I look forward to the delivery of my daily newspaper. The thud as the bundle of pages strikes the driveway or lands in the bushes signals the dawning of a new day. But sadly this comfort will soon be gone...
In 2012, newspapers lost $16 in print ads for every $1 earned in digital ads.
Damian Radcliffe's insight:
Since 2003, print ads have fallen from $45 billion to $19 billion. Online ads have only grown from $1.2 to $3.3 billion. Stop and think about that gap. The total ten-year increase in digital advertising isn't even enough to overcome the average single-year decline in print ads since 2003. Ugh.
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