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Design methods for developing services

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"Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. Design may be described as creativity deployed to a specific end." — The Cox Review
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Why It Takes Guts To Do Human-Centered Design

Why It Takes Guts To Do Human-Centered Design | Personal | Scoop.it
The right customer interactions, implemented the right way, don't just happen. Instead, they must be actively designed. This requires learning — and then sticking to — the steps in a human-centered design process.
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Big Data Democracy: 50 Free Data Analysis & Visualization Tools

Big Data Democracy: 50 Free Data Analysis & Visualization Tools | Personal | Scoop.it
Just as we've seen the shift to "DIY" data collection platforms, we're also seeing the development of a whole new class of self-service data exploration and visualization tools.
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La imaginación computacional superior arriba con algoritmo para desarrollar juegos de video

La imaginación computacional superior arriba con algoritmo para desarrollar juegos de video | Personal | Scoop.it
Investigadores de la Universidad de Londres han creado un algoritmo capaz de diseñar videojuegos de forma automatizada.
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El emprendedor del futuro necesita desarrollar 10 habilidades esenciales

El emprendedor del futuro necesita desarrollar 10 habilidades esenciales | Personal | Scoop.it
El Phoenix Research Institute en su informe “Future Work Skills 2020” han identificado las nuevas tendencias y discontinuidades que estan transformando la sociedad y el mercado global.

Via Juan Jesús Baño Egea
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Luis Alfonso Romero's curator insight, January 10, 2014 2:25 AM

Interesante artículo que menciona las competencias para el trabajador futuro, entre las que menciona la competencia intercultural que consiste en la capacidad para adaptarse y funcionar en nuevos entornos culturales.

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Conocimiento Abierto | Tim Berners-Lee: TED.com

El conocimiento abierto se refiere a datos que pueden ser usados, mezclados y redistribuidos libremente sólo sujetos al reconocimiento del autor o bajo una atribución igual de licenciamiento.

 

Los datos abiertos pueden provenir de instituciones públicas y privadas que fueron usados para realizar investigación, redactar un artículo, desarrollar una aplicación o cualquier otra cosa. La característica de los datos abiertos es que se pueden utilizar, reutilizar, enlazar y redistribuir gratuitamente con fines comerciales o no comerciales.


Via Vladimir Burgos
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Vladimir Burgos's curator insight, January 6, 2014 4:40 PM

Ejemplos de iniciativas a nivel gobierno se pueden encontrar en la Unión Europea a través del portal de datos abiertos (https://open-data.europa.eu/es/data), los Estados Unidos de Norteamérica (www.whitehouse.gov/open), el catálogo de información pública en España (http://datos.gob.es) y el portal de datos abiertos del Distrito Federal en México (http://datosabiertos.df.gob.mx).

 

Los distintos tipos de datos abiertos pueden ayudar a potenciar la innovación y apalancar iniciativas económicas que generen bienestar en todos los niveles de la sociedad. Por ejemplo, datos del transporte, medio ambiente, estadísticas, finanzas, ciencia  y cultura por mencionar algunos ejemplos. A nivel ciudadanía, permite fortalecer la democracia, la eficiencia y eliminar la corrupción a través del mecanismo de la transparencia y la apertura de acceso a la información.

 

Los datos abiertos publicados de forma estructurada permite que los metadatos (datos que describen otros datos) se conecten y se enriquezcan, por lo que las diferentes representaciones de un mismo contenido se puede encontrar fácilmente y los vínculos entre distintos objetos de información pueden ser relacionados… avanzando hacía una Web 3.0 o semántica.

 

-----------------------------------

The Open Data Handbook

http://opendatahandbook.org

 

Open data: Creative Commons

http://creativecommons.org/tag/open-data

 

Web Semántica (Web 3.0)

www.w3.org/standards/semanticweb

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Great Examples of Curation Tools and Techniques for Journalists

Great Examples of Curation Tools and Techniques for Journalists | Personal | Scoop.it

"Every act of journalism is an act of curation."


Via Robin Good, Gumersindo Fernández, Javier Sánchez Bolado, Ramon Aragon
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rodrick rajive lal's curator insight, January 7, 2014 1:27 AM

How True! "Every act of journalism is an act of curation" - that is as long as what is being reported is accurate and unbiased!

Entreprise Peinture Deco's curator insight, January 7, 2014 2:49 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
Ennio Martignago's curator insight, January 7, 2014 3:58 AM

Giornalisti a scuola di Curation

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By incorporating these three tips, you should be able to maximize each visitor

By incorporating these three tips, you should be able to maximize each visitor | Personal | Scoop.it
You work hard to get visitors to your website. Use these three tips to make sure you engage them while you've got them.
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Nestlé encuesta global de responsabilidad corporativa | Multipress

Nestlé encuesta global de responsabilidad corporativa | Multipress | Personal | Scoop.it
Nestlé considera que para que una compañía tenga éxito a largo plazo y cree valor para los accionistas, debe crear valor para la sociedad. A esto le llamamos Creación de Valor Compartido. Específicamente, Nestlé hace ...

Via W. Robert de Jongh
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10 ejercicios para fortalecer la memoria

10 ejercicios para fortalecer la memoria | Personal | Scoop.it
Conoce los tipos de olvidos

Via Ana Cristina Borquez, Ramon Aragon
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Trigital's curator insight, January 6, 2014 8:00 AM

Un scoop perfecto para estos días de exámenes!

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An Antidote to the Dark Side of Emotional Intelligence

An Antidote to the Dark Side of Emotional Intelligence | Personal | Scoop.it
Let’s not idealize emotional intelligence. Like any other human skill set – IQ, hacking skills, strength – it can be used for self-serving ends or for the common good. You see the dark side at work
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70 Wonderful 3D Typography That Truely Inspires

70 Wonderful 3D Typography That Truely Inspires | Personal | Scoop.it
Imagine an artwork without type – you can only make assumptions what the graphics are trying to deliver. Type enhance and ensure you get whatever message the campaign is delivering.
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Duolingo a quick, easy and free way to learn a language

Duolingo a quick, easy and free way to learn a language | Personal | Scoop.it
Duolingo is a free language-learning website and crowdsourced text translation platform. The service is designed so that, as users progress through the lessons, they simultaneously help to translate websites and other documents.
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What is service design?

We explain how service design works to make financial, retail, and public services useful, usable, efficient, effective and desirable
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Big Data BOOM says: Use this 30+ free tools for data visualization and analysis

Big Data BOOM says: Use this 30+ free tools for data visualization and analysis | Personal | Scoop.it
This sortable chart lets you compare dozens of tools for functionality, skill level and more.
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How to Increase Your Facebook Engagement by 275%

How to Increase Your Facebook Engagement by 275% | Personal | Scoop.it

"Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

 

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

 

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own".

 

Read More:  http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/


Via Antonino Militello
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erika rosenthal's curator insight, January 13, 2014 9:17 AM

good tips and infographic

MaaS Pros UK's curator insight, January 15, 2014 5:57 AM

Social media is an incredible channel for businesses to provide exposure to their business, products and services.Expand your brand and customer reach with customized social media marketing plan offered by experienced professionals of MaaS Pros UK

http://www.maasprosfranchising.com/uk/social-media-management/

Sherryl Perry's curator insight, January 19, 2014 5:13 PM

Some great tips here on how to increase engagement on Facebook without having to run ads.

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Export your Connections from Linkedin with this 4 Ways

Export your Connections from Linkedin with this 4 Ways | Personal | Scoop.it
Your network is your net worth, as they say. You may want to get the names of your contacts and their contact information out of Linkedin. Just follow the steps below to get your contacts out of Linkedin, and, if you want, import them into...
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Claves para tener éxito en la aventura del autoempleo

Claves para tener éxito en la aventura del autoempleo | Personal | Scoop.it

Aunque no hay una varita mágica que toque un negocio y lo haga florecer, sí hay una serie de claves que pueden ayudar a saber si se saldrá airoso con la idea empresarial. Lo que nunca debe faltarle a un candidato al autoempleo es lo siguiente: Tener confianza en sí mismo, y en su proyecto. Uno de los factores más importantes, si no imprescindible, para poder triunfar es ser consciente de la propia valía, además de saber que se es capaz de llevar un proyecto adelante. Hay que estar convencido de lo que se hace, y defenderlo. Contar con el apoyo de su familia y allegados. Un proyecto de autoempleo resulta muy difícil de sacar adelante si no se cuenta con la confianza, el apoyo y la colaboración de todos los miembros de la familia. Además, familia y amigos son las personas que hablan con más sinceridad, por lo que siempre conviene hacerles partícipes de la idea y escuchar sus opiniones, críticas y consejos al respecto....


Via MOA BPI group
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10 plataformas para realizar cursos online grat...

10 plataformas para realizar cursos online grat... | Personal | Scoop.it
Existen múltiples plataformas que ofertan cursos online gratuitos y permiten flexibilizar la enseñanza.

Via ITWORLDEDU
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Companies Don't Get It: Cross-Industry CMO Skills

Companies Don't Get It: Cross-Industry CMO Skills | Personal | Scoop.it
This article is by Sandra Zoratti, VP of marketing at Ricoh and author of "Precision Marketing." Companies want marketers who can deliver growth, revenue and new thinking.

Via Marty Koenig
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Marty Koenig's curator insight, January 5, 2014 7:32 PM

I believe any senior exec with a multitude of experience across multiple industries is more valuable. When one stays in a single industry, yes there are innovation within the industry, but applying talents gained from innovating in a different industry...well that just rocks. 


Personally I have applied manufacturing industry sciences to marketing professional services. It was fun using eCommerce marketing strategies at a bricks and mortar spa. I had a blast using marketing tactics from an IT professional services firm and tweaking them to innovate at a payment sytems company. 


If more search firms and CEOs understood that your marketing executive needs to be the most innovative member of the management team, they would see that new ways of thinking, new ways to market, and new ways to postion your company for success come from out-of-the-box hiring. 


This post was selected carefully for curation by Marty Koenig, actively persuing an executive marketing postion in a young,  innovative company.  http://www.scoop.it/t/crowdfundingrocks

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Smart Marketing Optimization: When Social Media Meets SEO

Smart Marketing Optimization: When Social Media Meets SEO | Personal | Scoop.it

"Then a couple of months ago, Google Hummingbird was released and marketers woke up to the realization that search marketing had changed in a big way. Searches were now going conversational and companies have been trying to find ways to keep marketing online using an “organic” emphasis and trying not to move towards a a pay-per-click emphasis.

Now, it appears social media and seo are coming together.

 

I call it, “Smart Marketing Optimization”. We cannot ignore social media any longer, but we need to use it smarter. In addition, seo is not going away either, (even though some people would have you believe that). It’s all about changing with the new rules".


Read more at: http://www.business2community.com/seo/social-media-meets-seo-2014-0730099#!rltWS


Via Antonino Militello
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Dan Brody's curator insight, January 10, 2014 12:19 PM
@yieldtech can help you optimize your marketing dollars
Deanna Toribio's curator insight, January 11, 2014 11:52 AM

#seo

Warner Carter's curator insight, January 17, 2014 10:49 PM

as the Internet changes we need to adjust tactics

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180 MOOCs to Start the New Year (Is This the Crest of the Wave?)

180 MOOCs to Start the New Year (Is This the Crest of the Wave?) | Personal | Scoop.it
If you haven’t tried a free MOOC, I’d do it sooner than later. In recent weeks, the whole MOOC project took a hit when a University of Pennsylvania study found what was becoming empirically obvious — that MOOCs generally have very low participation and completion rates, and what’s more, most of the students taking the courses are “disproportionately educated, male, [and] wealthy,” and from the United States. This study, combined with other disappointing experiments and findings, will likely make universities think twice about sinking money into creating MOOCs (they can cost anywhere from $15,000 to $50,000 to develop). It might take another 6-12 months to see the shift. But I’d hazard a guess that this January might be the peak of the free MOOC trend. Enjoy them while they last. Whatever their shortcomings, they can be quite informative, and you can’t beat the price.

Via Dennis T OConnor
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Steve Vaitl's curator insight, January 7, 2014 10:49 AM

Very little of this do I find this surprising.

MFaculty's curator insight, January 7, 2014 10:44 PM

The insights revealed through the previous studies serves to codify what many educators, and even more marketers knew intuitively; free always begs the question of quality. Don't hear what I'm not saying. I'm not saying ALL MOOCs are low quality, I'm merely saying that without academic rigor and effective management, even the best intentions can slide off the rails.

 

I too had noted a number of previous MOOC supporters distancing themselves from the initiatives. Was there ever an identified demand for MOOCs, or were they simply a result of benevolent thinking? Regardless, it is interesting that the 'target audience' for MOOCs are apparently the ones taking least advantage of them. Perhaps the age old marketing rendition of supply and demand has merit still has merit.

Tammy Morley's curator insight, January 8, 2014 7:43 PM

Food for thought.

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Luis von Ahn, creador de reCaptcha y Duolingo [Entrevista]

Luis von Ahn, creador de reCaptcha y Duolingo [Entrevista] | Personal | Scoop.it
En exclusiva para WebAdictos, hemos entrevistado a Luis von Ahn, creador de Captcha y reCaptcha, ambas tecnologías adquiridas por Google y quien ahora, es la persona que busca mediante la educación, incrementar las oportunidades de las persona...
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VIDEO: Duolingo por Luis Von Ahn (creador del captcha)

LUIS VON AHN Duolingo: Aprende idiomas mientras traduces Internet @luisvonahn Profesor de ciencias de la computación en Carnegie Mellon University quien ha d...
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Un gran ejemplo de innovación por un emprendedor de origen latino. Esperamos ver más de esto en Costa Rica.

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