Facebook may dominate social sharing overall, but Pinterest is the leader when it comes to social sharing for e-commerce, according to a new study by Gigya, which specializes in social customer management and conducted a survey of social sharing habits across various verticals in the third quarter of the year.
For general social sharing of all types, Facebook led the way with a 41% share, followed by Twitter at 30%, and Pinterest at 20%; LinkedIn and Google+ lagged behind with 4% and 3% of all sharing activity, respectively. But a rather different picture emerged for sharing related to e-commerce, where Pinterest led the way with 44% of all e-commerce-based shares, followed by Facebook with 37% and Twitter at just 12%. Google+ contributed just 3% of e-commerce-related shares, and LinkedIn didn’t even register.
However, Facebook moved into first place again in a variety of marketing-related categories, leading the way in sharing for media and publishers with 40% of shares, versus 30% for Twitter and 20% for Pinterest. Facebook was also the most popular platform for sharing consumer brands, with 46% of all brand shares, compared to 38% for Twitter and 11% for Pinterest. Likewise Facebook led in the travel and hospitality vertical, with a whopping 61% of all social sharing, compared to just 17% for Pinterest and 14% for Twitter...
Via Jeff Domansky