If you want to make money on the Internet then there’s a good chance you will have to become a great writer. There are other options and writing is not the only way. When people have a lot of money they can pay someone to do it for them. Some people prefer using video as their main weapon of choice because it plays to their strengths, but for the majority of people who are trying to bootstrap their business it means learning how to write properly. If you can’t do it then there’s much less chance of you being successful.