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Finding a Broader Audience in a Niche Market

Finding a Broader Audience in a Niche Market | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

To be frank, most people aren't in the market for a mascot costume. This is a situation that is run into by a large number of small businesses in a niche market; only a small percentage of readers are actually interested in your product/content.


Glenn Street found a great way to use curation to navigate around this obstacle: to "always post things that would be of interest to the broadest audience." Although this might sound like it's easier said than done, it is very important to try and post some content every once in a while solely for entertainment value. This will keep your readers coming back for more, and ensure that all of your content isn't just "dry" industry-related information.


Glenn says that curation has made this task easier beacuse he is constantly adding new content to his page, making it easier to sneak in something just for fun every so often. Although a lot of his readers are current and former mascots looking for new jobs and opportunities, as well as companies looking for new mascots and costumes, these are the types of people who share funny content related to this market. Once that sharing occurs, Glenn's audience expands exponentially and more traffic is driven to his page and his company. 


When asked the best way to sum up his best advice for getting a broader audience, Glenn explained that he is "...part of the entrepreneurs organization, and it's a group of over 8k entrepreneurs in 140 cities in 42 countries, and a lot of them have businesses very different than mine. But, one of the things i always say to them is to try to make it interesting - give good content but give a little entertainment as well."

Philippe Trebaul's insight:
Trouver un public plus large dans un marché de niche.

"Pour être franc, la plupart des gens ne sont pas sur le marché pour un costume de mascotte. C'est une situation qui est heurté par un grand nombre de petites entreprises dans un marché de niche, seul un faible pourcentage de lecteurs sont réellement intéressés par votre produit / contenu.


Glenn Street a trouvé un excellent moyen d'utiliser curation pour naviguer sur cet obstacle: «. Toujours poster des choses qui pourraient intéresser au plus grand nombre" d' Bien que cela puisse sembler, c'est plus facile à dire qu'à faire, il est très important d'essayer de mettre un peu de contenu à chaque fois dans un certain temps uniquement pour la valeur de divertissement. Cela permet de garder vos lecteurs en redemandent, et veiller à ce que tout votre contenu n'est pas seulement «à sec» liée à l'industrie de l'information.


Glenn dit que curation a fait de cette tâche plus facile beacuse il est constamment en ajoutant du nouveau contenu à sa page, ce qui rend plus facile de se faufiler dans quelque chose juste pour le plaisir de temps en temps. Bien que beaucoup de ses lecteurs sont mascottes actuels et anciens à la recherche d'emplois et de nouvelles possibilités, ainsi que les entreprises recherchent de nouvelles mascottes et costumes, ce sont les types de personnes qui partagent le contenu drôle lié à ce marché. Une fois que le partage se produit, le public Glenn augmente exponentiellement et plus de trafic est entraîné sur sa page et son entreprise. 


Lorsqu'on lui a demandé la meilleure façon de résumer ses meilleurs conseils pour obtenir un plus large public, Glenn a expliqué qu'il est «... une partie de l'organisation des entrepreneurs, et c'est un groupe de plus de 8k entrepreneurs dans 140 villes de 42 pays, et un grand nombre d'entre eux ont des entreprises très différentes de la mienne Mais, l'une des choses que je leur dis toujours, c'est d'essayer de le rendre intéressant -.. donner un bon contenu, mais donner un peu de divertissement ainsi "...


Finding a Broader Audience in a Niche Market via @allygreer http://sco.lt/.


______________________________________________________________


By Ally GREER (Scoop.it), aussi sur LINKED IN (Entreprise : SCOOP.IT).

C'est...du PARTAGE...!
Quand quelque chose est bien...autant le PARTAGER ?!!
De façon TOTALEMENT désintéressée...BIEN SÛR.
C'est...MA concetion, en tous cas.
Bon W.E. à vous.
:0)
@TREBAULPhilippe
https://www.linkedin.com/in/philippetrebaul
http://www.scoop.it/u/philippe-trebaul#curatedTopicsTabSelected



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Nevermore Sithole's curator insight, February 11, 2014 1:19 AM

Finding a Broader Audience in a Niche Market

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Scoop.it est EFFECTIVEMENT la meilleure place sur le WEB à mes yeux.
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12 Scoop.it Curators Share Top Curation Tips

12 Scoop.it Curators Share Top Curation Tips | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.

 

Full original article:

http://www.theprcoach.com/12-experts-share-top-curation-tips/

 


Via Jeff Domansky, Guillaume Decugis, Giuseppe Mauriello
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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

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Are Infographics Still Relevant in Your Marketing Strategy?

Are Infographics Still Relevant in Your Marketing Strategy? | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Infographic marketing has changed. Are infographics still relevant in your marketing strategy? Here are 5 reasons why infographic is still here to stay.


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How To Master Your Social Media Marketing In Ten Hours Per Week - Locowise Blog

How To Master Your Social Media Marketing In Ten Hours Per Week - Locowise Blog | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Most brands don’t have dedicated, full-time social managers. Here’s how to make a huge impact for your brand, on ten or less hours of work per week.

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Mohd Nafees's curator insight, August 3, 1:17 PM

social media marketing

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How To Find Influential People Who May Be Tweeting Your Content

How To Find Influential People Who May Be Tweeting Your Content | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Most people who tweet links don't bother to mention the author, so it's hard to know when someone important does that for you. Unless you have this tool.

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Tentronix NZ's curator insight, July 24, 12:38 AM
Finding influential people for your content is a key factor for promotion. Read this article if you have just entered digital marketing space or even if you are an intermediate.
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6 Ways Startups Can Leverage Live-Streaming Services

6 Ways Startups Can Leverage Live-Streaming Services | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Here are 5 ways that startups use live streaming, such as Periscope and Meerkat, to promote products/services, relationships with consumers, and a brand image.


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How to Become a More Productive Writer: 7 Helpful Tips

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Learn tips and strategies that'll help you get more writing done without feeling like pulling your hair out.


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Alex's curator insight, July 28, 1:51 AM
to be more productive, get offline!
Janice Greenfield Rappoport-Wald's curator insight, July 29, 6:52 PM
#Bloggers need tips that will save them time.
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Are You Directing Your Visitors To The Right Channel?

Are You Directing Your Visitors To The Right Channel? | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Directing your visitors to the right channel along with tracking them, is important as a visitor today can be your prospect tomorrow with real-time personalization.


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10 Proofreading Tools To Make Your Blog Posts Shareable

10 Proofreading Tools To Make Your Blog Posts Shareable | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking. These tools will help you write the perfect blog post every time.


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Rescooped by Philippe Trebaul from visual data
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Storytelling with Data Visualization

Storytelling with Data Visualization | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.

Via José Carlos, Lauren Moss
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Anna Vetter's curator insight, May 1, 2015 8:21 AM

L'infographie pour raconter des histoires.

Un article fort clairement documenté sur l'émergence des données visuelles. En prime, quelques conseils utiles pour la conception :

- organiser le plan de l'infographie sur le papier

- identifier l'idée force (comme sujet principal de l'infographie)

- vérifier l'exactitude des informations et la légitimité des sources

- faire aussi beau que possible !

Nikke Blout's curator insight, May 13, 2015 5:16 PM

Content Marketing: the magic of visualizations in helping data tell the story. #contentmarketing #marketing #bigdata #sales #agility

Dianita Páez's curator insight, May 14, 2015 1:23 PM

Infografías que cuenten historias. 

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Here's Every Meteorite Fall on Earth in a Single Interactive Visualization

Here's Every Meteorite Fall on Earth in a Single Interactive Visualization | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Ever wonder how many meteors have hit Earth? The Meteoritical Society is doing its best to keep track. And Javier de la Torre, co-founder of CartoDB, is helping us see the pure volume of hits (into the tens of thousands). His interactive visualization shows a heatmap of hits all over the world, letting you explore where and when meteorites fell, as well as their size and classification.


Via Lauren Moss
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Laura Brown's curator insight, May 25, 2015 4:14 PM

I wonder how much of this is biased by the lack of reporting (or over reporting) in some areas. 

AnalyticsInnovations's curator insight, June 5, 2015 7:09 AM

Example of data scientist faux pas:  Meteors choose to fall so unevenly...!

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These 5 Robotics Startups Are Changing The Way Work Gets Done

These 5 Robotics Startups Are Changing The Way Work Gets Done | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Industrial robots don't always get as much attention as their humanoid counterparts, but they are changing the life of humans just as much, if not more.
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Trends in angel investing

Trends in angel investing | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
“Tell me about your cap table?” I asked the founder of an early-stage startup. He was clearly passionate about his business, and had assembled a top-notch..
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Pourquoi ils ont planté leur start-up

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Lancer son entreprise n’a jamais été aussi facile. Mais la réalité du marché reste implacable.
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A Step-by-Step Guide to Advertising on Instagram

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With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their audience. Learn everything you need to get started.


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How to use Instagram Stories

How to use Instagram Stories | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
If your social media life wasn't confusing enough, Instagram has essentially stolen "Stories" from Snapchat.

Via Kamal Bennani
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6 Ways to Use Facebook Live Video for Your Business : Social Media Examiner

6 Ways to Use Facebook Live Video for Your Business : Social Media Examiner | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Looking for examples to help you get started with Facebook Live? Discover six ways your business can succeed with Facebook Live video.


Via Kamal Bennani
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Meriem's curator insight, July 27, 1:52 AM
Share your insight
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Google Analytics: The A-to-Z Guide for Content Marketers [Infographic]

Google Analytics: The A-to-Z Guide for Content Marketers [Infographic] | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Using Google Analytics properly makes you a far more effective digital marketer. This infographic outlines the key ways content marketers can utilize the tool.


Via Kamal Bennani
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Why Snapchat’s New Feature Will Be Pivotal (And Why Marketers Are So Excited)

Why Snapchat’s New Feature Will Be Pivotal (And Why Marketers Are So Excited) | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Snapchat Memories provides users with a way to share photos and videos captured outside of Snapchat to their Story and to save Snapchat content long-term.


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Alex's curator insight, July 28, 1:50 AM
The new memories snapchat update is going to be bigger than most think!
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How to Build Quality Links in 2016?

How to Build Quality Links in 2016? | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Building quality links can go a long way in making your company successful. Be sure to follow these tips to have links that get the job done.

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P.j. Germain's curator insight, July 28, 4:13 PM

#blogging #links #seo

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​How to Create Images That Attract & Convince Your Target Niche

​How to Create Images That Attract & Convince Your Target Niche | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.


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What Is Visualization?

What Is Visualization? | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

This seems like a straightforward question, but it’s proven to be a difficult one to answer. Even visualization researchers don’t have a clear definition.


Is it synonymous with information graphics? Does visualization have to be computer generated? Does data have to be involved, or can it be abstract? The answers vary depending on who you ask.


Visualization is a medium. It’s not just an analysis tool nor just a way to prove a point more clearly through data.


Visualization is like books. There are different writing styles and categories, there are textbooks and there are novels, and they communicate ideas in different ways for varied purposes. And just like authors who use words to communicate, there are rules that you should always follow and others that are guidelines that you can bend and break...


Via Lauren Moss
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Patrice Mitrano's curator insight, January 30, 2014 5:16 AM

De très nombreux exemples d'infographies, malheureusement pas toujours aboutis. A croiser avec d'autres infographies ou représentations sur des sujets identiques ou bien à rapprocher des données sources.

Sang Lee's curator insight, June 17, 2014 9:57 PM

Visualization

Razi Daz's curator insight, November 12, 2015 1:35 PM

Turkish-Property-World.com is a single source of free information about Turkey, the regions the Turkey property market, legal issues and helpful advice on the best way to secure your dream home. We offer holiday villas and luxury apartments, real estate investment properties for sale in Belek Side Alanya Antalya Kemer Kas Kalkan Fethiye the world famous turkish riviera. http://www.turkish-property-world.com

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What the Internet Thinks About—in an Interactive Infographic

What the Internet Thinks About—in an Interactive Infographic | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
What does the Internet care about? What articles do we share the most? Using the data from the Ahrefs Content Explorer, the people at Funders and Founders 

Via Lauren Moss
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Emilio Ruano's curator insight, May 4, 2015 1:17 PM

At least, the concern about equality, energy and social welfare is there. I like the last one about engineers tho. Hahaha.

jose antonio gabelas's curator insight, May 15, 2015 3:33 AM

añada su visión ...

Mackenzie Hamilton's curator insight, October 13, 2015 8:36 AM

I think this article is awesome because they use data visualization to show what people share the most, visit the most, and search the most. Data is everywhere and people are using it everyday and sometimes don't even think about it.

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Infographic: The World’s Largest Languages

Infographic: The World’s Largest Languages | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Graphics director Alberto Lucas Lopéz has created the following infographic for South China Morning Post, depicting languages as populations. 

Based on data from language research project Ethnologue, the infographic shows 23 out of more than 7,000 languages in the world as there are at least 50 million individuals who use these 23 languages as their first language.


Via Lauren Moss
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Why Minecraft is the newest and coolest teaching tool in school. | STE[+A]M - Science, Technology, Engineering, Arts, Mathematics

Why Minecraft is the newest and coolest teaching tool in school. | STE[+A]M - Science, Technology, Engineering, Arts, Mathematics | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Los Angeles Makerspace teaches kids to code, problem-solve, and build ... using Minecraft. | STE[+A]M - Science, Technology, Engineering, Arts, Mathematics
Via Bob Irving, Bonnie Bracey Sutton
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IBMVoice: Four Ways To Build A Digital Business...Or Watch It Disappear

IBMVoice: Four Ways To Build A Digital Business...Or Watch It Disappear | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Digital technologies have redefined how people and businesses live. Forever.
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Hewlett Packard Enterprise Makes a $100 Million Bet on Startups

Hewlett Packard Enterprise Makes a $100 Million Bet on Startups | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
Its new venture capital arm aims to do about a dozen deals this year
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