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Tinnitus Therapy From Widex, The Zen Therapy Protocols

Tinnitus Therapy From Widex, The Zen Therapy Protocols | Just Audiology Stuff Blog | Scoop.it
Widex has recently introduced the Zen Therapy Protocols, Tinnitus Therapy involving the use of the Zen feature.
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An Interview With The Lead Of The My.Widex.Com team

An Interview With The Lead Of The My.Widex.Com team | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Geoffrey Cooling - Commercial Strategy In Hearing Healthcare
The MY.WIDEX.COM concept discussed A new offering from Widex has me particularly excited, disclaimer here, just in case you don’t know I work for Widex.
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A Few Ideas To Kickstart Your Audiology Blog, Inbound Marketing In Audiology

A Few Ideas To Kickstart Your Audiology Blog, Inbound Marketing In Audiology | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Geoffrey Cooling - Commercial Strategy In Hearing Healthcare
Blog post ideas for your audiology blog Inbound marketing in audiology is a very new concept.
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Why You Should Deploy MY.WIDEX.COM

Why You Should Deploy MY.WIDEX.COM | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Geoffrey Cooling - Commercial Strategy In Hearing Healthcare The advantages of the new Widex offering to your online channels By Geoffrey Cooling Widex has brought a fascinating new tool to market with the introduction of...
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Signing Off 2012

Signing Off 2012 | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Geoffrey Cooling Just Audiology Stuff - Commercial Strategy In Hearing Healthcare
Happy New Year By Geoffrey Cooling 2012 has been a most interesting year for me both personally and professionally.
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90% of Social Media Has Nothing to Do With Social Media | Social Media Today

90% of Social Media Has Nothing to Do With Social Media | Social Media Today | Just Audiology Stuff Blog | Scoop.it
Image For many marketers and business owners, regularly producing high-value content is an ongoing challenge. In my experience, some marketers believe that they need to spend a small fortune to create valuable content, and sometimes they do.
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Healthcare Marketing, Generating Emotion In Yours

Healthcare Marketing, Generating Emotion In Yours | Just Audiology Stuff Blog | Scoop.it
Will emotion help you engage prospective Patients with your healthcare marketing? By Geoffrey Cooling The generation of emotion may be the answer in your healthcare marketing. If something we meet ...
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Social Media Stats That Matter To Your Healthcare Marketing Decisions

Social Media Stats That Matter To Your Healthcare Marketing Decisions | Just Audiology Stuff Blog | Scoop.it
Which social media channel for your healthcare marketing activities?

 

By Geoffrey Cooling

 

If you want to include social media channels in your healthcare marketing activities. It is important to have an idea about the demographic make up of those channels. Initially lets think about the age demographics that we are targeting. Our traditional Patients are 60 plus, but does that mean that this is the sole demographic we are targeting? Obviously not, the purchase of a hearing instrument is often a family led decision.

 

As we all know most often the Patient is encouraged by one or more of their family members. We also know that many people within the Patients inner circle are involved in the decision process. Hence the old admonition, not just support, but the right support. With this in mind we need to consider the targeting of not just the Patient demographic. But also the demographic of their children. Possibly their grandchildren as well. We need to ensure that our healthcare marketing targets many age demographics.

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Patient Retention In Healthcare

Patient Retention In Healthcare | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Geoffrey Cooling Just Audiology Stuff - Commercial Strategy In Hearing HealthcarePatient Retention Is Inextricably Linked To Employee Quality By Geoffrey Cooling I read an interesting article lately, To Be Customer Centric,...
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5 ideas for getting digital hospital content out of zombie marketing land

5 ideas for getting digital hospital content out of zombie marketing land | Just Audiology Stuff Blog | Scoop.it
State-of-the-art. Mutidimensional. Complex.How often do we hear these words in healthcare marketing? And do they really mean anything to the people who read them?
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Smoke & Mirrors: Hearing Care Killers - Part 1 of 3 | Audira » Think Tank for Hearing

Smoke & Mirrors: Hearing Care Killers - Part 1 of 3 | Audira » Think Tank for Hearing | Just Audiology Stuff Blog | Scoop.it
Part One: Hearing Care in the Age of Commoditisation & Information Traditional hearing care is facing unprecedented threat from increased commodi...
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Patient Retention Strategies In Modern Healthcare | Just Audiology Stuff

Patient Retention Strategies In Modern Healthcare | Just Audiology Stuff | Just Audiology Stuff Blog | Scoop.it
In modern healthcare your people are at the centre of your Patient Retention Strategy, so hire the right people.

 

Patient retention strategies may be about process and procedures, but don't forget they are delivered by people. 

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a new technology offering that provides the ability for all sorts of medical sensors to easily use smartphones and tablets as their interface.

LionsGate Technologies of Vancouver, Canada has announced a new technology offering that provides the ability for all sorts of medical sensors to easily use smartphones and tablets as their interface. By using the audio jack as the cheap and universal way to transfer data, LionsGate can make their technology compatible with just about any programmable consumer device out there.

They’ve already demonstrated their Vital Signs DSP technology by building a pulse oximeter that works straight off an iPhone’s audio jack and displays readings on its screen. This technology gives companies the ability to focus on the core technology they’re working on, either during development or for actual production of a cheap medical device that doesn’t need its own display.


Via Chatu Jayadewa
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NASED is getting ready for 25th Anniversary of AAA in California

This Post Was Written By Geoffrey Cooling - Commercial Strategy In Hearing Healthcare
By Geoffrey Cooling NASED (the National Association of Special Equipment Distributors) in the U.S. is celebrating the Silver Anniversary of AAA in California!
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Callum Fox: Navigating the jungle (and how audiologists are only ...

Callum Fox: Navigating the jungle (and how audiologists are only ... | Just Audiology Stuff Blog | Scoop.it
As some of you may have read, I went to the audiologist for a routine checkup and ended up asking many, many questions. Because I asked, I ended up hearing some surprising stuff. Most of the revelations were detailed in ...
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Top 3 Things Students want to Learn from Hearing Aid Sales Reps

Top 3 Things Students want to Learn from Hearing Aid Sales Reps | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Lana Joseph - Commercial Strategy In Hearing Healthcare Top 3 Things Students want to Learn from Hearing Aid Sales Reps By Lana Joseph of the Audiologist to be blog For hearing aid sales representatives, the main objective...
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The Twenty Tips For Moving Your Healthcare Practice Forward Presentation

The Twenty Tips For Moving Your Healthcare Practice Forward Presentation | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Geoffrey Cooling - Commercial Strategy In Hearing Healthcare By Geoffrey Cooling Twenty tips to move your healthcare practice forward from Geoffrey Cooling alternatively you can download it as an e-book here Twenty Tips,...
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Driving Success In 2013, Shake Up Your Healthcare Practice

Driving Success In 2013, Shake Up Your Healthcare Practice | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Geoffrey Cooling Just Audiology Stuff - Commercial Strategy In Hearing Healthcare
Planning To Rock 2013?
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Big Data Analytics: Where's The ROI? -- InformationWeek

Big Data Analytics: Where's The ROI? -- InformationWeek | Just Audiology Stuff Blog | Scoop.it

If you're old enough to remember the Reagan administration, you remember the politically charged expression "trickle-down economics," which referred to the theory that if you provide benefits and incentives to businesses and the wealthy, those benefits would trickle down to wage earners at lower socioeconomic levels.In some ways, big data analytics is like trickle-down economics. Only the biggest healthcare providers with the deepest pockets can afford the kind of analytics platforms required to get useful intelligence from tens of thousands of patient records. But in theory, those benefits will trickle down to smaller providers that either don't have the financial support or the large patient populations to do this type of data crunching on their own.

 

How exactly is this supposed to work? Consider this example: A recent study conducted by Kaiser Permanente looked at the incidence of blood clots among women from two integrated health care programs and two state Medicaid programs, who were taking various oral contraceptive (OC) formulas. Their analysis revealed that one formula in particular, containing drospirenone, increased the threat of blood clots by 77% when compared to the risk in women taking several other OC formulas.

How might such big data analytics benefit the checkout girl at my local supermarket, or my car mechanic and his wife, who live in a small town and may be part of a group practice that can't do this kind of research?

Proponents of big data would say that's what peer-reviewed journals are for. The big guys publish the work in a creditable venue and clinicians in smaller community practices learn from their findings.

 

The only flaw in that reasoning is the huge lag time between published research and widespread adoption of that research in the trenches -- 5 to 10 years, by some estimates. In some cases, the research never gets put into practice.

And that disconnect between big data analysis and the rest of the healthcare system is only one of many. A panel discussion at last week's Connected Health Symposium in Boston raised several others. Even the session's title suggested controversy: "Big Data Healthcare Analytics: Frontier or Fiction?"

Charlie Baker, president of General Catalyst Partners, a venture capital firm, and former Secretary of Health and Human Services for the Commonwealth of Massachusetts, suggested that the industry put less emphasis on big data and more on fundamental payment reform. To fix what's broken in the healthcare system, Baker says, "I'd start with a reimbursement system that awards technology, procedures, fragmentation... and punishes primary care... There's nothing about big data in the short term that's going to solve that problem."

Baker went on to emphasize what many other stakeholders are shouting about: Finding a way to move from a pay-for-services system to a pay-for-value system has to be our top priority, not big data analysis.

That's not to suggest that such analysis shouldn't play a role in healthcare reform. But all the big data in the world isn't going to give us a substantial ROI if hospitals and individual practitioners continue to be rewarded for the quantity rather than quality of care they provide.


Via Chatu Jayadewa
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Matthew Mayabb's curator insight, September 11, 2013 10:26 PM

"Trickle-down economics" barrier to leveraging analytics to gather useful intel and share best practices: huge lag time between published research and widespread adoption of that research in the trenches -- 5 to 10 years, by some estimates

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Healthcare Marketing, Generating Emotion In Yours

Healthcare Marketing, Generating Emotion In Yours | Just Audiology Stuff Blog | Scoop.it
Will emotion help you engage prospective Patients with your healthcare marketing?

 

By Geoffrey Cooling

 

The generation of emotion may be the answer in your healthcare marketing. If something we meet in our lives stirs a strong emotion we usually remember it. Lets try it out, picture this, you are at a professional conference. I walk onto the stage, place a music player down, say “be with you in one moment”, play some particularly fetching music for thirty seconds while I dance on the stage. Stop the music and start my presentation. ...

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A Two Tier Approach To Healthcare Marketing

A Two Tier Approach To Healthcare Marketing | Just Audiology Stuff Blog | Scoop.it
This Post Was Written By Geoffrey Cooling Just Audiology Stuff - Commercial Strategy In Hearing HealthcareRushing towards new marketing methods and channels? Don’t forget the tried and tested!
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What if there was a simple formula for healthcare marketing? | Just Audiology Stuff

What if there was a simple formula for healthcare marketing? | Just Audiology Stuff | Just Audiology Stuff Blog | Scoop.it
What if we could set a simple formula for healthcare marketing to specific generations?

 

What if there was a simple formula for advert deployment in your healthcare marketing that would reach successive generations of our prospective Patients? What if it was actually as simple as looking at the psychology of formulation of awareness of general advertising?

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How Smartphones Are Changing Health Care [INFOGRAPHIC]

How Smartphones Are Changing Health Care [INFOGRAPHIC] | Just Audiology Stuff Blog | Scoop.it

Smartphones aren't just hard on eyes and posture -- they can also help lead to better health.


Via Dan Baxter
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Earwax Removal As An Audiology Marketing Strategy? | Just Audiology Stuff

Earwax Removal As An Audiology Marketing Strategy? | Just Audiology Stuff | Just Audiology Stuff Blog | Scoop.it
Earwax removal in Belfast and why it might matter to you as part of your audiology marketing strategy (Earwax Removal In Belfast And Why It Might Matter To You!
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Healthcare innovation at it's best as current research brings us closer to foldable e-Paper and e-Devices

Healthcare innovation at it's best as current research brings us closer to foldable e-Paper and e-Devices | Just Audiology Stuff Blog | Scoop.it

Research out this week from the University of Cincinnati brings industry and consumers closer to several improvements in e-Readers and tablets, including a simpler and more colorful way to make rollable and foldable devices. Some day, you may be able to fold up your iPad and put it in your pocket.

 

The next generation of electronic displays – e-Readers, smartphones and tablets – is closer thanks to research out today from the University of Cincinnati.

 

FOLDABLE e-DEVICES CLOSER THANKS TO ELECTROFLUIDIC IMAGING FILM


One challenge in creating foldable e-Paper devices has been the device screen, which is currently made of rigid glass. But what if the screen were a paper-thin plastic that rolled like a window shade? You’d have a device like an iPad that could be folded or rolled up repeatedly – even tens of thousands of time. Just roll it up and stick it in your pocket.

 

Advances that will eventually bring foldable/rollable e-devices as well as no pixel borders are experimentally verified and proven to work in concept at UC’s Novel Devices Laboratory. That research is published this week in the journal “Nature Communications.”

UC research is bringing closer the e-Sheet, shown here in a photo illustration. e-Devices will one day be as thin and as rollable as a rubber mat.

 

The UC paper, “Bright e-Paper by Transport of Ink through a White Electrofluidic Imaging Film,” is authored by College of Engineering and Applied Science doctoral students Matthew Hagedon, Shu Yang, and Ann Russell, as well as Jason Heikenfeld, associate professor of electronic and computing systems. UC worked on this research with partner: start-up company Gamma Dynamics.

 

To read more click on the link...


Via OMP Digital
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