In his first interview since Digg was sold, founder Kevin Rose chronicles what went wrong.
Digg was one of first social media sites and for a brief time in the mid-2000s was very popular with journalists. It provided a way for people to gather and post their own collections of news and Internet content on the site's homepage. It was similar to Storify, Pinterest and Scoop.it, which today are just beginning to gain momentum.
At one time it was valued at more than $160 milliion, but sold recently for $500,000. Rose acknowledged that the news-sharing site became overshadowed by Facebook and Twitter, and by the time it took steps to correct its mistakes, it was too late. “We were desperately trying to figure out how to get traffic back,” he said. “A bunch of the community had already revolted by the time we fixed it.”