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Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres

Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres | News | Scoop.it

Attaching a star to your brand is something that advertisers have done since the first rock retailer made a cave drawing of Thutronk the Hunter carrying one of his store’s special stones. And yet, science says that people just don’t care, and that it may have a negative impact on your brand.

 

New research from the folks at ad analytics service Ace Metrix, who released a similar study in 2011, claims to confirm that celebrified ads do not generally perform as well as ads with unknown actors who hope to someday be celebrities...

 

The results found that ads without celebrities continue to outscore star-studded ads in all seven facets of the Ace scoring system. It’s not a huge difference, with the overall average score for celeb ads virtually the same as regular non-celeb spots. But Ace says this underscores just how little a difference having a celebrity in your ad makes....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 29, 10:29 PM

Research said celebrities in ads just don't do it for consumers. And they may even hurt your brand. So why do advertisers keep doing it?

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Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres

Study: Putting Celebs In Ads Is Ineffective, But Everyone Loves Ellen DeGeneres | News | Scoop.it

Attaching a star to your brand is something that advertisers have done since the first rock retailer made a cave drawing of Thutronk the Hunter carrying one of his store’s special stones. And yet, science says that people just don’t care, and that it may have a negative impact on your brand.

 

New research from the folks at ad analytics service Ace Metrix, who released a similar study in 2011, claims to confirm that celebrified ads do not generally perform as well as ads with unknown actors who hope to someday be celebrities...

 

The results found that ads without celebrities continue to outscore star-studded ads in all seven facets of the Ace scoring system. It’s not a huge difference, with the overall average score for celeb ads virtually the same as regular non-celeb spots. But Ace says this underscores just how little a difference having a celebrity in your ad makes....


Via Jeff Domansky
Sabrina Shafi's insight:

Interesting...

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Jeff Domansky's curator insight, January 29, 10:29 PM

Research said celebrities in ads just don't do it for consumers. And they may even hurt your brand. So why do advertisers keep doing it?

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The week's best photojournalism - The Week Magazine

The week's best photojournalism - The Week Magazine | News | Scoop.it
The week's best photojournalism
The Week Magazine
Surfer Cole Clisby skims off the top of a wave as the sun sets off the shores of Leucadia, Calif. (REUTERS/Mike Blake).

Via Michael Kosmides
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Water Vs. Coke

Water Vs. Coke | News | Scoop.it

This is really an eye opener…. Water or Coke? We all know that water is important but I’ve never seen it written down like this before. WATER 1. 75% of Americans are chronically dehydrated. 2. In 37% of Americans, the thirst mechanism is so weak that it is often mistaken for hunger. 3. Even MILD dehydration will slow down one’s metabolism as much as 30%. 4. One glass of water will shut down midnight hunger pangs for almost 100% of the dieters studied in a University of Washington study. 5. Lack of water, the #1 trigger of daytime fatigue. 6. Preliminary research indicates that 8-10 glasses of water a day could significantly ease back and joint pain for up to 80% of sufferers. 7. A mere 2% drop in body water can trigger fuzzy short-term memory, trouble with basic math, and difficulty focusing on the computer screen or on a printed page. 8. Drinking 5 glasses of water daily decreases the risk of colon cancer by 45%, plus it can slash the risk of breast cancer by 79%, and one is 50% less likely to develop bladder cancer. And now for the properties of COKE 1. In many states (in the USA) the highway patrol carries two gallons of Coke in the truck to remove blood from the highway after a car accident. 2. You can put a T-bone steak in a bowl of coke and it will be gone in two days. 3. To clean a toilet: Pour a can of Coca-Cola into the toilet bowl and let the “real thing” sit for one hour, then flush clean. The citric acid in Coke removes stains from vitreous china. 4. To remove rust spots from chrome car bumpers: Rub the bumper with a rumpled-up piece of aluminum foil dipped in Coca-Cola. 5. To clean corrosion from car battery terminals: Pour a can of Coca-Cola over the terminals to bubble away the corrosion. 6. To loosen a rusted bolt: Applying a cloth soaked in Coca-Cola to the rusted bolt for several minutes. 7. To bake a moist ham: Empty a can of Coca-Cola into the baking pan, wrap the ham in aluminum foil, and bake. Thirty minutes before the ham is finished, remove the foil, allowing the drippings to mix with the Coke for a sumptuous brown gravy. 8. To remove grease from clothes: Empty a can of coke into a load of greasy clothes, add detergent, and run through a regular cycle. The Coca-Cola will help loosen grease stains. It will also clean road haze from your windshield. For Your Info 1. The active ingredient in Coke is phosphoric acid. Its pH is 2.8. It will dissolve a nail in about 4 days. Phosphoric acid also leaches calcium from bones and is a major contributor to the rising increase in osteoporosis. 2. To carry Coca-Cola syrup (the concentrate) the commercial truck must use the Hazardous material place cards reserved for Highly corrosive materials. 3. The distributors of coke have been using it to clean the engines of their trucks for about 20 years! Now the question is, would you like a glass of water or coke?


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Xposedbydesign's curator insight, December 12, 2013 3:00 AM

 

Lets be social: @xposedbydesign on Twitter

                          http://facebook.com/xposedbydesign

 

http://www.pinterest.com/xposedbydesign/worldly-pleasures/

Lori Wilk's curator insight, December 13, 2013 8:02 AM

Water please

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Pixar's 22 Rules of Storytelling--Visualized

Pixar's 22 Rules of Storytelling--Visualized | News | Scoop.it
See the rules that make up the Pixar playbook as image macros.

Via Mark Strozier
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Nat Sones's curator insight, October 16, 2013 6:22 AM

Everything we do and say is story. All standard story structures ask the question 'who am I?' and try to make the answer interesting - or we stop caring. The rules here contain some great visuals and a lot of thought-provoking ideas. Go be provoked. 

Darren R. W. Chick's curator insight, October 18, 2013 7:16 AM

Through 22 Pixar moments, I'm reminded of Steven Covey's 7 Habits ... do you see the similarities?

flea palmer's curator insight, October 29, 2013 7:43 AM

Excellent advice for composing an engaging story from Pixar

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Typhoon Haiyan: Filipinos use social media to ensure no victim goes unaided - NBCNews.com (blog)

Typhoon Haiyan: Filipinos use social media to ensure no victim goes unaided - NBCNews.com (blog) | News | Scoop.it
NBCNews.com (blog)
Typhoon Haiyan: Filipinos use social media to ensure no victim goes unaided
NBCNews.com (blog)
While international aid is embraced, this is not a nation that stands by and waits for assistance.
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14 Instagram Photojournalists Who Will Open Your Eyes to the World

14 Instagram Photojournalists Who Will Open Your Eyes to the World | News | Scoop.it
These 14 photojournalists are using Instagram to capture stunning visuals around the globe.

Via Michael Kosmides
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Such an insightful gallery. 

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Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]

Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report] | News | Scoop.it
Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013.

Via Cendrine Marrouat - www.socialmediaslant.com, Michael Kosmides
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 26, 2:55 AM


The results of the report do not surprise me at all. What about you?

Moons Lucien's curator insight, January 31, 3:02 AM

Pinterest outpaced email to become the third most popular sharing channel i

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What If There Were No Ads

What If There Were No Ads | News | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.

 

Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.

 

An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....


Via Jeff Domansky
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malek's curator insight, December 24, 2013 7:09 AM

When you get more than you bargained for!

Atotsm's comment, December 25, 2013 2:49 AM
It is not because they are not used for advertisement that the space can not be used for green.
Bridgette Yu's curator insight, December 27, 2013 8:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-

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Media Charge, Obama Fumbles: Playing defense with the press - Fox News

Media Charge, Obama Fumbles: Playing defense with the press - Fox News | News | Scoop.it
GPB Media Charge, Obama Fumbles: Playing defense with the press Fox News Given the media negativity, in this view, Obama had to show that he was engaged in managing the health care mess, that he understood the criticism, and that he knew he had...
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Social media brings academic journals to general readers - Phys.Org

Social media brings academic journals to general readers - Phys.Org | News | Scoop.it
Social media brings academic journals to general readers Phys.Org A University of Colorado Cancer Center study recently published in the Journal of the American Medical Association: Dermatology shows that a handful of academic journals have...
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