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Más del 50% de teléfonos Android tienen fallos de seguridad sin corregir

Más del 50% de teléfonos Android tienen fallos de seguridad sin corregir | Information Technology & Social Media News | Scoop.it
A veces, cuando hablamos de las actualizaciones en Android, mucha gente piensa que los usuarios las queremos por capricho, por estar siempre a la últ...
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Citrix anuncia la marcha de su CEO y pone en marcha una agresiva reestructuración

Citrix anuncia la marcha de su CEO y pone en marcha una agresiva reestructuración | Information Technology & Social Media News | Scoop.it
La compañía se enfrenta a uno de los momentos decisivos de su historia.
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Cómo mejorar la experiencia de compra en eCommerce

Cómo mejorar la experiencia de compra en eCommerce | Information Technology & Social Media News | Scoop.it
Hacer que el cliente se sienta bien es el Santo Grial del comercio en general, y del eCommerce en particular. Bajo el concepto "experiencia de compra" se agrupan multitud de factores que son determinantes a la hora de que el usuario de nuestra tienda online no sólo decida comprar, sino que se convierta en el…
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How to maintain a safe workplace using location technology - Lighthouse Blog

How to maintain a safe workplace using location technology - Lighthouse Blog | Information Technology & Social Media News | Scoop.it
Lighthouse explains how new location technology (in particular ibeacons and geofencing) can improve safety and operations at your site
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Senators aim to fund tech that disables your car if you've been drinking

Senators aim to fund tech that disables your car if you've been drinking | Information Technology & Social Media News | Scoop.it
“A new technology which promises to curb drunk driving is getting major backing in the U.S. Senate.At a press conference Sunday, New York Sen.”
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Rescooped by Jesús Hernández from Future of Cloud Computing and IoT
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Analytics, Cloud Computing Dominate Internet Of Things App Developers' Plans ... - Forbes

Analytics, Cloud Computing Dominate Internet Of Things App Developers' Plans ... - Forbes | Information Technology & Social Media News | Scoop.it
79% of Internet of Things (IoT) app developers spend at least 25% of their time with analytics or databases,  and 42% work on Big Data or advanced analytics projects.

Via Patrick Bouillaud, massimo facchinetti
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Rescooped by Jesús Hernández from Internet of Things - Technology focus
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Big Data and Predictive Analytics: Hope or Hype?

Big Data and Predictive Analytics: Hope or Hype? | Information Technology & Social Media News | Scoop.it
“Predictive analytics is not a new phenomenon. It has been in existence for decades and finally coming of age. Businesses across the globe are looking to use”
Via Bonnie Bracey Sutton, Dean J. Fusto, Mark E. Deschaine, PhD, Richard Platt
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Richard Platt's curator insight, July 26, 7:33 PM

Types of Business Analytics  

(1) Descriptive Models:  Descriptive models look into customer’s history to often classify prospects into groups and categorize customers by preferences and life stage. Descriptive models can help you uncover reasons for success and failures in the past, ultimately helping you make informed decisions in the present.   

(2) Predictive Models:  Predictive model uses rules and algorithms to help predict a given outcome from specified units. The objective is to assess the likelihood whether a similar unit in a different sample will exhibit exactly same performance. Predictive models often perform calculations during live transactions to evaluate risk or opportunity in order to guide a decision.  

(3) Decision Models:  Decision models describe the relationship between all the elements of a decision to predict the results. This model drives set of business rules to produce preferred action for every customer or circumstance.

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The Internet Of Sound

The Internet Of Sound | Information Technology & Social Media News | Scoop.it
“ How do birds communicate? By singing. And now it’s the turn of the machines. A new crop of businesses are now creating what’s referred to as the Internet of Sound. Read More”
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Rescooped by Jesús Hernández from WebsiteDesign
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20 Web Design Trends for 2015 #infographic

20 Web Design Trends for 2015 #infographic | Information Technology & Social Media News | Scoop.it

It will be interesting to see how many of these trends will last the year.


Via Brian Yanish - MarketingHits.com
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Rescooped by Jesús Hernández from digital marketing strategy
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4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]

4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO] | Information Technology & Social Media News | Scoop.it
Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people,…

Via malek
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Microsoft aims to reboot connections with Windows 10

Microsoft aims to reboot connections with Windows 10 | Information Technology & Social Media News | Scoop.it
“San Francisco (AFP) - Microsoft is aiming to build lasting relationships with Windows 10, the operating system to be launched on Wednesday and seen as critical to reviving the fortunes of the once-dominant tech giant.”
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Rescooped by Jesús Hernández from JAV - #SocialMedia, #SEO, #tECONOLOGÍA & más
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Online Marketing Blog - TopRank®

Online Marketing Blog - TopRank® | Information Technology & Social Media News | Scoop.it
“ Grow your business with TopRank® Online Marketing's original digital marketing content, trusted by thousands of brands every day.”
Via javier gil
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Diseño de Experiencia de Usuario: etapas, actividades, técnicas y herramientas

Diseño de Experiencia de Usuario: etapas, actividades, técnicas y herramientas | Information Technology & Social Media News | Scoop.it
Se presenta una metodología para afrontar el diseño de experiencia de usuario, integrando conceptos y enfoques de la arquitectura de información y el diseño de interacción.
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8 UX questions CIOs need to ask | Government Health IT

8 UX questions CIOs need to ask | Government Health IT | Information Technology & Social Media News | Scoop.it
How should user experience influence healthcare organizations’ purchasing decisions when evaluating vendor software? Should they base decisions on evaluations of competitors’ latest features? Should they be based on conversations with other firms?
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6 Mistakes to Avoid When Designing Your Customer Experience Survey

6 Mistakes to Avoid When Designing Your Customer Experience Survey | Information Technology & Social Media News | Scoop.it
Customer experience surveys are important to help accelerate your business.
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Tony Fadell seguirá trabajando en las Google Glass

Tony Fadell seguirá trabajando en las Google Glass | Information Technology & Social Media News | Scoop.it
El CEO de Nest, Tony Fadell, seguirá trabajando en el desarrollo de las Google Glass.
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What do Abandoned Shopping Carts Tell Online Retailers?

What do Abandoned Shopping Carts Tell Online Retailers? | Information Technology & Social Media News | Scoop.it
“Once a cart is abandoned, the key is to follow up and guide the customer back to the purchase, without falling into the trap of offering too many discounts.”
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Apple Compraría Tesla para Acelerar la LLegada de su Coche

Apple Compraría Tesla para Acelerar la LLegada de su Coche | Information Technology & Social Media News | Scoop.it
Los primeros rumores sobre los posibles planes de Apple de comprar Tesla Motors comenzaron a aparecer hace más de un año y ahora vuelven a sonar con más fuerza.
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Rescooped by Jesús Hernández from 2.0 para principiantes
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Cómo gestionar una crisis de reputación online

Cómo gestionar una crisis de reputación online | Information Technology & Social Media News | Scoop.it
Te damos unas sencillas y efectivas claves para gestionar una crisis de reputación online. La peor pesadilla para un departamento de comunicación.

Via Asela Ortiz de Murua @AselaVit
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Rescooped by Jesús Hernández from MarketingHits
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21 Ways to Get Inspired #Infographic

21 Ways to Get Inspired #Infographic | Information Technology & Social Media News | Scoop.it
“You can't always wait for inspiration. Sometimes you have to hunt it down. Consider this list of tricks and strategies your roadmap, all planned out with the benefit of the latest research and expert advice. You might even bookmark this page -- chances are you'll need a creative boost before you know it.”
Via Brian Yanish - MarketingHits.com
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Laura Richards's curator insight, July 26, 9:35 PM

"You can't connect the dots looking forward, you can only connect them looking backward.  You must trust that the dots will somehow connect in your future.  You have to trust in something; your gut, destiny, life, karma, whatever. " quoted by Steve Jobs and so apt!

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Brand FootPrint España 2015 #infografia #infographic #marketing

Brand FootPrint España 2015 #infografia #infographic #marketing | Information Technology & Social Media News | Scoop.it
“Hola:Una infografía sobre Brand FootPrint España 2015. VíaUn saludoBrand FootPrint España 2015Archivado en: España, Infografía, Marketing on line Tagged: Infografía, Marketing”
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3 Ways to Better Demand Generation #Infographic

3 Ways to Better Demand Generation #Infographic | Information Technology & Social Media News | Scoop.it

A tiny 2 percent of marketers believe they have a highly effective demand generation strategy that gets them high-quality leads, according to a new study by the CMO Council.


Developed in conjunction with NetLine and The Content ROI Center, the Lead Flow That Helps You Grow report (form required) and infographic is based on a survey of 213 marketers from B2B and hybrid companies.

The survey attempts to identify best practices and insights around demand generation strategies, content performance and syndication.

“The challenge that we found is that there doesn’t seem to be a clear understanding of content as a means to an end,” said Donovan Neale-May, executive director of the CMO Council.


Via Brian Yanish - MarketingHits.com
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El uso del móvil para acceder a la banca 'online' crece mientras que el del ordenador baja

El uso del móvil para acceder a la banca 'online' crece mientras que el del ordenador baja | Information Technology & Social Media News | Scoop.it
“Tras la irrupción de internet en la banca, el crecimiento de los canales para acceder a los servicios online de las entidades se ha disparado. Leer”
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Rescooped by Jesús Hernández from TIC & Educación
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Los consejos de seguridad de los verdaderos expertos

Los consejos de seguridad de los verdaderos expertos | Information Technology & Social Media News | Scoop.it
“La seguridad es un tema que a todo el mundo le preocupa, en mayor o menor medida, debido al amor que sentimos por nuestros datos personales. Es cierto que los últimos años se ha popularizado en gran parte el derecho a la privacidad, pero existen muchas causas por las que uno deba preocuparse por la seguridad.Ya sea por que intrépidas almas cotillas vean nuestras fotos de vacaciones o porque deseemos evitar que cualquiera borre nuestros trabajos desde la comodidad de su hogar, acabamos tomando ciertas medidas para evitarlo, resultando poco efectivas en ocasiones.”
Via Gumersindo Fernández
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