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Rescooped by Jose Maria Hernandez Montes from Marketing en la ola digital
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Foursquare presenta los anuncios 'post check-in'

Foursquare presenta los anuncios 'post check-in' | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

Foursquare ha empezado a mostrar anuncios a un número limitado de usuarios después de que éstos hagan check-in en determinados lugares. La marca de bebidas alcohólica Captain Morgan es el primer cliente en utilizar este nuevo sistema publicitario que la empresa de Dennis Crowley ha puesto en marcha y que pasa a convivir con la promoción de negocios en la pestaña de Explore.


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Aplicaciones para llevar la oficina en tu móvil Android

Aplicaciones para llevar la oficina en tu móvil Android | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

El primer paso para llevar la oficina en tu móvil es guardar en él tus documentos más importantes, y es que a pesar de lo mucho que hemos avanzado, gran parte de los informes o documentos con que trabajamos están en formato papel. Así que para poder leerlos con comodidad, necesitaremos escanearlos y convertirlos en imágenes o documentos digitales.

CamScanner: Es el más popular. Permite escanear documentos en cuestión de minutos, corregir el resultado y compartirlo a través de Dropbox, Drive o Box.


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What Makes a Successful Social Media Campaign: Infographic

What Makes a Successful Social Media Campaign: Infographic | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

When a social media campaign is done right, more leads and publicity are generated for a business.

In fact, 52 percent more leads were generated when marketers spent six or more hours a week engaging on social media compared to those who spent less time.

 

Learn more including the tips for a successful social media campaign on Facebook, Twitter and LinkedIn in the infographic.


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Elisabetta Tosi's curator insight, June 11, 2013 4:17 AM

Social Media: verybody wants them, almost nobody knows why, where and what...

Rita Alcântara de Melo's curator insight, June 11, 2013 5:35 AM

Good simple InfoGraphic on how to increase Social Campaign optimization.

Lee Tonitto's curator insight, July 19, 2013 9:47 AM

If you want to do your social media campaign right read this 

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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place. There were 22 social media categories, each of which had just a handful of brands.


Flash forward to 2013, and the latest Conversation Prism has four additional categories with at least six brands in each. Like other Conversation Prisms, the data visualization attempts to illustrate the array of social media choices available to marketers.

While the 2008 chart looked like a flower, the latest one resembles a kaleidoscope. Solis, a prominent social media marketing expert, says redoing the chart this time around has been instructive. "Things are changing so fast," he says. "We don't even realize [the landscape] is shifting."

 

The chart also points out that, for many, membership in the social media ecosystem is fleeting. While some brands like Xanga, Kyte and Utterz have disappeared, others that weren't around five years ago — like Path and Banjo — are now among category leaders.


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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

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5 excellent tools for modifying images

5 excellent tools for modifying images | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
With Placeit you can select an image or provide a web address and add it to one of their templates.  The images are displayed within iPhones and iPads with different backgrounds.  This is cool to show off a new product or service you have or just your website.

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Infographic: 20 Tips for your Facebook Business Page

Infographic: 20 Tips for your Facebook Business Page | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

Check out this infographic for an overview of the basic principles for running a successful business presence on facebook and 20 tips that offer guidance, best practices and reminders for optimizing page posts, activity and images.


Via Lauren Moss
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Prasanna's curator insight, July 8, 2013 1:35 AM

FB tips

Dillon Thomas's curator insight, July 8, 2013 7:44 PM

again .. This is good stuff... all relevent and simple to follow for success

www.facebook.com/dillondlite1

Lee Tonitto's curator insight, July 19, 2013 9:50 AM

If you want an effective Facebook business page read this 

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INFOGRAPHIC: Unlocking Mobile Cloud

INFOGRAPHIC: Unlocking Mobile Cloud | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Mobile - The plethora of mobile devices with smartphones and tablets leading the wave of a new era of computing, CIOs and IT managers

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Peter Azzopardi's curator insight, July 9, 2013 7:03 AM

This should not come as much of a surprise. The cloud's importance today is a result of the requirement of services on the move by smartphone and tablet users.

Jim Doyle's curator insight, July 14, 2013 1:23 AM
INFOGRAPHIC: Unlocking Mobile Cloud
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Iniciación a las redes sociales


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Algunos trucos para aprovechar HootSuite al máximo

Algunos trucos para aprovechar HootSuite al máximo | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

La sincronización con Google Analytics es uno de los aspectos más interesantes pero menos aprovechados de HootSuite. Con HootSuite, podemos analizar los datos de nuestras campañas, y hasta añadir los parámetros a las estadísticas obtenidas de los enlaces de Ow.ly, el acordator de URLs nativo de la herramienta. ¿Cómo podemos hacerlo? Desde las cuentas a sincronizar, tenemos la opción de sumar Google Analytics. Los de HootSuite también nos brindan una guía exhaustiva sobre cómo hacerlo, en caso de que aún no tengamos el código de Analytics insertado en nuestra web.

 


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Google incrementa los servicios de Hangouts, y hace temblar a Skype

Google incrementa los servicios de Hangouts, y hace temblar a Skype | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

Hangouts, el servicio de videoconferencias de Google ha propinado un fuerte golpe competitivo a Skype incluyendo llamadas internacionales a teléfonos fijos gratuitas o con un coste muy bajo.

 


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Google Authorship: Cómo aumentar tu tráfico un +30% con Google+

Google Authorship: Cómo aumentar tu tráfico un +30% con Google+ | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Como sabes, el SEO está evolucionando a velocidad de vértigo en los últimos meses y uno de los cambios fundamentales que debes de tener presente, es que el algoritmo dará más relevancia al contenido con autoría que al que no lo tenga.
Jose Maria Hernandez Montes's insight:
Qué es la autoría

Se trata de un mecanismo por el que Google permite vincular el contenido a sus autores, independientemente de donde se encuentre publicado. De esta forma, al identificar al autor, Google será capaz de saber la calidad del contenido y aplicarlo como un factor dentro de su algoritmo.

A nivel práctico, se consigue creando un perfil de Google+ al contenido (más abajo te contamos los detalles). El principal beneficio es que la imagen del autor aparece en los motores de búsqueda, se aumenta el tráfico y se genera una reputación como autor, independientemente de dónde este publique.

En numerosas ocasiones un resultado en posición 3, 4 ó 5 recibirá más clicks que el número 1 si tiene la imagen del autor.

 

Todo lo que debes saber sobre la Autoría y los últimos cambios de Google

La irrupción de Google+ y el concepto de autoría son el mayor cambio en el funcionamiento del algoritmo en muchos años. Hasta ahora la autoridad y la calidad del contenido estaban influenciadas principalmente por los enlaces entrantes desde otras páginas, pero ahora la autoría es de vital importancia.

Te explicamos cómo funciona de forma simplificada:

1. Hasta ahora la autoridad de una página (potencial para posicionar en motores de búsqueda) venía influenciado principalmente por los enlaces entrantes. Por ejemplo, en el ejemplo inferior se puede ver como la página con mayor autoridad (o valor de enlace) posicionaría mejor.

2.  Sin embargo, con los cambios en el algoritmo, la autoridad se calcula de otra forma. Desde 2010, Google admitió que las redes sociales influían en el posicionamiento y desde 2013, se tiene en cuenta la autoridad del propio autor para posicionar y valorar la calidad del propio contenido. En este ejemplo puedes ver, de forma esquemática, como se modifican los resultados por nuevas señales sociales y de autoría:

En resumen, los resultados se ven influenciados por nuevos factores que consituyen una ventaja competitiva para quienes los entienden y los llevan a la práctica. Además, hay numerosos estudios que demuestran que aquellos resultados en los que aparecen la fotografía del autor tienen un mayor CTR y, por tanto, mayor número de visitas. Por tanto, el beneficio es doble: mejorará el posicionamiento y el CTR.

En este post te contamos cómo aprovechar estos cambios:

 

Cómo configurar la autoría en 3 sencillos pasosPaso 1. Añade a Google+ un enlace del sitio/s web donde participes

Dentro del perfil de Google+, hay que ir a Perfil > Sobre mí > Contribuye en > Añadir enlace personalizado… y añadir el nombre y URL de la home del site donde contribuyas con tu contenido y dale a guardar.

Antes de salir de Google+, asegúrate de:

Tener una foto de perfil en la que la cara se vea claramente (si no, no saldrá en los resultados de búsqueda).Compartir el contenido más reciente.Añadir a más personas en tus círculos.

 

Paso 2. Vincula el contenido con el perfil de Google+

Este es, sin duda, la parte más difícil de todo el proceso. Se trata de vincular cada entrada con el perfil de Google+. Hay dos opciones:

 

Opción 1: Utilizar un email verificado

Si tu perfil de Google+ ha sido creado con una cuenta de email del dominio donde se publica el contenido (por ejemplo: marta@bluecaribu.com publica en bluecaribu.com), se deben de seguir estos pasos:

Asegúrate que cada artículo o post tiene una bio identificando el autor (por ejemplo “por Marta Gómez” o “Author: Marta Gómez). El nombre del autor debe coincidir con el nombre del perfil en Google+.Visita la página de autoría (authorship) de Google y envía el formulario:

Nota: Sin importar el número de posts escritos, este formulario solamente lo debes rellenar una vez.

 

Opción 2: Vincular cada entrada con el perfil de Google+

Crea un enlace a tu perfil de Google+ desde cada post o artículo del autor. Por ejemplo:

<a href=”[profile_url]?rel=author”>Google</a>

Sustituye [profile_url] por la URL de tu perfil de Google+. Por ejemplo:

<a href=”https://plus.google.com/109412257237874861202?rel=author”>Google</a>

 

 

Opción 2. 1. En WordPress

 a.    Añade Google+ en tu perfil de usuario de WordPress

 En la administración de WordPress, debes realizar una modificación en el perfil de usuario:

 

Editar perfil debes de pegar el enlace de tu perfil de Google+.

Para confirmar que todo es correcto, simplemente puedes revisar el código que debe contener <link rel=”autor” href=”URL de tu perfil”>, como el ejemplo inferior:

 

 

Paso 3. Comprueba que todo está ok

 El último paso es comprobar que los pasos anteriores se han llevado a cabo correctamente. Para ello, Google tiene una herramienta para verificar:  Structured Data Testing Tool . Simplemente introduce una URL donde la autoría haya sido verificada y verás un resultado similar a este:

 

Una vez que todo haya sido configurado correctamente debes de esperar varias semanas para empezar a ver resultados. Ahora es el momento de empezar a ser un poco más activo en Google+ , aumentar tus contactos, compartir contenido y añadir enlaces hacia tu perfil.

 

Conclusión

Como acabas de ver,  la configuración de la autoría requiere trabajo e, incluso, necesita de conocimiento técnico para lograrla. Sin embargo, una vez configurado, los beneficios en términos de visibilidad, tráfico, clicks y autoridad hacen que sea una excelente inversión para que tu contenido alcance los resultados que has marcado.

Si estás interesado en marketing de contenidos, te recomendamos esta guía práctica donde encontrarás todo lo que necesitas para planificar e iniciarte.

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Design With Impact: A Guide to Webpage Anatomy

Design With Impact: A Guide to Webpage Anatomy | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

Find out all the tips on how to design an impactful webpage with the Graphitas’ infogaphic, Design With Impact: A Guide to Webpage Anatomy.  See what you can and can’t live without on your webpage with the Impact-O-Meter.


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Ellyn Winters's curator insight, June 19, 2013 8:30 AM

Very cool infographic showing the high impact marketing rationale behind today's modern web design methods. 

Laurence Segbo's curator insight, June 19, 2013 9:10 AM

Pour faire de belles infographies... une alternative à infogr.am

Louise Robinson-Lay's curator insight, June 20, 2013 5:07 AM

How to use design to help make a website more appealing.

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Infographic: The 7 Dos and Don’ts of Mobile App Marketing 

Infographic: The 7 Dos and Don’ts of Mobile App Marketing  | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

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Nilesh B. Pujara's comment, July 22, 2013 2:00 AM
Infographic is very much important in today's market.
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35 Social Media Infographics

35 Social Media Infographics | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience.

This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.

 

These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure.


Via Lauren Moss
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Mark Palmer's curator insight, July 18, 2013 8:47 AM

A really good collection of social media infographics.

Kika Lensvelt's curator insight, July 19, 2013 7:35 AM

cheatsheets Facebook,  Twitter, Google+ & Pinterest

Stephen Dale's curator insight, July 20, 2013 8:20 AM

Heavily biased towards brands and marketing, but some useful data nevertheless. Personally, I'd like to see more examples of how social media is being used for personal development, collaboration and knowledge sharing.

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Get a Free 3CX Mobile Device Manager Account

Get a Free 3CX Mobile Device Manager Account | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Experience all the features of 3CX Mobile Device Manager with up to 5 Android and iOS devices for free! 3CX Mobile Device Manager is an online service that allows you to easily manage, secure, monitor, find and track all of ...

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Official AndreasCY's curator insight, July 17, 2013 3:47 AM

Remotely configure corporate email on Android devices. Secure sensitive stored attachments

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Who's Sharing What: The state of social sharing in 2013

Who's Sharing What:  The state of social sharing in 2013 | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

This infographic shows the latest trends in social sharing as the ecosystem gets busier and busier, and the extent that individuals share content within their social graphs.


'We tried to zoom out as much as possible for you to be able to see the whole picture: the state of social sharing in the beginning of 2013 and everything you need to know about its eight major players.'


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How To Help Your Content Rise Above The Noise [Infographic]

How To Help Your Content Rise Above The Noise [Infographic] | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:

 

There is an overload of information on the Internet. Virtually on any topicPeople are busier than ever in history and they are bombarded with thousands of messages each day

 

This infographic provides a few tips you can implement in your content marketing strategy today with the ultimate goal of cutting through the noise to get the attention of your audience...


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TheSoulfulEMU's comment, September 24, 2013 10:13 AM
Truth is right there! Admit & Start working on it! NOW!!!!
Georgianne Hewett's curator insight, September 30, 2013 1:23 PM

Overload is right. You have to make it super easy for someone to stumble upon your story.

Michael Shaw's curator insight, July 31, 10:28 PM

@ashali89 A really interesting infographic with some useful tips to help a message rise above the clutter

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8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making

8 Direct Mail & Social Media Marketing Mistakes Your Small Business Is Making | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were using social media to meet their business goals. I expected that every small business was using social media and making sure it was integrated into everything they did make sure their business was successful.

Via Brian Yanish - MarketingHits.com
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Matthew Pivac's curator insight, September 26, 2013 5:56 PM

This article is very well put together and describes in detail with good use of examples the way in which small businesses are going about their marketing wrong, through direct marketing to try and gain a customer base. It suggests in the article that Social media outlets are in fact where the customers now are, and that the small businesses that are spending so much on direct marketing currently, in fact need to allocate their resources into social media to gain this much needed customer base. 

Daryl Peterson's comment, September 26, 2013 9:24 PM
Yes matt this article is indeed very insightful and describes in detail what small businesses are doing wrong by using direct marketing with older methods. They should instead be taking into account exactly where all the consumers are which are on social media sites e.g facebook and consider advertising on there, making a page to get their brand image out to consumers within their segemented targer market. In doing so will have much better luck of succeeding using a modernised version of communication which is quick, efficient and effective in the world today.
Jarrod Gardiner's curator insight, September 26, 2013 10:16 PM

This article looks at ways a business can improve its direct marketing. The following is a list of ways it can improve its direct marketing:

Promote Your Social Media Channels

Always Link To Your Business’ Social Media Channels. 

Social Media Logos. 

Keep Your Social Media Pages Updated.

Tell Me Why I Need To Scan A QR Codes.

Add More Contact Information On Your Mailer.

Use Google Plus To Make It Easier To Be Found. 

Find A Part-time Marketing Coach To Add To Your Team. 

 

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INFOGRAPHIC: 10 Tips For Facebook Page Admins Crafting Status Updates - AllFacebook

INFOGRAPHIC: 10 Tips For Facebook Page Admins Crafting Status Updates - AllFacebook | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Facebook page builder ShortStack doesn’t call it quits once its users’ pages are up and running, sharing its advice on how page administrators can craft the most effective status updates.

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Pierrick Fischer's curator insight, July 12, 2013 8:44 AM

10 tips to create your Facebook posts!

 

How many of them do you use right now? 

Witmer Group's curator insight, July 23, 2013 9:41 PM

Great tips!  

BreAnn Hollinger's curator insight, August 15, 2013 8:08 AM

Helpful infographic for creating status updates for admin pages! 

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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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Storytelling With Infographics

Let's talk about the power of visual communication and the age of infographics. Here's why infographics are so appealing and popular.

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Dolly Bhasin 's curator insight, July 13, 2013 11:47 PM
If one adds participation along with Visual aids, the results are more astounding!
Dave Wood's curator insight, August 27, 2013 1:23 AM

A video presenting the data about the power of visual aids.  How much more of a coaching session will your clients retain/remember if you incorporate visuals during the process? Not to mention the increased insight and understanding.

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We are ALL App Builders Now - 35 App Building Tutorials Help [Videos]

We are ALL App Builders Now - 35 App Building Tutorials Help [Videos] | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Whether you're building an iPhone, iPad, Android, Windows, Facebook or cross-platform app, this superb selection of tutorials will help you on your way...

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Martin (Marty) Smith's curator insight, July 16, 2013 7:05 PM

If you want to put your personal brand in overdrive, learn how to develpp aps. Not as hard as you think and pays huge return. 

Martin (Marty) Smith's curator insight, July 18, 2013 6:39 AM

The Appification of Ecommerce
About a year ago I purchased a new MacBook Air. Seeing how my new laptop related to the world much like an iPad with apps and an app store was a revelation. Apps will rule the world. 

This trend is why we are all app builders now and these tutorials are a must view. The trend toward apps is more than you think. A few days ago I shared a Haiku Deck about the future of web design 3.0 (http://sco.lt/7r6zkf). 

 I missed the appification of everything. Apps, the widget-like shrinking of code to Lego blocks, form the core of mobile programming. Since mobile is taking over the smart move is to "appify" everything. 

This means thinking of websites as interconnected blocks responding to each other and our visitors in real time (as described in the deck). Best demonstration or analogy for this fluid app future is MIT's David Merrill explaining Siftable at TED http://www.ted.com/talks/david_merrill_demos_siftables_the_smart_blocks.html .

The way Siftables related to one another (they are aware other Siftables are present and have a desire to connect if code expressed as a toy can have desires) and link in order to create a sum is greater than the whole universe is a great way to think about the New Ecommerce. 

The new ecom is location agnostic (capable of converting anywhere at anytime and with the merest snippet of Siftable-like code), socially self aware (capable of pulling friends and their influencers into the equation) and appified (small Lego-like blocks snapped together to meet specific needs). 

Sometimes we will snap in the predictive analytics block sometimes we might now. Other times we will want the social share block other times not. Design, in this Siftables-like future, becomes a series of WHAT IF conditions and testing, always testing. 

Going to be fun and why it is a GOOD idea to become an app builder.   

 

Ricard Garcia's curator insight, September 7, 2013 2:51 PM

Creativity, creativity, creativity

Rescooped by Jose Maria Hernandez Montes from visualizing social media
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[Infographic] Facebook Ad Performance by Industry

[Infographic] Facebook Ad Performance by Industry | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business?

 

This graphic is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.

 

You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.


Via Lauren Moss
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Ana Quillinan's curator insight, July 13, 2013 8:47 AM

How your ads rank on Facebook could have countless other reasons why it performs better or worse, ie - timing, image quality, messaging, target market, etc. Test on a relative basis with multiple ads. 

KOMADOK by D.FRAGUELA's curator insight, July 14, 2013 1:42 PM

Stats très intéressantes. Cela permet de se comparer.

Lee Tonitto's curator insight, July 19, 2013 9:51 AM

Here is a great source of metrics for your next social media campaign

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El 80% de las personas investigan en Internet antes de comprar - Blue Caribu - Building your Company on the Internet

El 80% de las personas investigan en Internet antes de comprar - Blue Caribu - Building your Company on the Internet | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Sin lugar a dudas la crisis económica ha cambiado la forma en que los consumidores se acercan al mercado de bienes y servicios.
Jose Maria Hernandez Montes's insight:

En esta nueva era dominan la austeridad, los descuentos y la búsqueda en distintos canales de la mejor relación precio/ beneficio.

Por supuesto, la tecnología e Internet son los mejores aliados del consumidor que desea informarse: gracias a los smartphones, los scanners de barras, las redes sociales o las páginas Web que comparan precios o nos ofrecen descuentos, somos los compradores con mayor información previa sobre lo que deseamos o necesitamos adquirir.

De acuerdo con un estudio realizado por Deloitte, 9 de cada 10 compradores saben lo que van a comprar antes de llegar a la tienda, y 8 de 10 personas tienen ya en su mente una selección de las marcas que consideraría a la hora de comprar.

Adicionalmente, la encuesta realizada indica que un 80% de las personas encuestadas investigan en Internet antes de comprar. Por lo tanto, estos compradores ya tiene en su mente el precio que está dispuestos a pagar y el potencial ahorro que van a obtener antes de que siquiera pisen una tienda y compren. Es más; dos terceras partes de los consumidores esperan y se informan de la temporada de descuentos para comprar.

Por otra parte, en época de festividades como navidad o San Valentín, el 67% de los consumidores buscan en Internet antes de comprar.

Como resultado de todo lo anterior, tenemos que el 75% de los consumidores considera que la búsqueda en Internet hace que su compra sea más inteligente y precisa.

¿Qué hacer ante esta caída del consumo impulsivo y desinformado?

Ante éste cambio en el comportamiento de los consumidores, todo negocio debe considerar seriamente en utilizar Internet como un canal para informar y educar a sus posibles compradores sobre los productos o servicios que ofrece, así sólo venda en tiendas físicas.

Claramente, sólo las compañías que sean capaces de informar al público ampliamente sobre el valor de lo que ofrecen y explicar porqué su oferta es la mejor podrán sobrevivir. Para esto, el mejor medio de difusión que tienen es Internet.

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Rescooped by Jose Maria Hernandez Montes from digital marketing strategy
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How to Promote an App? Guide to Mobile App Marketing

How to Promote an App? Guide to Mobile App Marketing | Marketing, Social Media, E-commerce, Mobile, Videogames | Scoop.it
Had received the heads up on this infographic a good while back from Angela (thanks!) but I hadn't found the time to post it up.

Via malek
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malek's curator insight, June 28, 2013 8:12 AM

Get it reviewed on several relevant blogs, put it on Youtube and try parntership.