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Rescooped by Jesús Hernández from SOCIAL MEDIA, what we think about!
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Does everybody need a social media strategy?

Does everybody need a social media strategy? | Information Technology & Social Media News | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.


Via Martin Gysler
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Martin Gysler's curator insight, January 15, 2013 5:41 AM

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

Mercor's curator insight, March 18, 2013 8:06 AM

Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about! onto Bussines Improvement and Social media

Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Spotify llegará a tu café Starbucks más cercano - CNET en Español

Spotify llegará a tu café Starbucks más cercano - CNET en Español | Information Technology & Social Media News | Scoop.it
La alianza comienza en EE.UU. este otoño para después seguir en Canadá y Reino Unido. Starbucks y Spotify ofrecerán beneficios tanto para sus empleados como para sus clientes.
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6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update by @LEWatrous

6 Responsive WordPress Themes to Comply With Google’s New Algorithm Update by @LEWatrous | Information Technology & Social Media News | Scoop.it
“After Mobilegeddon, you need to be sure you have a responsive Wordpress theme. Check out this list for six options to get started.”
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Cómo recuperar un archivo dañado de Word en menos de 10 minutos

Cómo recuperar un archivo dañado de Word en menos de 10 minutos | Information Technology & Social Media News | Scoop.it
“Si, como lo oís. Con Google Drive, la herramienta gratuita para editar documentos de la compañía del buscador, podemos recuperar archivos .doc o .docx dañados, casi cualquiera. Gracias a que los archivos de Google no son 100% compatibles con los de Microsoft Word, podemos recuperar la información, y la mayoría de las veces la recuperamos toda, por lo que no perdemos nada.”
Via Gumersindo Fernández
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Estudio sobre jóvenes e Internet | Toyoutome

Estudio sobre jóvenes e Internet | Toyoutome | Information Technology & Social Media News | Scoop.it
Sobre el estudio Jóvenes en la Red: un slefie, presentado por la FAD y el Centro Reina Sofía sobre Adolescencia y Juventud.

Via Alfredo Calderon
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jose antonio gabelas's curator insight, May 19, 2:27 AM

añada su visión ...

Javier Antonio Bellina's curator insight, May 19, 8:42 AM

Nos hace mucha falta un estudio así como este ...

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Google, Facebook Could Surpass Apple In the IoT Space: Maxim Group

Google, Facebook Could Surpass Apple In the  IoT Space: Maxim Group | Information Technology & Social Media News | Scoop.it
“Maxim Group believes Google and Facebook are better positioned than Apple to perform in the Internet of Things arena.”
Via Richard Platt, massimo facchinetti
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Richard Platt's curator insight, May 15, 3:17 PM

The analyst believes that Google’s top line numbers for calendar year 2015 (CY15) will beat the 11% year-over-year (YoY) growth rate forecast issued by the Street. Mr. Shokshi goes on to make his case by pointing out Google is about to increase its operating system (OS) market share in all three markets, i.e. computers, tablets, and smartphones, by 118%, 20%, and 3%, respectively.  The analyst also shares the anecdotes given by CEOs at the Global Technology Distribution Council (GTDC) held on May 7. Of those execs, one CEO pointed out that Google’s chromebooks are growing at the expense of the iPad.  The analyst believes that the Internet of Things could happen to be a threat to Apple in the long run. Maxim Group initiated its recommendation on Apple last month with a Hold rating and $144 price target. Mr. Chokshi is of the opinion that the most feasible route to monetize the IoT is through the synthesis of data streams instead of selling items at a premium pricing strategy, like Apple currently does.  The analyst said that both Facebook and Google have “advanced machine-learning technology algorithms, rich troves of personal-profile data, and more efficient data centers than what Apple has built.” On this basis, his stance is that Facebook and Google are in a better position to synthesize the existing data streams, than Apple

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La influencia de las redes sociales en la decisión de compra

La influencia de las redes sociales en la decisión de compra | Information Technology & Social Media News | Scoop.it
“ La influencia de las redes sociales en la decisión de compra”
Via Alex Perez Morelos
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How to Stay Safe Using Free Wi-Fi

How to Stay Safe Using Free Wi-Fi | Information Technology & Social Media News | Scoop.it
“It’s hard to believe that until the 2000s, the only way most people could get online was by hooking up their computers to a phone line or Ethernet cable.”
Via Yashy Tohsaku, Juergen Wagner
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Rescooped by Jesús Hernández from Wearable Tech and the Internet of Things (Iot)
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Identity, Control, Safety: The next generation of Wearable Tech

Identity, Control, Safety: The next generation of Wearable Tech | Information Technology & Social Media News | Scoop.it
Identity, control, safety – these are the three areas where wearable technology will evolve in its next generation, according to Sonny VU, CEO of wearables company Misfit. “Right now, in a current world of wearables, we’re still very much in a 1.0 world”, he says.”If you think about it, the use cases for wearables right …

Via TechinBiz, Richard Platt
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Moolahonly's curator insight, May 8, 1:27 PM

These are the types of wearable devices we would like help get funding on our crowdfunding platform www.moolahonly.com

 

Please support our Headtalker campaign at http://bit.ly/1EjTMyU

Richard Platt's curator insight, May 11, 7:12 PM

Identity, control, safety – these are the three areas where wearable technology will evolve in its next generation, according to Sonny VU, CEO of wearables company Misfit. “Right now, in a current world of wearables, we’re still very much in a 1.0 world”, he says.”If you think about it, the use cases for wearables right …

Rescooped by Jesús Hernández from MarketingHits
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91% Of Spotify’s Income Comes From 25% Of Its User Base

91% Of Spotify’s Income Comes From 25% Of Its User Base | Information Technology & Social Media News | Scoop.it
Whenever a new music service is launched without a free listening tier that is supported by ads, it tends to be criticized, such as Beats Music and Tidal where free listening is usually only subject to a trial period.

Via Brian Yanish - MarketingHits.com
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Rescooped by Jesús Hernández from Future Business Technology
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The aspiring Future of the Internet of things

The aspiring Future of the Internet of things | Information Technology & Social Media News | Scoop.it
Technology brought us to where we are today. To where I am sitting and writing this article and to where you are reading it and connecting with the global sphere digitally. The Internet of things has also made our lives...

Via TechinBiz
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Ugly Email descubre si tus emails están siendo espiados - ComputerHoy.com

Ugly Email descubre si tus emails están siendo espiados - ComputerHoy.com | Information Technology & Social Media News | Scoop.it
Muchas empresas de marketing usan software de rastreo para saber cuándo abres un email, desde qué dispositivo, y en qué lugar. Desenmascáralas con Ugly Email.

Via javier gil
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¿Se acuerda? Esta nostálgica infografía resume la historia de la red para celebrar el #DíadeInternet

¿Se acuerda? Esta nostálgica infografía resume la historia de la red para celebrar el #DíadeInternet | Information Technology & Social Media News | Scoop.it
“Hoy se celebra el Día Mundial de Internet e internetAcademi, la mayor escuela online de formación en el sector digital, lo celebra a través de dos iniciativas.”
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Luis Cano's curator insight, May 20, 3:23 PM

No sabia que ya teniamos dia del internet ...

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Mobile First, But What’s Next?

Mobile First, But What’s Next? | Information Technology & Social Media News | Scoop.it
“ The ascendance of mobile devices, cloud computing and big data is having a profound impact on the lives of workers.”
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Google reportedly wants to put a 'Buy' button in your search results

Google reportedly wants to put a 'Buy' button in your search results | Information Technology & Social Media News | Scoop.it
If Google has its way, you could find a 'Buy' button accompanying those search results very soon.
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Rescooped by Jesús Hernández from Robótica Educativa!
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What People Around the World Dream About

What People Around the World Dream About | Information Technology & Social Media News | Scoop.it
An atlas of the subconscious, from Tijuana to Reykjavik

Via Official AndreasCY, juandoming
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Rescooped by Jesús Hernández from Future of Cloud Computing
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Samsung formally launches Artik chips for the IoT

Samsung formally launches Artik chips for the IoT | Information Technology & Social Media News | Scoop.it
“Samsung Electronics President Young Sohn says the products, which combine hardware and software, are a complete system for building devices that connect to the Internet.”
Via Richard Platt, massimo facchinetti
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Richard Platt's curator insight, May 15, 3:10 PM

There are three variations of Artik: Artik 1, Artik 5 and Artik 10, with each subsequent chip packing in faster processing and more complex capabilities. The chips will range from less than $10 to less than $100,  Samsung Electronics president and chief strategy officer Young Sohn said, and will be aimed at everything from simple trackers to drones and smart-home hubs. Both the chips and the SmartThings Open Cloud are available today to be used in new Internet of Things devices.

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Cómo impactar a tu público en redes sociales

Cómo impactar a tu público en redes sociales | Information Technology & Social Media News | Scoop.it
“ Conoce las características de los usuarios de las redes sociales. Si organizas eventos, te damos las claves para promocionarlo.”
Via Alex Perez Morelos
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Deloitte: CMOs, CIOs play nice together because of the customer

Deloitte: CMOs, CIOs play nice together because of the customer | Information Technology & Social Media News | Scoop.it
Essentially, CMOs and CIOs work together because, to paraphrase the movie "Jerry Maguire" minus the sentiment, they complete each other.
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SEO Checklist: Never Forget Anything About SEO Ever Again

SEO Checklist: Never Forget Anything About SEO Ever Again | Information Technology & Social Media News | Scoop.it

Ever needed a quick SEO checklist to see what else you need or can do with your current SEO campaign? Check this post out & download your free checklist!


Via Pedro Da Silva, Os Ishmael, malek, Ivo Nový
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¿Qué son los mapas de empatía en UX? | Secuoyas

¿Qué son los mapas de empatía en UX? | Secuoyas | Information Technology & Social Media News | Scoop.it
Empatía, esa palabra que no para de sonar en las agencias de UX. ¡Todo el mundo habla de mapas de empatía! Pero ¿en qué consisten exactamente?
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The Benefits of Merging Quantitative and Qualitative Data In UX Studies - Usability Geek

The Benefits of Merging Quantitative and Qualitative Data In UX Studies - Usability Geek | Information Technology & Social Media News | Scoop.it
Informed UX decisions require both quantitative and qualitative data. This is because quantitative gives you the what while qualitative gives you the why
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Atención!: Fallo de seguridad en WordPress expone a millones de webs

Atención!: Fallo de seguridad en WordPress expone a millones de webs | Information Technology & Social Media News | Scoop.it
Un grupo de especialistas en seguridad informática ha descubierto recientemente una vulnerabilidad de seguridad en los sistios Web construidos en WordPress.

Via Santiago Sanz Lastra
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Microsoft recomienda no instalar Windows 10 Technical Preview en las Surface 3

Microsoft recomienda no instalar Windows 10 Technical Preview en las Surface 3 | Information Technology & Social Media News | Scoop.it
Si estás por adquirir una Surface 3 y tienes pensado instalarle la Technical Preview de Windows 10, tenemos malas noticias.
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