As any entrepreneur can tell you, building a business isn't easy. In Elynn Fish's case, it was even more difficult, beacuse she was building a business based upon a concept that not many of her clients were even familiar with-digital marketing. In fact, as we previously mentioned, Elynn was still in the process of learning about curation herself! Luckily for her, and for her clients, content curation is not only a tool for marketing, but it's also a tool for learning.
Most of Elynn's clients hadn't ever heard of curation before they began doing business with her. However, as she was using it throughout the process of building her business and establishing her early clients as resources in their fields, it wasn't difficult to convince her new clients that she had the answers that they wanted. By continuing her learning process as well as that of her clients, Elynn was able to demonstrate her expertise and easily prove to her business prospects they would be able to demonstrate theirs as well.
Now, Elynn's large client base has learned how to use curation not only for their digital marketing efforts but as a resource as well. By turning herself into a resource via curation, Elynn was able to demonstrate that this would be the case for her clients once they built their Scoop.it pages.
Essentially, Elynn Fish was able to use curation to do for herself exactly what she was able to do for potential clients; building an expertise and becoming a resource.
Via Ally Greer