Marketing and Advertising Research Articles and Items of Interest
71 views | +0 today
Follow
 
Scooped by Bonnie Buchanan
onto Marketing and Advertising Research Articles and Items of Interest
Scoop.it!

Top 10 Findings: How to Align Sales & Marketing

Top 10 Findings: How to Align Sales & Marketing | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
RT @jonmiller: Video - Top 10 Findings from the Sales and Marketing Alignment Study http://t.co/ben5qek9vx @funnelguy and @Marketo
Bonnie Buchanan's insight:
Fantastic resource! Thank you. I can't wait to share. Bonnie B.
more...
Andrew Federici's curator insight, March 5, 2014 9:18 PM

Really great video (and slides) about how to increase the success of sales and marketing from Marketo and MathMarketing .  Some of the key points are as follows:

1) Have one process for both marketing and sales (not two)

2) "Hold marketing's feet to the fire--it works." (marketers smile:)

3) Blogging beats traditional marketing


We certainly believe in #3 here at Scoop.it--content marketing through publishing by curation is an effective demand gen strategy.

Marketing and Advertising Research Articles and Items of Interest
Scooped articles for Cases in Marketing and Advertising courses
Your new post is loading...
Your new post is loading...
Scooped by Bonnie Buchanan
Scoop.it!

3 Things Entrepreneurs Must Learn About Digital Marketing and PR - Entrepreneur

3 Things Entrepreneurs Must Learn About Digital Marketing and PR - Entrepreneur | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
“Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.”
more...
No comment yet.
Rescooped by Bonnie Buchanan from Marketing and Advertising Research Articles and Items of Interest
Scoop.it!

7 Digital Marketing Trends That Will Dominate 2015 - Huffington Post

7 Digital Marketing Trends That Will Dominate 2015 - Huffington Post | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
“ The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should...”
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

The Most Effective Marketing Strategies for Small Businesses - MarketingProfs.com (subscription)

The Most Effective Marketing Strategies for Small Businesses - MarketingProfs.com (subscription) | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Marketing Strategy - Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft.
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Top 10 Findings: How to Align Sales & Marketing

Top 10 Findings: How to Align Sales & Marketing | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
RT @jonmiller: Video - Top 10 Findings from the Sales and Marketing Alignment Study http://t.co/ben5qek9vx @funnelguy and @Marketo
Bonnie Buchanan's insight:
Fantastic resource! Thank you. I can't wait to share. Bonnie B.
more...
Andrew Federici's curator insight, March 5, 2014 9:18 PM

Really great video (and slides) about how to increase the success of sales and marketing from Marketo and MathMarketing .  Some of the key points are as follows:

1) Have one process for both marketing and sales (not two)

2) "Hold marketing's feet to the fire--it works." (marketers smile:)

3) Blogging beats traditional marketing


We certainly believe in #3 here at Scoop.it--content marketing through publishing by curation is an effective demand gen strategy.

Rescooped by Bonnie Buchanan from COTC Business
Scoop.it!

Marketing Research Chart: How do CMOs make decisions?

Marketing Research Chart: How do CMOs make decisions? | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
“ The point of website optimization is to improve conversion on your site.But how do you know if a potential change will truly make an improvement? Are you just making changes for the sake of making changes?”
Via Cindy Nauer
Bonnie Buchanan's insight:
So that is how they do it. Good to know.
more...
No comment yet.
Rescooped by Bonnie Buchanan from COTC Business
Scoop.it!

How to create a marketing plan (part 2) – Market Research

How to create a marketing plan (part 2) – Market Research | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
“ “A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power” – Martin Tracy The 1st article of this series was focused on identifying the target audie...”
Via Cindy Nauer
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Identifont - Identify fonts by appearance, find fonts by name

Identifont - Identify fonts by appearance, find fonts by name | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Identify fonts by appearance, find fonts by name, find picture or symbol fonts, find fonts by designer or publisher.
Bonnie Buchanan's insight:

A great site to use for finding just the right font for your marketing campaign or advertising designs.

Bonnie B.

more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

How George Lucas Keeps Star Wars Popular By Using Content Marketing | Business 2 Community

How George Lucas Keeps Star Wars Popular By Using Content Marketing | Business 2 Community | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Image from Wikipedia Do you realize that the first Star Wars movie came out in May 1977?
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

5 types of data you should gather when doing market research - Wave Accounting - Free Small Business Accounting Software

5 types of data you should gather when doing market research - Wave Accounting - Free Small Business Accounting Software | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Market research is an integral part of your small business’ strategic plan.

 

Great article on data collection and marketing.

Bonnie

more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Raising Kids Who Care - Huffington Post (blog)

Raising Kids Who Care - Huffington Post (blog) | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Raising Kids Who CareHuffington Post (blog)It was one of those mornings when I was in a hurry, but the universe had other plans.
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Kalamazoo, Mich., the City That Pays for College

Kalamazoo, Mich., the City That Pays for College | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Thanks to mystery donors, every kid in Kalamazoo, Mich., who completes high school wins a college scholarship. Will that help the city’s economy?
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Who needs glass?

Who needs glass? | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Find out how to make your own low-cost eco greenhouse from old plastic bottles (Find out how to make your own low-cost eco #greenhouse from plastic bottles http://t.co/xzEQfpXF #recycling #greenliving...)...
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Hey marketers: Don't you dare underestimate data and market research

Hey marketers: Don't you dare underestimate data and market research | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
“Sheryl Pattek, VP principle analyst at Forrester talks about best practices for applying market research.”
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

7 Digital Marketing Trends That Will Dominate 2015 - Huffington Post

7 Digital Marketing Trends That Will Dominate 2015 - Huffington Post | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should...
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

McDonald's Might Start Copying Chipotle's Strategy

McDonald's Might Start Copying Chipotle's Strategy | Marketing and Advertising Research Articles and Items of Interest | Scoop.it

SinceMcDonald's strategy mimicking Chipotle.

Bonnie Buchanan's insight:

Since my Management students and I often talk about McDonalds AND Chipotle, I thought they would find this interesting.

Bonnie B.

more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

How content curation helps social media publishing

How content curation helps social media publishing | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
As a social media manager, you're probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there's an answer to the woes of social media publishing: content curation. Here are 5 problems that social media publishers face and how content curation helps alleviate the pain. Continue reading →
Bonnie Buchanan's insight:

Another great article about a topic we discuss quite often in Marketing and Management classes. 

Bonnie b.

more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

5 Minute Marketing

5 Minute Marketing | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Now that we're in a new year, a lot of people are asking, "How do I make money online in 2014?"

It's a valid question, because the landscape of
more...
No comment yet.
Rescooped by Bonnie Buchanan from COTC Business
Scoop.it!

Creating the marketing research productivity practice | Joel Rubinson on Marketing Research

Creating the marketing research productivity practice | Joel Rubinson on Marketing Research | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
“ The Marketing research function should create a new “productivity” practice that would leverage data-driven approaches and predictive thinking to drive measurable increases in marketing ROI.”
Via Cindy Nauer
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

The 15 Worst Corporate Logo Fails

The 15 Worst Corporate Logo Fails | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Sometimes logo changes are ill-conceived, and sometimes they're just plain awful. These are the 15 worst corporate logo fails ever.
Bonnie Buchanan's insight:

This is the article I talked about in class on Tuesday and wanted to be sure and share with the class..

Enjoy.

Bonnie

more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Johnson & Johnson To Pay $2.2 Billion To Resolve Drug Marketing Allegations - Huffington Post

Johnson & Johnson To Pay $2.2 Billion To Resolve Drug Marketing Allegations - Huffington Post | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Johnson & Johnson To Pay $2.2 Billion To Resolve Drug Marketing Allegations Huffington Post Justice Department officials alleged that J&J used illegal marketing tactics and kickbacks to persuade physicians and pharmacists to prescribe Risperdal and...
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Is Your Market Strategy Wile E. Coyote or The Roadrunner? | Business 2 Community

Is Your Market Strategy Wile E. Coyote or The Roadrunner? | Business 2 Community | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
When I was growing up, one of my all-time favourite cartoons was the one with Wile E. Coyote and Road Runner.
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Want kids to eat veggies? Try a good marketing plan! - CNN (blog)

Want kids to eat veggies? Try a good marketing plan! - CNN (blog) | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
Want kids to eat veggies? Try a good marketing plan!CNN (blog)Getting children to eat their veggies may be as simple as a good marketing strategy, says a new study.

 

I have to say, I have used some of these. Just never tracked the success rate :)

Bonnie

more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

The popular children's toy that's injuring thousands - San Francisco Chronicle (blog)

The popular children's toy that's injuring thousands - San Francisco Chronicle (blog) | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
San Francisco Chronicle (blog)The popular children's toy that's injuring thousandsSan Francisco Chronicle (blog)In the backyards of family homes across America, kids are jumping up and down and doing flips and other fancy gymnastics moves.
more...
No comment yet.
Scooped by Bonnie Buchanan
Scoop.it!

Why phones stop kids being mobile

Why phones stop kids being mobile | Marketing and Advertising Research Articles and Items of Interest | Scoop.it
KIDS today just don’t have the time to burn off energy mucking about with their mates — they’re far too busy texting or playing computer games (Kids’ lives taken over by technology | The Sun |Features http://t.co/HpzdYxeu...)...
more...
No comment yet.