So how are readers dealing with the deluge of information?
Time Shifted Reading
Readers are saving content for a better time.
People are busy. It’s unrealistic that we are going to consume all of this content the exact moment we discover it. So we leave dozens of tabs open, we email ourselves links, or we use Read It Later to hold on to the content until we are ready to consume it.
Let’s take a look at when different users get around to reading the content they save during the day: