Rob Klein's market research insights
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UMass social media study highlights shift in how companies converse with consumers - Digitaltrends.com

UMass social media study highlights shift in how companies converse with consumers - Digitaltrends.com | Rob Klein's market research insights | Scoop.it
Digitaltrends.comUMass social media study highlights shift in how companies converse with consumersDigitaltrends.comThe Dartmouth marketing study has been tracking the use of social media in the Inc. 500 for 5 years.
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How Facebook's 'Frictionless Sharing' Can Create Better Ads On Facebook / Advertising Age

How Facebook's 'Frictionless Sharing' Can Create Better Ads On Facebook / Advertising Age | Rob Klein's market research insights | Scoop.it
Frictionless sharing is getting a lot attention from users, and it's changing how brands approach advertising on Facebook.
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TechCrunch | Android May Have Consumer Market Share, But iOS Is Tops In Enterprise

TechCrunch | Android May Have Consumer Market Share, But iOS Is Tops In Enterprise | Rob Klein's market research insights | Scoop.it
According to a new report from managed enterprise mobility provider Good Technology, iOS devices (iPhones and iPads) hold the top three spots in the list of the top 10 enterprise activations by device type.
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Marketers Follow Users to More Social Sites - eMarketer

Marketers Follow Users to More Social Sites - eMarketer | Rob Klein's market research insights | Scoop.it
Marketing efforts spreading beyond Facebook, Twitter and LinkedIn.
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Number Crunching: The Top 51 stats for Generation Y marketers

Number Crunching: The Top 51 stats for Generation Y marketers | Rob Klein's market research insights | Scoop.it
We all know that Generation Y uses technology to connect with the world around them in more diverse ways and in greater numbers than any other age group. But how can marketers tap into ...
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Freemium To Drive 64% Of App Revenue By 2015

Freemium To Drive 64% Of App Revenue By 2015 | Rob Klein's market research insights | Scoop.it
Freemium To Drive 64% Of App Revenue By 2015 - 01/18/2012...
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US Online Ad Spend to Close in on $40 Billion - eMarketer

US Online Ad Spend to Close in on $40 Billion - eMarketer | Rob Klein's market research insights | Scoop.it
Online spending will grow 23.3% to $39.5 billion in 2012.
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Facebook Plugins Keep People On Websites 50% Longer

Facebook Plugins Keep People On Websites 50% Longer | Rob Klein's market research insights | Scoop.it
Web surfers who log into third-party sites with Facebook Connect spend an average of 50 percent more time on those sites, and view twice as many pages.
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Contextually Relevant Mobile Ads See Impressive Clickthrough Rates - eMarketer

Contextually Relevant Mobile Ads See Impressive Clickthrough Rates - eMarketer | Rob Klein's market research insights | Scoop.it
Contextually relevant mobile ads outperform online display ads.
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MediaPost Publications Data Confirms Paid Search Momentum, Conversions Too 01/16/2012

MediaPost Publications Data Confirms Paid Search Momentum, Conversions Too 01/16/2012 | Rob Klein's market research insights | Scoop.it
Data Confirms Paid Search Momentum, Conversions Too - 01/16/2012...
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Defining Social Business is Like Eating ... - Social Media Today

Defining Social Business is Like Eating ... - Social Media Today | Rob Klein's market research insights | Scoop.it
iStock 000010460323XSmall Defining Social Business is Like Eating Spaghetti With a Spoon We have all done it… dug into an appetizing plate of pasta with a plan to get just enough noodles onto our fork.
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Mobile Video Provides Biggest Growth for Ad Support - eMarketer

Mobile Video Provides Biggest Growth for Ad Support - eMarketer | Rob Klein's market research insights | Scoop.it
Mobile games see most overall revenue from ads.
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IBM Expands Social Business Initiative To Help Organizations Develop Skills and Seize New Market Opportunity

IBM Expands Social Business Initiative To Help Organizations Develop Skills and Seize New Market Opportunity | Rob Klein's market research insights | Scoop.it
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Buddy Media’s CEO says 2012 is the year of Tumblr

Buddy Media’s CEO says 2012 is the year of Tumblr | Rob Klein's market research insights | Scoop.it
At LeWeb we had the pleasure to meet Michael Lazerow, CEO and founder of Buddy Media, a social enterprise software company with an impressive list of clients, featuring some of the ...
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How social influences 'Millenials' shopping decisions: infographic

How social influences 'Millenials' shopping decisions: infographic | Rob Klein's market research insights | Scoop.it
With comScore reporting that ‘Millenials’ (those born between 1981 and 2000) now control $170bn in the US alone, brands that haven’t already woken up to the buying power of this tech-savvy generation must now finally be paying attention.
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Paid Search Clickthrough Rates Up Year Over Year - eMarketer

Paid Search Clickthrough Rates Up Year Over Year - eMarketer | Rob Klein's market research insights | Scoop.it
Average CPC up for Yahoo!/Bing, down for Google. US companies spend more on search than on any other online ad format.
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Facebook Ad Revenues Hit $3.8 Billion In 2011

Facebook Ad Revenues Hit $3.8 Billion In 2011 | Rob Klein's market research insights | Scoop.it
Boston-based Nanigans, a firm specializing in the Facebook ads marketplace, recently released new data confirming a year-over-year jump in the Facebook ads marketplace this past holiday season.
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Measuring the Business Impact of Social Media [INFOGRAPHIC]

Measuring the Business Impact of Social Media [INFOGRAPHIC] | Rob Klein's market research insights | Scoop.it
Wildfire did a survey of over 700 marketers from all around the world, asking them to define how they measure the business impact and ROI of their social media activities. The results of the survey were turned into an infographic.
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Social Media Accounts and Conversations on the Rise - eMarketer

Social Media Accounts and Conversations on the Rise - eMarketer | Rob Klein's market research insights | Scoop.it
Program managers are overseeing more social media accounts and developing methods to handle increased social conversations.
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MarketingSherpa: Social Media Marketing: Viral sweepstakes targeting moms grows Facebook audience 4,488%

MarketingSherpa: Social Media Marketing: Viral sweepstakes targeting moms grows Facebook audience 4,488% | Rob Klein's market research insights | Scoop.it
When your audience plateaus in a social network, sometimes you need more than good content and a chatty demeanor to grow it further. Sometimes, you need a good campaign.
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TechCrunch | Facebook Study Reveals Facebook Is Not An Echo Chamber (For Some Values Of “Echo Chamber”)

TechCrunch | Facebook Study Reveals Facebook Is Not An Echo Chamber (For Some Values Of “Echo Chamber”) | Rob Klein's market research insights | Scoop.it
Some of Facebook's scholars-in-residence have published an analysis of approximately 283 million Facebook users' sharing habits.
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MediaPost Publications Facebook CPMs Rising, Click-Throughs Too 01/16/2012

MediaPost Publications Facebook CPMs Rising, Click-Throughs Too 01/16/2012 | Rob Klein's market research insights | Scoop.it
Facebook CPMs Rising, Click-Throughs Too - 01/16/2012...
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State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, (comScore Voices)

State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, (comScore Voices) | Rob Klein's market research insights | Scoop.it
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The Social CRM Insider | Customer Relationship Management in Social Media

The Social CRM Insider | Customer Relationship Management in Social Media | Rob Klein's market research insights | Scoop.it
The Social CRM Insider offers overviews and best practices of customer relationship management in social meda and helps business understand social media CRM.
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MediaPost Publications Consumers Punish Companies that Ignore Them 01/11/2012

Consumers Punish Companies that Ignore Them - 01/11/2012...
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