curated content because mobile rocks and it opens up a whole new way for us to share our business stories.  Each of the 5 content formats are perfect venues for story sharing. So start making those mobile marketing plans for 2012!

 

Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.

 

Before we get to the content types, here are some exciting stats on the growth of mobile.....

 

**eMarketer recently released data that highlights the growth of each of these mobile devices in 2011 and into 2012.

 

**US smartphone users will increase from 90 million in 2011 to 107 million in 2012,

 

**ereader users from 33 million to 46 million, and tablet users from 34 million to 55 million

 

The 5 content types for mobile are: How can you incorporate them into your marketing mix?

 

*Infographics (see articles on this in the Just Story It curated content)

*ebooks

*cartoons (see the article on graphic storytelling in the Just Story It curated content)

*video (see articles on digital storytelling in the Just Story It curated content)

*podcasts

 

Selected by Jan Gordon covering "The Explosion of Mobile Web and Beyond"

 

Read full article here: [http://bit.ly/tcIsrC]


Via janlgordon
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One Picture Stories - Stories pictured, written and painted with an iPhone

One Picture Stories - Stories pictured, written and painted with an iPhone | Just Story It! Biz Storytelling | Scoop.it
My digital storytelling projects: iPhone-made stories » http://t.co/zma66QY #1picstory...

 

How inventive!  And yes, it is possible to share a story with a pic and few words.  These are closer to story triggers than true stories -- but they are good.  What's a story trigger?  It's sensory material that sparks a story within us -- we remember a similar story, or a time or an experience from our past, or imagine the same.  

 

Regardless, these iPhone stories are a hoot.  The take-away for businesses?  As you are creating your mobile websites, play with sharing one or more of your stories in this format.  Could be fun and engaging.

 

Enjoy these stories!

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Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Just Story It! Biz Storytelling | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]
Karen Dietz's insight:

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories on the Go! Digital Storytelling with Mobile Devices

Simple K12 presentation! Find the resources here: http://tinyurl.com/shellyterrell 


Here's a great resource that was created for teachers, but you can use it too in your business. The presentation lists a variety of story apps for both the iPad and Android platforms that you can use to create or record and then broadcast your business stories.


Now how cool is that?!  I don't care for the two videos included in the slide deck. And business readers will have to do some translation from the classroom to business. But other than that, this presentation should give you some great ideas for using mobile in your business storytelling.

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Rescooped by Karen Dietz from Transmedia: Storytelling for the Digital Age
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The Role of Mobile in the Transmedia Brand Narrative

The Role of Mobile in the Transmedia Brand Narrative | Just Story It! Biz Storytelling | Scoop.it

"Aware of location, sensitive to time, and ever connected, the mobile medium delivers contextual relevance to brand communications and allows marketers to truly engage consumers in the moment."

 

I like that this article summarizes how to think more creatively about sharing your stories across different media -- and how marketing on mobile phones demands another layer of creative thinking.

 

I'm still digesting all the ideas I'm getting from reading this article, and I know it will take me awhile to figure out exactly what steps I want to take in sharing my brand story in a mobile environment.  I hope this article stimulates your thinking in the same way!


Via The Digital Rocking Chair
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