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For The Love Of The Game: Using Gamification In MR As A Complimentary Tool

For The Love Of The Game: Using Gamification In MR As A Complimentary Tool | JOIN SCOOP.IT AND FOLLOW ME ON SCOOP.IT | Scoop.it
While the emergence of gamification is certainly an exciting prospect for market researchers and consumer insights professionals, it is not the end all be all, so proceed with caution!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 8, 2013 11:06 PM

You can gmify anything including market research. 

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Is Gamification Overhyped?

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The majority of near-term gamified processes are expected to fail. (Another buzz of the month put out to pasture - Is Gamification Overhyped?

Via Martin (Marty) Smith
Philippe Trebaul's insight:
Is Gamification Overhyped?

"The majority of near-term gamified processes are expected to fail. (Another buzz of the month put out to pasture - Is Gamification Overhyped?"...
Is Gamification Overhyped? via @ScentTrail http://sco.lt/...


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Martin (Marty) Smith's curator insight, February 27, 2013 11:17 PM

GREAT and balanced article. I don't think gamification is overhyped, but the concept of gamification sure is and yes I know this sounds like a distinction without a difference. Read the article and you will see what I mean. Helpful examples in here too, loved the Nike+ example.