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Rescooped by Jesús Hernández from Online-Communities onto JHdez - Tech
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What Are The 3 Most Important Things Businesses Need To Know About Social Media?

What Are The 3 Most Important Things Businesses Need To Know About Social Media? | JHdez - Tech | Scoop.it

...

The Three Keys To Social Media:

Engagement Value Marketing

Starting  with the most important key first…

Engagement

Part of being social is communicating and engaging with people.

If your objective on social media is just to promote your product and avoid any communication, you’ll probably have a difficult time achieving that goal. Consumers are on Facebook and Twitter to interact with people and brands. If you’re brand isn’t engaging with them, you might ask well eliminate your hopes for selling more product through these channels.

Why engagement is key to social media success:

People are using more than just email and phone calls to communicate with brands; many are now tweeting or posting on Facebook pages. If a brand doesn’t respond to any inquires on Facebook or Twitter, then it’s equivalent to not answering emails and not picking up the phone.

 

Value

Providing value to users can increase your retweets and shares. Provide valuable links that stay within a niche.

Fans are following you because they either like your brand or like what you’ve been tweeting / posting. The worst thing you can do is to take a 180 degree turn and start posting off topic subjects. Whatever your industry is, it’s important to tweet and post things within “your” topic.

 

Marketing

Social media is not an advertising platform. However, it can and should be used as a place to occasionally promote your latest offerings and sale.

It is important to find the right balance between your usual tweets and the promotional tweets. You do want to promote your brand; you just don’t want to do it too often. You’ll want anywhere from 5-10% of your tweets to be promotional.

As an analogy, think of social media like television. If all a network did was broadcast their programming, they wouldn’t make any money. But if all they did was broadcast commercials, they wouldn’t have any viewers. They need to strike the right balance, and many of them have done that. For most networks, about 30% of their broadcast is advertisements; the other 70% is programming.

When approaching social media the right way, you can build relationships with current and prospective customers, update fans on your business activity, build loyalty and possibly make a sale. The key is to have a balance.

 

By Zach Bulygo  http://bit.ly/N53cU3

Source  http://bit.ly/PAIr0V


Via maxOz
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La compra de Tumblr por parte de Yahoo! revoluciona internet con diversas opiniones : Marketing Directo

La compra de Tumblr por parte de Yahoo! revoluciona internet con diversas opiniones : Marketing Directo | JHdez - Tech | Scoop.it
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Rescooped by Jesús Hernández from E-Learning-Inclusivo (Mashup)
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45 Recursos Asombrosos para Fomentar la Creatividad.-

45 Recursos Asombrosos para Fomentar la Creatividad.- | JHdez - Tech | Scoop.it

La creatividad es un proceso que no se puede forzar, pero puede ser cultivada y permitida. La creatividad debe permitir la creación de productos innovadores y el diseño de las cosas cotidianas. Podes despertar tu creatividad tomando simplemente un lapiz y un papel o también podes utilizar aplicaciones como guía. Pospone la opinion final cuando te encontras en modo creativo y comenza a permitirte más silencio en tu vida. No ponga presión sobre vos mismo, evita plazos o fechas límites creativas cuando se pueda. Empeza a hacerte preguntas sobre productos de uso diario, ideas, etc. En palabras de Masaru Ibuka-La creatividad viene de la búsqueda de lo inesperado y salirse de su propia experiencia.

Estos son 45 recursos asombrosos que son capaces de despertar tu instinto creativo. Si necesitas inspiración y motivación para llevar tu producto o negocio al siguiente nivel, vas a encontras estos recursos, ideas, proyectos, diseños, vídeos, predicciones e innovaciones super útiles.


Via Mauricio M. Escudero, juandoming
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Rescooped by Jesús Hernández from digital marketing strategy
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Infographic: 8 steps to ‘Tool-Agnostic’ social media strategy

Infographic: 8 steps to ‘Tool-Agnostic’ social media strategy | JHdez - Tech | Scoop.it

An easy-to-follow guide to develop your brand’s social strategy.


Via malek
malek's curator insight, Today, 7:58 AM

Down-to-earth approach

Rescooped by Jesús Hernández from Digital Delights for Learners
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Free Visual QR Code Generator | Custom QR Code Design | Visualead

Free Visual QR Code Generator | Custom QR Code Design | Visualead | JHdez - Tech | Scoop.it
Generate Visual QR Codes in less than a minute & Double Your Scans. Create Attractive & Intuitive QR Codes. Make Your Visual QR Code Today!

Via Ana Cristina Pratas
malek's comment, Today, 7:42 AM
another great visual QR generator
Rescooped by Jesús Hernández from digital marketing strategy
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How To Become A Social Media Marketer

How To Become A Social Media Marketer | JHdez - Tech | Scoop.it
Who wants to be a social media marketer?
Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women?

Via malek
malek's curator insight, May 21, 5:55 PM

Not a typical 4 hours week-work

Rescooped by Jesús Hernández from Ubiquitous Learning
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The Forecast For Google Glass: A Gradual Rise To The Mainstream, And An $11 Billion Market By 2018

The Forecast For Google Glass: A Gradual Rise To The Mainstream, And An $11 Billion Market By 2018 | JHdez - Tech | Scoop.it
Google Glass is an attempt to bring smart eyewear to the masses.


Google is aiming for an early- to mid-2014 debut of the gadget to the general publi...

Via Mark Pegrum
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Rescooped by Jesús Hernández from Los gigantes IT: engranajes de la era digital
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Apple, Google e IBM, las marcas más valiosas del 2013

Apple, Google e IBM, las marcas más valiosas del 2013 | JHdez - Tech | Scoop.it

Silicon News Apple, Google e IBM, las marcas más valiosas del 2013 El Financiero Las 3 marcas más valisoas del mundo pertenecen al área de tecnología: Apple, Google e IBM, según el ranking BrandZ Top 100 realizado por Millward Brown Optimor.


Via Lorena García Carbajal
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Rescooped by Jesús Hernández from Apps, Softwares y Web 2.0
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Consejos para aumentar el alcance de la señal Wi-Fi

Consejos para aumentar el alcance de la señal Wi-Fi | JHdez - Tech | Scoop.it

Pongámonos en situación: llegas a casa con tu flamante router Wi-Fi recién comprado, lo instalas y lo configuras para que todo funcione perfectamente, coges tu portátil y te vas a la otra punta de la casa para probarlo pero… oh, la señal es demasiado débil y la navegación va poco menos que a pedales. ¿Te ha pasado esto alguna vez?

Pues entonces te interesará con toda seguridad este artículo, donde recogeré una serie deconsejos y trucos para mejorar el alcance de la señal Wi-Fi, algunos más evidentes y otros más rebuscados, con el fin de que puedas sacarle el máximo provecho a la conexión inalámbrica que tengas instalada en tu hogar, o que tengas pensado usar más adelante.


Via Jesus Alvarez
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Rescooped by Jesús Hernández from Making #love and making personal #branding
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El fracaso del cambio: secretos para evitarlo

El fracaso del cambio: secretos para evitarlo | JHdez - Tech | Scoop.it
Hay investigaciones que exponen que entre el 70-80 % de las iniciativas de cambio (independientemente de su índole, tanto a nivel personal como empresarial) fracasan. Es decir, tenemos que tener muy en cuenta que el fracaso está muy presente en cada una de las iniciativas que emprendemos.

Uno de los máximos expertos en Gestión del Cambio (empresarial), John Kotter,  analiza en su libro “HBRS 10 must reads On Change”  los diferentes errores que se comenten en las organizaciones a la hora de intentar su transformación (cambio). Pero gran parte de dichos errores pueden ser tenidos en cuenta en los fracasos de Transformación Personal.

Via Ricard Lloria
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Rescooped by Jesús Hernández from Mastering Facebook, Google+, Twitter
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Why You Should Not Ignore Pinterest in Your Social Media Strategy - Search Engine Journal

Why You Should Not Ignore Pinterest in Your Social Media Strategy - Search Engine Journal | JHdez - Tech | Scoop.it

Social media is has become an integral part of Internet marketing. However, most businesses are not using social media to its full potential. Apart fro


Via massimo facchinetti
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Five Top Most Helpful Android Credit Card Processing Apps

Five Top Most Helpful Android Credit Card Processing Apps | JHdez - Tech | Scoop.it
Android smartphones enjoy huge popularity rather than iPhone, Blackberry or Windows devices. There is no doubt Google Play Store has millions of Android applications that catches attention of users...

Via AlexaMobile - Web & Mobile Tools For Developers
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La calidad de las campañas publicitarias es mayor en las redes sociales

La calidad de las campañas publicitarias es mayor en las redes sociales | JHdez - Tech | Scoop.it

Las redes sociales son las que han ofrecidio los usuarios de mayor calidad en las campañas publicitarias durante el primer trimestre de 2013, según  un informe de Aggregate Knowledge. La realización de estas campañas en dicho soporte es un 65% mejor que las del resto de la industria, y un 33% mejor que en cualquier portal de internet, el siguiente canal en esta lista.


Via Rocío Villar Polo
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Rescooped by Jesús Hernández from A New Society, a new education!
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How a Small Business Can Use Big Data

How a Small Business Can Use Big Data | JHdez - Tech | Scoop.it
The term 'big data' covers a lot of ground. But small business can tap into the power of big data to improve the customer experience and boost bottom lines.

Via The Fish Firm, juandoming
Marion Mulder's curator insight, Today, 5:49 AM

nice article about big data and how it can be applied in small business too. 

Social Media Consultant's curator insight, Today, 8:33 AM

The term 'big data' covers a lot of ground. But small business can tap into the power of big data to improve the customer experience and boost bottom lines.

Atchley Ronald's curator insight, Today, 11:12 AM

Very interesting, Ron Atchley Xango independent distributor;  http://www.mymangosteen.com/juiceemup/norway/biz/compplan.asp

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La publicidad online hace crecer la simpatía por las marcas un 4,4% de media : Marketing Directo

La publicidad online hace crecer la simpatía por las marcas un 4,4% de media : Marketing Directo | JHdez - Tech | Scoop.it
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Rescooped by Jesús Hernández from TIC & Educación
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10 “chalecos antibalas” para defenderse de los hackers en Twitter

10 “chalecos antibalas” para defenderse de los hackers en Twitter | JHdez - Tech | Scoop.it
10 “chalecos antibalas” para defenderse de los hackers en Twitter

Via Gumersindo Fernández
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Rescooped by Jesús Hernández from A New Society, a new education!
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10 Ideas To Move Innovation Forward | The Principal of Change @Gcouros

10 Ideas To Move Innovation Forward | The Principal of Change @Gcouros | JHdez - Tech | Scoop.it
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Rescooped by Jesús Hernández from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
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Technology for Jumpstarting Ecommerce Sites

Technology for Jumpstarting Ecommerce Sites | JHdez - Tech | Scoop.it

Sites With the growing presence of the Web in daily lives, it is important to stay up-to-date on all of the different eCommerce solutions available. From shopping carts to outsourcing options, these technological tips can give a company a competitive advantage.


Via ThePinkSalmon
Mercor's curator insight, Today, 5:14 AM

Suggested by Brianna Wills onto Entrepreunership, eCommerce, Management, Small Business & Work Orientation

Rescooped by Jesús Hernández from Interesting SEO
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The 3 Steps for Success in a Multi-device Search World

The 3 Steps for Success in a Multi-device Search World | JHdez - Tech | Scoop.it
We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity.

Via Ivo Nový
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Rescooped by Jesús Hernández from Just Story It
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Where Do You Come From? Tips For Creating A Powerful Biz Place Story

Where Do You Come From? Tips For Creating A Powerful Biz Place Story | JHdez - Tech | Scoop.it
There's a good reason Apple puts Designed in California on its products rather than Built in China. Lessons for all of us on developing a successful...

Via Karen Dietz
Karen Dietz's curator insight, Today, 12:17 AM

This article is all about how to leverage your geographic location for business advantage.


That idea is not new, but I like how this article treats the topic. The author, Mark McNeilly, makes the point that everybody wants to know where your business is located. So why not really use that as a marketing angle?


He gives clear examples of how location can influence your customer's perception about you. He suggest avoiding postcard branding -- that's where you put a picture of the Eiffel Tower on your package but you don't live in Paris.


McNeilly next makes several points, with examples, about connecting your story to your geographic location. Like Chrysler's 'imported from Detroit' campaign and microbreweries that are gaining repution because of how they are leveraging their location.


Now the question remains in my mind -- in what ways can I connect living in San Diego, CA to my story curation, consutling, and coaching busines? Hmmmmm....I may have to go to the beach to ponder that one :)


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Imparafacile's curator insight, Today, 5:11 AM

Anche il luogo di nascita di un'azienda può diventare punto forte del brand.

Rescooped by Jesús Hernández from Barcelona StudyFun International
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Top antivirus gratuitos para este 2013

Top antivirus gratuitos para este 2013 | JHdez - Tech | Scoop.it
Quiero comenzar estipulando y dejando bastante claro que hoy en día no hace falta pagar por un antivirus para estar bien protegido del software malicioso, para que no interpreten que un antivirus por ser gratuito es malo, este paradigma ha quedado...

Via Nosbi, Jesus Alvarez
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Rescooped by Jesús Hernández from Mastering Facebook, Google+, Twitter
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5 hot social media tools

5 hot social media tools | JHdez - Tech | Scoop.it

These platforms can help brand marketers seeking to engage audiences and key online voices, as well as monitoring conversations and other mentions.


Via massimo facchinetti
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Superredes: qué son y por qué empezarás a oír hablar de ellas | Think Big

Superredes: qué son y por qué empezarás a oír hablar de ellas | Think Big | JHdez - Tech | Scoop.it
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Rescooped by Jesús Hernández from Marketing en la cresta de la ola digital
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Google entierra su servicio de pago online Checkout y lo reemplaza por Wallet

Google entierra su servicio de pago online Checkout y lo reemplaza por Wallet | JHdez - Tech | Scoop.it

Después de siete años en funcionamiento, Google Checkout se despide de los internautas. El gigante de internet ha anunciado hoy el cierre de su servicio de pago online en favor de Google Wallet. Google Wallet cerrará definitivamente sus puertas el próximo mes de noviembre.


Via Rocío Villar Polo
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Rescooped by Jesús Hernández from Hoy en Tecnología... Seguridad Informática Básica
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Threats of the Digital World Q1 2013

Threats of the Digital World Q1 2013 | JHdez - Tech | Scoop.it
We want you to be fully aware of the latest changes in the threat landscape. Our friends at securelist have compiled a quarterly report of digital threats and we've included their most important fi...

Via Helí Sulbaran
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Rescooped by Jesús Hernández from El rincón de mferna
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50 Preguntas y Respuestas sobre SEO y posicionamiento en buscadores

50 Preguntas y Respuestas sobre SEO y posicionamiento en buscadores | JHdez - Tech | Scoop.it
50 consejos de SEO para resolver las preguntas que hacéis en el blog. Una guía de respuestas para aprender y mejorar tu posicionamiento en buscadores y SEO

Via Mariano Fernandez
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