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Scooped by Sylvanna Barona
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Aggregation and curation in journalism

Aggregation and curation in journalism | journalism | Scoop.it
About two months ago, I had to explain the concept and use of aggregation in online journalism to a group of journalists (mostly editors) in Vietnam. I found most of my material in this blog post b...
Sylvanna Barona's insight:

La curaduría busca agregar valor en la cadena informativa. No se trata de crear más información si no de presentarla en cierto orden para comprenderla mejor.

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Rescooped by Sylvanna Barona from brandjournalism
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Trends And Predictions On The Future Of Content Marketing [Slideshare]

Trends And Predictions On The Future Of Content Marketing [Slideshare] | journalism | Scoop.it

Michael Brenner details the trends and some of his own predictions related to content marketing, marketing, and even the future of business itself.


Via Andy Bull
Sylvanna Barona's insight:

Engaging audiences isn't easy. Less in a hyper saturated content generating environment.

How will the brands overcome a distracted audience? There are only 24 hours on a day and you are competing for every second of attention.

 

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Rescooped by Sylvanna Barona from The Journalist
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Eight social media pointers for journalists

Eight social media pointers for journalists | journalism | Scoop.it

The growth of social media as a way to find and share stories, has presented journalists with both challenges and opportunities in the way they connect with the public. The rich supply of text, video, audio and photo updates which surface on social media, particularly in breaking news situations, also means newsrooms are faced with an additional channel of communication requiring effective verification, where possible, at speed.


Via radiomike
Sylvanna Barona's insight:

How far behind will developing countries be if they don’t speed up to the social media information challenge?

 

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