As marketers grapple with consistently producing high-quality content, many are turning to outsourcing to freelancers and agencies. But which is faster and more agile--and makes more sense for your budget?
Last week comScore released its August US search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe Google’s share is above 90 percent, which is why all the antitrust activity.
Brand loyalty tends to be less correlated with broad demographic segments--such as age or income--and more linked to product quality and relevant messaging, according to a recent report from StrongView.
“Visual content is exploding on social media, with sites like Pinterest and Vine leading the charge.”Even Twitter, which started as a place to post short and simple messages, now has images for a more visual experience. Indeed, the future of digital media is upon us — and it’s rich with visual content.According to an infographic from Oracle, there are five tweets per second that include a Vine link. The acquisitions of Tumblr and Vizify point to an increased interest in interactive media and infographics, with Yahoo investing in visual media.
Via Lauren Moss
Moving forward, if this becomes widespread, law enforcement will have to force people to hand over or enter their passcodes in order to get evidence from those devices, and that's where the legal showdown will happen.
VideoFor more than a year, Google has been dealing with a good news/bad news situation in its gargantuan ad business. The good news: Advertisers are buying a lot more of its lucrative search ads on smartphones and tablets.
Ever wonder what your doctors and nurses talk about at the water cooler? Well, grab a paper cup and some Emetrol, because a new app is transporting medical chatter from hospital hallways to mobile devices.
NicknamedInstagram for doctors, Figure 1 is a new social media outlet that allows users to upload photos of patients’ symptoms and maladies in order to ask for diagnoses, glean some advice or simply provide amusement to their peers.
Immediately after logging on – anyone can sign up – I was reviewing the x-ray of a 90-year-old female with a grotesque radial fracture. Scrolling down started a parade of stubbed toes, extracted tumors and rashes galore – enough to make me regret downloading the app over lunch. But as I kept scrolling (and cringing), my communicator instincts started to develop a nervous twitch. The word “HIPAA” began echoing in my head. Were these patients comfortable being photographed and discussed publicly? Did they even know? And what are the implications of a doctor following care recommendations he received from a stranger on a social media site?
The explanation from app creator Josh Landy, as told to Vox.com, is hardly comforting: “These are people who are talking about a lot of the cases because they’re interesting, textbook, classic versions and they can help.”
To be clear, there are doctors using the app for productive reasons. There are also users like the one who posted a photo of a sutured hand with the caption, “Anyone want to guess what happened here?” Others have taken to posting gruesome photos of traumatic amputations and the like.
Regardless of the user’s intent, it’s only a matter of time before a patient’s identity is exposed on Figure 1. For communicators, an ounce of prevention can go a long way in deterring a privacy breach. Start by educating employees on:
HIPAA laws.Make sure health workers understand the basics of HIPAA and their roles in upholding it. Encourage them to ask questions.
The “rules” of posting online.Whether they want to or not, employees represent their employers on social media. Instill the mentality that nothing is private, nothing can be deleted, and everything could end up on the front page of the paper.
Ill-advisedsocial media posts(not to mentioncovert photography) have wrought the downfall of many. It’s never been more important to stay vigilant of what employees are posting and where. Otherwise, one unwise post could lead to one “interesting, textbook, classic version” of a HIPAA violation for your organization.
There’s a lot of people out there that are wrongly convinced that it’s not possible to make money using Twitter, are you one of them? There’s another group of folks that thinks that Twitter has to eat up all your time.
Did you know there’s an exclusive group of people that are quietly laughing as they steadily earn more and more from using their Twitter accounts every day? Sure, you might have heard about the celebrities that are making HUGE stacks of cash every time they Tweet, but what about the "Average Joe" that hasn’t struck it big in Hollywood? Can Joe make money on Twitter?
If your bag is already stuffed with slick tricks and you have Twitter begging for mercy, you can go now… thanks for stopping by
This Is AWESOME Michael… You are sure right that… Read more…
It's uncommon for reserved academics to speak of revolutions, but their enthusiasm is warranted. The list of potential healthcare applications for social media and collaboration platforms is almost limitless.
As I mentioned inmy last column, IT-enhanced care coordination is already having an impact, making care safer and more effective. But the tools used by Dr. Matthew Press that were highlighted in that article -- email, phone calls, and EHRs -- are child's play compared with the sophisticated collaboration platforms coming online now. At least four application types come to mind:
Second-generation patient portals and secure messaging systems that engage patients in their own care.Intuit Health and Medseekare prime examples.
Applications that track patients' movements as they transition from hospital to home to doctor visit to nursing home, making sure all the right data travels with them and all the right providers follow through on their care. Siemens' CareXcell comes to mind. This software, packed with a variety of collaboration tools, lets clinicians exchange clinical data easily and keep tabs on patients and specific staff responsibilities as patients move from place to place.
Social tools that provide doctors with ready online access to specialists to help manage tough cases and make complicated diagnoses. Doximity, Sermo, and QuantiaMD, for example, are basically Facebooks for doctors, letting them share their thoughts along with lab data, images, and other intelligence.
Tools that market and polish the reputations of provider organizations. Mayo Clinic, for instance, has drawn attention to itself and created a lot of good will by offering patients a variety of educational resources and a symptom checker to help them determine whether they need medical attention. It also gives patients access to their records and lets them make appointments and refill prescriptions online. Mayo's smartphone app encourages two-way communication with the Clinic.
Granted, most EHR systems have the capacity to do many of the things detailed above, but clinicians complain that they're difficult to use and often don't interoperate across healthcare providers.
In a recent interview with theHuffington Post, David Chou, CIO at the University of Mississippi Medical Center, opined that social media "is rapidly becoming a preferred medium for patient-to-physician, patient-to-patient, and physician-to-physician communication."
For example, some large medical centers now have online support programs that let patients with the same disease share experiences and coping skills with one another. Mayo Clinic, Massachusetts General Hospital, Henry Ford Hospital, and Geisinger Health Systems encourage clinicians to use social media tools to engage patients and build loyalty, says Will Reese, chief innovation officer at Cadient Group, a marketing agency near Philadelphia. They also have dedicated communications teams to send consistent messages to the public, he says.
Of course, there's a downside to using social networking in healthcare. Some patients get carried away once they realize their doctor is available online, pestering the doctor with every minor ache and pain. It's why providers must set clear guidelines on patient-doctor communication. Clinicians also complain that they're not adequately compensated for the time they spend responding to patient messages. And the Chretien/Kind commentary referenced above cautions against establishingnewpatient-doctor relationships online rather than in person.
Those issues notwithstanding, the industry needs to join this revolution. And to do that will require the powers that be to give up their risk-averse mindset. It needs to be open to new possibilities.
UK users of Instagram, the Facebook-owned photo sharing app, will now begin seeing sponsored content — i.e. ads — show up in their Instagram feeds. Advertising on Instagram was first introduced in the U.S.
“Black Hat vs. White Hat SEO – Everything You Need To KnowBusiness 2 CommunitySearch Engine Optimization (SEO) is an integral part of online marketing and can often mean the difference between success and failure for any business.”
Via Manlio Mannozzi
Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources?In digging through my bookmarks and starred articles, I noticed a growing list of awesome stories and helpful links. If I threw them all together, it’d make for quite the collection!I’d love to share with you what I’ve got so far, and it’d be awesome if you’d consider adding any personal favorites in the comments. Here is what I’ve bookmarked as my must-read social media articles and content marketing resources."...
Via Jeff Domansky
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.