When I speak with Chief Marketing Officers and marketers about their communications campaigns, the first question I ask is whether a program is “triangulated” in its execution, or whether their earned marketing programs integrate three key principle disciplines within digital marketing.
Companies often spend big investment on data analytics. Data mining is known to strengthen the ability of a company to reinforce their online marketing strategies by understanding the needs of their customers and in finding the most effective means of addressing the consumer demands.
Sometimes when you are a marketer out in the real world, it’s hard not to see things from a marketing eye. If I see a business website is generating a WordPress error, I shake my head in dismay and resist the urge to seek out their email and tell them that a plugin went rogue.
(Photo credit: Google Finance) Watching the stock markets rise and fall, you can imagine why a total beginner might be frozen with fear. A thousand points in six months! Two hundred point drops! Booms and busts! Which are the best investments, our novice rightly asks. Well, first of all, let's put that volatility [...]
A scary chart has been circulating for several months on Wall Street, drawing a parallel between the current stock market and 1928-1929. Though the chart has many skeptics, there is plenty of reason for caution, writes Mark Hulbert.
Search engine optimization is not dead. It is alive and well; it has just gone social like nearly everything else. Social media has come to be a dominant force in everyday life, including marketing and business. Attaining SEO success now depends in large part on the social capital of your content.
Ever lost an email, or had someone send you an email to ask you to resend an email from a few weeks ago? Even the ones who say ‘I need three days to catch up with my email.” So I’ve come to the conclusion that email is one of the most not-so-social communication tools we have ever welcomed into our lives.
Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure while optimizing its measureable impact.
The ability to manage your emotions and remain calm under pressure has a direct link to your performance. TalentSmart has conducted research with more than a million people, and we’ve found that 90% of top performers are skilled at managing their emotions in times of stress in order to remain [...]
Federal Reserve Chairwoman Janet Yellen is making her first public appearance running the central bank before the House Financial Services Committee. Follow along as MarketWatch live-blogs her appearance.
With the nonstop information being published online, people have to pick and choose what they read, share, and link to. Here's how to make sure your content is link-worthy, your site is easily searchable, and you send all the right signals to users.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.