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Custom Reports: Measuring Lead Generation Conversions with Google Analytics - NuSpark

Custom Reports: Measuring Lead Generation Conversions with Google Analytics - NuSpark | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Key Excerpt...


Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions.



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marketingIO's curator insight, March 11, 2013 1:13 PM

Great post to use as a template to build your Goals reporting using Google Analytics. Too much information to scoop, so forwarding this post to you should you need to fine tune your GA.


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Why Is This The Quitting Generation?

Why Is This The Quitting Generation? | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

By the time Kai Nagata got out of the pool, the iPhone on his towel was vibrating out of control. A half hour earlier, before taking a night swim in July, 2011, at a public park in Kitchener, he had tweeted the following:


"After careful reflection, I've decided to leave my job at CTV. You can read more at www.kainagata.com"


He linked it to his website, where he posted a 3,000-word manifesto explaining his resignation as the media company's Quebec bureau chief. The post – a musing on the moral shortcomings of TV journalism ("there was a growing gap between the reporter I played on TV, and the person I really am and want to become") – went viral.


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The advantages a web content management system (WCMS) can afford your Business

The advantages a web content management system (WCMS) can afford your Business | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
If you're a business owner, then you probably
already know how important it is to have
a strong presence on the internet these days.

Also anything that offers you the ability to strengthen and i

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4 Key Things Great Strategic Thinkers Do

4 Key Things Great Strategic Thinkers Do | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it


To succeed as an entrepreneur, you know you have to be a bit of a visionary. You also, especially in your business's early days, need to be a bit of a sales person, programmer, PR expert, internal travel agent, speaker's bureau, and human resources department, to name just a few other chores.


Given all that, can you maybe leave the strategic thinking for later?


Well, no, says Roger Martin, the dean of the University of Toronto’s Rotman School of Management.


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The Learning Factor's curator insight, March 11, 2013 11:08 PM

Roger Martin, dean of the Rotman School, describes the four keys to great strategic decision making.

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Qualifying, Nurturing, and Tracking Your Leads

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gillkelley's curator insight, March 13, 2013 7:04 AM

How good are your leads - and how many convert?

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Centre Pompidou Virtuel - Eileen Gray

Site du Centre Pompidou (Paris) : agenda des manifestations, collection en ligne, informations pratiques, achat de billets, etc.
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Open source web-based system for managing localisation projects | opensource.com

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Issac Rooskov, Product Manager for the open source translation platform Zanata, tells us what complaints about other products influenced the design of product, clears up some misconceptions, and gives you the details on getting involved.
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Energy Optimization from the Boiler Room to the Board Room - Environmental Leader

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Environmental Leader Energy Optimization from the Boiler Room to the Board Room Environmental Leader This exclusive webinar will offer a fresh perspective on the latest trends and applications in Demand Response and Energy Audits to help decision...
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Google Is Working On A Technology That, If Perfected, Would Save 1.2 Million ... - San Francisco Chronicle

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Google Is Working On A Technology That, If Perfected, Would Save 1.2 Million ...
San Francisco Chronicle
Google's self-driving car program is much further along than you might guess in terms of consumer-friendliness.
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MPEG LA and Google Settle: What Does it Mean?

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Google's licensing agreement with MPEG LA, and while the impact on streaming is likely to be small, the implications may be significant for other technologies like WebRTC.

[...]

As always, Google’s profit motive for WebRTC is opaque. The best contender for an actual motive was proposed by Tsahi Levent-Levi in the VisionMobile blog, who opined, “The real value for Google lies in allowing them to serve more ads and mine more insights out of people’s browser behavior – these are things that Google treasures.”

 

Whatever the motive, WebM certainly has a greater chance of succeeding in a nascent market like WebRTC than in existing markets that have already embraced other technologies.



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Public Enemy Magazine Now On iPad - Popular Airsoft

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"Another milestone achieved by our friends from Public Enemy as they announce that their electronic magazine is now available on the iPad. So we tried it, and we're able to download the issues via the Apple Appstore and we got to read the issues on the iPad without needing a Flash Download which Apple won't allow on the iPad.

 

If you want to get your copies...."


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Thumpy Covey's curator insight, March 11, 2013 9:46 PM

Cool Stuff from PUBLIC ENEMY via PopAir...get the link for your FREE iPAD DOWNLOAD....CLICK THE PIC!

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Seesmic PRO (Facebook, Twitter) v1.8.8 (paid) apk download | ApkCruze-Free Android Apps,Games Download From Android Market

Seesmic PRO (Facebook, Twitter) v1.8.8 (paid) apk download | ApkCruze-Free Android Apps,Games Download From Android Market | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Seesmic PRO (Facebook, Twitter) v1.8.8Requirements: Android v2.2+Overview: The best way to manage your social networks in a simple app.

- See more at: http://apkcruze.blogspot.in/2013/03/seesmic-pro-facebook-twitter-v188-paid.html#sthash.VSrOwPZJ.dpuf


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KDDI Selects NEC–NetCracker OSS Solution for Infrastructure Management ... - Business Wire (press release)

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KDDI Selects NEC–NetCracker OSS Solution for Infrastructure Management ...
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[CHART] How Marketers Use Social CRM - CRM Magazine

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marketingIO's curator insight, March 11, 2013 1:25 PM

As soon as SFDC fully bakes Social CRM into the application, Social CRM will take off. If you need more information on Social CRM, just search The Marketing Automation Alert using the Social CRM tag.


  • See the article at www.destinationcrm.com
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Azzeddine Amiar's curator insight, October 27, 2013 8:04 AM

How Web crawling and big data applications can be effectively used to sort through the vast amount of digital data available to identify specific prospects who are/will be interested in a company's products

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Clean Up Your Act: What Small Businesses Need to Know About “Link Building” - Business 2 Community

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Clean Up Your Act: What Small Businesses Need to Know About “Link Building” Business 2 Community If you've worked with an SEO in the past who may have paid for links or used other link schemes that violate Google's guidelines, it could very well...
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What's the Future of Business?

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What’s the Future of Business? Changing The Way Businesses Create Experiences is the latest effort from business futurist Brian Solis. In this new book Solis, principal analyst with Altimeter group, explores how businesses shape their customer experiences, particularly from the standpoint of continuous engagement.


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The Learning Factor's curator insight, March 11, 2013 4:23 PM

What's the Future of Business? Changing The Way Businesses Create Experiences is the latest effort from business futurist Brian Solis.

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Top 5 Web Design Mistakes Small Businesses Make

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If you're a small business owner, your website is the central hub of your company, and it's a pivotal part of your marketing and branding. Here are 5 common web design mistakes you must avoid to create a great user experience and grow your bottom line:
- Poor Navigation: Without careful attention to how people navigate your site, you could unintentionally be creating a frustrating experience for any potential visitor.
- No Clear Calls To Action: If you aren't leading users to commit to an action (buy a product, contact you or subscribe, for example), then you are losing them.
- Color & Contrast: Aside from plain readability, color and contrast are important because they can be used to create visual interest and direct the attention of the user.
- Content, Content, Content: People visit your website for its content, and how that is structured is a huge factor in its success or failure.
- Clutter: Even the greatest content can become lost in a mess of words and graphics, so de-cluttering is essential.


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Ashok Ramachandran's curator insight, March 11, 2013 11:48 PM

Avoid these mistakes and let your website generate leads and business for you.

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Festival des Utopies Concrètes » Programme de la Récup’

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BIG to design LEGO museum in denmark

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'the best museum ever', as it is already dubbed, will create an enhanced experience with the modular building-blocks for kids of all ages. (Cool!
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gReader Pro (Google Reader) v3.1.3 (paid) apk download | ApkCruze-Free Android Apps,Games Download From Android Market

gReader Pro (Google Reader) v3.1.3 (paid) apk download | ApkCruze-Free Android Apps,Games Download From Android Market | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

gReader Pro (Google Reader) v3.1.3Requirements: Android OS 1.5+Overview: gReader is an unofficial Google Reader client for Android. Read all your rss/feed news in one place with Google Reader, where keeping up with your favorite websites is as easy as checking your email.

- See more at: http://apkcruze.blogspot.in/2013/03/greader-pro-google-reader-v313-paid-apk.html#sthash.aN1DBANY.dpuf


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Google Technology Saving 1.2 Million Lives - Business Insider

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We understand that the interior gadgetry associated with Google's self-driving cars is minimal these days. Imagine a few extra buttons on the steering wheel no more complicated than "cruise control," and a user-interface that's ...
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The CFO's Guide To Mobile Workforce Optimization - Field Technologies Online (press release)

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The CFO's Guide To Mobile Workforce Optimization Field Technologies Online (press release) While there are opportunities for telecoms players to tap into a still growing market, there are major challenges in terms of delivering excellent service...
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Healthy Lifestyle

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Have your necessary fruits! #Health #Food #Fruits (Just in case you needed a little added #motivation. More nutritionally sound reasons to eat fruit.
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How To Build a Competitive Business Model on the Footprints of Google, Facebook, Amazon and Apple

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Tom Hood's curator insight, February 22, 2014 10:44 AM

is your next business model a platform?


This great blog post captured by curator Robin Good talks about platforms and the gang of four (Amazon, Google, Apple, and Facebook). 

 

"Today’s dizzying pace of change shows no signs of abating. If anything, it is likely to accelerate. So do everything you can to heed these lessons today, to be as prepared as possible for a vastly different tomorrow."


The ten lessons identified remind me also of the work of Rita McGrath (End of Competitive Advantage) who talks about six key areas in what she calls "The New Strategy Playbook":


1. Continuous Reconfiguration
2. Healthy Disengagement
3. Deft Resource Allocation
4. Innovation Proficiency
5. Discovery Driven Mindset
6. Entrepreneurial Career Management


and also the book, The Power of Pull...

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Math is Fun - Maths Resources

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Math explained in easy language, plus puzzles, games, quizzes, worksheets and a forum. For K-12 kids, teachers and parents.

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Kathleen Cercone's curator insight, March 11, 2013 2:08 PM

Math links

LundTechIntegration's curator insight, March 11, 2013 6:48 PM

Great math resources.