JP's Healthcare Marketing Information
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JP's Healthcare Marketing Information
Information about healthcare marketers and the challenges they face
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Hospitals purchase physician practices / physician integration / employed physicians

Hospitals purchase physician practices / physician integration / employed physicians | JP's Healthcare Marketing Information | Scoop.it
H&HN is the flagship publication of the American Hospital Association and the most trusted and credible management publication in the field.
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Patient Engagement in Healthcare: What is Online Marketing’s Role? - Fathom

Patient Engagement in Healthcare: What is Online Marketing’s Role? - Fathom | JP's Healthcare Marketing Information | Scoop.it
Patient engagement has been a buzz word in the healthcare industry for awhile. Where does online marketing fit in this engagement? View Fathom's blog to find out more. (Patient Engagement in Healthcare: What is Online Marketing’s Role?
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7 E-Health Tools To Get Patients Engaged

7 E-Health Tools To Get Patients Engaged | JP's Healthcare Marketing Information | Scoop.it

Great things are happening technology wise to help patients engage with their healthcare providers. Will we use them?

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Final Meaningful Use Stage 2 rules, now in effect, make patient engagement more important than ever. Here are some e-tools that you can use to draw in patients.


Via Ginny Dillon
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Healthcare Marketing Done Right: Marketing to Referring Physicians: Today's Presentation from AAMC

John "JP" Parmley's insight:
Marketing to Referring Physicians
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New HIPAA Regs Overhaul the Definition of Healthcare Marketing

Marketing professionals will want to read the Final HIPAA Omnibus Rule. Marketing by insurance companies, hospitals, providers and others may need to change.

Via Lawrence Porter
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Medicare Revises Readmissions Penalties – Again - Kaiser Health News

Medicare Revises Readmissions Penalties – Again - Kaiser Health News | JP's Healthcare Marketing Information | Scoop.it
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Why Hospitals with Employed Physicians Still Need Physician Marketing | UBM Medica MediaKit

Why Hospitals with Employed Physicians Still Need Physician Marketing | UBM Medica MediaKit | JP's Healthcare Marketing Information | Scoop.it
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Apple launches dedicated ‘Apps for Healthcare Professionals’ collection

Apple launches dedicated ‘Apps for Healthcare Professionals’ collection | JP's Healthcare Marketing Information | Scoop.it
Apple launches dedicated 'Apps for Healthcare Professionals' collection
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Sector Snapshot: Healthcare Marketing | Direct Marketing content from Chief Marketer

Sector Snapshot: Healthcare Marketing | Direct Marketing content from Chief Marketer | JP's Healthcare Marketing Information | Scoop.it

The highly regulated nature of healthcare and related privacy issue make it a challenging marketing niche. Chief Marketer recently talked with Daniella Koren, founder and president of healthcare relationship marketing firm DKI, to get her take on healthcare marketing trends going into 2013.


Via Lawrence Porter
John "JP" Parmley's insight:

Some insights to mobile, data, direct mail, social media and email use in healthcare marketing.

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HealthCare Marketing: Create Great Hospital Content | HealthWorks Collective

HealthCare Marketing: Create Great Hospital Content | HealthWorks Collective | JP's Healthcare Marketing Information | Scoop.it
Effective healthcare marketing should start with great content.

Via Dean Berg
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