Fashion PR and Journalism
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Career Path for Bloggers: Fashion PR | IFB

Career Path for Bloggers: Fashion PR | IFB | Fashion PR and Journalism | Scoop.it
We talk about the ways you can make a career from your blog, which is great, but what if you love blogging but don't want to be a professional blogger?

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Cristelle Fornesi's insight:

So helpful!!

 

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Ashley Cooke's curator insight, March 31, 2014 4:08 PM

Blogging, Journalism, and PR all go together in making up fashion media and branding. If you can do one, you can do them all. 

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15 Catalogs That Make Us Nostalgic For Mail-Order Fashion - Huffington Post

15 Catalogs That Make Us Nostalgic For Mail-Order Fashion - Huffington Post | Fashion PR and Journalism | Scoop.it
15 Catalogs That Make Us Nostalgic For Mail-Order Fashion
Huffington Post
Our associate fashion editor (and resident Canadian) Michelle's eyes practically lit up when we started chatting about this mail order catalog.

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PR Tips for Scoring Major Editorial Coverage

PR Tips for Scoring Major Editorial Coverage | Fashion PR and Journalism | Scoop.it

Attaining editorial placement in a major fashion magazine is discussed in this article. Five tips are laid out to help advertisers have a better chance at getting the editorial placement they desire. Polina Raygorodskaya’s tips include planning pitches, face-to-face meetings, product placement, circulation, and time versus money. Editorial calendars are a huge part of the magazine world. They allow advertisers to be aware of when a magazine will be writing about certain stories or doing a specific themed issue. This provides advertisers with a basis in which to better plan their pitches, which ultimately makes editors happy. Networking plays a huge role in public relations. Raygorodskaya touches on this factor in saying that face-to-face meetings are important when trying to attain an editorial spot in a top fashion magazine. By attending the same events as editors, advertisers have a better chance at meeting and conversing with these editors, which makes the advertiser more familiar to the editor.

 

Another tip for advertisers is for them to get their product out into the public eye. Through use of product placement, editors are more likely to know an advertisers product before a pitch is even presented. Product placement in certain shows or events gives advertisers a benefit when pitching to an editor. Raygorodskaya also points out the importance of circulation in regards to where advertisers try to attain editorial placement. Advertisers should not expect to be in every fashion magazine there is out there, but they should certainly pitch to numerous magazines in which their advertisements will reach the targeted audience.

 

Lastly, time versus money is always important in public relations. Advertisers trying to attain editorial placement in a top fashion magazine most often have to spend a good amount of time to work on getting that placement. However, if the spot is achieved, the money will make up for the time. I believe that all five of these tips are important and crucial when it comes to trying to get an editorial spot in a top fashion magazine. Networking is most definitely a huge key step for any public relations practitioner, and is a tool that I, as a public relations student, have already put a good amount of time into. Knowing the editorial calendar also seems to be very important. According to Guth and Marsh, “Through formal and informal research methods, practitioners gather data on the client, the environment in which it operates, and its stakeholders” (pg. 3). This quote by Guth and Marsh defines the first, simple step in any public relations process. Research of that calendar is most certainly a huge priority for anyone seeking a pitch with an editor. Broadening the circulation of top fashion magazines is also very important. Networking can come into play here and provide advertisers or public relations practitioners with more options as to where they can obtain editorial placement. And as always, investing a lot of time in reaching a goal will most often yield favorable results for the advertiser or practitioner, usually in the form of money.


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Carly Ethier's curator insight, November 22, 2013 10:25 PM

I'm a college PR student and very interested in fashion PR! This article helped me undestand how I can apply what I am learning in class to the fashion industry

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Fashion PR Thesis: From Style to Strategy | PR Couture: Fashion PR ...

Fashion PR Thesis: From Style to Strategy | PR Couture: Fashion PR ... | Fashion PR and Journalism | Scoop.it
From Style to Strategy: An Exploratory Investigation of Public Relations Practice in the Fashion Industry The purpose of the study was to contribute to the.

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Design PR | Public Relations Agency in London | PR for Art | PR for Design | PR for Fashion | PR for Charities | PR for Public Affairs

Design PR | Public Relations Agency in London | PR for Art | PR for Design | PR for Fashion | PR for Charities | PR for Public Affairs | Fashion PR and Journalism | Scoop.it
Public Relations Agency in London | PR for Art | PR for Design | PR for Fasion | PR for Charities | PR for Public Affairs...

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Condé Nast Hosts Fashion's First Hackathon - PC Magazine

Condé Nast Hosts Fashion's First Hackathon - PC Magazine | Fashion PR and Journalism | Scoop.it
Condé Nast Hosts Fashion's First Hackathon PC Magazine The doyenne of fashion writing, Condé Nast, is declaring tech ignorance passé and apps "in" with the Decoded Fashion Hackathon that got its start this past weekend, a bit ahead of Mercedes-Benz...

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Ashley Cooke's curator insight, March 31, 2014 4:21 PM

I agree, fashion is a step behind when it comes to the tech world. Here Conde Nast, fashion journalism's King, hosts a conference to find the next big fashion app, sans another way to take a cool pic with a cool filter. 

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::THE LOOK – adventures in rock and pop fashion:: » Ian McLagan in Rave magazine April 1967

::THE LOOK – adventures in rock and pop fashion:: » Ian McLagan in Rave magazine April 1967 | Fashion PR and Journalism | Scoop.it
Paul Gorman spent six years writing The Look: adventures in Rock and Pop Fashion. This is his blog.
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85 Glamorous Examples Of Fashion Photography

85 Glamorous Examples Of Fashion Photography | Fashion PR and Journalism | Scoop.it
Fashion photography is a genre of photography devoted to display clothing and other fashion items. Today we have collected 85 glamorous and stylish examples of fashion photography for inspiration.

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Best Fashion PR Books ever (Vol. I) » Girl with a banjo

Best Fashion PR Books ever (Vol. I) » Girl with a banjo | Fashion PR and Journalism | Scoop.it

Are you trying to break into Fashion PR and don't know how? Well, that happened to me as well. But to get started with a little bit of knowledge, here's a cool review of the best Fashion PR books ever: "Fashion Public Relations", "Ready to Launch: The PR Couture Guide to Breaking into Fashion PR" and "Writing for the Fashion Business".


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Tavi Gevinson: the fashion blogger becoming the voice of a generation - The Guardian

Tavi Gevinson: the fashion blogger becoming the voice of a generation - The Guardian | Fashion PR and Journalism | Scoop.it
The GuardianTavi Gevinson: the fashion blogger becoming the voice of a generationThe GuardianShe's telling me what it felt like four years ago as a 12-year-old blogger, when high-profile fashion insiders started saying her writing was too good to...

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Hipster Musings?: Writing My Fashion History

Hipster Musings?: Writing My Fashion History | Fashion PR and Journalism | Scoop.it

Writing My Fashion History. This is a timeline of all the items of clothing that have made an indelible mark on personal memories of my wardrobe. Fashion is a form of creative expression and a vehicle for discovering the self.


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Once Upon by Heidi Lender » Creative Photography Blog

Once Upon by Heidi Lender » Creative Photography Blog | Fashion PR and Journalism | Scoop.it
Heidi Lender once reported on the fashion universe for national magazines, writing features and styling photo shoots.

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Curate Your Shoppable Fashion Magazine with Monogram

From Robin Good's insight:

"Monogram is a web and mobile publishing app which allows you to curate your own fashion magazine by writing your own content and being able to "sprinkle" it with highly relevant shoppable fashion items that can be sold directly through your pages.

 

In fact, Monogram provides an integrated search facility that makes it easy to find shoppable fashion items to clip (even as you write) and add them to your own magazine.

 

From the Techcrunch review: "Monogram provides a full web editing tool suite, which will allow bloggers to publish and share their favorite fashions with others. Bloggers can create posts, or full “magazines,” of all their favorite content, which readers can browse or subscribe to..."

[Read full Robin Good's insight below]

 

Try out it: http://www.monogrammag.com

 

Read full review article on TechCrunch:

http://techcrunch.com/2013/05/20/monogram-two-point-oh/

 


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Therese Torris's comment, May 27, 2013 2:53 PM
Hi Robin, thanks for pointing out the search engine. I remain convinced that it will be very difficult for Monogram to succeed. There is a huge competition for fashionista's time and retailers' products out there and some of the competitors like Fab.com, The Fancy, Polyvore and many others are pretty compelling. And There are also a lot of retailers that let customers put together lookboks and share them with their community (like the fabulous site net-à-porter)
Therese Torris's comment, May 27, 2013 2:54 PM
I meant "lookbooks"
Robin Good's comment, May 27, 2013 5:06 PM
Yes Therese, I agree. I am actually glad that Monogram and other small startups are not refraining from attempting to innovate in this apparently crowded space, as I am convinced that there is still plenty of space for many new companies, unless each one of them wants to be the new Pinterest. If they specialize and work on niche audiences and specific use cases I think they may indeed provide a useful service for many. And in the end if they do not try what better suggestion do you have for them? :-)
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Social Media Draw More US Women to Clothing Swaps

Social Media Draw More US Women to Clothing Swaps | Fashion PR and Journalism | Scoop.it

Michael Lipin                     May 01, 2013 

SPRINGFIELD, VIRGINIA — Clothes swapping has become an increasingly popular way for women in the United States to give away undesired items from their wardrobes and get something fresh in return.

 

Enthusiasts in the Washington area and beyond have attracted hundreds of new participants to their events in recent months, using social media to spread the word.

 

Swappers say the events are an opportunity to stay fashionable on a budget, and to be charitable and environmentally friendly at the same time.

 

One of the area's most popular clothing swap groups drew a record crowd to its latest gathering at a high school in Springfield, Virginia on April 20.

Bartering for bargains

 

About 300 women came to the cafeteria of the West Springfield High School to lay out gently used shirts, dresses and other items they no longer wanted. In return, they could take home almost anything they like.

 

Student volunteer Ashley Moore loved the concept. "I brought five shirts and got two nice pairs of boots," she said. "They were like new, not even used!"

 

A resident of the nearby Virginia suburb of Alexandria, Daphne Steinberg, said she was attracted by the prospect of finding something special. One of her finds included a shirt by American brand LOFT, originally known as Ann Taylor LOFT.

 

"Ann Taylor is a really nice women's designer and I will totally wear this to work," Steinberg explained. "I love that I can outfit myself for work, have a good time doing it, not totally bankrupt myself."

Green benefits

 

Among the vendors offering special deals to the clothing swappers was Waldorf, Maryland-based energy healer Sandy Van Dusen. She liked the idea that clothes were finding new homes rather than getting thrown away and ending up in a landfill.

 

"It helps to keep the Earth green," she said. "There is no point, in my opinion, in continuing to buy new clothes when we can reuse what is already here, give it a new home, let somebody else love what you used to love."

 

Organizer Kim Pratt's Frugal Fashionista group raised about $700 at the event, by charging a $5 entry fee for the swappers, a $25 table fee for the vendors, and selling raffle tickets for various prizes.

Community giving

 

The group used half of the money to cover operating costs and donated the other half to the school's debate team.

 

The Frugal Fashionistas support several charitable causes through their events. They deliver all 'unswapped' clothes to shelters for victims of domestic violence and raise money for anti-sexual violence organization Rape, Abuse & Incest National Network (RAINN).

 

Pratt said her inspiration is Suzanne Agasi, who began hosting private swaps in San Francisco in 1996. After several years, Agasi's gatherings outgrew her home and she developed them into a business through her website ClothingSwap.com.

 

"I learned about it from her online," Pratt said. "I started doing this myself four years ago, and we have been doing it for four years, getting bigger and bigger each time we have a swap."

 

Using the social media site meetup.com to promote the events has helped the Frugal Fashionistas to grow from 30 members to 1,300.

Challenges

 

Most of them respect clothing swap etiquette. But Pratt said competition for desirable fashion can get heated.

 

"We have to tell people sometimes not to hover over the new people coming in with their clothing as they put it down. Some people tend to grab the stuff right out of their hands and it becomes like a free-for-all. We try to avoid that as much as possible."

 

Co-organizer Dianna Moy said the group plans to draw even more women to future swaps, but needs many volunteers to donate time, effort and money for that to happen.

 

"We found there is a big demand here in the DC area and very few that want to address it," said Moy. "We are very happy to help satisfy part of that necessity."

Fun factor

 

Enthusiasts also have been emphasizing the social aspect of their events to broaden the appeal.

 

Local group Dewdrop is promoting a May clothing swap in downtown Washington by offering cocktails, style tips from experts and a fashion show to women who pay the $20 advance ticket fee.

 

At the Springfield event, a mini-dance party erupted in a part of the cafeteria as a female DJ played popular tunes like "Gangnam Style."

 

"We are all here because we like fashion," said swap attendee Steinberg. "Some of it might be like 10-year ago fashion, but we have a good time."

 

Source: http://www.voanews.com/content/social-media-draw-more-us-women-to-clothing-swaps/1652239.html

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British Fashion Awards 2013 10 entirely predictable highlights ...

British Fashion Awards 2013 10 entirely predictable highlights ... | Fashion PR and Journalism | Scoop.it
From an on-form Kate Moss, to Harry mania, we give you a rundown of the top 10 entirely predictable highlights of the British Fashion Awards 2013.

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Seven don’ts for PR fashion: Do as they say, not as they do

Seven don’ts for PR fashion: Do as they say, not as they do | Fashion PR and Journalism | Scoop.it

To go along with the five tips for scoring an editorial spot in a major fashion magazine, I have found this useful article, also by Polina Raygorodskaya, that contains seven general tips for public relations professionals in the fashion industry. The first tip discusses avoiding mass pitching and the importance of not wasting a reporter or editor’s time. I feel this is important because you do not want to have editors on your bad side as a PR professional in the fashion industry, especially when it comes to business-to-business relations. As stated by Guth and Marsh, “Business-to-business relations in the mangement of relationships with businesses that have resources that your business needs to achieve its goals” (pg. 191). Also, you would not want people to waste your time, so respect other people’s time as well.

Raygorodskaya’s second tip is to not send untargeted pitches. I think this one goes along with the first tip about not wasting editor’s time. It’s important to do research and know what target audiences a certain fashion magazine aims towards, that way your pitch will make sense for the magazine you are pitching to and their targeted audience. A few of the other tips include responding quickly, not fibbing, and not overwriting. These all make sense and seem very important to remember as a PR professional in the fashion industry. Responding quickly is a must in almost any profession. It allows for good communication in a company or between clients, which is often the case in fashion PR. Not fibbing is another tip that is important in most professions. If you don’t know something, simply do your research. In the fashion industry, reporters and editors do research on the subject matter they’re working on, so any PR person in the industry should do their research, too.

Raygorodskaya also talks about avoiding overwriting when it comes to pitches and press releases in the fashion industry. I think this is crucial in the fact that sometimes “less is more.” It’s imperative to only send out pitches or press releases that contain important content and that are the appropriate length. The last two tips the author discusses are to not be dull and to not be negative. Both of these seem very important, in my opinion, especially in the fashion industry. Fashion is all about creativity and new ideas and is important in the evolution of the fashion world. Avoiding negativity is also crucial because it is important to maintain good relationships and it helps to keep one’s own reputation positive. All in all, Raygorodskaya’s seven tips for fashion PR prove useful and important to bear in mind for any PR professional.


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Best advice: You can't do it all - CNN

Best advice: You can't do it all - CNN | Fashion PR and Journalism | Scoop.it
Best advice: You can't do it all
CNN
I started my first company, Polina Fashion, as a sophomore in college, it was a beauty and fashion public relations firm.

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Column: 8 Lessons from the global PR revolution | Marketing Magazine

Column: 8 Lessons from the global PR revolution | Marketing Magazine | Fashion PR and Journalism | Scoop.it

Even as economic power has become increasingly concentrated in large corporations, communication power has become more diffuse. Most of us now carry global publishing power in our pockets, and we are connected to one another like never before. This combination of access and interconnection gives us the ability to make or break reputations and brands.

 

For the last two years, I’ve had a unique vantage point on this tumultuous change, as chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world’s PR and communications professional associations.Professional business communicators are on the front lines of the communications revolution. The Global Alliance represents 160,000 practitioners and academics around the globe and I’ve been able to meet thousands of communicators on every continent, from at least 30 different countries and many different cultures. Based on that experience, I can share a few insights about how communication is changing the world of business — and how business communication itself must change as a consequence....


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Jeff Domansky's curator insight, September 5, 2013 1:50 PM

Dan Tisch shares a global PR perspective and eight lessons shaping the PR profession fort he future.

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Festival atmosphere transcends fashion - Daily Trojan Online

Houston Chronicle
Festival atmosphere transcends fashion
Daily Trojan Online
That's the hard part about writing a how-to fashion guide for something as vast and indescribable as Coachella.

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Taste from the street « citizenMag

Taste from the street « citizenMag | Fashion PR and Journalism | Scoop.it
citizenM introduces citizenMag, our quarterly online magazine. A great way to communicate with our fellow citizens. It's our personal notebook from the citizenM world and beyond. After all, traveling always involves story telling.

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Four Fall Staples You Need In Your Wardrobe And How To Wear Them

Four Fall Staples You Need In Your Wardrobe And How To Wear Them | Fashion PR and Journalism | Scoop.it
Four Fall Staples You Need In Your Wardrobe And How To Wear Them (RT @guestofaguest: Four Fall Staples You Need In Your Wardrobe And How To Wear Them http://t.co/zZnUjso5...)...

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Seminar | Fashion Writing 3/25

Seminar | Fashion Writing 3/25 | Fashion PR and Journalism | Scoop.it

This is an evening seminar with an esteemed panel of writers who will discuss the craft of fashion writing and the nuts and bolts of getting your work published.

 

In addition to reflecting on the writing process, the panelists will address issues related to the publishing aspects of writing, both in print and electronically. Each panelist comes to 826 Valencia with a unique experience and fascinating approach to fashion writing. Our panel will include Gina Pell (Splendora.com and Joyus.com), Lorraine Sanders (SfIndieFashion.com, SF Chronicle), Laura Vrcek (ModCloth.com), Katie Hintz-Zambrano (Refinery29.com) and more! This workshop is very much a hands-on affair. No details will be spared, all pertinent secrets will be revealed.

 

The cost of the seminar is $50 for general admission and $35 for students and 826 Valencia volunteers. Buy tickets. For more information, please contact Yalie Kamara, 415-642-5905 ext.204.

 

Sunday, March 25, 7:00 PM-9:30 PM, at 826 Valencia

All proceeds directly benefit free student writing programs at 826 Valencia.


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Fashion's Top Teenage Blogger Turns Performer for New York Fashion Week

Fashion's Top Teenage Blogger Turns Performer for New York Fashion Week | Fashion PR and Journalism | Scoop.it
When little Tavi Gevinson burst onto the fashion scene a few years ago, sophisticated magazine editors and serious fashion bloggers laughed. A very young teenager writing about fashion?

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How To Write For Fashion

How To Write For Fashion | Fashion PR and Journalism | Scoop.it
What makes a good fashion writer?  Over the last week I have been pondering this question as I prepare to mark final assignments in my Fashion Writing class.  As a result of teaching Fashion Writ...
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'Fashion Police' Writers Vs. E!: The Strike Gets Ugly - Huffington Post - Huffington Post

'Fashion Police' Writers Vs. E!: The Strike Gets Ugly - Huffington Post - Huffington Post | Fashion PR and Journalism | Scoop.it
'Fashion Police' Writers Vs. E!: The Strike Gets Ugly - Huffington Post Huffington Post According to the writers, a large portion of the tickets for the benefit (the proceeds of which are going to the "Fashion Police" writing staff) were reportedly...

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