Information Techn...
Follow
Find
92.9K views | +0 today
 
Rescooped by Jesús Hernández from Social Media e Innovación Tecnológica
onto Information Technology & Social Media News
Scoop.it!

El #Branding como experiencia de cliente

El #Branding como experiencia de cliente | Information Technology & Social Media News | Scoop.it
La marca actúa de un modo natural para tejer asociaciones y conexiones en el cerebro, destacando determinados elementos que conjugan factores raciona...

Via Gladys Pintado
more...
No comment yet.
Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
Your new post is loading...
Your new post is loading...
Rescooped by Jesús Hernández from Technology in Business Today
Scoop.it!

Top 10 tech trends for 2014 feature Smart Cities and 3d Home Printing

Top 10 tech trends for 2014 feature Smart Cities and 3d Home Printing | Information Technology & Social Media News | Scoop.it
“Its that time of year when next year predictions get circulated. 2013 has seen some previous predictions come to light such Big Data, increased mobile take”
Via TechinBiz
more...
No comment yet.
Rescooped by Jesús Hernández from Technology in Business Today
Scoop.it!

10 Crowdfunding Sites to help Fuel your Project

10 Crowdfunding Sites to help Fuel your Project | Information Technology & Social Media News | Scoop.it
“10 Crowdfunding Sites To Fuel Your Project. Image Source: Ivan Pols Crowdfunding has taken the world by storm and people are finding that this innovative w”
Via TechinBiz
more...
No comment yet.
Rescooped by Jesús Hernández from E-Learning-Inclusivo (Mashup)
Scoop.it!

Who Owns Social Media? [INFOGRAPHIC]

Who Owns Social Media? [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it
“Facebook, Google (YouTube, Google+), Twitter, LinkedIn and Yahoo (Tumblr) are the biggest players in social media – collectively, their platforms are used by billions of people around the world, and these organisations have a combined market value of hundreds of billions of dollars.”
Via Brian Yanish - MarketingHits.com, juandoming
more...
Miguel Angel Perez Alvarez's curator insight, September 18, 5:24 PM

¿Realmente son libres las redes sociales o son como ha dicho Marturano, el filósofo italiano, medios de comunicación centralizados (CMC)? ¿Sociedad abierta o sociedad cerrada, como se preguntaba Popper?

Scooped by Jesús Hernández
Scoop.it!

How Beacons Will Help Brick-And-Mortar Retailers Become More Like Amazon

How Beacons Will Help Brick-And-Mortar Retailers Become More Like Amazon | Information Technology & Social Media News | Scoop.it
“The key to the future of retail is data. Online, Amazon has used shopper data to masterful effect, driving incremental sales with targeted recommendations and offers. Beacons will help chain retailers do the same kind of things offline and in-store.”
more...
No comment yet.
Rescooped by Jesús Hernández from Inspired By Design
Scoop.it!

12 Free Great iPhone Apps For Graphic Designers

12 Free Great iPhone Apps For Graphic Designers | Information Technology & Social Media News | Scoop.it
The great thing about a iPhone (smartphone) is that you can carry your whole world in it. Your pictures, music, contacts, your social life and even your games.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Jesús Hernández from Programación Web desde cero
Scoop.it!

Nuevo sistema de pagos móviles: La billetera digital

Nuevo sistema de pagos móviles: La billetera digital | Information Technology & Social Media News | Scoop.it
Existen diversos sistemas de pago digital, pero nada como esta herramienta que te permite optimizar los pagos con tarjetas...

Via PHPdesde0
more...
No comment yet.
Rescooped by Jesús Hernández from SOCIAL MEDIA Y EDUCACIÓN
Scoop.it!

Los efectos de los videojuegos en el cerebro según la neurobióloga Daphne Bavelier

Los efectos  de los videojuegos en el cerebro según la neurobióloga Daphne Bavelier | Information Technology & Social Media News | Scoop.it

Via Hector Magno Garcia Garcia, jose antonio gabelas
more...
Hector Magno Garcia Garcia's curator insight, May 15, 2013 5:15 PM

el titulo del articulo es: Los efectos positivos de los videojuegos en el cerebro según la neurobióloga Daphne Bavelier, pero para mi buena suerte el video que se muestra en dicho articulo habla sobre los efectos pscologicos y de razonamiento que ocurren en el cerebro humano al jugar videojuegos, y segun este video los mejores para desarrollar esto son los de accion, es decir de tercera persona en la que eres un soldado, un ladron, etc, y que debes matar a los enemigos, ya sean humanos o zombies, al matarlos cuando estaban a punto de aniquilarte o al matar al jefe final, o al cuando estas a punto de encontrar la ultima hoja para ganar el juego o cuando te quedan 10 segundos para llegar a la meta, etc.  Mientras ocurre eso, se liberan sustancias como dopamina y adrenalina, lo cual a su vez produce una serie de procesos y reacciones bio-quimicas en el cerebro, lo cual ocasiona los efectos positivos de los que hable al principio del  blog, tales como la destreza psico-motriz, mayor memoria a corto y largo plazo, toma de decisiones rapidas, agudeza visual, etc. 

 

me parece un excelente video.  :)

Scooped by Jesús Hernández
Scoop.it!

15 Must-Read Guides for UX Professionals: Written or Praised by Industry Leaders

15 Must-Read Guides for UX Professionals: Written or Praised by Industry Leaders | Information Technology & Social Media News | Scoop.it
The field of UX is daunting without the right guidance. So many subjective questions pop up on a daily basis. How do we provide access to secondary navigation
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

How to make your code easily maintainable with living style guides

How to make your code easily maintainable with living style guides | Information Technology & Social Media News | Scoop.it
Style guides of yesteryear are typically thought of as design-oriented documents focusing on branding and color usage. But with the advent of insanely large cod
more...
No comment yet.
Rescooped by Jesús Hernández from Artículos CIENCIA-TECNOLOGIA
Scoop.it!

Aspectos a tener en cuenta al contratar servicios TIC

Aspectos a tener en cuenta al contratar servicios TIC | Information Technology & Social Media News | Scoop.it

Via Gumersindo Fernández
more...
No comment yet.
Rescooped by Jesús Hernández from LOS 40 SON NUESTROS
Scoop.it!

Los mejores (y peores) operadores telefónicos - OCU

Los mejores (y peores) operadores telefónicos - OCU | Information Technology & Social Media News | Scoop.it
Una encuesta OCU a más de 13.000 españoles para poner a cada operador telefónico en su sitio. Quién lo hace mejor y peor en móvil, fijo, Internet y TV por cable.

Via Sonia C. Alonso
more...
No comment yet.
Rescooped by Jesús Hernández from Content Creation, Curation, Management
Scoop.it!

Predicting 2015 Digital Marketing Trends (5 months early)

Predicting 2015 Digital Marketing Trends (5 months early) | Information Technology & Social Media News | Scoop.it

As Christmas in July winds down, I thought it only fitting to proclaim August as Lets-Begin-To-Forecast-Mega-Trends-for-2015 month.


Via Baochi, massimo facchinetti
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Google estrena sección de seguridad para Gmail

Google estrena sección de seguridad para Gmail | Information Technology & Social Media News | Scoop.it
“Google unifica todas las opciones de seguridad de Gmail para facilitar al usuario la tarea de proteger su cuenta.”
more...
No comment yet.
Rescooped by Jesús Hernández from Breathing for Business
Scoop.it!

How to Get Your Dream Going

How to Get Your Dream Going | Information Technology & Social Media News | Scoop.it
“ 7 essentials for getting started on your big idea. Ten years ago on a mountain in Russia, in a blizzard, I had an idea.”
Via Tamara Thorpe, Bobby Dillard, Carolyn Williams
more...
No comment yet.
Rescooped by Jesús Hernández from Santiago Sanz Lastra
Scoop.it!

Primera víctima de iOS 8: Dropbox ya no puede hacer copia de seguridad de nuestras fotos

Primera víctima de iOS 8: Dropbox ya no puede hacer copia de seguridad de nuestras fotos | Information Technology & Social Media News | Scoop.it
“Actualizar de sistema operativo en ocasiones puede ser un auténtico quebradero de cabeza, principalmente por problemas de compatibilidad con programas que necesitan funciones específicas que ya no existen o que han cambiado.”
Via Santiago Sanz Lastra
more...
No comment yet.
Rescooped by Jesús Hernández from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

How to Do Link Building for a Brand New Website

How to Do Link Building for a Brand New Website | Information Technology & Social Media News | Scoop.it
Now that your website is live, the real work has begun—the work of building links and authority.
Via Kamal Bennani
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Toshiba abandonará el mercado de PCs de consumo

Toshiba abandonará el mercado de PCs de consumo | Information Technology & Social Media News | Scoop.it
“A comienzos de este año, Sony cerró por completo su división de portátiles Vaio. Las noticias para el mercado tradicional de PCs siguen sin ser buenas.”
more...
No comment yet.
Rescooped by Jesús Hernández from Social Media, Design & Marketing
Scoop.it!

14 Social Media Marketing Tools Recommended by the Pros |

14 Social Media Marketing Tools Recommended by the Pros | | Information Technology & Social Media News | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.

Via Bettina Ascaino
more...
No comment yet.
Rescooped by Jesús Hernández from Daily Magazine
Scoop.it!

Microsoft Windows 9 Preview - CNET

Microsoft Windows 9 Preview - CNET | Information Technology & Social Media News | Scoop.it
Everything you need to know about the Microsoft Windows 9, including impressions and analysis, photos, video, release date, prices, specs, and predictions from CNET.

Via Official AndreasCY
more...
Official AndreasCY's curator insight, September 17, 9:58 AM

What we know about Microsoft's next operating system:

Scooped by Jesús Hernández
Scoop.it!

Lo nuevo e innovador de Google

Lo nuevo e innovador de Google | Information Technology & Social Media News | Scoop.it
Muchos pensamos como va a ser el futuro y si va a ser verdad todas esas herramientas e implementos  que tienen algunos en la películas, pues hoy vamos de hablar de una de estas herramientas y se llama Google Glass, es un programa de investigación desarrollado por Google para desarrollar unas gafas de realidad aumentada ...
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

What are the most important emerging user experience themes right now? - Quora

What are the most important emerging user experience themes right now? - Quora | Information Technology & Social Media News | Scoop.it
more...
No comment yet.
Rescooped by Jesús Hernández from Digital Delights - Digital Tribes
Scoop.it!

Top 10 Emerging Technologies That Are Changing The World

Top 10 Emerging Technologies That Are Changing The World | Information Technology & Social Media News | Scoop.it
The world is changing fast, and it can be hard to keep up with all the various technologies being developed at any one time. From agriculture to medicine to energy, advancements are being made every day -- and some of them will change the world as we know it. Learn a little bit about these…

Via Ana Cristina Pratas
more...
Kamian's curator insight, September 16, 6:38 AM

(ENG) Las 10 tecnologías que están cambiando el mundo,  #InterfazMental #Ultravelocidad  #desalinización    

Rescooped by Jesús Hernández from Social Media and Healthcare
Scoop.it!

Best Medical Marketing Tips of 2014

Best Medical Marketing Tips of 2014 | Information Technology & Social Media News | Scoop.it

A strong medical marketing strategy should differentiate from strategies of other industries. The differences don’t need to be drastic, in fact, the foundation should be fairly similar, however, medical marketing comes along with own set of industry challenges, standards and competition which makes it require a holistic, custom strategy that encompasses the important elements explained in this article.

We reached out to medical professionals and other medical marketing professionals to find out the best techniques for marketing a medical practice or service

 

Online Marketing

 

Online marketing is broad form of marketing that may or may not incorporate a wide range of services or techniques. In general, medical practices have a lot to gain with a strong online marketing strategy. It’s helpful to think of online marketing as a holistic form of marketing that strengthens your medical practice’s online presence and ultimately attracts new patients.

Daniel Weinbach, owner and VP of healthcare marketing firm, The Weinbach Group, suggests that medical professionals capitalize on the efficiency and ubiquity of online marketing with search advertising and a top-notch website.

Weinbach also stresses the importance of tracking. It’s important to know what parts of your online strategy are working and which parts need to be adjusted.

“Track everything. I suggest using trackable phone numbers in all ads, and documenting and measuring everything that comes in on those phone lines, says Rick Schaefer, M.D. of Knee Specialists of Wisconsin, “I also suggest a whisper tone in the receptionist’s ear so they know in advance of answering where the call is coming from. That tip alone, the measuring, will save thousands of dollars by cutting out the inefficient ad campaigns and building up the successful ones.”

 

Mobile

It’s also key to stay up-to-date. Ebony T. Grimsley Owner/Creative Director of Above Promotions Companyrecommends that medical practices jump on the mobile bandwagon and invest in and use a mobile text messaging service.

Medical facilities can use a text messaging service to notify individuals waiting for an appointment when there is an opening.  “It’s is a great appointment reminder tool,” says Grimsley. Patients can also be notified via text if a doctor is running behind schedule, she explains.

There’s also appears to be a gap between medical technology and marketing technology used at medical facilities. For such a technologically-advanced industry, they may be skimping on the marketing advancements.

Kari Coughlon, Sr. Account Director at COHN, explains, “Hospitals are always at the forefront of medical technology, yet they seem to let their marketing technologies fall by the wayside, especially their website and any innovations in e-communication.”

Her tip: “Make sure your website is optimized for reading on a cell phone and allows visitors to click through on phone numbers. Allow for online appointment scheduling and wait times if possible. Highlight any features that would be necessary while on the go first, such as directions, maps, hours, parking info, phone numbers, etc.”

 

SEO

A large part of online marketing is search engine optimization or SEO. SEO can be especially successful for local medical professionals who are targeting specific suburbs or neighborhoods.

Thomas Stern, Senior VP of Client Services at ZOG Digital, encourages his medical practice clients to utilize local SEO by submitting complete and accurate information to directory listings and creating web pages dedicated to each target location. He also recommends optimizing webpage content for specific symptoms.

“Symptoms as a keyword strategy helps reach consumers in the very moments that they are searching for these topics. By providing the most relevant content at the right time, medical professionals have a huge opportunity to gain credibility in front of those prospective customers,” says Stern.

 

Content

Content has quickly become the most important element of online marketing. Quality content can strengthen every part of a strategic online strategy. Medical marketing needs to incorporate strong, quality content in order to compete in today’s market.

“Create content that is unique and valuable to your target audience. Be thorough and provide and interesting perspective or insight”, says Ricky Shockley III, Owner and Marketing Director of Shockley Marketing, “If you can establish your presence online through content

marketing, it will benefit your SEO efforts, your brand value, your public

perception and so much more.”

Adding a blog to your site is a great way to keep fresh content on your site (which search engines love) and attract new patients.

Tara Adams, owner and CEO of Adams Edge Marketing is keen on the power of content.

“Blogs, guest blogs, and an Evergreen Content area or News section to your website and social

media are all great areas for you to explain to your target audience why you are the expert in this area, why they should come to you,” says Adams, “All of this content will be available for long after you’ve written it and it can be working for you, driving traffic to your website and ultimately to your phone number with sales for the foreseeable future.” Well said.

 

Social media

Believe it or not, social media is actually a quite promising form of marketing for the medical industry. Plastic surgeons and dermatologists can get visits from showing ‘before and after’ photos on Pinterest or Facebook. Many medical professionals advertise specials or new services on Facebook or Twitter.

Advertising on social media is becoming increasingly popular and efficient. Better yet, it’s constantly improving; offering advertisers invaluable insight into their target audience’s behavior and interests.

“With Facebook advertising, (medical) practices can market pediatrics to local moms and dads by targeting people of that ‘new parent’ age in a 25 mile area of the hospital with an affinity for Huggies, Babies R Us and online parenting communities,” says, Marc Frechette, Digital Marketing Manager at wedü.

Social media marketing can be an effective way to increase engagement among existing patients and attract new patients if implemented correctly. User engagement doesn’t just happen, it has to be earned which takes time, trust and high-quality posts.

“Be active with your online presence. Use social media to engage with your

target market and demonstrate your expertise,” say Shockley.

 

A Strong Message

 

Messaging is a crucial part of any brand’s marketing strategy. In the medical field, it can make or break your practice. Your message needs to resonate with your target audience and differentiate your practice from the competition.

Amy Baxter, M.D.,  CEO MMJ Labs, stresses the importance of understanding the patient’s mindset.

“Patients’ number one reason for going to emergency departments and for not returning

to a physician are the same: pain. Focus on solving patients’ problems, (as opposed to focusing on why you’re the leader and the best),” says Baxter.

As a doctor, it may be hard to put yourself in the patient’s shoes but it’s critical to appreciate the concerns of your target audience in order to attract them.

“Since medical school is great at teaching doctors to do what they have to do despite pain, part of marketing to physicians is re-sensitizing them to what matters to patients. Tell patients you care

about pain,” says Weinbach.

Clint White, President of WiT Media suggests focusing on service, relationships and trust as opposed to products or rates in your messaging.

“Your company’s messaging has to be organic to your goals and values as an organization, otherwise, patient’s won’t fall for it and employees won’t adhere to it,” says White.

Gabe Stalin, Executive Assistant at Small World Health, offers a great example of a strong message that’s rooted in company values: selling a healthier lifestyle (not the product) is always the best.

“We market all-natural anti-depressant products, but, we believe that the best way to fight feelings of depression is to live well. So, we focus our marketing on these things – telling people who suffer from depression to try and do those things so they don’t need our product,” says Stalin, “While this sounds a bit counterproductive, we’ve found it highly successful, because, well, people find us because they’re already looking for help. Generally people don’t eat well, rest enough, or exercise enough – and they want something to close the gap (enter our product line).”

Another important part of messaging is branding. Branding is especially important in the medical industry because of the length or non-immediate conversion cycle.

Coughlon explains, “Many medical treatments are optional or as-needed, not an everyday or impulse purchase, so directly marketing these services in a timely and ongoing manner can be difficult and expensive. A more effective approach is to stay top of mind using multiple touch points, in addition to traditional marketing.

Her tip: Position your staff as medical experts at conferences and in the press, opening them up to interviews and commentaries following newsworthy stories. Volunteer your doctors to attend popular events that align with your demographics, where marketing of the event is already taken care of, such as sports medicine and physical therapy sessions at an annual marathon.

This leads us to the next Medical Marketing Tip…

 

Word of Mouth

 

Just because we live in the digital age, doesn’t mean there’s no place for tradition marketing. Referrals and word-of-mouth marketing are more effective than ever and we can use digital technology to make them even stronger.

“Word of mouth is also huge for a medical practice. We provide great physical therapy. Our patients then tell their family and friends about us (again building awareness and trust) and it slowly creates a snowball effect of referrals. We help it along by asking for testimonials and

reviews and making sure we go above and beyond with our current patients,” says Tim Murphy ofMotionWorks Physical Therapy.

 

Better yet, get recommend by a publication or recognized by an award!

“By offering really great physical therapy, my wife was named the Wisconsin Physical Therapist of the Year award. We got excellent press coverage in our local paper from the

award and that really helped build awareness and trust at the same time,” says Murphy.

More tradional, friendly tips:

“Use your phone in an unusual way: Call after the appointment

to follow up and see how they are doing and thank them for choosing your

practice. This little act of appreciation can pay in big dividends in

referrals,” says Wendy Kenney, President of 23 Kazoos Marketing and PR.


Via Plus91
more...
No comment yet.
Rescooped by Jesús Hernández from SocialMedia_me
Scoop.it!

6 limitations of social media data

6 limitations of social media data | Information Technology & Social Media News | Scoop.it
Social media is a rich source of data for driving marketing campaigns. What are the limitations of such data?

Via The Fish Firm, imaginetsa, Alessandro Rea
more...
No comment yet.
Rescooped by Jesús Hernández from Educacion, ecologia y TIC
Scoop.it!

Hoy,... ¿existen fronteras entre las redes sociales, el conocimiento y las organizaciones?

Hoy,... ¿existen fronteras entre las redes sociales, el conocimiento  y las organizaciones? | Information Technology & Social Media News | Scoop.it
juandon Los medios sociales exige la gestión del conocimiento para volver a centrarse en una amplia participación y el papel activo de los individuos como los consumidores y los contribuyentes al m...

Via Ramon Aragon
more...
No comment yet.