You are a drug developer selling in India. What would you do if you had to choose between developing a drug that would cure 80% of the people who had a certain condition for $1/day or a drug that would cure 99% of the people for $200/day?
He calls his work “inclusive innovation.” This concept may be best demonstrated through the following example: Drinking water through pumps often wastes the water, so a grassroots innovator in India developed a two-sided pump: one side for drinking, the other side for filling a bucket and trough that catches the unused water for animals. Inclusive innovation is a concept that starts with the needs of the user, but also considers economics, the environment and animals.
Via Daniel Oporto Calderón