Just Give IT to me Simple : Corporate Reputation & Social Responsibility
16 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Crystal Padovano Cortacans
Scoop.it!

The Five Essential Elements of a Great Company Story [Infographic]

The Five Essential Elements of a Great Company Story [Infographic] | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Ruining Your Reputation by 'Getting Real' on Social Media - Adlip

Ruining Your Reputation by 'Getting Real' on Social Media - Adlip | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
by Jean Dion on MarketingProfs Almost every single company in the world has a social media presence.... (This should be interesting RT @adliptweet: Are Brands ruining their reputation by 'Getting Real' on Social Media?
more...
No comment yet.
Rescooped by Crystal Padovano Cortacans from Public Relations & Social Media Insight
Scoop.it!

Corporate Reputations Hit Highest Levels Since the Great Recession | Nielsen

Corporate Reputations Hit Highest Levels Since the Great Recession | Nielsen | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
While a strong brand holds a company’s promise to customers, a company’s reputation gives it credibility and the license to operate. And for consumers, that reputation plays a strong role in guiding their decisions to buy—or not buy—a company’s products. In the U.S., that role is growing, as Americans are steadily learning more about companies before they do business with them.According to the 2014 Harris Poll Reputation Quotient™ (RQ™) report, 56 percent of Americans actively investigate corporate behavior before they open their wallets. That figure is climbing, as this year’s figure is up 6 percent from 2012. And these information seekers aren’t just learning for their own benefit. This group actively shares what it learns and seeks to influence others in the process.Consumer sentiment about the myriad of dimensions that make up corporate reputation isn’t an easy thing to gauge, but it’s certainly something for all companies to be aware of—and influence. But it’s not simply enough to know what people think about a company or brand. After all, if consumers are turned off by a particular company, they’re certainly not going to buy its products. The good news, however, is that Americans view corporate America more positively today than they have in recent history....
Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 2, 2014 2:21 AM

Reputation rising - welcome relief for corporate PR strategists.

Rescooped by Crystal Padovano Cortacans from Latest iPhone Apps
Scoop.it!

Google Releases Helpouts App For iOS - AppsRead - Top Ranked Apps Review Directory

Google Releases Helpouts App For iOS - AppsRead - Top Ranked Apps Review Directory | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Helpouts iOS app, Google releases Helpouts app for iOS, top apps review site, Top apps review directory, appsread

Via APPSREAD
more...
APPSREAD's curator insight, April 16, 2014 9:54 AM

In day to day inventions of several mobile apps the organization of appsread sincerely analyzes and recommends proper apps for benefit of global app users. Appsread confirms that popular Google introduced Helpouts for assisting people out.

 

The concept of the system works through Hangouts, providing people connect with professional experts for paid or free video chats. This actually helps to solving a accurate menace, rather than just focusing the breeze with fancy pals as they all do on Hangouts all the leisure time. For sake of global users Helpouts is now available on iOS among many appreciations from the global audiences.


Read more @ http://www.appsread.com/2014/04/google-releases-helpouts-app-ios/

Rescooped by Crystal Padovano Cortacans from Public Relations & Social Media Insight
Scoop.it!

STUDY: Employees May Be the Best Brand Advocates - PRNewser

STUDY: Employees May Be the Best Brand Advocates - PRNewser | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Who can best defend a brand’s reputation on social? According to a newly published Weber Shandwick study, the answer may come from within.The study, conducted in collaboration with KRC Research (full PDF here), concerns trends in “employee activism”, or the ability of those within an organization to become its most prominent defenders.An online survey of 2,300 employees in 15 different markets around the world found that: - 50% of respondents have shared something relating to their employers on social - 33% of the sample did so on their own without encouragement from their bosses....
Via Jeff Domansky
more...
No comment yet.
Rescooped by Crystal Padovano Cortacans from Public Relations & Social Media Insight
Scoop.it!

THIS Is How You Do Brand Storytelling | Danny Brown

THIS Is How You Do Brand Storytelling | Danny Brown | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
...The problem is, too many brands use storytelling poorly – the McDonald’s “Writer” ad being one such example where you were left questioning what the brand values were (a key part in successful brand storytelling).Get brand storytelling right, however, and you connect not just the dots between customer and brand, but the audience overall. Which is why the “Moments of Warmth” ad from Duracell Canada is so successful....
Via Jeff Domansky
more...
No comment yet.
Rescooped by Crystal Padovano Cortacans from Public Relations & Social Media Insight
Scoop.it!

How Long Do Consumers Hold a Grudge after a Bad Customer Experience?

How Long Do Consumers Hold a Grudge after a Bad Customer Experience? | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Thunderhead has just published a report that delivers the results of a survey that it took to try and discover how long a customer takes to recover brand loyalty after a single bad customer experience. The top level findings indicate that consumers can take up to a year to reach the same level of brand loyalty, once they have experience a single bad interaction with a company....
Via Jeff Domansky
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Gates: Philanthropy Depends On Innovation - Voice of America

Gates: Philanthropy Depends On Innovation - Voice of America | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Gates: Philanthropy Depends On Innovation
Voice of America
WASHINGTON — Bill Gates, one of the world's leading inventors, businessmen and donors, said that philanthropy, like technology, depends on innovation to achieve the best possible results.
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

CRISIS COMMUNICATIONS: MANAGING CORPORATE REPUTATION IN THE COURT OF PUBLIC OPINION - Ivey Business Journal

CRISIS COMMUNICATIONS: MANAGING CORPORATE REPUTATION IN THE COURT OF PUBLIC OPINION - Ivey Business Journal | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
A crisis is the ultimate unplanned activity and the ultimate test for managers. In a time of crisis, conventional management practices are inadequate and ways (Lengthy, but detailed PR crisis comms plan.
more...
No comment yet.
Rescooped by Crystal Padovano Cortacans from Public Relations & Social Media Insight
Scoop.it!

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople

Why Brands Should Turn To Bloggers Instead Of Celebrity Spokespeople | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Pop quiz: what famous celebrity do you associate with JELL-O pudding? I’m guessing you had no problems coming up with Bill Cosby, which isn’t surprising given the fact that his spokesperson relationship with JELL-O lasted nearly thirty years.For some companies, it’s far more valuable to hire an affordable spokesperson with a track record of good ROI. Someone with a built-in community, social reach, and real world expertise in brand collaboration.That’s where online publishers come in. It may seem far-fetched that a blogger has the potential to wield as much influence as, say, Bill Cosby — but the fact is, times have changed. When it comes to influencing purchasing decisions, celebrities simply don’t hold the sway they used to.And bloggers — independent website publishers — are powerful influencers. Here’s a case study from an Altimeter Group research presentation that covers an enterprise technology company’s campaign...
Via Jeff Domansky
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Building corporate reputation in the digital era | Science 14 Atrium ...

Building corporate reputation in the digital era | Science 14 Atrium ... | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
IE. Business School is organizing a seminar on “Building corporate reputation in the digital era” in Science 14 Atrium. The following areas will be addressed: reputational risk as the most challenging category of risk for corporations to manage ...
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

7 Reasons Why You Can’t Ignore Social Media Monitoring

7 Reasons Why You Can’t Ignore Social Media Monitoring | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Are you still assessing your online reputation with vanilla metrics like followers, likes, RTs and +1d’s?
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Don't Let Your Online Reputation Hurt Your Business - Fox Business

Don't Let Your Online Reputation Hurt Your Business - Fox Business | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Don't Let Your Online Reputation Hurt Your Business
Fox Business
Here are ways you could be making an idiot of yourself, shooting yourself in the foot, making yourself unemployable, or otherwise damaging your reputation with social networks.
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Reputation Management

Reputation Management | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
#SocialMedia #Reputation Remains a Corporate Blind Spot for Executives #Infographic ThinkBigGoLocal.com (#SocialMedia #Reputation Remains a Corporate Blind Spot for Executives #Infographic ThinkBigGoLocal.
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Is your brand and reputation under threat?

Is your brand and reputation under threat? | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Employees are often permitted to use social media in the workplace. Some employers may allow their employees limited access for personal use.
more...
No comment yet.
Rescooped by Crystal Padovano Cortacans from AtDotCom Social media
Scoop.it!

Brand Management Strategies | How to Manage Your Company's Brand

Brand Management Strategies | How to Manage Your Company's Brand | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
“Brand Management Strategies | Starting a new company comes with more than a fair share of problems, but it is the potential for true formation and meaningful development that keeps businesspersons coming back for more. In order to be successful, an immense devotion is required, and a big part of that success is about defining your brand and communicating that individuality to your clients. Whether it’s responding to social media posts or handing out a business card with your company’s links on it, constantly managing your brand— is an important key to business success.Brand management in the present era means not just keeping a pervasive eye on the social web, but also engaging in evocative ways with brand supporters and critics. Professionals in the field have come to accept social media as vital to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social websites.”Scooped by @Brian Yanish - MarketingHits.com
Via Brian Yanish - MarketingHits.com, John van den Brink
more...
No comment yet.
Rescooped by Crystal Padovano Cortacans from AtDotCom Social media
Scoop.it!

How to Lose a Follower in 7 Ways

How to Lose a Follower in 7 Ways | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
What makes someone click the “Unfollow” button on a person’s profile? If you’ve ever wondered something along those lines, you’re in luck.

Via John van den Brink
more...
No comment yet.
Rescooped by Crystal Padovano Cortacans from Public Relations & Social Media Insight
Scoop.it!

Studies: Digital media thriving, but press releases still most trusted

Studies: Digital media thriving, but press releases still most trusted | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Pew’s State of the News Media report and an Inkhouse and GMI study each present a portrait of the media that’s increasingly becoming a digital world.That may be the overarching theme of Pew’s latest State of the News Media report. It also revealed that most Americans now get their news through a digital platform, with 82 percent using their desktop or laptop and 54 percent saying they get news from their mobile device. Daily newspapers shouldn’t be discounted quite yet. Subscriptions make up 70 percent of audience-driven revenue for media outlets, totaling $10.4 billion last year. Inkhouse and GMI conducted a similar study recently, and found that 73 percent of news consumers turn to TV for their news, followed by news websites (52 percent), print sources (36 percent) and radio (25 percent), which barely beat out social media (23 percent).
Via Jeff Domansky
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

The Most Ethical Companies In The World

The Most Ethical Companies In The World | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
We’re so used to hearing about corporate scandals, lawsuits, and corruption today that it's easy to assume most companies bend the rules to their benefit.
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Six Tips to Get Your Customers Talking About Your Brand at the Dinner Table - MarketingProfs Daily

Competitive advantage these days demands customer-centricity. The more customers your...
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Reputation Management in a Social Media Age

Reputation Management in a Social Media Age | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Reputation management has always been a critical part of a brand. That’s why PR people exist.
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

Seminar snapshot: How to harness social media to build and protect your corporate reputation / SAS

Seminar snapshot: How to harness social media to build and protect your corporate reputation / SAS | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
See what SAS has been up to.Sign up for our latest corporate communications, talent, graduate, digital events or read our market research insight pieces (RT @SAS_Creative: Insights from the 1st joint #MSLevent held by @MSLGROUPLondon on #Social #Media...
more...
No comment yet.
Rescooped by Crystal Padovano Cortacans from Just Give IT to Me : Social Media and Digital Trends
Scoop.it!

Social silence – Cause for Concern?

Social silence – Cause for Concern? | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
Social silence. Like many modern dangers, those that cannot be defined are often the most deadly. As a social media   management firm we bear witness to large n(...) (How's your online reputation?
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

10 Tips For Reputation And Crisis Management In The Digital World

10 Tips For Reputation And Crisis Management In The Digital World | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
RT @Ekaterina: 10 Tips For Reputation And Crisis Management In The Digital World http://t.co/tgY5nFLR4T #LatinoIC #Sony
more...
No comment yet.
Scooped by Crystal Padovano Cortacans
Scoop.it!

David Bohan: Social media is redefining roles of business leaders - The Tennessean

David Bohan: Social media is redefining roles of business leaders - The Tennessean | Just Give IT to me Simple :  Corporate Reputation & Social Responsibility | Scoop.it
David Bohan: Social media is redefining roles of business leaders The Tennessean 'Companies that are truly social and engage their employees and customers in genuine conversation will be recognized as the new corporate leaders,' said Leslie...
more...
No comment yet.