So why do so many in the industry overlook opportunities such as speaking engagements?
One problem could be the types of events you’ve chosen in the past aren’t a good fit. Sure, many organizations have recognized the value of holding seminars at which their executives make presentations. The problem with these seminars is that, more often than not, the attendees are existing customers, clients or individuals who are already familiar with the firm.
Companies need to expose their expertise to prospective customers and clients.
The answer: By speaking at public forums—at conferences, seminars and forums held by independent event organizations, associations, professional and industry trade groups beyond your own, as well as academic institutions and think ...
Via Rob Carsello