Several news sites have implemented paywalls in the past year, and the trend continues into 2012. The Los Angeles Times launched its paywall on Monday, and Gannett recently announced that all of its papers except for USA Today will be behind a paywall by the end of the year.
As more news sites consider subscription plans, they’ll inevitably face tough questions — not just about how to implement paywalls but about how and whether paywalls will affect their social media goals.
I talked with folks from five different news organizations to find out how they’ve balanced serving subscribers and non-subscribers on social networks. They each have different ideas and strategies, suggesting there’s no one-size-fits-all approach