San Francisco Chronicle (blog) LinkedIn Revamps Mobile Apps to Focus on Stories, Updates Wired LinkedIn is on a redesign rampage. It has already made over its home page, profile page and Recruiter product.
Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends - and brands.... Understanding what people do on different social networks is the key to effectively using those networks for marketing. Companies currently spend 8.4% of their marketing budgets on social media, and that’s expected to grow to 21.6% in the next five years. But with so many social networks competing to grab marketing dollars, determining the most effective channels can be extremely difficult. To illustrate, let’s look at how Facebook and Pinterest stack up against one another. Different Networks For Different Reasons While both Facebook and Pinterest offer deep customer segmentations and user engagement, it would be a mistake to target audiences in the same way across both networks. For example, you wouldn’t market your product to someone shopping at a trendy boutique the same way you would to someone walking down the street with their friends. In a store, you’d likely look to make a sale, while on the street you’d probably have more luck building brand awareness....
When it comes to social media activity in your personal life, breaches of etiquette can easily be dismissed by your friends and family. However, on LinkedIn, the dominant social network for business, mistakes can affect your career and the way your peers and colleagues view you.
A friend might tell you nicely when you're being annoying, but you won't get the same patience in a business setting—and you might not get a second chance. Be careful how you conduct yourself. Otherwise, you risk soiling your professional reputation and being "that guy."
Are you a LinkedIn misfit? The following are annoying LinkedIn behaviors that you might want to review to ensure that you are not sending out the wrong message to your peers. In the interest of full transparency, I admit I have been guilty of a few of these, and I plan to revisit some of my own LinkedIn practices....
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