When Glenn started his company 25 years ago, the Internet wasn't very popular. As time went on and the Internet became increasingly available, though, he realized that it was the perfect tool for a small business like his - one with limited marketing dollars and a global clientele.
After creating his website, mascots.com, Glenn realized how much easier it was for him and his company to be found. In recent hears, Street and his team found value in social media. They began sharing content including information about their mascots as well as entertaining pictures and videos to spread the word about their success.
Glenn found Scoop.it while perusing articles on Mashable. He was drawn in by the concept and thought it could be an interesting addition to his social media efforts.
The intriguing aspect of Glenn's business is that it is entertainment-based. He finds that most of the content he finds on Scoop.it related to his field is entertaining to a very broad audience. Although it is always related to mascots and street characters, who doesn't love watching a giant animal do crazy things on the Internet?
Street used to find this content using Google Alerts and reviewing all of it before posting it to Twitter, Facebook, etc. Now, with Scoop.it, he has all of his content in one place and is able to go through it and feed it directly to his networks. He has found this is a great way to create good looking content and increase his SEO.
Via Ally Greer