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Rescooped by Philippe Trebaul from Just Story It! Biz Storytelling
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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.


Via Karen Dietz
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Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
Rescooped by Philippe Trebaul from Business Brainpower with the Human Touch
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The Uses (and Abuses) of Influence - Part 1

The Uses (and Abuses) of Influence - Part 1 | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it

Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easily people could step over an ethical line into manipulation or even abuse. His 2001 book Influence, which laid out six principles of persuasion, was eloquent about the dangers of persuasive techniques in the wrong hands. A best-selling article he wrote for HBR the same year, “Harnessing the Science of Persuasion,” looked at the positive side of persuasion: how managers could use those principles to run their organizations more effectively.


Cialdini is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president of the consulting firm Influence at Work. In this edited interview with HBR executive editor Sarah Cliffe, he drills deeper into everyday uses of persuasion inside businesses and describes new research on the ethics of influence.


Via Vicki Kossoff @ The Learning Factor
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Rescooped by Philippe Trebaul from Strategic Influence Marketing
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Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know

Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
RT @ignitesma: Influencer Outreach and Google PageRank: Google's warning to brands and influencers http://t.co/vgjfc2uvWI

Via Ron Sela
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Ron Sela's curator insight, July 25, 2013 11:18 PM

Influencer Outreach and Google PageRank for BrandsInfluencer Outreach and Google PageRank: What Brands Need To Know