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El #Branding como experiencia de cliente

El #Branding como experiencia de cliente | Information Technology & Social Media News | Scoop.it
La marca actúa de un modo natural para tejer asociaciones y conexiones en el cerebro, destacando determinados elementos que conjugan factores raciona...

Via Gladys Pintado
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Best Buy’s CEO says most people don’t upgrade their tablets

Best Buy’s CEO says most people don’t upgrade their tablets | Information Technology & Social Media News | Scoop.it
“Best Buy CEO Hubert Joly said that the tablet market is "crashing" because consumers don't upgrade too often. He added that the laptop market stands to benefit from tablets' decline.”
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BASELINE : Google lance son projet de recherche médicale

BASELINE : Google lance son projet de recherche médicale | Information Technology & Social Media News | Scoop.it

Google travaille sur un nouveau projet, nommé Baseline : ce dernier a pour objectif de compiler les données médicales issues de milliers d'êtres humains pour déterminer ce qui compose la bonne santé d'un individu. La base de données issues de ces recherches pourraient permettre au corps médical d'accélérer certains diagnostics et de trouver de nouveaux traitements.

La firme de Mountain View veut faire du crowdsourcing de données biologiques et médicales : c'est une manière assez basique de résumer le projet Baseline dévoilé par le Wall Street Journal. Dans le détail, le nouveau projet de Google vise à recueillir les informations génétiques et moléculaires de personnes anonymes dans l'optique de créer une grande vue d'ensemble de l'être humain en bonne santé.


Via Jean-Pierre Blanger, Profleluherne, association concert urbain
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When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC]

When is the Best Time to Post on Twitter and Facebook? [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it
When is the best time to post on social media?
It’s the age-old question that requires quite a bit of experimentation on your part – after all, in this space there is rarely a one-size fits-all solution.

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Can web animation save flat design?

Can web animation save flat design? | Information Technology & Social Media News | Scoop.it
As web designers, we need to make sure we keep our skills fresh and up-to-date. We don’t need to follow every trend that comes along (like long shadows) but
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Un tatuaje temporal para desbloquear tu smartphone

Un tatuaje temporal para desbloquear tu smartphone | Information Technology & Social Media News | Scoop.it
Uno de los aspectos en los que las compañías están más enfocadas actualmente es en la mejora de la seguridad de sus dispositivos móviles. En todos
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Kamian's curator insight, July 23, 11:56 AM

Creo que llegaremos a lectores de ADN para verificar nuestra identidad digital, como siempre, la tecnología no es buena o mala, es una herramienta, lo que preocupa es como se podría usar. #CiberPunk

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20 Captivating Content Marketing Facts in 2014

20 Captivating Content Marketing Facts in 2014 | Information Technology & Social Media News | Scoop.it
Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name.
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Microsoft Confirms Decision To Kill The Surface Mini

Microsoft Confirms Decision To Kill The Surface Mini | Information Technology & Social Media News | Scoop.it
Remember the Surface Mini, a device that got axed at the last minute? Microsoft gave it a shout out in its earnings report today.
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B2B Marketing Tips: Why Social Proof Matters

B2B Marketing Tips: Why Social Proof Matters | Information Technology & Social Media News | Scoop.it
by John Hurley, Product Marketing Manager, Radius In a competitively crowded, media rich environment where your target audience is being served messages and offers from 10+ channels, your prospects’ decision making can be influenced by exhibiting...
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4 Things Leaders Get Wrong About Creativity

4 Things Leaders Get Wrong About Creativity | Information Technology & Social Media News | Scoop.it

Design theory and branding professor Natalie Nixon says the reason we don't see more creativity in business is that most leaders don't have any idea what it is.


Via Mike Klintworth, Bobby Dillard, Carolyn Williams, Ivo Nový
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Josie Gibson's curator insight, July 22, 3:23 AM

Love this: 'Creativity isn't learned. It's uncovered.'

Rescooped by Jesús Hernández from Programación Web desde cero
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[#JavaScript] ¿Cómo agregar markers (POIs) en Google Maps?

[#JavaScript] ¿Cómo agregar markers (POIs) en Google Maps? | Information Technology & Social Media News | Scoop.it

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Rescooped by Jesús Hernández from Making #love and making personal #branding #leadership
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How to trigger the #CHANGE: the powerful and great formula

How to trigger the #CHANGE: the powerful and great formula | Information Technology & Social Media News | Scoop.it
“ "You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality." - Walt DisneyIn the last couple of years, in the company and not only, I”
Via the Change Samurai, Ricard Lloria
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Ian Berry's curator insight, July 20, 8:32 PM

A tad complicated for me nevertheless captures a lot of great insights

Rescooped by Jesús Hernández from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
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Inteligencia emocional para emprendedores #infografia #infographic #entrepreneurship

Inteligencia emocional para emprendedores #infografia #infographic #entrepreneurship | Information Technology & Social Media News | Scoop.it
“ Hola: Una infografía sobre Inteligencia emocional para emprendedores. Vía Un saludo”
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Rescooped by Jesús Hernández from Content Creation, Curation, Management
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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Information Technology & Social Media News | Scoop.it
“We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.”
Via Brian Yanish - MarketingHits.com, Beth Kanter, Peg Corwin, massimo facchinetti
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Jakarta Web Developer's curator insight, July 7, 11:07 AM

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Beth Kanter's curator insight, July 8, 10:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



Peg Corwin's curator insight, July 20, 10:29 AM

Learn with pictures what makes content share-worthy, and even viral.

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Apple may release an all-new ‘mid-2014′ 27-inch iMac soon

Apple may release an all-new ‘mid-2014′ 27-inch iMac soon | Information Technology & Social Media News | Scoop.it
“Following a previous accidental mention on Tuesday of an updated iMac Mini on Apple’s website, the company has apparently spilled the proverbial beans on another upcoming product that should have been kept under wraps.”
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How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline

How to Find Great Content to Share — 3 Techniques to Help You Fill In Your Company’s Timeline | Information Technology & Social Media News | Scoop.it

Besides interacting with customers, filling in the social media stream for their brands and clients is one of the main responsibilities of the community manager/social media manager.


It’s their job to provide the community with interesting, useful and entertaining content. It’s the best way to give value to the audience and make them ha glad for following your profile.


Internet is huge. No human can read it all. And finding interesting things to share every day, or to fill every posting time can be a combination of search skills, using the right tools and some luck. One can spend hours and hours flocking from website to website, reading and selecting things that your audience may be interested. Some days you find way more content you need, others you can barely fill in two facebook posts. I think that every social media manager have been in this spot a few times in their work routine.


Here are 3 of the most common and maybe more efficient ways to find content to share through your social media streams.



Via Brian Yanish - MarketingHits.com, massimo facchinetti
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IBM aims to disrupt supercomputing market with cloud enticements

IBM aims to disrupt supercomputing market with cloud enticements | Information Technology & Social Media News | Scoop.it
IBM is offering a potentially powerful incentive in its attempts to entice organizations to move supercomputing jobs to the cloud: a high-speed network communications link called InfiniBand.

Via André Michel
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Tendencias digitales para 2014 #infografia #infographic

Tendencias digitales para 2014 #infografia #infographic | Information Technology & Social Media News | Scoop.it
Hola: Una infografía sobre Tendencias digitales para 2014. Vía Un saludo
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You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy - Smashing Magazine

You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy - Smashing Magazine | Information Technology & Social Media News | Scoop.it
This article covers the relationship between the mobile web and responsive web design and how to apply responsive design intelligently.
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Apple Denies Security Researcher's Claims of iOS 'Backdoor'

Apple Denies Security Researcher's Claims of iOS 'Backdoor' | Information Technology & Social Media News | Scoop.it
For the second time in less than two weeks, Apple is defending itself against claims that call into question the security of iOS.
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Apple Has Paid $20 Billion To iOS Devs, Half Of It In The Past Year

Apple Has Paid $20 Billion To iOS Devs, Half Of It In The Past Year | Information Technology & Social Media News | Scoop.it
A quick update for those keeping track of how well the iOS developer money train is chugging along: As of its earnings call this morning, Apple has paid out over $20 billion to iOS developers.
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7 pasos para que Google indexe tu web rápidamente - El Rincón de Lombok

7 pasos para que Google indexe tu web rápidamente - El Rincón de Lombok | Information Technology & Social Media News | Scoop.it

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Content Marketing Best Practices for B2B Brands

Content Marketing Best Practices for B2B Brands | Information Technology & Social Media News | Scoop.it
Defining great content is no easy matter. To some CMOs or execs the definition may be similar to the Potter Stewart's quote about obscenity: "I know it when I see it." I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content. High Quality B2B Content Has These Identifiable Traits B2B Content Marketing Strategy Drivers: facts, figures and numbers drive credibilityand are inherent in great business to business focused content vs. "consumerish" content. Structure, story and presentation still drive conversions; but, other businesses are looking for brands that educate with their content. The sell cycle for B2B focused brands is incrementally longer that consumer facing businesses: a sell cycle for an average B2B brand can be from one month to a year, it's fraught with peril as "leads" can and do drop out of the sales funnel process. It's all about relevance too. Your content has to be credible and relevant to the"prosumer" you are targeting.
Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 20, 1:58 PM

Great guidelines and examples for the development of a #B2B  #brand #contentmarketing strategy. 

Rescooped by Jesús Hernández from Technology in Business Today
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Three tips on how to keep your Business Information Secure

Three tips on how to keep your Business Information Secure | Information Technology & Social Media News | Scoop.it
“The internet has changed the way we communicate and also the way we shop. The UK leads the way in e-commerce with online sales approaching £40 Billion last”
Via TechinBiz
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Guía de Social Media para principiantes

Guía de Social Media para principiantes | Information Technology & Social Media News | Scoop.it
“ Completa guía de Social Media para principiantes y novatos que se inician en la temática. Esta guía de Social Media te ayudará con las bases del proyecto.”
Via Juan Jesús Baño Egea, Lorena Acosta, www.sercompetitivos.com
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juandoming's curator insight, July 20, 6:31 AM

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Miguel Florido's comment, July 22, 12:08 PM
Muchas gracias a tod@s por compartir la guía! ;)
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TECHNOLOGY: The Future of Google

TECHNOLOGY: The Future of Google | Information Technology & Social Media News | Scoop.it
“Business: TECHNOLOGY: The future of Google | android, google, screen, devices, device, auto, new, car, exciting, experience”
Via TechinBiz
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Nitin Narang's curator insight, July 21, 10:29 AM

Google is the big daddy in the connected world..